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Karundeng, Deby Rita
Universitas Gorontalo
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PENGARUH NILAI PELANGGAN, KEPUASAN, DAN KEPERCAYAAN TERHADAP LOYALITAS PENUMPANG MASKAPAI GARUDA INDONESIA DI BANDAR UDARA JALALUDDIN GORONTALO Karundeng, Deby Rita; Suyanto, Mohamad Afan; Usu, Idrus; Rahman, Stephany
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.209

Abstract

This study aims to analyze the influence of customer value, satisfaction, and trust on the loyalty of passengers of Garuda Indonesia Airlines at Jalaluddin Gorontalo Airport. Using the accidental sampling method, data were obtained from 97 respondents. The analysis method employed was multiple linear regression. The results indicate that, partially, customer value, satisfaction, and trust have a positive and significant impact on passenger loyalty. Furthermore, these three factors collectively contribute significantly to passenger loyalty. These findings offer valuable insights for airline management to enhance customer experience and maintain their loyalty
PENGARUH KUALITAS PELAYANAN, LOKASI, EFISIENSI SISTEM ANTRIAN DAN FASILITAS TEKNOLOGI TERHADAP KEPUASAN PELANGGAN DI KANTOR SAMSAT KABUPATEN POHUWATO Yakup, Yakup; R. Karundeng, Deby; Afan Suyanto, Mohamad; Safril, Sandi; Ishak, Olfin
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.304

Abstract

This study aims to examine the effect of service quality, location, queue system efficiency, and technological facilities on customer satisfaction at the SAMSAT Office of Pohuwato Regency. Using multiple linear regression analysis, the results indicate that service quality and technological facilities have a positive and significant impact on customer satisfaction. Enhancing these two variables can directly improve customer satisfaction levels. In contrast, although location and queue system efficiency have a positive impact, their effects are not significant. Overall, all four variables have a positive simultaneous effect on customer satisfaction, with service quality and technological facilities being the dominant factors. These findings emphasize the importance of organizations focusing on improving service quality and technological facilities to enhance customer satisfaction sustainably.
OPTIMASI BAURAN PEMASARAN PELAYANAN KESEHATAN DALAM MENINGKATKAN KEPUASAN PASIEN: STUDI KASUS DI RSUD DR. IR. IWAN BOKINGS KABUPATEN BOALEMO Usu, Idrus; R. Karundeng, Deby; Hendra, Hendra
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.305

Abstract

This study aims to optimize the healthcare service marketing mix to enhance patient satisfaction at RSUD Dr. Ir. Iwan Bokings, Boalemo Regency. This case study explores the impact of marketing mix elements on patient satisfaction. The research uses a quantitative method with a survey approach. The sample consists of 100 respondents selected using accidental sampling. Data was collected through a questionnaire representing eight marketing mix variables (product, price, place, promotion, people, process, physical evidence) and patient satisfaction. Data analysis was performed using multiple linear regression. The results show that product, price, promotion, place, and people have a positive and significant impact on patient satisfaction, while process and physical evidence do not have a significant effect. The significant positive influence of product is related to the effectiveness of diagnosis, treatment success, and the patient's experience during care. Transparent and fair pricing, as well as effective promotion through social media and word of mouth, increase patient satisfaction. The hospital's strategic location and cleanliness of the environment also contribute to patient satisfaction. Although interactions with medical and non-medical staff have a positive influence, the impact is not significant. Process and physical evidence, although important, are not substantial enough to significantly influence patient satisfaction.
ANALISIS PELATIHAN DAN PRESTASI KERJA TERHADAP PENGEMBANGAN KARIR DAN IMPLIKASINYA PADA KOMITMEN ORGANISASI DAN KEPUASAN KERJA ANGGOTA POLISI BIRO SDM POLDA GORONTALO Ibrahim, Meimoon; Yakup, Yakup; Karundeng, Deby Rita; Isa, Nirwan
JURNAL DIMENSI Vol 13, No 2 (2024): JURNAL DIMENSI (JULI 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i2.6229

Abstract

Penelitian ini bertujuan untuk menganalisis Pelatihan Dan Prestasi Kerja Terhadap Pengembangan Karir dan Implikasinya Pada Komitmen Organisasi dan Kepuasan Kerja Anggota Polisi Biro SDM Polda Gorontalo. Data yang digunakan dalam penelitian ini adalah data primer yang bersumber dari pengisian kuisioner. Populasi penelitian adalah berjumlah 119 orang responden dengan menggunakan metode sensus. Tehnik analisis yang digunakan untuk menjawab masalah penelitian dan menguji hipotesis adalah analisis jalur. Temuan penelitian ini adalah (1) pelatihan berpengaruh positif dan signifikan terhadap pengembangan karir, (2) prestasi kerja berpengaruh positif dan signifikan terhadap pengembangan karir, (3) pengembangan karir memiliki implikasi positif dan signifikan terhadap komitmen organisasi, (4) pengembangan karir memiliki implikasi positif dan signifikan terhadap kepuasan kerja.
PENGARUH BUDAYA ORGANISASI DAN ROTASI PEKERJAAN TERHADAP MOTIVASI KERJA UNTUK MENINGKATKAN KINERJA PEGAWAI Yakup, Yakup; Suyanto, Mohamad Afan; Karundeng, Deby Rita; Basole, Susan
Bisnis-Net Vol 7, No 2: DESEMBER 2024
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v7i2.4382

Abstract

This study aims to explore the influence of organizational culture and job rotation on work motivation and employee performance. The research method used is quantitative by involving respondents from several companies. The results of the study show that organizational culture and job rotation have a significant effect on work motivation. In addition, work motivation also has a significant positive effect on employee performance. These findings provide a better understanding of the factors that can increase employee motivation and performance in the context of organizational culture and job rotation. The practical implication of this research is the need for greater attention to organizational culture that encourages employee initiative, participation, and involvement, as well as the importance of implementing job rotations that enable employees to develop their skills and knowledge. This can make a positive contribution to work motivation and employee performance. The academic implication is that this research can become the basis for further research in exploring more about the influence of other factors that may influence employee motivation and performance, as well as in developing more effective human resource management strategies and programs.
Analysis of Digital Marketing, Service Quality, Donation Interest, and Trust on Zakat, Infaq, and Sedekah Payments at BAZNAS Pohuwato Regency Karundeng, Deby R.; Yakup, Yakup; Ibrahim, Meimoon; Pratama, Dody
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.687

Abstract

This study analyzes the influence of digital marketing, service quality, donation interest, and trust on zakat, infaq, and sedekah payments at BAZNAS Pohuwato Regency. The population for this research consists of 68 active zakat obligors and zakat, infaq, and sedekah donors registered at BAZNAS Pohuwato. The research method used is multiple linear regression analysis. The results of the study conclude that digital marketing, service quality, donation interest, and trust all have a positive and significant impact on the decisions to pay zakat, infaq, and sedekah at BAZNAS Pohuwato Regency. Each of these factors plays an essential role in encouraging the community to participate in zakat payments in a more accessible and effective manner.
Implementation of Performance Evaluation Through E-Kinerja BKN for Improving Apparatus Performance in Pohuwato Regency Rolli Paramata, Moh.; Yakup, Yakup; R. Karundeng, Deby; Hunowu, Zet
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.715

Abstract

This study aims to analyze the implementation of performance evaluation through the E-Kinerja BKN application to improve the performance of government apparatus in Pohuwato Regency. The performance of government apparatus plays a crucial role in realizing optimal public services, in line with the vision of the Pohuwato Regency Medium-Term Development Plan (RPJMD) 2021-2026. This research employs a qualitative method with a descriptive approach to describe the implementation of performance evaluation and the challenges encountered. Data were collected through interviews and observations of government officials involved in the performance evaluation system. The findings indicate that the implementation of E-Kinerja enhances transparency and objectivity in employee performance assessment. However, several challenges remain, such as a lack of understanding among employees regarding the system, limited technological infrastructure, and resistance to transitioning from a manual to a digital system. Periodic evaluations reveal an improvement in employee effectiveness and productivity after the system's implementation. Therefore, increasing human resource capacity and strengthening technological infrastructure are necessary to ensure the successful implementation of E-Kinerja in enhancing the quality of government apparatus performance in Pohuwato Regency.
The Role of Social Media Live Streaming, Advertising and Affiliate Marketing on Purchase Intentions Suyanto, Mohamad Afan; Karundeng, Deby Rita
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3207

Abstract

The rapid development of e-commerce in Indonesia requires an in-depth understanding of the factors that influence consumer purchasing interest in online shopping. This study aims to examine the effect of live streaming, digital advertising, and affiliate marketing on consumer purchasing interest on online store platforms. Using a quantitative method with a survey approach, this study involved 657 respondents who were selected purposively because they had experience shopping online and were exposed to digital marketing strategies. Primary data were obtained through a Google Forms-based questionnaire with a 5-point Likert scale, which had been tested for validity and reliability. Data analysis was carried out using Structural Equation Modeling Partial Least Squares (SEM-PLS) using SmartPLS 3 software. The results showed that live streaming, digital advertising, and affiliate marketing had a positive and significant effect on purchasing interest. Interactive live streaming increases consumer trust and purchase intention. Creative and relevant digital advertising attracts attention and builds emotional connections with consumers. Affiliate marketing by credible third parties supports purchasing decisions through honest and informative reviews. This study provides valuable insights for academics and digital marketing practitioners, emphasizing the important role of technology-based promotional strategies and social engagement in driving purchasing interest in the digital era.
Pengaruh Kemudahan, Keamanan Dan Kepercayaan Bertransaksi Terhadap Minat Menggunakan QRIS (Quick Response Indonesian Standard) Pada Pelaku UMKM Di Kabupaten Boalemo Riflan Buluati; Deby R. Karundeng; Moh. Afan Suyanto
Wahana Vol 75 No 2 (2023): Wahana Tridarma Perguruan Tinggi
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/wahana.v75i2.7378

Abstract

The purpose of this study was to analyze the influence of the variables of convenience, security and trust in transactions that affect the interest in using QRIS (Quick Response Indonesian Standard) for MSME actors in Boalemo Regency. The data used in this study is primary data sourced from filling out questionnaires. The research population is 78 respondents using the incidental method. The analytical technique used to answer research problems and test hypotheses is multiple regression analysis. The findings of this study are (1) ease of transaction has a positive and significant effect on the intention to use QRIS, (2) transaction security has a positive and significant effect on the intention to use QRIS, (3) transaction confidence has a positive and significant effect on the intention to use QRIS
Analysis of Factors Influencing Employee Performance at the Regional Civil Service Education and Training Agency of Pohuwato Regency Ibrahim, Meimoon; Suyanto, Mohamad Afan; Karundeng, Deby Rita; Husain, Lukman Is
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i3.171

Abstract

This research aims to analyze the factors influencing employee performance at the Regional Education and Training Personnel Agency of Pohuwato Regency. The sample targeted for the study consists of 33 individuals, all of whom participated as respondents using multiple linear regression. Based on the analysis, it was found that the decision-making mechanism variable has a positive but non-significant effect on employee performance, the management professionalism variable has a positive and significant effect on employee performance, the supervision and control mechanism variable has a positive and significant effect on employee performance, and the decision-making mechanism, management professionalism, and supervision and control mechanisms collectively have an effect on the performance of the Regional Education and Training Personnel Agency of Pohuwato Regency employees.
Co-Authors Abd. Rahman Danial Abdillah, Mohamad Rizal Abdul Gofur Abdullah, Julie Abdullah, Yunita Damayanti Ade Suhara Afan Suyanto , Mohamad Afan Suyanto, Mohamad Ahmad Sopyan Andi K Paerah Anggita Permata Yakup Arnice Malanuwa Astuti, Ida Ayub Rasid Bachtiar Bachtiar Basole, Susan Bening , Ghina Gerimis Brandes, Iswan Cakranegara, Pandu Adi Daud, Nurhan Dera, Firman Dhety Chusumastuti Djafar, Asri Dwi Yanto Abas Elfrida Ratnawati Endrawati, Titin Fauzia Rukmana Poha Ferawaty Mbuinga Gani, Roydah Haidar Rizki Suaiba Hariansyah, Muh. Khaerul Annas Hendra Hendra Herlinda Mansur Hunowu, Zet Husain, Lukman Is Ibrahim, Meimoon Ibrahim, Meimoon Idris Pakaya Idrus Usu Idrus Usu Isa, Nirwan Julie Abdullah Julie Abdullah Juniawan Mandala Putra Junus , Onong Kalzum R Jumiyanti Kespandiar, Tengku Laliyo, Surajuddin Lamuda, Ilyas Lutfi Madjid M, Muh Akmar Makuta, Erwin Malik , Amas Bin Masiaga, Novaliastuti Mbuinga, Ferawaty Mile, Kisran Moh Afan Suyanto Moh Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Jamal Moodoeto Moh. Rolli Paramata Mohamad Afan Suyanto Mohamad Afan Suyanto Mohamad Afan Suyanto Mokoagow, Arsin Musran Munizu Nismawaty S. Pahrun Nofirman, Nofirman Novriansyah, Moh Arif Nurbiya Tengkeran Nurhayati Husain Nurhayati Umar Djafar Olfin Ishak Podungge, Fatmawaty Pratama, Dody Rahman, Stephany Rasid, Ayub Usman Rasid, Ayub Usman Ratno A. Entengo Raudya Setya Wismoko Putri Reynaldi Tresnadjaja Riflan Buluati Roydah Gani Safril, Sandi Sasmita Rohizah Setiawan Sriwahyuni Mooduto, Yuyun Suaiba, Haidar Rizki Sukmayadi Suyanto , Moh. Afan Suyanto, Moh Afan Suyanto, Moh. Afan Suyanto, Mohamad Afan Tamahiwu, Rizki Taniu, Silviana Tolah, Trisnawaty Ismael Wahyudin Hasan Wardana, Miko Andi Yakup Parto Yakup Yakup Yusniarti Mustafa Yusuf, Barmin Rahmat Yuyun Sriwahyuni Mooduto