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Soemitra, Andri
Universitas Islam Negeri Sumatera Utara
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Analisis Strategi Marketing Mix (4P) dalam Peningkatan Tabungan Smart iB Makbul PT Bank Sumut KCP Syari’ah Stabat Rahmadi Rambe; Muhammad Irwan Padli Nasution; Andri Soemitra; Nurul Hasanah Syah
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 2 (2026): Takuana (July-September)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i2.655

Abstract

The Islamic banking industry in Indonesia has experienced steady growth, requiring banks to continuously enhance their products, services, and promotional strategies to attract and retain customers. One of the promising products is the Smart iB Makbul Savings Account offered by PT Bank Sumut Sharia Sub-Branch Office (KCP) Stabat, which is designed to help customers prepare for the Hajj pilgrimage. This study aims to analyze the implementation of the Marketing Mix (4Ps: Product, Price, Place, and Promotion) strategy in increasing the number of customers and the volume of Smart iB Makbul Savings Accounts. A descriptive qualitative approach was employed, with data collected through interviews, observations, and documentation. The findings show that the 4Ps strategy has been implemented effectively. The product offers convenient Hajj savings planning, affordable initial deposits, a strategic and accessible location, and integrated promotional activities through personal selling, social media, and collaboration with local Muslim communities. These strategies have successfully increased customer interest and participation in Smart iB Makbul Savings Accounts in Stabat.
Generation Z Preferences in Financial Risk Management (A Comparative Study of Emergency Funds and Sharia Insurance) Annisa Ayu Kusuma; Tuti Anggraini; Andri Soemitra
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 7 No. 3 (2025)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v7i3.1759

Abstract

This study aims to examine Generation Z's preferences in choosing financial risk management strategies, with a focus on comparing the use of emergency funds and Islamic insurance. Generation Z, known for their adaptability to technology and information, faces complex financial challenges amidst global economic uncertainty. Using a descriptive qualitative approach, data were obtained from in-depth interviews with a number of Generation Z respondents in urban areas. The results show that although the majority of respondents understand the importance of emergency funds as a form of short-term protection, there is increasing interest in Islamic insurance as an alternative that is considered more systematic and in line with religious values. The main factors influencing this preference include the level of financial literacy, trust in Islamic financial institutions, and perceptions of long-term benefits. These findings are expected to contribute to the development of more relevant financial education strategies for the younger generation. In Press, Journal Pre-proof. Journal pre-proofs are Articles in Press that have been peer reviewed and accepted for publication by the Editorial Board of this publication. They have undergone enhancements after acceptance, such as the addition of a cover page and metadata, and formatting for readability, but are not yet definitive versions of record. These versions will undergo additional copyediting, typesetting, and review, and may not yet have full functionality. For example, supplementary files may still need to be added, links to references may not resolve yet, etc. The text could still change before final publication. Although journal preprints do not yet include all bibliographic details, they can be cited using the year of online publication and the DOI, as follows: author(s), article title, Publication (year), DOI. Please consult the journal’s reference style for the exact appearance of these elements, abbreviation of journal names, and use of punctuation. When the final article is assigned to a volume/issue of the publication, the Article in Press version will be removed, and the final version will appear in the associated published volumes/issues of the publication. The date the article was first made available online will be carried over.
The Influence Of Influencer Credibility, Brand Image, Brand Trust, And Review Content On Purchase Decisions Of Somethinc Products On Tokopedia Indah Pratiwi; Andri Soemitra; Nurbaiti Nurbaiti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3..10859

Abstract

The business world is becoming increasingly competitive in terms of both goods and services due to the rapid development of technology and information in the Industry 4.0 era. With more and more local cosmetic brands emerging, the development of beauty products is also growing. One local company that has found success in the skincare sector is Somethinc. To better understand how consumers choose products on Tokopedia, this study will examine four independent variables: credibility influencers, brand image, brand trust, and content reviews. Using the SPSS 29 program, this research methodology is quantitative. A total of 100 subjects were included in the 96.04 sample obtained through the incidental sampling technique. Based on the simultaneous test results, brand image, brand trust, credibility influencers, and review content have a major influence on consumer purchasing decisions. The calculated f value is 52.617 with a significance level of 0.001 0.05, in accordance with the findings of the ANOVA test, where the calculated f value is 52.617 2.47 with (df1=5-1=4 and df2=n-5=95).
PENGARUH LITERASI KEUANGAN SYARIAH, HALAL LIFESTYLE DAN RELIGIUSITAS TERHADAP MINAT TALANGAN UMROH DI BANK SUMUT SYARIAH Dwi Purnama Sari; Muhammad Irwan Padli Nasution; Andri Soemitra
JSE: Jurnal Sharia Economica Vol. 5 No. 3 (2026): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/b89pnw80

Abstract

This study aims to analyze the influence of Islamic financial literacy, halal lifestyle, and religiosity on the interest in using Umrah advances among Bank Sumut Syariah customers. The increasing need of the Muslim community to perform the Umrah pilgrimage encourages the importance of providing financing in accordance with Sharia principles. The study used a quantitative approach with a survey method. The study population was 130 customers using the Umrah advance facility of Bank Sumut Syariah as of April 2026. A sample of 98 respondents was determined using the Slovin formula with a 5% error rate. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results showed that Islamic financial literacy had a positive and significant effect on the interest in Umrah advances (sig. 0.000). Halal lifestyle also had a positive and significant effect (sig. 0.001), while religiosity had a positive and significant effect (sig. 0.000) and was the most dominant variable. Simultaneously, all three variables had a positive and significant effect on the interest in Umrah advances (sig. 0.000). The coefficient of determination (R²) of 0.615 indicates that 61.5% of the variation in interest in Umrah financing can be explained by these three variables. This finding underscores the importance of knowledge, a halal lifestyle, and religiosity in increasing public interest in Sharia-based pilgrimage financing.
PENGARUH LITERASI KEUANGAN SYARIAH DAN KEPERCAYAAN NASABAH TERHADAP KEPUTUSAN MENABUNG HAJI JANGKA PANJANG DI BANK SUMUT SYARIAH Tengku Imam Alwafi; Muhammad Irwan Padli Nasution; Andri Soemitra
JSE: Jurnal Sharia Economica Vol. 5 No. 3 (2026): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/tvasbz56

Abstract

This study examines the influence of Islamic financial literacy and customer trust on the decision to engage in long-term Hajj savings among customers of Bank Sumut Syariah. Using a quantitative, causal-associative approach, the research surveyed 100 active Hajj savings customers in Medan City, selected through the Slovin formula, via a five-point Likert-scale questionnaire. Data were analyzed using multiple linear regression in IBM SPSS Statistics version 25. The results show that Islamic financial literacy partially has a positive and significant effect on the Hajj savings decision (t = 2.881, sig. = 0.005 < 0.05). Customer trust likewise has a positive and significant effect (t = 3.555, sig. = 0.001 < 0.05). Simultaneously, both variables significantly influence the Hajj savings decision (F = 52.347, sig. = 0.000 < 0.05), with an R² of 0.519, indicating that Islamic financial literacy and customer trust jointly explain 51.9% of the variance in the decision, while the remaining 48.1% is attributable to factors outside the scope of this study. These findings suggest that enhancing Islamic financial literacy and strengthening customer trust are key drivers of long-term Hajj savings decisions. Accordingly, Bank Sumut Syariah is encouraged to improve its sharia financial literacy education programs and reinforce trust-building strategies to boost public interest and commitment to long-term Hajj savings.
STUDI KOMPARATIF RISIKO SISTEMIK ANTARA BANK SYARIAH DAN BANK KONVENSIONAL DI INDONESIA: PENDEKATAN TAFSIR TEMATIK TERHADAP SURAH AL-BAQARAH Oktavera Rizki; Azhari Akmal Tarigan; Mustapa Khamal Rokan; Andri Soemitra; Yusrizal
At-Tanmiyah Jurnal Ekonomi dan Bisnis Islam Vol 4 No 2 (2025): Desember, At-Tanmiyah: Jurnal Ekonomi dan Binis Islam
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Islam (STEBIS) Al-Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65778/atjebi.v4i2.89

Abstract

This study aims to compare systemic risk between Islamic banks and conventional banks in Indonesia by employing a thematic exegesis approach (tafsīr al-mawḍū‘ī) to selected Qur’anic verses in Surah Al-Baqarah, specifically verses 30, 219, 220, 245, 275, 276, and 282. These verses address fundamental themes related to finance, justice, debt relationships, usury (ribā), charitable giving (ṣadaqah), and equitable wealth distribution within the framework of Islamic economic principles. By integrating qualitative analysis drawn from classical and contemporary Qur’anic exegesis—including Tafsīr al-Ṭabarī, Ibn Kathīr, and Tafsīr al-Māwardī—with insights from modern economic literature, this study highlights the fundamental distinctions between Sharī‘ah-based financial principles and conventional banking practices in relation to financial system stability. The findings indicate that the Islamic financial system embodies inherent mechanisms capable of mitigating systemic risk, notably through the prohibition of ribā, the implementation of profit-and-loss sharing arrangements, and the moral obligation to uphold charitable redistribution and social justice. In contrast, interest-based conventional financial systems tend to exacerbate economic inequality and amplify vulnerability to financial crises. These findings reinforce the contemporary relevance of Qur’anic values in informing financial stability policies within modern economic systems.
The Impact of Islamic Monetary Instruments and Islamic Social Funds on Indonesia’s Economic Growth Khairina Tambunan; Andri Soemitra; Isnaini Harahap
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.227

Abstract

Background: Indonesia still faces economic development disparities, making it important to examine whether inclusive growth can be achieved through Islamic monetary instruments and Islamic social funds. This study employs Gross Domestic Product (LGDP), Bank Indonesia Sharia Certificates (LSBIS), Bank Indonesia Sharia Deposit Facilities (LFASBIS), and Zakat, Infaq, and Sadaqah (LZIS) as variables. Objective: This study aims to explore how Islamic monetary instruments and Islamic social funds affect Indonesia’s economic growth. Methods: A quantitative explanatory approach was employed using monthly data from 2017–2023 obtained from BPS, Bank Indonesia, and BAZNAS. Data were analyzed using the Vector Error Correction Model (VECM), supported by the Augmented Dickey–Fuller (ADF), Johansen cointegration, Granger causality, Impulse Response Function (IRF), and Forecast Error Variance Decomposition (FEVD) tests through EViews 11. Results: The results show sparse and predominantly unidirectional Granger causality relationships. Based on the short-run and long-run coefficients, the Islamic variables do not have a significant influence on LGDP in the short run, while LSBIS, LZIS, and LFASBIS significantly contribute to economic growth in the long run. The FEVD results indicate that LSBIS accounts for the highest percentage of variance in LGDP (23.30%), followed by LZIS (2.16%) and LFASBIS, which contributes only 0.16%. Conclusion: The results indicate that Islamic monetary instruments and Islamic social funds have weak short-term effects but strong long-run relationships with economic growth, suggesting a gradual adjustment process in Indonesia’s Islamic economic transmission mechanism, as well as the need for timely policy coordination to foster more inclusive and sustainable growth.
Developing BSI Agent Networks to Strengthen Islamic Banking Financial Inclusion: Insights from an Analytic Network Process Study Ismul Fakhri Lubis; Azhari Akmal Tarigan; Andri Soemitra; Muhammad Rizal; Kaswinata Kaswinata
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 7 No. 1 (2026): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v7i1.2264

Abstract

This study examines strategies for developing Islamic banking financial inclusion services through Bank Syariah Indonesia (BSI) Agents as extended outlets for reaching underserved communities. Despite Indonesia’s large Muslim population, the outreach and service quality of Islamic banking remain limited compared to conventional banks, driven by human resource constraints, unattractive incentive structures, limited product and service features, aggressive competition from conventional bank agents, and inadequate infrastructure in remote areas. To address these challenges, this study employs the Analytic Network Process (ANP) using a qualitative approach based on expert judgment. Primary data were collected through in-depth interviews with five expert informants comprising academics, BSI practitioners, and regulators. Data collection involved observation, interviews, questionnaires, documentation, and literature review, and the analysis was conducted using the Super Decisions software. Kendall’s Coefficient of Concordance (W) was applied to assess the level of agreement among experts. The results indicate that the most critical constraints are low employee awareness, limited agent competence, unattractive incentive structures, and infrastructure limitations in remote areas. Priority solutions include increasing dedicated human resources for agent management, integrating agent performance into key performance indicators (KPIs), expanding product and service features, and strengthening below-the-line promotion. At the strategic level, the findings highlight the importance of strengthening human resources, developing robust and user-friendly digital agent platforms, and implementing cluster-based agent management. The Kendall’s W values indicate a moderate level of expert agreement, supporting the robustness of the ANP results. This study contributes to the literature on Islamic banking and financial inclusion by providing empirical, strategy-oriented insights into the development of agent-based Islamic banking services. The findings offer practical implications for banks, regulators, and policymakers seeking to strengthen inclusive, sustainable, and competitive Islamic banking ecosystems
The Impact of Price Discount, Free Shipping, and Live Streaming on Consumer Purchase Intention on Tiktok Shop Rizka Salsabila; Andri Soemitra; Siti Aisyah
Jurnal Kewirausahaan dan Bisnis Vol 29, No 1 (2024): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v29i1.87274

Abstract

Due to the rapid growth of the footwear market in Indonesia, both domestic and foreign shoe manufacturers face increasingly fierce competition. To remain competitive, shoe manufacturers must be able to innovate, especially in marketing. This research examines the impact of three independent factors, namely Price Discount, Live streaming, and Free Shipping, on consumer purchase interest in Ventela shoe products on the TikTok Shop platform among students in Medan. This research uses a quantitative approach to evaluate the theory by examining the relationship between variables. Information for research purposes was collected from respondents through questionnaires. Data was analyzed using SPSS version 29 analysis tools. The research population consists of students in Medan City who use the TikTok application and about Ventela shoe products, with a sample of 97 respondents selected through a non-probability sampling method. The questionnaire data were analyzed using multiple linear regression. This research shows that price discounts, free shipping, and live streaming have a positive or significant effect on consumer buying interest. The findings of this research provide a better understanding of the things that impact purchasing interest in terms of discounts, live streaming, and free shipping for Ventela shoe products on the TikTok Shop. These findings can help develop better marketing strategies focusing on increasing customer interest.Keywords: consumer purchase interest; footwear market competition; marketing innovation; tiktok shop strategy
Analysis of Tabarru' Fund Governance and Claims Management from the Perspective of The Sustainability of the Performance of Sharia Life Insurance Companies at PT Asuransi Jiwa Syariah Bumiputera Muhammad Fikri Pohan; Andri Soemitra; Nur Ahmadi Bi Rahmani
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.298

Abstract

This study aims to analyze the relationship between tabarru’ fund governance and claims management from the perspective of sustainable performance of Islamic life insurance companies at PT Asuransi Jiwa Syariah Bumiputera using a qualitative Systematic Literature Review (SLR) method. The literature was collected through Google Scholar supported by the Publish or Perish application and selected based on inclusion and exclusion criteria within the 2020–2026 period, resulting in 17 relevant articles. The findings indicate that effective tabarru’ fund governance—through fund separation, sharia compliance, transparency, accountability, prudential principles, and ta’awun—plays a strategic role in maintaining financial stability and improving company performance, while efficient claims management aligned with contracts and policy provisions enhances participant trust and satisfaction. The study further confirms a reciprocal relationship between proper tabarru’ fund management and effective claims management in supporting the operational sustainability and reputation of Islamic life insurance companies.
Co-Authors Abd Latip Abdi Jaya Abdillah Aswari Abdullah, Ikhsan Achmad Habib Hamsar Adila Khairani br Tambunan adlina Hasan Afifah Rahmadani Afrizal Afrizal Agiet Mutiara Rengganis Agna Sabrina Ahmad Muhajir Ainun Mardhiah Alfi Amelia Alvi Natzmi Alya Rahma Siregar Amalia, Alfi Amin Akbar Amin Al Jawi Ammy, Baihaqi Anang Andrian Anggi Pratiwi Sitorus Anggia Nurulita Anhar Ziqhri Aninda Mahfadillah Annisa Ayu Kusuma Aqwa Naser Daulay Aqwa Nasir Daulay Arbanur Rasyid Arief Arnadila Dwi Syahputri Arnida Wahyuni Lubis Asmaul Husna Asmaul Husna Asmuni Asmuni Asmuni Asmuni Asmuni Atika Ayu Andini Azhari Akmal Tarigan Azwansyah Habibie, Azwansyah Bambang Lesmono Berlian Puspita Ningrum Burhanuddin Cindi Husna Pratiwi Cut Nurul A’la Dandi Ibnu Sutowo Dharma, Budi Dini Rahmayani Dwi Kresna Riyadi Dwi Purnama Sari Elma Fadilah Fahrul Azhar Kesogihin Faisal Nasution Fathur Rahman Fauzan Fahmi Hasibuan Feby Sahira Fenni Windi Yati Fira Nafisah Fitri Fuadi Fuadi Gultom, Selfi Afriani Handana Sembiring Hayati, Fitri Hendra Hendra Herry Syahbanuddin Husni Pasarela Imsar, Imsar Indah Pratiwi Indra Prawira Iqbal Sitompul Irham Khalid Irna Permata Sari Irvan Murizal Iskandar Muda Ismail Ismail Ismail Ismail Ismul Fakhri Lubis Isnaini Harahap Jaidil Kamal Julfan Saputra Juliana Nasution Juliana Sari Harahap Julita, Julita Kamaruddin Kamaruddin Kamilah, K Kaswinata Kaswinata Khairani Andini Daulay Khairina Tambunan Laila Tiffany Hasibuan Lailan Safina Hasibuan M. Fauzan M. Ikhsan Harahap M. Indra Mulia Nasution M. Shabri Abd. Majid M.Indra Mulia Nasution Mahfuzah Dalimunthe Maisyarah Salsabilaa Marliyah Maulana M Hamzah Maya Dian Eka Sari Mhd Zulkifli Hasibuan Mhd. Chairul Abdi Muhammad Arfan Harahap Muhammad Fikri Pohan Muhammad Habrul Aji Muhammad Hakim Sitompul Muhammad Ikhsan Harahap Muhammad Raihan Kamil Muhammad Ridwan Muhammad Rizal Muhammad Yafiz Mustapa Khamal Rokan Nadhrah Adlina Ritonga Nasution, Muhammad Irwan Padli Nia Safitri Br Tarigan Nina Amanda Nindya Azzahra Nisa Aulia Nova Fitri Yasdiana Nst, Muhammad Lathief Ilhamy Nur Ahmadi Bi Rahmani Nur Ahmadi Bi Rahmani Nur Amadi Bi Rahmani Nur Jannah Al Baiti Nurbaiti, Nurbaiti Nurdiana Nurdiana Nurhajijah Nuri Aslami Nurlaila Nurul Hasanah Syah Nurul Izzah Nurul Jannah Oktavera Rizki Palti Raja Siregar Ponco Setio Wijaksono Putri Afdillah Putri Wulandini Sagala Rafi Husin Harahap Rahmad Bahagia Rahmadi Rambe Rahmat Daim Harahap Raja Sakti Putra Harahap Ramdansyah Fitrah Ridha Alhamdi Rifki Ismail Rifki Ismal Rifki Rifki Ismal Ririn Khairiyah Rizka Salsabila Rizki Kurniawan Rohaya Rudy Rifalgi Rukiah Sabarudin Chaniago Sanusi Gazali Pane Saparuddin Siregar Sartika Sartika Sheerina Said Mazruk Shifa, Mutiara Silvia Handayani Siregar Siti Aisyah Siti Hamizah Harahap Siti Mutiah Ulfha Siti Nurhalizah Lubis Sri Sudiarti Sugianto Sugianto Sugianto Sugianto Sugiyanto Sugiyanto Suharto, Tentiyo Sukiman Sukiman Syachrul Wahyudi Syilvana Dwi Novianti Syuhada Fela Yudha T. Wulan Arianti Tengku Imam Alwafi Tiara Ermelia Tuti Anggraini Vania Auziva Wahyu Syarvina Widy Hastuty HS Yaumul Khair Afif Yenni Arafah Yenni Arfah Yenni Samri Juliati Nasution YUDI SISWADI Yusrizal Yusrizal Zainur Zainur Zuhrinal M Nawawi ZULFA KHAIRINA BATUBARA Zulfan Kurniawan Zunaida Riska