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THE ROLE OF BUMDES IN IMPROVING THE ECONOMIC COMMUNITY IN THE VILLAGE OF KEDUNGJAYA, DISTRICT, KEDAWUNG REGENCY, CIREBON Yanthi, Winda Dwi; Fitralisma, Gian; fata, M. Annisul; Maryadi, Ega; Trimayanti, Imas; Ibrahim, Yusuf
Jurnal Abdisci Vol 2 No 12 (2025): Vol 2 No 12 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i12.712

Abstract

Abstract: Background. BUMDes is a village business in the form of an institution that management is carried out by the village government and village community in order to encourage improving the economy of village communities or including businesses from the village, by the village and for villages, but in its implementation it still refers to the needs of the community and the potential of the village. Aims. This study aims to determine how the role of BUMDes in Improving Community Economy in Ayuhula Village, Dungaliyo District, Gorontalo Regency. Methods. This research is included in the type of descriptive research with a qualitative research approach. Result. The results of the research show that the active role in the aspect of enhancing the quality of human and community life can be found in this aspect to be able to help socially but economically yet to play a role; In the aspect of strengthening the people's economy as the basis for the strength and resilience of the national economy with BUMDes as its foundation, it is found that BUMDes currently has limited capital so this is quite difficult in doing business expansion; Conclusion. In the aspect trying to realize and develop the economy of the village community, obtained with the limitations owned by BUMDes makes it difficult to develop businesses related to the potential of the village: and in the aspect of helping the community to increase their income so as to increase the income and prosperity of the community, found where there is pessimism from the village government that BUMDes managers have not been able to if the businesses in BUMDes have increased. Implementation. Future plans to develop Micro, Small and Medium Enterprises Medium Enterprises (SMEs) through online advertising are expected to open up job opportunities new jobs and improve the welfare of rural communities. BUMDes has great potential to improve the welfare of village communities, but There needs to be support from the government and the community to overcome various challenges which exists.
THE ROLE OF PLAYGROUPS IN DEVELOPING EARLY CHILDHOOD SOCIAL SKILLS Yanthi, Winda Dwi; Fitralisma, Gian; Fata, M. Annisul; Daryati, Yeyet; Sherlin , Mei; Ardiani , Rina
Jurnal Abdisci Vol 2 No 12 (2025): Vol 2 No 12 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i12.713

Abstract

Abstract: Background. The development that greatly affects character is early childhood education. One of the institutions that conducts such education is a playgroup, one of which is KOBER Srikandi in Pilang Mas Garden Housing in Kedungjaya Village. Aims. The purpose of this service is to improve the quality of teaching, learning management and increase children's physical and cognitive development. Methods. In this service activity using the implementation method which is divided into several stages, starting from planning. The second stage is preparation. Furthermore, the third is the implementation stage so that the expected goals can be achieved. KKN students follow the activities at Kober Srikandi Kedungjaya. One of them did morning gymnastics activities and helped with numbers and colors. Result. The results of Kober Srikandi management have run according to the program set. The management of playgroups in Kedungjaya Village shows that operational supervision has gone well. The playgroup program aims to improve the quality of life of the community through family development. Every education has its own goals, goals for the child's future and the child's discipline from an early age. Conclusion. This goal can be influenced by the surrounding environment, and has characteristics for the child. The better and more positive the learning environment, the more positive and enthusiastic the learning will be in the community. Implementation. According to the time sequence, childhood is a period of development from 2 to 6 years of age. Biological development at this time as in the Kedungjaya Village playgroup is rapid, but sociologically it is still very much bound by its environment and family. , the family plays a very important role in preparing children to be able to adapt to a wider environment, especially the school environment.
COMMUNITY EMPOWERMENT IN REDUCING UNEMPLOYMENT THROUGH AL-RUFA'I TEMPE MAKING BUSINESS IN KEDUNGJAYA VILLAGE, SUB-DISTRICT KEDAWUNG DISTRICT, CIREBON Fata, M. Anissul; Amalia, Amah; Trimayanti, Imas; Fitralisma, Gian; Yanthi, Winda Dwi; Solihah, Nur Apriani; Nur Fitriani , Ade Febry; Fawaiz, Rohmatul
Jurnal Abdisci Vol 2 No 12 (2025): Vol 2 No 12 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i12.714

Abstract

Abstract: Background. According to Luluatul Fu'adah, Agus Suherman & Fitria Firdiyani (2024) Community empowerment is a strategic effort to develop community independence and welfare through increasing knowledge, skills, behavior and abilities. Aims. The aim of this research is to determine community empowerment activities through the tempe business in Kedungjaya Village, Kedawung District, Cirebon Regency. It is hoped that this research can provide useful information for the government and society in developing more effective and sustainable community empowerment programs. This is very important in facing the economic and social challenges faced by society, especially in Cirebon Regency. Methods. According to data published by the Cirebon Regency Central Statistics Agency (BPS), the poverty line in 2024 shows a fairly high figure, namely IDR 475,046 per capita per month. This means that people living below the poverty line have to struggle to meet their basic needs. Compared to 2023, this poverty line has increased by 5.13 percent, from IDR 451,853 per capita per month. Good news in efforts to reduce the severity of poverty in Cirebon Regency. The poverty severity index (P2) shows a significant decline, from 0.53 in 2023 to 0.36 in 2024. Conclusion. This shows that the government and society's efforts to reduce poverty are starting to bear fruit. Even though there are still many challenges that must be faced, the reduction in the poverty severity index gives hope to the people of Cirebon Regency. By continuing to increase innovative efforts and strategies that create small economic jobs and increase people's income. Implication. Like the tempeh business in Kedungjajang Village, Cirevon Regency. Therefore, community empowerment is a force to increase the income and economy of the small community of Kedungjaya Village.
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA SALON ARTISA NAILS DI KOTA CIMAHI Aminulloh, Winarti Sri; Fitralisma , Gian; Fata , M Anisul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Dewasa ini salon kecantikan terus mengalami perkembangan karena tumbuhnya kesadaran bahwa kecantikan menjadi kebutuhan dasar bagi setiap orang untuk meningkatkan rasa percaya diri. Banyaknya wanita yang bekerja diluar rumah juga berpotensi semakin meningkatnya kebutuhan wanita akan produk dan jasa kecantikan. Salah satu jasa kecantikan yang sedang digemari wanita saat ini adalah salon kuku. Penelitian ini bertujuan untuk mengetahui terdapat atau tidaknya pengaruh kualitas pelayanan dan persepsi harga terhadap kepuasan konsumen pada salon Artisa Nails. Penelitian ini menggunakan metode kuantitatif untuk mengetahui apakah kualitas pelayanan dan persepsi harga berpengaruh terhadap kepuasan konsumen salon kuku Artisa Nails di Kota Cimahi. Sampel responden diambil menggunakan rumus Slovin sebanyak 84 orang. Teknik pengumpulan data yang digunakan adalah penyebaran kuesioner menggunakan google form dan pengolahan data dengan SPSS (Statistical Program for Social Sciente) versi 27. Berdasarkan hasil analisis regresi linear berganda diperoleh koefisien korelasi f sebesar 18,425 dengan signifkansi sebesar 0,000 < 0,005. Hal ini menunjukan bahwa kualitas pelayanan dan persepsi harga berpengaruh scara signifikan terhadap Kualitas pelayanan dan persepsi harga bersama-sama memberikan kontribusi sebesar 29,6 % terhadap kepuasan konsumen, sedangkan sisanya sebesar 70,4% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
PENGARUH LAYANAN PEMBAYARAN SPAYLATER DAN COD TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE SHOPPE ONLINE SHOP KHALISHA HIJAB TASIKMALAYA Sadikin, Nadia Resma; Fitralisma, Gian; Yanthi, Winda Dwi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk mengetahui : (1) pengaruh Spaylater terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya, (2) Pengaruh COD terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya. Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif. Populasi pada penelitian ini adalah konsumen Kalisha Hijb Tasikmalaya yang berjumlah sebanyak 7000 konsumen/Tahun. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 98 orang. Teknik pengumpulan data ini menggunakan kuesioner yang telah diuji validitas dan realibilitasnya. Teknik analisis yang digunakan dalam menguji hipotesis adalah teknik analisis regresi liniear berganda. Hasil penelitian menunjukan bahwa : (1) Spaylater berpengaruh positif terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya sebesar 47,3% dan dibuktikan dengan nilai sign 0,000 > 0,05 dan koefisien regresi mempunyai nilai positif sebesar 0,558. (2) COD berpengaruh positif terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya sebesar 46,0% dan dibuktikan dengan nilai sign 0,000 > 0,05 dan koefisien regresi mempunyai nilai positif sebesar 0,387.
PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKO EDELWEIS PARFUME Saripudin, Razip; Budiastuti, Endah; Fitralisma , Gian
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen di Toko Edelweis Parfum. Metode yang digunakan adalah kuantitatif dengan pendekatan survei, dimana data dikumpulkan dari 93 responden yang telah berinteraksi dengan promosi digital toko melalui kuesioner online. Analisis regresi linier menunjukkan bahwa digital marketing berpengaruh signifikan terhadap minat beli konsumen (t-hitung = 1,783; t-tabel = 1,66196; p = 0,04). Koefisien determinasi (R-squared) menunjukkan bahwa digital marketing hanya menjelaskan 1,5% dari variasi minat beli konsumen. Hasil ini menunjukkan bahwa meskipun pengaruhnya kecil, digital marketing tetap dapat mempengaruhi minat beli konsumen secara signifikan. Penelitian ini menyoroti pentingnya optimalisasi strategi digital marketing dalam meningkatkan minat beli dan daya saing Toko Edelweis Parfum.
PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. POS INDONESIA CABANG SINGAPARNA TASIKMALAYA Fikri, Unang; Fitralisma, Gian; Yanthi, Winda Dwi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk mengetahui Untuk mengetahui : pengaruh tingkat disiplin kerja terhadap kinerja karyawan pada PT POS Indonesia (Persero) Cabang Singaparna Tasikmalaya, pengaruh lingkungan kerja terhadap kinerja karyawan pada PT POS Indonesia (Persero) Cabang Singaparna Tasikmalaya, pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja karyawan pada PT POS Indonesia (Persero) Cabang Singaparna Tasikmalaya. Metode yang digunakan ialah metode kuantitatif, dengan jumlah sampel 35 responden. Hasil penelitian ini adalah Berdasarkan uji t diperoleh thitung sebesar 2,198 untuk variabel disiplin kerja pada tingkat derajat bebas (df) = n – k = 35 – 2 = 33 dengan a = 5%, maka ttabel sebesar 1.692 dengan tingkat signifikansi sebesar 0,05, karena thitung = 2,198 > 1.692 dan nilai signifikasinya 0,035 < 0,05 maka H0 ditolak dan Ha diterima artinya bahwa disiplin kerja berpengaruh positif secara signifikan terhadap kinerja karyawan. thitung = 2,791 > 1.692 dan nilai signifikasinya 0,009 < 0,05 maka H0 ditolak dan Ha diterima artinya bahwa lingkungan kerja berpengaruh positif secara signifikan terhadap kinerja karyawan. Berdasarkan hasil uji F diperoleh F hitung sebesar 5,436 dan niai F tabel sebesar 1,794. Hasil perbandingan kedua nilai tersebut menunjukkan nilai F hitung ≥ F tabel (5,436 ≥ 1,794), maka dapat disimpulkan bahwa disiplin kerja (X1) dan lingkungan kerja (X2) secara bersama-sama berpengaruh positif dan signifikan terhadap kinerja karyawan yang dihitung dengan koefisien korelasi adalah 0,504 dengan nilai koefisien determinasi nya adalah 0, 254 atau 25,4%.
IMPLEMENTATION OF THE EXCLUSIVE BREASTFEEDING PROGRAM TO PREVENT STUNTING IN INFANTS AT PUSKESMAS KEDUNG JAYA VILLAGE Fata, M. Anissul; Yanthi, Winda Dwi; Fitralisma, Gian; Fawaiz, Rohmatul; Maulipah, Maulipah; Sundari, Sundari
Jurnal Abdisci Vol 2 No 5 (2025): Vol 2 No 5 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i5.665

Abstract

Abstract Background: Exclusive breastfeeding is an important effort in preventing infant stunting. Aims: This study aims to analyze the implementation of the exclusive breastfeeding program at the Kedung Jaya Village Health Center and identify the supporting factors and obstacles faced. Methods: The research method was descriptive qualitative with a case study approach. Data were obtained through interviews with health workers, observation of counseling activities, and questionnaires to breastfeeding mothers. Result: The results showed that the exclusive breastfeeding program has been running well, marked by mothers' increasing awareness of its importance. The main factors supporting its success are routine counseling, individual lactation counseling, and the active role of posyandu cadres. However, some challenges remain, such as cultural influences that assume infants need additional food before 6 months and limited time for working mothers to provide exclusive breastfeeding. Implementation: Based on these findings, more personalized and community-based education strategies, provision of lactation facilities for working mothers, and further training for posyandu cadres are needed. With improvements in the implementation of this program, exclusive breastfeeding rates can increase, and the prevalence of stunting in Kedung Jaya Village can decrease significantly.
IMPROVING THE QUALITY OF TEMPEH MSMEs THROUGH SOCIALIZATION ON EFFECTIVE LABELING AND PACKAGING IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON Fitralisma, Gian; Halim, Hartanto; Yanthi, Winda Dwi; Arin, Arin; Trisakti, Armada; Herlina, Ellin; Hartono, Juni
Jurnal Abdisci Vol 2 No 5 (2025): Vol 2 No 5 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i5.666

Abstract

Abstrack Background: This program was conducted in the form of a socialization initiative involving KKN students from STIE Cirebon. The socialization focused on educating MSME (Micro, Small, and Medium Enterprises) actors about informative label design, packaging techniques that preserve product quality, and the benefits of attractive packaging in marketing. This community service activity aimed to enhance the understanding of tempeh MSME entrepreneurs in Kedungjaya Village regarding the importance of labeling and packaging in increasing product competitiveness. Method: This program used socialization, involving KKN students and tempeh MSME entrepreneurs in Kedungjaya Village. The socialization covered the importance of labeling and packaging, effective label design strategies, and proper packaging techniques that meet standards to maintain product quality and enhance its market appeal. Results: The findings indicate that KKN students played a crucial role in providing insights to MSME entrepreneurs on more effective labeling and packaging strategies. The observed positive impacts include an increased understanding among MSME entrepreneurs regarding the importance of packaging and the adoption of improved packaging techniques. Conclusion: Despite implementation challenges, collaboration between students, MSME entrepreneurs, and the local community was key to the program's success. Implications: Enhancing knowledge of labeling and packaging can help MSMEs improve product competitiveness, expand market access, and promote business sustainability. Therefore, continuous mentoring and strengthening of marketing infrastructure are strategic steps to ensure the long-term benefits of this program.
OPTIMIZATION OF TEMPE MARKETING AND PRODUCTION IN TEMPE UMKM THROUGH FOCUS GROUP DISCUSSIONS (FGD) IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON REGENCY Arin, Arin; Fitralisma, Gian; Yanthi, Winda Dwi; Fitriani , Ade Febry Nur; Amalia, Amah; Fata, M. Anissul; Suwaebit, Suwaebit; Noviana, Eva
Jurnal Abdisci Vol 2 No 6 (2025): Vol 2 No 6 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i6.669

Abstract

Abstract Background: This article discusses the role of students in the Community Service Program (KKN) in Kedungjaya Village, Kedawung District, Cirebon Regency, with a focus on optimizing the marketing and production of tempe in tempe UMKM through Focus Group Discussions (FGD). Aims: The purpose of this community service is to identify and analyze the role of KKN students in improving tempe marketing and production in Kedungjaya Village, as well as the positive impacts generated. Methods:This community service utilized Focus Group Discussions (FGD) to engage with tempe UMKM actors. KKN students from STIE Cirebon provided guidance on digital marketing strategies, social media management, and optimizing the use of marketplaces to enhance the marketing and production processes. Results: The results of the community service show that KKN students played a significant role in providing insights into digital marketing strategies, social media management, and optimizing the use of marketplaces for tempe UMKM. Positive impacts observed include an increase in the knowledge of UMKM actors in marketing their products, more efficient production management, and improved quality of the tempe products produced. Conclusion: Despite challenges in implementation, good collaboration between students, UMKM actors, and the village community is crucial for the success of this program. The role of KKN students has proven valuable in improving both the marketing and production aspects of tempe in Kedungjaya Village. Implementation: The main recommendation is to continue intensive mentoring, increase active participation from UMKM actors, and strengthen marketing and distribution infrastructure in Kedungjaya Village to ensure sustainable improvements in the tempe UMKM sector.
Co-Authors Afifah Afifah Agus Kurniawan Agus Kurniawan Agyztia Premana Ahmad Farizal Akbar NP Darma Wahana Akmal Ismail , Hasby Nabiel Amalia, Amah Aminulloh, Winarti Sri Andi Yulianto Ardiani , Rina Arin, Arin Asep Kosasih Asriyatun Abadiyah Bayhaki, Mohammad Budiastuti, Endah Christy, Vanessa Agatha Daniel Ady Putra Daryati , Yeyet Daryati, Yeyet Dian Hidayat Dimas Fitrah Adi Putra Dwi Harini Dwi Harini Ellin Herlina Eman Sulaiman Eman Sulaiman Eman Sulaiman, Eman Endah Budiastuti Eva Noviana, Eva Evan Pahruri Fahira Amelia Fata , M Anisul Fata, M. Anissul fata, M. Annisul Fauziah, Neng Wafa Fawaiz, Rohmatul Fikri, Unang Findhy Dwita Kumala Firdaus, Surya Fitriani , Ade Febry Nur Halim, Hartanto Harliana Harliana Hartanto Halim Hartono, Juni Hendri Sucipto Herawati, Tri Herlina, Ellin Hidayat, Rachman Hilda Fatimah Ikhwan, Syariefful Imam Baehaqi Imas Trimayanti Indah Dewi Mulyani Indah Dewi Mulyani Irfan Ali Khalid Iskandar Laelia Nurpratiwiningsih Lia Melyana Lia, Ade Lutfianah Ulfa M. A. Wiryo M. Anissul Fata M. Anisul Fata M. Badruz Zaman Mandasari Mandasari Maryadi, Ega Maulida Fitria Maulipah, Maulipah Mirahwati, Indri Moh Toharudin Mohamad Basuni Mohamad Basuni MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Muhammad Syaifulloh Mukson Mukson Nawawi, Rusto Ni’matul Maulla Noer Dyah Rahmawati Zaeni Nur Afridah Nur Aisyah Nur Alia Sumanti Nur Fitriani , Ade Febry Nur Kiman Otong Saeful Bachri Pratiwi, Vina Andita Raden Mohamad Herdian Bhakti Riono, Slamet Bambang Roby Setiadi Roby Setiadi Rusto Nawawi Sadikin, Nadia Resma Saripudin, Razip Sherlin , Mei Sifa Novianti Solihah, Nur Apriani Sundari Sundari Surono , Dedi Suwaebit, Suwaebit Syahputri, Tuty Syarifa Syariefull Ikhwan Syukur, Tornado Tri Herawati Triani Patra Pertiwi Trilinda Antika Trimayanti, Imas Trisakti, Armada Trisnawati Trisnawati Umroh Atun Wahyu Aji Suprajadi Yanthi, Winda Dwi Yenny Ernitawati Yusuf Ibrahim