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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Maker: Jurnal Manajemen Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Journal of Sustainable Tourism and Entrepreneurship Jurnal Kewarganegaraan Salwatuna: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen (JEM) Jurnal Manajemen Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) Journal Of Resource Management, Economics And Business (REMICS) Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK) JAMU : Jurnal Abdi Masyarakat UMUS Jurnal Manajemen Dan Bisnis Ekonomi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi SOCIRCLE : Journal Of Social Community Services AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Journal of Community Service (Abdisci) Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Manajemen Dan Kewirausahaan PATEMON: Multidisciplinary Research

Gian Fitralisma

Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhadi Setiabudi, Indonesia

Author-ID : 1891880

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA SALON ARTISA NAILS DI KOTA CIMAHI Aminulloh, Winarti Sri; Fitralisma , Gian; Fata , M Anisul
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Dewasa ini salon kecantikan terus mengalami perkembangan karena tumbuhnya kesadaran bahwa kecantikan menjadi kebutuhan dasar bagi setiap orang untuk meningkatkan rasa percaya diri. Banyaknya wanita yang bekerja diluar rumah juga berpotensi semakin meningkatnya kebutuhan wanita akan produk dan jasa kecantikan. Salah satu jasa kecantikan yang sedang digemari wanita saat ini adalah salon kuku. Penelitian ini bertujuan untuk mengetahui terdapat atau tidaknya pengaruh kualitas pelayanan dan persepsi harga terhadap kepuasan konsumen pada salon Artisa Nails. Penelitian ini menggunakan metode kuantitatif untuk mengetahui apakah kualitas pelayanan dan persepsi harga berpengaruh terhadap kepuasan konsumen salon kuku Artisa Nails di Kota Cimahi. Sampel responden diambil menggunakan rumus Slovin sebanyak 84 orang. Teknik pengumpulan data yang digunakan adalah penyebaran kuesioner menggunakan google form dan pengolahan data dengan SPSS (Statistical Program for Social Sciente) versi 27. Berdasarkan hasil analisis regresi linear berganda diperoleh koefisien korelasi f sebesar 18,425 dengan signifkansi sebesar 0,000 < 0,005. Hal ini menunjukan bahwa kualitas pelayanan dan persepsi harga berpengaruh scara signifikan terhadap Kualitas pelayanan dan persepsi harga bersama-sama memberikan kontribusi sebesar 29,6 % terhadap kepuasan konsumen, sedangkan sisanya sebesar 70,4% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.

PENGARUH LAYANAN PEMBAYARAN SPAYLATER DAN COD TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE SHOPPE ONLINE SHOP KHALISHA HIJAB TASIKMALAYA Sadikin, Nadia Resma; Fitralisma, Gian; Yanthi, Winda Dwi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk mengetahui : (1) pengaruh Spaylater terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya, (2) Pengaruh COD terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya. Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif. Populasi pada penelitian ini adalah konsumen Kalisha Hijb Tasikmalaya yang berjumlah sebanyak 7000 konsumen/Tahun. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 98 orang. Teknik pengumpulan data ini menggunakan kuesioner yang telah diuji validitas dan realibilitasnya. Teknik analisis yang digunakan dalam menguji hipotesis adalah teknik analisis regresi liniear berganda. Hasil penelitian menunjukan bahwa : (1) Spaylater berpengaruh positif terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya sebesar 47,3% dan dibuktikan dengan nilai sign 0,000 > 0,05 dan koefisien regresi mempunyai nilai positif sebesar 0,558. (2) COD berpengaruh positif terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya sebesar 46,0% dan dibuktikan dengan nilai sign 0,000 > 0,05 dan koefisien regresi mempunyai nilai positif sebesar 0,387.

PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKO EDELWEIS PARFUME Saripudin, Razip; Budiastuti, Endah; Fitralisma , Gian
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen di Toko Edelweis Parfum. Metode yang digunakan adalah kuantitatif dengan pendekatan survei, dimana data dikumpulkan dari 93 responden yang telah berinteraksi dengan promosi digital toko melalui kuesioner online. Analisis regresi linier menunjukkan bahwa digital marketing berpengaruh signifikan terhadap minat beli konsumen (t-hitung = 1,783; t-tabel = 1,66196; p = 0,04). Koefisien determinasi (R-squared) menunjukkan bahwa digital marketing hanya menjelaskan 1,5% dari variasi minat beli konsumen. Hasil ini menunjukkan bahwa meskipun pengaruhnya kecil, digital marketing tetap dapat mempengaruhi minat beli konsumen secara signifikan. Penelitian ini menyoroti pentingnya optimalisasi strategi digital marketing dalam meningkatkan minat beli dan daya saing Toko Edelweis Parfum.

PENGARUH DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. POS INDONESIA CABANG SINGAPARNA TASIKMALAYA Fikri, Unang; Fitralisma, Gian; Yanthi, Winda Dwi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Penelitian ini bertujuan untuk mengetahui Untuk mengetahui : pengaruh tingkat disiplin kerja terhadap kinerja karyawan pada PT POS Indonesia (Persero) Cabang Singaparna Tasikmalaya, pengaruh lingkungan kerja terhadap kinerja karyawan pada PT POS Indonesia (Persero) Cabang Singaparna Tasikmalaya, pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja karyawan pada PT POS Indonesia (Persero) Cabang Singaparna Tasikmalaya. Metode yang digunakan ialah metode kuantitatif, dengan jumlah sampel 35 responden. Hasil penelitian ini adalah Berdasarkan uji t diperoleh thitung sebesar 2,198 untuk variabel disiplin kerja pada tingkat derajat bebas (df) = n – k = 35 – 2 = 33 dengan a = 5%, maka ttabel sebesar 1.692 dengan tingkat signifikansi sebesar 0,05, karena thitung = 2,198 > 1.692 dan nilai signifikasinya 0,035 < 0,05 maka H0 ditolak dan Ha diterima artinya bahwa disiplin kerja berpengaruh positif secara signifikan terhadap kinerja karyawan. thitung = 2,791 > 1.692 dan nilai signifikasinya 0,009 < 0,05 maka H0 ditolak dan Ha diterima artinya bahwa lingkungan kerja berpengaruh positif secara signifikan terhadap kinerja karyawan. Berdasarkan hasil uji F diperoleh F hitung sebesar 5,436 dan niai F tabel sebesar 1,794. Hasil perbandingan kedua nilai tersebut menunjukkan nilai F hitung ≥ F tabel (5,436 ≥ 1,794), maka dapat disimpulkan bahwa disiplin kerja (X1) dan lingkungan kerja (X2) secara bersama-sama berpengaruh positif dan signifikan terhadap kinerja karyawan yang dihitung dengan koefisien korelasi adalah 0,504 dengan nilai koefisien determinasi nya adalah 0, 254 atau 25,4%.

THE INFLUENCE OF BRAND AWARENESS AND DIGITAL MARKETING ON PURCHASING DECISIONS AT DW DIGITAL PRINTING Agus Kurniawan; Gian Fitralisma; Hartanto Halim
Journal Of Resource Management, Economics And Business Vol. 4 No. 3 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i3.189

Purpose: This study aims to determine the extent to which brand awareness and digital marketing influence consumer purchasing decisions at DW Digital Printing, Majalengka Regency. Research Methodology: This study employed a quantitative research design using a survey method. Data were collected through Google Form questionnaires distributed to DW Digital Printing consumers. The population consisted of 211 respondents, with a sample size of 67 respondents selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with SPSS software, including t-test and F-test for hypothesis testing. Results: The findings indicate that brand awareness has a positive and significant effect on purchasing decisions (t = 2.071 > 1.669; p = 0.04 < 0.05) with a contribution of 59%. Similarly, digital marketing has a positive and significant effect (t = 0.108 > 1.669; p = 0.03 < 0.05) with a contribution of 61%. Simultaneous testing shows that both variables jointly have a positive and significant effect of 92% on purchasing decisions (F = 4.350 > 2.39; p = 0.01 < 0.05). Limitations: This study focuses only on DW Digital Printing in Majalengka Regency and may not represent other regions or industries. The sample size was relatively small and limited to one business unit. Contribution: This study contributes to the fields of marketing management and digital business strategy, especially in understanding how brand awareness and digital marketing influence consumer behavior in the digital printing industry and SMEs in Indonesia.

Empowering local communities engagement: Rural tourism and business innovation for SDGs desa Sulaiman, Eman; Fitralisma, Gian; Fata, M. Anissul; Nawawi, Rusto
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs). Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data. Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations. Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts. Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework. Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.

Pengaruh Role Conflict dan Social Support terhadap Kepuasan Mahasiswa pada Perguruan Tinggi Swasta Dinda Putri Novianti; Azizah Indriyani; Indah Dewi Mulyani; Andi Yulianto; Gian Fitralisma
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5313

This study aims to analyze the influence of role conflict and social support on the learning satisfaction of employee class students in higher education. Employee-class students face complex challenges in balancing roles as workers and students, which has the potential to create role conflicts and negatively impact academic satisfaction. Instead, social support from the surrounding environment—including family, co-workers, and educational institutions—can serve as a protective factor that increases learning satisfaction. This study uses a quantitative approach with a correlational descriptive method. The research population consisted of 258 employees in Tegal City, all of which were sampled through total sampling techniques. The research instrument was in the form of a standardized questionnaire, and the data were analyzed using multiple linear regression with the help of SPSS software. The results of the study show that role conflict has a negative and significant effect on student satisfaction, while social support has a positive and significant effect. Simultaneously, these two variables make a significant contribution to student learning satisfaction. These findings confirm the importance of role conflict management strategies and strengthening social support in creating a more optimal learning experience for employee class students. The practical implications of this research can be a reference for educational institutions in designing policies and services that are responsive to the needs of working students.

Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian pada Kosmetik Wardah di Toko Kosmetik Arab Desa Cisarua Kabupaten Sukabumi Rusfikasari, Silvi; Fitralisma, Gian; Sulaiman, Eman
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 11 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i11.1930

The formulation of the research problem aims to assess whether there is an influence of brand image and product quality on purchasing decisions at Arab cosmetic stores in Cisarua Village, Sukabumi Regency. The results of this study indicate that partially brand image has a positive and significant effect on the decision to purchase Wardah cosmetics at an Arabic cosmetic store in Cisarua Village, Sukabumi Regency with a t-test result of (3.466> 1.99085) and a sig value (0.001 <0.05), product quality has a positive and significant effect on the decision to purchase Wardah cosmetics at an Arabic cosmetic store in Cisarua Village, Sukabumi Regency with a t-test result of (6.574> 1.99085) and a sig value (0.000 <0.05). Based on the results of the F-test, it produces F_count> from F_table (82.572> 3.115) and the magnitude of sig 0.000 <0.05 so it can be concluded that simultaneously there is a positive and significant influence between the brand image variable and product quality on purchasing decisions. Based on the results of the R square determination coefficient test, it partially shows that the influence of the brand image variable is 50.4% and the influence of the product quality variable is 63.2%. The results of the determination coefficient test of the adjusted R-square value showed a result of 0.674, which means that 67.4% of the decision to purchase Wardah products at the Arab cosmetic shop in Cisarua Village, Sukabumi Regency was influenced by the brand image and product quality variables, while the remaining 32.6% was influenced by other variables that were not studied.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

THE EFFECT OF SERVICE QUALITY AND PROMOTION ON PURCHASE DECISIONS AT DW DIGITAL PRINTING IN MAJALENGKA Ade Ulfah; Gian Fitralisma; Winda Dwi Yanthi
PATEMON: Multidisciplinary Research Vol. 1 No. 1 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i1.167

Purpose: This research aims to determine the influence of service quality and promotion on purchasing decisions at DW Digital Printing, Majalengka Regency. Research Methodology: The study employs quantitative descriptive methods for data collection. Data was gathered through questionnaires distributed to respondents via Google Forms, and hypotheses were calculated using SPSS. The population consisted of DW Digital Printing consumers who had purchased banners, with a sample size of 61 respondents. Results: The findings indicate that for the service quality variable, the t-test results show tcount > ttable (4.513 > 1.671) with a significance level of 0.00 < 0.05. This leads to the rejection of H0 and acceptance of Ha, indicating a positive and significant influence of service quality on purchasing decisions. Conversely, the promotion variable yielded tcount < ttable (1.544 < 1.671) with a significance level of 0.128 > 0.05, resulting in the rejection of H0 and acceptance of Ha, indicating a positive but insignificant influence of promotions on purchasing decisions. The F-test revealed Fcount of 78.488 > Ftable of 2.40 with a significance level of 0.00 < 0.05, leading to the rejection of H0 and acceptance of Ha, suggesting a positive and significant influence of service quality and promotion simultaneously on purchasing decisions. Limitations: This research contributes to the understanding of how service quality and promotional strategies impact consumer purchasing behavior in the digital printing industry, providing insights for businesses to enhance their marketing approaches. Contribution: This research makes a significant contribution to understanding the impact of service quality and promotion on purchasing decisions in the digital printing industry. The findings can be utilized by printing business owners, particularly DW Digital Printing, to formulate more effective marketing strategies. By enhancing service quality and optimizing promotional strategies, companies are expected to attract more consumers and increase customer loyalty. Furthermore, this study provides insights for academics and future researchers to further explore the relationship between these variables in different contexts, as well as to enrich the existing literature on consumer behavior in the service sector.

Co-Authors Abadiyah, Asriyatun Ade Febry Nur Fitriani Ade Lia Ade Ulfah Afifah Afifah Agus Kurniawan Agus Kurniawan Agyztia Premana Ahmad Farizal Akbar NP Darma Wahana Amah Amalia Amah Amalia Amalia, Amah Aminulloh, Winarti Sri Andi Yulianto Andi Yulianto Antika, Tri Linda Ardiani , Rina Arin Arin Arin Arin Armada Trisakti Asep Kosasih Asriyatun Abadiyah Budiastuti, Endah Daniel Ady Putra Daryati, Yeyet Dedi Surono Dian Hidayat Dimas Fitrah Adi Putra Dinda Putri Novianti Dwi Harini Ellin Herlina Ellin Herlina Eman Sulaiman Eman Sulaiman Eman Sulaiman, Eman Endah Budiastuti Eva Noviana Evan Pahruri Fahira Amelia Fata , M Anisul Fata, M. Anissul fata, M. Annisul Fauziah, Neng Wafa Fawaiz, Rohmatul Fikri, Unang Findhy Dwita Kumala Harliana Harliana Hartanto Halim Hartanto Halim Hasby Nabiel Akmal Ismail Hendri Sucipto Herawati, Tri Hilda Fatimah Ikhwan, Syariefful Imam Baehaqi Imas Trimayanti Imas Trimayanti Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Irfan Ali Juni Hartono Khalid Iskandar Laelia Nurpratiwiningsih Lia Melyana Lutfianah Ulfa M. A. Wiryo M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anisul Fata M. Badruz Zaman Mandasari Mandasari Maryadi, Ega Maulida Fitria Maulipah Maulipah Mirahwati, Indri Moh Toharudin Mohamad Basuni Mohamad Basuni Mohammad Bayhaki Muhammad Syaifulloh Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Mukson Mukson Nawawi, Rusto Ni’matul Maulla Ni’matul Maulla Noer Dyah Rahmawati Zaeni Nur Afridah Nur Aisyah Nur Alia Sumanti Nur Fitriani , Ade Febry Nur Kiman Otong Saeful Bachri Pratiwi, Vina Andita R.M.Herdian Bhakti Rachman Hidayat Riono, Slamet Bambang Roby Setiadi Roby Setiadi Rohmatul Fawaiz Rohmatul Fawaiz Rusfikasari, Silvi Rusto Nawawi Sadikin, Nadia Resma Saripudin, Razip Setiadi, Roby Sherlin , Mei Sifa Novianti Solihah, Nur Apriani Sundari Sundari Surya Firdaus Suwaebit Suwaebit Syariefull Ikhwan Tornado Syukur Tri Herawati Triani Patra Pertiwi Trilinda Antika Trimayanti, Imas Trisnawati Trisnawati Tuty Syarifa Syahputri Umroh Atun Vanessa Agatha Christy Wahyu Aji Suprajadi Winda Dwi Yanthi Winda Dwi Yanthi Winda Dwi Yanthi Yanthi, Winda Dwi Yenny Ernitawati Yeyet Daryati Yeyet Daryati Yusuf Ibrahim

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