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IMPLEMENTATION OF THE EXCLUSIVE BREASTFEEDING PROGRAM TO PREVENT STUNTING IN INFANTS AT PUSKESMAS KEDUNG JAYA VILLAGE M. Anissul Fata; Winda Dwi Yanthi; Gian Fitralisma; Rohmatul Fawaiz; Maulipah Maulipah; Sundari Sundari
Jurnal Abdisci Vol 2 No 5 (2025): Vol 2 No 5 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i5.665

Abstract

Abstract Background: Exclusive breastfeeding is an important effort in preventing infant stunting. Aims: This study aims to analyze the implementation of the exclusive breastfeeding program at the Kedung Jaya Village Health Center and identify the supporting factors and obstacles faced. Methods: The research method was descriptive qualitative with a case study approach. Data were obtained through interviews with health workers, observation of counseling activities, and questionnaires to breastfeeding mothers. Result: The results showed that the exclusive breastfeeding program has been running well, marked by mothers' increasing awareness of its importance. The main factors supporting its success are routine counseling, individual lactation counseling, and the active role of posyandu cadres. However, some challenges remain, such as cultural influences that assume infants need additional food before 6 months and limited time for working mothers to provide exclusive breastfeeding. Implementation: Based on these findings, more personalized and community-based education strategies, provision of lactation facilities for working mothers, and further training for posyandu cadres are needed. With improvements in the implementation of this program, exclusive breastfeeding rates can increase, and the prevalence of stunting in Kedung Jaya Village can decrease significantly.
IMPROVING THE QUALITY OF TEMPEH MSMEs THROUGH SOCIALIZATION ON EFFECTIVE LABELING AND PACKAGING IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON Gian Fitralisma; Hartanto Halim; Winda Dwi Yanthi; Arin Arin; Armada Trisakti; Ellin Herlina; Juni Hartono
Jurnal Abdisci Vol 2 No 5 (2025): Vol 2 No 5 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i5.666

Abstract

Abstrack Background: This program was conducted in the form of a socialization initiative involving KKN students from STIE Cirebon. The socialization focused on educating MSME (Micro, Small, and Medium Enterprises) actors about informative label design, packaging techniques that preserve product quality, and the benefits of attractive packaging in marketing. This community service activity aimed to enhance the understanding of tempeh MSME entrepreneurs in Kedungjaya Village regarding the importance of labeling and packaging in increasing product competitiveness. Method: This program used socialization, involving KKN students and tempeh MSME entrepreneurs in Kedungjaya Village. The socialization covered the importance of labeling and packaging, effective label design strategies, and proper packaging techniques that meet standards to maintain product quality and enhance its market appeal. Results: The findings indicate that KKN students played a crucial role in providing insights to MSME entrepreneurs on more effective labeling and packaging strategies. The observed positive impacts include an increased understanding among MSME entrepreneurs regarding the importance of packaging and the adoption of improved packaging techniques. Conclusion: Despite implementation challenges, collaboration between students, MSME entrepreneurs, and the local community was key to the program's success. Implications: Enhancing knowledge of labeling and packaging can help MSMEs improve product competitiveness, expand market access, and promote business sustainability. Therefore, continuous mentoring and strengthening of marketing infrastructure are strategic steps to ensure the long-term benefits of this program.
OPTIMIZATION OF TEMPE MARKETING AND PRODUCTION IN TEMPE UMKM THROUGH FOCUS GROUP DISCUSSIONS (FGD) IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON REGENCY Arin Arin; Gian Fitralisma; Winda Dwi Yanthi; Ade Febry Nur Fitriani; Amah Amalia; M. Anissul Fata; Suwaebit Suwaebit; Eva Noviana
Jurnal Abdisci Vol 2 No 6 (2025): Vol 2 No 6 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i6.669

Abstract

Abstract Background: This article discusses the role of students in the Community Service Program (KKN) in Kedungjaya Village, Kedawung District, Cirebon Regency, with a focus on optimizing the marketing and production of tempe in tempe UMKM through Focus Group Discussions (FGD). Aims: The purpose of this community service is to identify and analyze the role of KKN students in improving tempe marketing and production in Kedungjaya Village, as well as the positive impacts generated. Methods:This community service utilized Focus Group Discussions (FGD) to engage with tempe UMKM actors. KKN students from STIE Cirebon provided guidance on digital marketing strategies, social media management, and optimizing the use of marketplaces to enhance the marketing and production processes. Results: The results of the community service show that KKN students played a significant role in providing insights into digital marketing strategies, social media management, and optimizing the use of marketplaces for tempe UMKM. Positive impacts observed include an increase in the knowledge of UMKM actors in marketing their products, more efficient production management, and improved quality of the tempe products produced. Conclusion: Despite challenges in implementation, good collaboration between students, UMKM actors, and the village community is crucial for the success of this program. The role of KKN students has proven valuable in improving both the marketing and production aspects of tempe in Kedungjaya Village. Implementation: The main recommendation is to continue intensive mentoring, increase active participation from UMKM actors, and strengthen marketing and distribution infrastructure in Kedungjaya Village to ensure sustainable improvements in the tempe UMKM sector.
THE IMPORTANCE OF EARLY CHILDHOOD EDUCATION AND THE ROLE OF INFRASTRUCTURE FACILITIES IN SUPPORTING LEARNING IN ORCHID PLAY GROUPS (KOBER) IN KEDUNGJAYA VILLAGE, CIREBON Winda Dwi Yanthi; Gian Fitralisma; M. Anissul Fata; Yeyet Daryati; Imas Trimayanti; Tornado Syukur; Tuty Syarifa Syahputri; Rachman Hidayat
Jurnal Abdisci Vol 2 No 6 (2025): Vol 2 No 6 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i6.670

Abstract

Abstract Background. Early childhood education (PAUD) is an essential foundation in child development. We compiled this study titled The Importance of Early Childhood Education and the Role of Infrastructure Facilities in Supporting Learning in Orchid Play Groups (Kober) in Kendungjaya Village, Cirebon. Aims. This study explores early childhood education's importance and infrastructure's role in supporting learning in the Orchid Play Group (Kober), Kedungjaya Village, Cirebon. Methods. The method used is qualitative research with a literature approach. The study results show that good education at an early age can improve children's cognitive, social, and emotional abilities. Conclusion. Adequate infrastructure also contributes significantly to learning effectiveness and children's growth and development. Implementation. Kober Orchid in Kedungjaya Village has shown that with the proper support, children can develop well. Therefore, all parties need to pay more attention to improving the quality of early childhood education. In addition, training for educators also needs to be improved so that they can provide quality education.
INCREASING AGRICULTURAL PRODUCTIVITY IN KEDUNG JAYA VILLAGE, KEDAWUNG SUB-DISTRICT, CIREBON DISTRICT WITH HYDROPONIC TECHNOLOGY Gian Fitralisma; Winda Dwi Yanthi; Arin Arin; M. Anissul Fata; Winda Dwi Yanthi; Ade Lia; Ade Febry Nur Fitriani; Hasby Nabiel Akmal Ismail
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.706

Abstract

Abstract: Background. Agriculture is vital for human survival. Therefore, we must continue agriculture and its development. There are several ways we can increase agricultural productivity, one of which is through hydroponics, a method of farming without soil and relying on nutrient solutions as a food source for plants.. Aims. Agriculture is a vital activity for human survival. Therefore, we need to continue agriculture and its development for human survival. Methods. On Tuesday, February 18, 2025, during Real Work Lecture (KKN) activities in Kedung Jaya Village, Kedawung District, Cirebon Regency, a hydroponic farm was visited. The method used was a qualitative approach, intending to understand the impact of the hydroponic system's application. Result. Moreover, in the current situation, the land used for agriculture is decreasing because of the increasing conversion of land, so it is necessary to use a method that takes up less land and is cheap. The emergence of this hydroponic method is to overcome this problem. Conclusion. In this case, the Kedung Jaya Village Government in Kedawung District took the initiative to increase agricultural productivity with this hydroponic method. Implementation. With support from the government and related parties, hydroponics has the potential to become one of the main strategies in achieving sustainable food security in Indonesia
GUIDANCE IN CREATING A MASTER NUMBER BUSINESS (NIB) AND LEGAL AWARENESS BUSINESS IN MICRO, SMALL, AND MEDIUM ENTERPRISES( UMKM) KEDUNGJAYA VILLAGE USESOSS INDONESIA APPLICATION Arin Arin; Amah Amalia; Gian Fitralisma; M. Anissul Fata; Winda Dwi Yanthi; Mohammad Bayhaki; Ade Febry Nur Fitriani; Vanessa Agatha Christy
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.708

Abstract

Abstract: Background. Business Identification Number (NIB) is an essential element in business legality that provides various benefits for Micro, Small, and Medium Enterprises (MSMEs), such as access to capital, legal protection, and broader marketing opportunities. However, many MSMEs in Kedungjaya Village still do not have an NIB due to limited understanding and access to the registration process. Aims. This study aims to describe the mentoring process for making an NIB for MSMEs in Kedungjaya Village and analyze its impact on awareness of business legality. Methods. This study used a qualitative approach, using observation, interviews, and documentation techniques. Result. The study's results show that intensive assistance can improve MSME actors' understanding of the importance of business legality and accelerate the NIB registration process. In addition, increasing legal awareness among MSME actors also has a positive impact on their businesses' sustainability and development. Conclusion. Thus, assistance in making NIB can be an effective strategy in improving the legality and competitiveness of MSMEs at the local level. Implementation. This study confirms that mentoring is crucial in increasing the understanding and awareness of Micro, Small, and Medium Enterprises (MSMEs) regarding business legality. In terms of practice, this study shows that systematic and technology-based mentoring can accelerate the process of making NIB and increase MSME compliance with business regulations.
ENVIRONMENTAL CLEANLINESS AS A PORTAL TO PUBLIC HEALTH IN HALLMARK III VILLAGE KEDUNGJAYA DISTRICT, KEDAWUNG REGENCY CIREBON M. Anissul Fata; Winda Dwi Yanthi; Gian Fitralisma; Rohmatul Fawaiz; Yeyet Daryati; Ellin Herlina; Dedi Surono; Surya Firdaus
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.709

Abstract

Abstract: Background. Real Work Lecture (KKN) has transformed, focusing on community empowerment and sustainable development. KKN provides benefits for students, the community, and universities. Methods. In Dusun III, Kedungjaya Village, STIE KKN students carried out a community service program, cleaning the environment and increasing awareness of cleanliness. Result. As a result, the environment is cleaner, social relations improve, and the risk of disease decreases. Conclusion.This activity instills the values of mutual cooperation and environmental awareness, proving the positive synergy between students, the community, and universities in advancing the village. Implementation. Mutual cooperation activities organized by KKN students in Dusun III, Kedungjaya Village has succeeded in achieving its main objective, namely creating a healthy environment. which is cleaner and healthier. Through the active involvement of students, village officials, and local community, this activity not only improves environmental cleanliness, but also strengthen social relations between residents.
Pengaruh E-commerce, Kualitas Produk, Kualitas Layanan dan Penetapan Harga Terhadap Volume Penjualan Hijab pada Alifah Griya Muslimah Ni’matul Maulla; Syariefful Ikhwan; Gian Fitralisma
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.1864

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Abstrak Penelitian ini dilakukan untuk mengukur volume penjualan melalui variabel bebas e-commerce, kualitas produk, kualitas layanan dan penetapan harga yang menggunakan metode penelitian kuantitatif. Peneliti membuat dan menyebar kuisisoner kepada 97 responden pelanggan yang membeli hijab pada Alifah Griya Muslimah. Teknik analisis yang digunakan adalah Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Multikolinieritas, Uji Heterekedastisitas, Uji Regresi Linier Berganda, Uji Parsial (Uji t), Uji Simultan (Uji F), dan Uji Determinasi (Uji R). Hasil analisis deskriptif yang dikategorikan baik dari semua variabel bebas yaitu terdapat pengaruh positif dan signifikan e-commerce, kualitas produk, kualitas layanan, dan penetapan harga terhadap volume penjualan dengan Fhitung 11,408 > Ftabel 3,94 pada taraf signifikan 5%. Kata Kunci: E-commerce, Kualitas Produk, Kualitas Layanan, Penetapan Harga dan Volume Penjualan Abstract This study was conducted to measure sales volume through the independent variables of e-commerce, product quality, service quality and pricing using quantitative research methods. Researchers created and distributed questionnaires to 97 customer respondents who bought hijab at Alifah Griya Muslimah. The analytical techniques used are Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteredasticity Test, Multiple Linear Regression Test, Partial Test (t Test), Simultaneous Test (F Test), and Determination Test (R Test). The results of descriptive analysis are categorized as good from all independent variables, namely there is a positive and significant effect of e-commerce, product quality, service quality, and pricing on sales volume with Fcount 11.408 > Ftable 3.94 at a significant level of 5%. Keywords: E-commerce, Product Quality, Service Quality, Pricing and Sales Volume.
Peningkatan Keputusan Pembelian Melalui Peran Kualitas Produk (Studi Empiris Ceker Ndower Brebes Jawa Tengah Indonesia) Asriyatun Abadiyah; Roby Setiadi; Gian Fitralisma; Tri Linda Antika
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3997

Abstract

AbstrakTujuan dalam penelitian ini untuk menguji dan menganalis apakah peran kualitas produk yang dirasakan konsumen Ceker Ndower Brebes berpengaruh pada peningkatan keputusan pembelian di Ceker Ndower Brebes. Penelitian ini dilakukan di Ceker Ndower Brebes menggunakan metode kuantitatif dengan membagikan kuesioner kepada konsumen melalui link google form dan butiran pertanyaan di kertas kuesioner. Dengan 100 responden melalui kuesioner, yang terdiri dari 8 butir pertanyaan tertutup dan 8 pertanyaan terbuka. Kemudian data dikumpulkan dan diproses menggunakan SPSS versi 22 dengan teknik analisis menggunakan uji instrument yaitu uji validitas dan reliabilitas, uji analisis regresi sederhana, uji asumsi klasik yaitu uji normalitas, uji hipotesis yaitu uji parsial (t) dan uji koefisien determinasi (R2) untuk melihat pengaruh dari setiap variabel. Penelitian ini memiliki hasil secara parsial menunjukan variabel kualitas produk i berpengaruh positif dan signifikan secara parsial antara kualitas produk terhadap keputusan pembelian di Ceker Ndower Brebes dan kekuatan hubungan antara variabel kualitas produk (X) terhadap keputusan pembelian (Y) senilai 35,3% selebihnya senilai 64,7% dipengaruhi oleh faktor lain.Kata Kunci: Kualitas Produk, Keputusan Pembelian AbstractThe purpose of this study is to examine and analyze whether the role of product quality perceived by Ceker Ndower Brebes consumers has an effect on increasing purchasing decisions at Ceker Ndower Brebes. This research was conducted in Ceker Ndower Brebes using a quantitative method by distributing questionnaires to consumers via the google form link and the details of the questions on the questionnaire paper. With 100 respondents through a questionnaire, which consists of 8 closed questions and 8 open questions. Then the data were collected and processed using SPSS version 22 with analytical techniques using instrument tests, namely validity and reliability tests, simple regression analysis tests, classical assumption tests, namely normality tests, hypothesis tests, namely partial tests (t) and coefficient of determination test (R2) to see the effect of each variable. This study partially shows that product quality variable i has a positive and partially significant effect between product quality on purchasing decisions at Ceker Ndower Brebes and the strength of the relationship between product quality variables (X) on purchasing decisions (Y) worth 35.3%, the rest is worth 35.3%. 64.7% is influenced by other factors.Keywords: Product Quality, Purchase Decision
Pengaruh Content Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Customer Engagement Sebagai Variabel Intervening (Studi Kasus Customer Lentera Coffe & Space) Laeli Kirana Putri; Roby Setiadi; Andi Yulianto; Syariefful Ikhwan; Gian Fitralisma
Journal of Law, Education and Business Vol. 4 No. 2 (2026): Oktober 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jleb.v4i2.8814

Abstract

Ketatnya persaingan dalam industri kedai kopi menimbulkan tantangan bagi Lentera Coffee & Space dalam mempertahankan volume penjualan dan menarik minat beli konsumen di tengah fluktuasi loyalitas pelanggan. Oleh karena itu, penelitian ini dilakukan untuk mengevaluasi efektivitas pemasaran digital dan pelayanan fisik yang krusial dalam memenangkan persaingan pasar kedai kopi saat ini. Tujuan dari riset ini adalah untuk mengetahui bagaimana content marketing dan kualitas pelayanan memengaruhi keputusan pembelian konsumen Lentera Coffee & Space, yang dimediasi oleh variabel customer engagement. Penelitian kuantitatif ini melibatkan 224 sampel responden yang diambil secara purposive sampling melalui pengisian survei. Untuk analisis datanya, peneliti menerapkan Structural Equation Modeling (SEM) dengan menggunakan program AMOS. Temuan dari penelitian ini mengindikasikan adanya pengaruh yang positif dan signifikan dari content marketing serta kualitas pelayanan terhadap keputusan pembelian dan customer engagement. Lebih lanjut, variabel customer engagement tidak hanya berdampak positif dan signifikan secara langsung terhadap keputusan pembelian, tetapi juga terbukti mampu bertindak sebagai mediator dalam hubungan antara content marketing serta kualitas pelayanan dengan keputusan pembelian. Kesimpulannya, peningkatan kualitas konten pemasaran digital yang informatif dan pelayanan yang responsif terbukti efektif memperkuat keterlibatan pelanggan guna mendorong keputusan pembelian. Untuk penelitian di masa mendatang, disarankan adanya penambahan variabel-variabel relevan lainnya, seperti citra merek (brand image) maupun loyalitas pelanggan. Selain itu, perluasan ukuran dan ruang lingkup sampel pada bidang industri yang serupa juga sangat direkomendasikan agar temuan riset ini dapat digeneralisasi secara lebih luas.
Co-Authors Ade Febry Nur Fitriani Ade Lia Ade Ulfah Afifah Afifah Agni Anjursari Agus Kurniawan Agus Kurniawan Agyztia Premana Ahmad Farizal Akbar NP Darma Wahana Akbar NPD Wahana Amah Amalia Amah Amalia Amalia, Amah Aminulloh, Winarti Sri Andi Yulianto Andi Yulianto Ardiani , Rina Arin Arin Arin Arin Armada Trisakti Asep Kosasih Asriyatun Abadiyah Budiastuti, Endah Daniel Ady Putra Daryati, Yeyet Dedi Surono Dian Hidayat Dimas Fitrah Adi Putra Dinda Putri Novianti Dwi Harini Ellin Herlina Ellin Herlina Eman Sulaiman Eman Sulaiman Eman Sulaiman, Eman Endah Budiastuti Eva Noviana Evan Pahruri Fahira Amelia Fata , M Anisul Fata, M. Anissul fata, M. Annisul Fauziah, Neng Wafa Fawaiz, Rohmatul Fikri, Unang Findhy Dwita Kumala Harliana Harliana Hartanto Halim Hartanto Halim Hasby Nabiel Akmal Ismail Hendri Sucipto Herawati, Tri Hilda Fatimah Ikhwan, Syariefful Imam Baehaqi Imas Trimayanti Imas Trimayanti Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Irfan Ali Juni Hartono Khalid Iskandar Laeli Kirana Putri Laelia Nurpratiwiningsih, Laelia Lia Melyana Lutfianah Ulfa M. A. Wiryo M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anisul Fata M. Badruz Zaman Mandasari Mandasari Maryadi, Ega Maulida Fitria Maulipah Maulipah Mirahwati, Indri Mohamad Basuni Mohamad Basuni Mohammad Bayhaki Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Mukson Nawawi, Rusto Ni’matul Maulla Noer Dyah Rahmawati Zaeni Nur Afridah Nur Aisyah Nur Alia Sumanti Nur Fitriani , Ade Febry Nur Kiman Otong Saeful Bachri Pratiwi, Vina Andita R.M.Herdian Bhakti Rachman Hidayat Riono, Slamet Bambang Roby Setiadi Roby Setiadi Rohmatul Fawaiz Rohmatul Fawaiz Rusfikasari, Silvi Rusto Nawawi Sadikin, Nadia Resma Saripudin, Razip Sherlin , Mei Sifa Novianti Solihah, Nur Apriani Sri Wulandari Sundari Sundari Surya Firdaus Suwaebit Suwaebit Syariefull Ikhwan Toharudin, Moh Tornado Syukur Tri Herawati Triani Patra Pertiwi Trilinda Antika Trimayanti, Imas Trisnawati Trisnawati Tuty Syarifa Syahputri Umroh Atun Vanessa Agatha Christy Wahyu Aji Suprajadi Winda Dwi Yanthi Winda Dwi Yanthi Winda Dwi Yanthi Yanthi, Winda Dwi Yenny Ernitawati Yeyet Daryati Yeyet Daryati Yusuf Ibrahim