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PENGARUH LAYANAN PEMBAYARAN SPAYLATER DAN COD TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE SHOPPE ONLINE SHOP KHALISHA HIJAB TASIKMALAYA Sadikin, Nadia Resma; Fitralisma, Gian; Yanthi, Winda Dwi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 3 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui : (1) pengaruh Spaylater terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya, (2) Pengaruh COD terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya. Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif. Populasi pada penelitian ini adalah konsumen Kalisha Hijb Tasikmalaya yang berjumlah sebanyak 7000 konsumen/Tahun. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 98 orang. Teknik pengumpulan data ini menggunakan kuesioner yang telah diuji validitas dan realibilitasnya. Teknik analisis yang digunakan dalam menguji hipotesis adalah teknik analisis regresi liniear berganda. Hasil penelitian menunjukan bahwa : (1) Spaylater berpengaruh positif terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya sebesar 47,3% dan dibuktikan dengan nilai sign 0,000 > 0,05 dan koefisien regresi mempunyai nilai positif sebesar 0,558. (2) COD berpengaruh positif terhadap keputusan pembelian konsumen di e-commerce shoppe online shop khalisha hijab Tasikmalaya sebesar 46,0% dan dibuktikan dengan nilai sign 0,000 > 0,05 dan koefisien regresi mempunyai nilai positif sebesar 0,387.
Pengaruh Desain Keamasan dan Kualitas Produk terhadap Kepuasan Pelanggan pada Home Industry Snack 324 Sifa Novianti; Gian Fitralisma; Ellin Herlina
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4216

Abstract

The objectives of this research are to ascertain the following: the impact of product quality on customer satisfaction; the impact of packaging design on customer satisfaction; and the combined effect of packaging design and product quality on customer satisfaction. The study's sample consisted of 96 respondents in total, and it used a quantitative descriptive technique. The following conclusions were drawn from the study's findings: The significance level is 0.00 <0.05 (below the threshold of 0.05), and the alternative hypothesis (Ha) is accepted whereas the null hypothesis (H0) is rejected since 10.491> 1.661. The Packaging Design variable (X1) of 86.4% (0.864) in Home Industry Snack 324 demonstrates a positive and significant impact on consumer satisfaction. The same goes for Ha and H0; if the result is more than 1.661 and the significance level is 0.00 <0.05 (below the threshold of 0.05), then Ha is accepted. Product Quality (X2) has a positive and significant association with Customer Satisfaction in the Household Snack Industry 324, contributing 73.3% (0.733) to it. Furthermore, customer satisfaction (Y) is positively and significantly influenced by both packaging design (X1) and product quality (X2), with a determination coefficient of 0.875, or 87.5%. The estimated values concurrently exceed the ftable limit (333.246 > 3.09) at a significance level of less than 0.05 (0.000 < 0.05).
Pengaruh Harga dan Keragaman Produk terhadap Keputusan Pembelian Kosumen pada Toko Jihan Fashion di Tasikmalaya Maulida Fitria; Gian Fitralisma; Asep Kosasih
MAMEN: Jurnal Manajemen Vol. 3 No. 4 (2024): Oktober 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v3i4.4242

Abstract

This study aims to determine: How big is the significant influence between price on consumer purchasing decisions, how big is the significant influence between product diversity on consumer purchasing decisions, and how big is the interactive influence between price and product diversity on purchasing decisions at Jihan Fashion Store. The research method used is a quantitative method. The number of samples in this study was 60 respondents. The results of this study indicate that: there is a positive influence of price perception on purchasing decisions. This is evidenced by the results of the t-test statistics (0.424> 0.05), with a calculated t value (4.307)> t table (1.672). There is a positive influence of product diversity on purchasing decisions. This is evidenced by the results of the t-test statistics (5.570> 1.672) the regression coefficient has a positive value of 0.795. From the F test in table 3.15, a F-calculation value of 115.535 was obtained. The above shows that Fcalculation (115.535) > Ftable (3.15), the probability of significance is 0.000. So Ho is rejected and Ha is accepted, meaning that Price, Product Diversity together have a significant effect on purchasing decisions at Jihan Fashion Store by 0.795 or 79.5%.
Factors Influencing E-Commerce Purchase Decisions in Rural Areas: A Study on User Convenience and Consumer Trust Pratiwi, Vina Andita; Mirahwati, Indri; Fitralisma, Gian; Nawawi, Rusto
Journal of Multidisciplinary Research and Development Vol. 2 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jmrd.v2i1.982

Abstract

In the modern era, the advancement of information and communication technology has significantly impacted various aspects of human life, including consumption behavior and business practices. The internet, as a core technological tool, has become an inseparable part of daily activities. E-commerce, particularly platforms like Shopee, has gained immense popularity in Indonesia, providing easy and efficient online shopping experiences. This study examines the influence of two key factors, ease of use and consumer trust, on purchase decisions in e-commerce, specifically in the rural community of RW 07, Desa Sirnasari, Tasikmalaya. Using a quantitative approach, the research employs associative causal methods and data collection through interviews, observations, questionnaires, and literature studies. The findings reveal that both ease of use and consumer trust significantly affect purchase decisions, with trust having a more substantial impact. The study's results highlight that improving user-friendliness and transparency can enhance consumer trust and purchasing behavior. This research contributes to the literature by offering insights into consumer behavior in rural areas and provides practical recommendations for e-commerce platforms to improve services. Future research can explore other influencing factors such as price, social influences, and product quality.
KUALITAS PELAYANAN APARATUR DESA SAAT SITUASI PANDEMI COVID-19 TERHADAP TINGKAT KEPUASAN MASYARAKAT DALAM PENYALURAN BANTUAN LANGSUNG TUNAI DANA DESA DARI KEMENTERIAN DESA Fitralisma, Gian; Ernitawati, Yenny
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 7 No 2 (2021): Volume 7 Nomor 2 Tahun 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v7i2.363

Abstract

Penelitian ini memiliki tujuan untuk mengetahui hubungan kualitas pelayanan yang terdiri dari keandalan (realibility), jaminan (assurance), bukti fisik (tangible), empati (emphaty), dan daya tanggap (responsiveness) dengan kepuasan masyarakat dalam penyaluran program Bantuan Langsung Tunai Dana Desa (BLTDD) yang berasal dari Kementerian Desa. Penelitian ini dilakukan pada Desa Cikakak Kecamatan Banjarharjo Kabupaten Brebes dengan populasi dalam penelitian ini sejumlah 247 orang penerima Bantuan Langsung Tunai Dana Desa dan sampel yang digunakan sejumlah 153 orang berdasarkan rumus slovin. Metode yang dilakukan dalam penelitan ini menggunakan analisis deskriptif kuantitatif yang bersumber dari data primer seperti wawancara dan penyebaran angket serta data sekunder hasil olah data secara statistik menggunakan SPSS. Penelitian ini menggunakan uji instrumen validitas dan reliabilitas dengan teknik analisis uji asumsi klasik dan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa hubungan secara parsial responsiveness (daya tanggap) dan  assurance (jaminan) memiliki pengaruh yang sangat dominan terhadap kepuasan masyarakat sedangkan hubungan secara simultan kualitas pelayanan yang terdiri dari keandalan (realibility), jaminan (assurance), bukti fisik (tangible), empati (emphaty), dan daya tanggap (responsiveness) secara bersama-sama berpengaruh positif dan signifikan terhadap kepuasan masyarakat.Kata kunci: kualitas pelayanan, kepuasan masyarakat
Analisis Pengaruh Motivasi, Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan Di Yogya Mall Brebes Herawati, Tri; Gian Fitralisma; Indah Dewi Mulyani; Muhammad Syaifulloh
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 2 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i2.869

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This study aims to determine the effect of motivation, organizational culture, and work environment on employee performance at Yogya Mall Brebes. Methods of collecting data by observing, interviewing and distributing questionnaires to respondents of employees of Yogya Mall Brebes through offline using a questionnaire. The population of Yogya Mall's fashion division employees is 40 employees. The data analysis method is using multiple regression analysis using spss 22. The results of the multiple regression test show that the partial t test of the motivation variable has a positive effect on employee performance with a tcount value of 2.680 > from 1.68830 with a significant level of 0.02 the level is smaller of 0.05, the Organizational Culture variable has a positive effect on employee performance with a tcount value of 1.943 > from 1.68830 with a significant level of 0.00 the level is smaller than 0.05, the Organizational Culture variable has a positive effect on employee performance with a tcount value of 1.690 > from 1.68830 with a significant level of 0.003 the level is smaller than 0.05, has a positive effect on employee performance at Yogya Mall Brebes. Then simultaneously (F) Fcount of 2.941 > Ftable 2.87 with a probability of 0.01 <0.05, then the hypothesis that all independent variables have a simultaneous effect can be accepted.
Analisis Pengaruh Kualitas Pelayanan dan Kinerja Pegawai terhadap Kepuasan Masyarakat di Kelurahan Limusnungal Sukabumi Dimas Fitrah Adi Putra; Ellin Herlina; Gian Fitralisma
MAMEN: Jurnal Manajemen Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i1.4800

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This study aims to examine the influence of administrative service quality and employee performance on community satisfaction in the Limusnunggal sub-district, Sukabumi City. Public services, which fulfill citizens' fundamental needs and civil rights, are vital in human life, and the demand for improved public services has become a significant public expectation. The research employs a quantitative approach, focusing on employees in the Limusnunggal sub-district as the study's subject. A random sampling technique was used, with a sample size of 100 respondents. Data were collected through questionnaires and analyzed using multiple linear regression and hypothesis testing with SPSS version 23. The results indicate that both administrative service quality and employee performance have a positive and significant impact on community satisfaction, as evidenced by the t-test results of (4.482 > 1.987) for service quality and (5.374 > 1.987) for employee performance, with significance values of (0.000 < 0.05) for each variable. The F-test results (F_count = 232.023 > F_table = 3.090, sig = 0.000 < 0.05) further confirm a significant simultaneous effect. The coefficient of determination reveals that 82.4% of the variance in community satisfaction in Limusnunggal is explained by the quality of services and employee performance, while the remaining 17.6% is influenced by factors not addressed in this study.
THE ROLE OF BUMDES IN IMPROVING THE ECONOMIC COMMUNITY IN THE VILLAGE OF KEDUNGJAYA, DISTRICT, KEDAWUNG REGENCY, CIREBON Yanthi, Winda Dwi; Fitralisma, Gian; fata, M. Annisul; Maryadi, Ega; Trimayanti, Imas; Ibrahim, Yusuf
Jurnal Abdisci Vol 2 No 12 (2025): Vol 2 No 12 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i12.712

Abstract

Abstract: Background. BUMDes is a village business in the form of an institution that management is carried out by the village government and village community in order to encourage improving the economy of village communities or including businesses from the village, by the village and for villages, but in its implementation it still refers to the needs of the community and the potential of the village. Aims. This study aims to determine how the role of BUMDes in Improving Community Economy in Ayuhula Village, Dungaliyo District, Gorontalo Regency. Methods. This research is included in the type of descriptive research with a qualitative research approach. Result. The results of the research show that the active role in the aspect of enhancing the quality of human and community life can be found in this aspect to be able to help socially but economically yet to play a role; In the aspect of strengthening the people's economy as the basis for the strength and resilience of the national economy with BUMDes as its foundation, it is found that BUMDes currently has limited capital so this is quite difficult in doing business expansion; Conclusion. In the aspect trying to realize and develop the economy of the village community, obtained with the limitations owned by BUMDes makes it difficult to develop businesses related to the potential of the village: and in the aspect of helping the community to increase their income so as to increase the income and prosperity of the community, found where there is pessimism from the village government that BUMDes managers have not been able to if the businesses in BUMDes have increased. Implementation. Future plans to develop Micro, Small and Medium Enterprises Medium Enterprises (SMEs) through online advertising are expected to open up job opportunities new jobs and improve the welfare of rural communities. BUMDes has great potential to improve the welfare of village communities, but There needs to be support from the government and the community to overcome various challenges which exists.
THE ROLE OF PLAYGROUPS IN DEVELOPING EARLY CHILDHOOD SOCIAL SKILLS Yanthi, Winda Dwi; Fitralisma, Gian; Fata, M. Annisul; Daryati, Yeyet; Sherlin , Mei; Ardiani , Rina
Jurnal Abdisci Vol 2 No 12 (2025): Vol 2 No 12 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i12.713

Abstract

Abstract: Background. The development that greatly affects character is early childhood education. One of the institutions that conducts such education is a playgroup, one of which is KOBER Srikandi in Pilang Mas Garden Housing in Kedungjaya Village. Aims. The purpose of this service is to improve the quality of teaching, learning management and increase children's physical and cognitive development. Methods. In this service activity using the implementation method which is divided into several stages, starting from planning. The second stage is preparation. Furthermore, the third is the implementation stage so that the expected goals can be achieved. KKN students follow the activities at Kober Srikandi Kedungjaya. One of them did morning gymnastics activities and helped with numbers and colors. Result. The results of Kober Srikandi management have run according to the program set. The management of playgroups in Kedungjaya Village shows that operational supervision has gone well. The playgroup program aims to improve the quality of life of the community through family development. Every education has its own goals, goals for the child's future and the child's discipline from an early age. Conclusion. This goal can be influenced by the surrounding environment, and has characteristics for the child. The better and more positive the learning environment, the more positive and enthusiastic the learning will be in the community. Implementation. According to the time sequence, childhood is a period of development from 2 to 6 years of age. Biological development at this time as in the Kedungjaya Village playgroup is rapid, but sociologically it is still very much bound by its environment and family. , the family plays a very important role in preparing children to be able to adapt to a wider environment, especially the school environment.
COMMUNITY EMPOWERMENT IN REDUCING UNEMPLOYMENT THROUGH AL-RUFA'I TEMPE MAKING BUSINESS IN KEDUNGJAYA VILLAGE, SUB-DISTRICT KEDAWUNG DISTRICT, CIREBON Fata, M. Anissul; Amalia, Amah; Trimayanti, Imas; Fitralisma, Gian; Yanthi, Winda Dwi; Solihah, Nur Apriani; Nur Fitriani , Ade Febry; Fawaiz, Rohmatul
Jurnal Abdisci Vol 2 No 12 (2025): Vol 2 No 12 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i12.714

Abstract

Abstract: Background. According to Luluatul Fu'adah, Agus Suherman & Fitria Firdiyani (2024) Community empowerment is a strategic effort to develop community independence and welfare through increasing knowledge, skills, behavior and abilities. Aims. The aim of this research is to determine community empowerment activities through the tempe business in Kedungjaya Village, Kedawung District, Cirebon Regency. It is hoped that this research can provide useful information for the government and society in developing more effective and sustainable community empowerment programs. This is very important in facing the economic and social challenges faced by society, especially in Cirebon Regency. Methods. According to data published by the Cirebon Regency Central Statistics Agency (BPS), the poverty line in 2024 shows a fairly high figure, namely IDR 475,046 per capita per month. This means that people living below the poverty line have to struggle to meet their basic needs. Compared to 2023, this poverty line has increased by 5.13 percent, from IDR 451,853 per capita per month. Good news in efforts to reduce the severity of poverty in Cirebon Regency. The poverty severity index (P2) shows a significant decline, from 0.53 in 2023 to 0.36 in 2024. Conclusion. This shows that the government and society's efforts to reduce poverty are starting to bear fruit. Even though there are still many challenges that must be faced, the reduction in the poverty severity index gives hope to the people of Cirebon Regency. By continuing to increase innovative efforts and strategies that create small economic jobs and increase people's income. Implication. Like the tempeh business in Kedungjajang Village, Cirevon Regency. Therefore, community empowerment is a force to increase the income and economy of the small community of Kedungjaya Village.
Co-Authors Abadiyah, Asriyatun Ade Febry Nur Fitriani Ade Lia Ade Ulfah Afifah Afifah Agus Kurniawan Agus Kurniawan Agyztia Premana Ahmad Farizal Akbar NP Darma Wahana Amah Amalia Amah Amalia Amalia, Amah Aminulloh, Winarti Sri Andi Yulianto Andi Yulianto Antika, Tri Linda Ardiani , Rina Arin Arin Arin Arin Armada Trisakti Asep Kosasih Asriyatun Abadiyah Budiastuti, Endah Daniel Ady Putra Daryati, Yeyet Dedi Surono Dian Hidayat Dimas Fitrah Adi Putra Dinda Putri Novianti Dwi Harini Ellin Herlina Ellin Herlina Eman Sulaiman Eman Sulaiman Eman Sulaiman, Eman Endah Budiastuti Eva Noviana Evan Pahruri Fahira Amelia Fata , M Anisul Fata, M. Anissul fata, M. Annisul Fauziah, Neng Wafa Fawaiz, Rohmatul Fikri, Unang Findhy Dwita Kumala Harliana Harliana Hartanto Halim Hartanto Halim Hasby Nabiel Akmal Ismail Hendri Sucipto Herawati, Tri Hilda Fatimah Ikhwan, Syariefful Imam Baehaqi Imas Trimayanti Imas Trimayanti Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Irfan Ali Juni Hartono Khalid Iskandar Laelia Nurpratiwiningsih Lia Melyana Lutfianah Ulfa M. A. Wiryo M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anissul Fata M. Anisul Fata M. Badruz Zaman Mandasari Mandasari Maryadi, Ega Maulida Fitria Maulipah Maulipah Mirahwati, Indri Moh Toharudin Mohamad Basuni Mohamad Basuni Mohammad Bayhaki Muhammad Syaifulloh MUHAMMAD SYAIFULLOH Muhammad Syaifulloh Mukson Mukson Nawawi, Rusto Ni’matul Maulla Ni’matul Maulla Noer Dyah Rahmawati Zaeni Nur Afridah Nur Aisyah Nur Alia Sumanti Nur Fitriani , Ade Febry Nur Kiman Otong Saeful Bachri Pratiwi, Vina Andita R.M.Herdian Bhakti Rachman Hidayat Riono, Slamet Bambang Roby Setiadi Roby Setiadi Rohmatul Fawaiz Rohmatul Fawaiz Rusfikasari, Silvi Rusto Nawawi Sadikin, Nadia Resma Saripudin, Razip Setiadi, Roby Sherlin , Mei Sifa Novianti Solihah, Nur Apriani Sundari Sundari Surya Firdaus Suwaebit Suwaebit Syariefull Ikhwan Tornado Syukur Tri Herawati Triani Patra Pertiwi Trilinda Antika Trimayanti, Imas Trisnawati Trisnawati Tuty Syarifa Syahputri Umroh Atun Vanessa Agatha Christy Wahyu Aji Suprajadi Winda Dwi Yanthi Winda Dwi Yanthi Winda Dwi Yanthi Yanthi, Winda Dwi Yenny Ernitawati Yeyet Daryati Yeyet Daryati Yusuf Ibrahim