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Integrating SOAR Analysis and Maqasid al-Shariah in the Development of Cassava Chips Micro-Enterprises: Evidence from Sonomartani Village, North Labuhanbatu Regency Sella Febrianti; Waizul Qarni; Purnama Ramadani Silalahi
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.17589

Abstract

This study aims to analyze the development strategy of a cassava chips home industry in Sonomartani Village, North Labuhan Batu Regency using the SOAR (Strengths, Opportunities, Aspirations, Results) approach integrated with the maqasid sharia perspective. The research method employed is descriptive qualitative, with data collection techniques including interviews, observations, and documentation. The results indicate that the business possesses strengths in the availability of raw materials, distinctive taste, and affordable prices, as well as opportunities in stable market demand and the growth of digital marketing. The resulting development strategies include optimizing digital marketing, product innovation, improving packaging quality, and expanding market reach. The most influential strategy is the optimization of digital marketing supported by the advantages of local products. From the maqasid sharia perspective, this business reflects the values of preserving religion (hifz al-din), life (hifz al-nafs), intellect (hifz al-‘aql), lineage (hifz al-nasl), and wealth (hifz al-mal) through the use of halal materials, hygienic production processes, and contributions to community welfare. Therefore, business development is not only profit-oriented but also emphasizes public benefit and sustainability
Co-Authors Abdul Fattah Abdullah Hutauruk, Muhammad Zaky Affandi Al Imadi Hasibuan Afriani Afriani Afsah Sandy Tarigan Agung Prasektyo Agung Wibowo Ahmad Thoriq Alfan Ainatul Hasanah Aini, Khadijah Nur Aisyah Fitri Pasaribu Akbar, Alwi Aldi Raihan Ramadhan Daulay Alimuddin Pohan Amini, Aisyah Anisa Aulia Antin Kurnyasih Anugrah Ramanda Lubis Ardhia Meianti Ardhia Meianti Arifin Fauzi Lubis Ashari, Fara Sofia Atika Atika Aulia Monica Harahap Ayuni, Putri Baehaqi Bancin, Eliyas Santi Bayu Andika Daim Harahap Imsar, Rahmat Daulay, Muthia Aulia Azhari Dewianna Sari Harahap Dhea Savitri Dian April Yani Dicky Pratama Dio Sanda Dita Ayu Susmita Dongoran, Ranah Santri Egi Regi Proyoga Fajar Daniel Samosir Fazira Salsabila Febby Ayu Gurning Febriana, Vinni Fitri Rorizki Franadita, Dwi Fudla Azzuhra Rahmawan Gibral Naval Althariq Gita Nurul Fitri Damanik Habibah Shobri Hasibuan, Ahmad Muniruddin Hasibuan, Misna Hasibuan, Titin Efrida Hasibuan, Zahra Syahfitri Hendra Harmain Hilma Kholilah Lubis Husdiana Husdiana Ibnu Habib Wahyudi Ihsan Rahmadi Wijaya Ikhsan Harahap, Muhammad Ilfa Damayanti Andini Harahap Iman Purdani Imsar Imsar Imsar, Imsar Indradewa, Rhian Irsyadiah Dermaini Berutu Ismail Ghifari Jamila, Khaidar Rahmaini Juliana Nasution Khofifah Sari hasibuan Lailan Nur Laksono Trisnantoro Layla Nurul Sakinah Liana, Vega Lidia Nova Lista Lubis, Adlin Nahar Lubis, Passa Sayyid Akbar M. Ridwan M. Yusril Aziz Marliyah, Marliyah Marwiyah, Syarifatul Maryam Batubara Maryam Batubara Maryam Batubara Masleni Nasution Maulida Marpaung Minda Agustina Mufti, Robi Muhammad Andre Alkahfi Muhammad Andre Alkahfi Muhammad Hafizh Muhammad Ikhsan Harahap Muhammad Lathief Ilhamy Nasution Muhammad Naufal, Muhammad Muhammad Rifqi Akbar Muhammad Sendi muhammad Syahbudi, muhammad Muhammad Taufiq Muharril, Ikram Mustapa  Khamal  Rokan Nasution, Salman Neng Siska Niza Utami Novita Sari NUR AHMADI BI RAHMANI Nur Ainun Siregar Nurbaiti Nurbaiti Nuri Aslami Nursantri Yanti Nurul Annisa Nurul Jannah Nurul Jannah Pajhar Ainnun Berutu Pane, Salmi piliyang, riza saharah Pradani, Ellysa Pulungan, Nikmatul Maula Purnama Sari Purba Putri Adila Putri Ayuni Putri Mardiyyah Hasibuan Putri Nur Alfisyahri Putri Salsa Nabila Qarni, Waizul Rafika Azwina Rahmani, Nur Ahmadi Bi Rahmat Daim Harahap Imsar Rahmi Syahriza, Rahmi Raihan Saputra Raudah Azzahra Manurung Rima Rizki Syahputri Risfa Dwi Andini Riski Halomoan Siregar Rizki Wahyudi Robi Mufti Rokan, Mustafa Kamal Salwa Fadhilah Haya Sanda, Juana Tria Sari, Indi Widya Satria Mariqom Harahap Sella Febrianti Shinta Mawadda Sintaini Fi Sholiha Siregar, Rizky Anggina Sonia Ritonga Sri Aderafika Sani Sri Aderafika Sani Suryani Suryani Syahputra, Rifandi Tambunan, Khairina Tryana Ramadhani Batubara Tumanggor, Siti Rahmah Tuti Anggraini Urrahman, Assyfa Vega Liana Vina rahmanda Waizul Qarni Wanmelia Gusdini Wein Rizki Dharmawan Widya Ayu Harahap Wildan IFauzi IHarahap Wulan Amelia Fernanda Yolanda, Tata Felina Yusrizal Zaman, Muhammad Qomaruz Zikri Rahman ‘Aisyi, Luthfiyyah Rahadatul