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All Journal JURNAL SAINS PEMASARAN INDONESIA Psikopedagogia Indonesian Journal of Curriculum and Educational Technology Studies Innovative Journal of Curriculum and Educational Technology Jurnal Mirai Management Jurnal Studi Manajemen dan Bisnis DWIJA CENDEKIA: Jurnal Riset Pedagogik Jurnal Ilmiah Manajemen "E M O R" Indonesian Journal of Primary Education JURNAL PAUD AGAPEDIA JURTEKSI EDUKATIF : JURNAL ILMU PENDIDIKAN COLLASE (Creative of Learning Students Elementary Education) JURNAL PEMASARAN KOMPETITIF Jurnal Teknologi Informasi dan Pendidikan Jurnal Informatika dan Rekayasa Elektronik Jurnal Industri Kreatif dan Kewirausahaan Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Indonesian Journal of Innovation Studies Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Eduvest - Journal of Universal Studies Madani: Multidisciplinary Scientific Journal Indonesian Journal of Multidisciplinary on Social and Technology Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan DIGIBE: Digital Business and Entrepreneurship Journal Jurnal Pengabdian Nasional (JPN) Indonesia kawanad Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Transformasi Bisnis Digital Indonesian Journal of Primary Education Ulil Albab Jurnal Pengabdian Masyarakat IPTEKS Jurnal Publikasi Manajemen Informatika Inovasi Kurikulum
Adi Prehanto
Universitas Pendidikan Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Perancangan Sistem Informasi Pemasaran dengan Strategi Lead Generation Menggunakan Metode Prototyping Auliya Nur Kholishah; Adi Prehanto; Muhammad Rizki Nugraha
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12656

Abstract

Ketergantungan bisnis pada marketplace dapat membatasi akses terhadap data pelanggan dan menimbulkan fragmentasi informasi yang menghambat pengelolaan calon konsumen. Penelitian ini bertujuan merancang sistem informasi pemasaran berbasis website pada Nubua dengan strategi lead generation untuk mengoptimalkan akuisisi first-party data, mengurangi risiko lost leads, dan mendukung tindak lanjut pemasaran yang lebih terarah. Penelitian menggunakan pendekatan Research and Development dengan metode prototyping yang dilaksanakan melalui tahapan komunikasi, perencanaan cepat, pemodelan desain, pembangunan prototipe, serta penyerahan dan evaluasi. Sistem dikembangkan menggunakan framework Laravel dengan arsitektur Model-View-Controller dan menyediakan fitur landing page, katalog produk, formulir penangkapan leads, pengelolaan basis data prospek, klaim voucher, integrasi WhatsApp, serta dasbor admin. Pengujian fungsional dilakukan menggunakan Black Box Testing, sedangkan penerimaan pengguna dievaluasi melalui Technology Acceptance Model yang mencakup Perceived Usefulness, Perceived Ease of Use, Attitude Toward Use, dan Behavioral Intention. Hasil pengujian menunjukkan bahwa seluruh fitur sistem berjalan sesuai spesifikasi dan mampu mengotomatisasi penyimpanan data calon pelanggan serta menghubungkan pengguna dengan WhatsApp. Evaluasi penerimaan memperoleh nilai rata-rata 4,14 dalam kategori tinggi, dengan Perceived Ease of Use sebesar 4,38 sebagai aspek tertinggi. Sistem yang dikembangkan mampu membantu Nubua mengatasi blind data, mempercepat pengelolaan prospek, meningkatkan kendali atas data pelanggan, dan mendukung strategi pemasaran yang lebih personal, efisien, serta berkelanjutan.
The role of sex education in tackling early marriage Sofi Mutiara Insani; Aam Sumia; Bintu Labibah; Salsa Nurahma; Syahrul Ahmad Gunawan; Adi Prehanto
Inovasi Kurikulum Vol. 21 No. 1 (2024): Inovasi Kurikulum, February 2024
Publisher : Himpunan Pengembang Kurikulum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jik.v21i1.63079

Abstract

The practice of early marriage is a serious problem currently occurring. Even though marriage is everyone's right, in its implementation, you must still pay attention to applicable regulations. Education is essential in preventing early marriage, but in some cases, sex education is not widely conveyed in schools because it is considered taboo. This research was conducted to see an overview of early marriage, especially in the Pagerageung, Tasikmalaya, and how education, especially sex education, can play a role in preventing this. The method used is a qualitative research methodology with a case study approach with data collection techniques using four stages, including (1) in-depth interviews, (2) participant and non-participant observation, (3) documentation, and (4) literature review. The subjects in this research were 23 people, including government elements, community leaders, and subjects who married at an early age. Factors influencing early marriage include promiscuity, economics, culture, education, and religion. In this phenomenon, education has a role in providing adequate understanding and information to the community, especially in the Pagerageung area, so that the phenomenon of early marriage can continue to be reduced.   Abstrak Praktik pernikahan usia dini menjadi masalah serius yang terjadi saat ini. Meskipun pernikahan merupakan hak setiap orang, namun dalam pelaksanaannya tetap harus memperhatikan sesuai dengan regulasi yang berlaku. Pendidikan memiliki peran yang penting pada pencegahan pernikahan dini, namun pada beberapa fenomena, pendidikan seks tidak banyak disampaikan di sekolah karena dianggap tabu. Penelitian ini dilakukan untuk melihat gambaran mengenai fenomena pernikahan dini khususnya di daerah Pagerageung, Tasikmalaya dan bagaimana pendidikan khususnya pendidikan seks dapat berperan untuk mencegah hal tersebut. Adapun metode yang digunakanan adalah metodologi penelitian kualitatif dengan pendekatan studi kasus dengan teknik pengumpulan data menggunakan 4 tahapan, meliputi (1) Wawancara in depth interview, (2) Observasi Partisipan dan Nonpartisipan, (3) Dokumentasi, dan (4) Kajian Literatur. Subjek dalam penelitian ini berjumlah 23 orang, meliputi elemen pemerintahan, tokoh masyarakat, dan subjek yang menikah usia dini. Faktor yang mempengaruhi pernikahan usia dini, yaitu pergaulan bebas, ekonomi, budaya, pendidikan, dan agama. Pada fenomena ini, pendidikan memiliki peran untuk memberikan pemahaman dan informasi yang memadai kepada Masyarakat, khususnya di daerah Pagerageung agar fenomena pernikahan dini dapat terus dikurangi. Kata Kunci: Pendidikan seks; pernikahan; pernikahan usia dini; peran pendidikan; pola pendidikan seks
Analisis Pemahaman Quality Assurance pada Mahasiswa Bisnis Digital Universitas Pendidikan Indonesia Gieldy Akhyat Affandi Utama; Adam Hermawan; Adi Prehanto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 6 (2024): Desember: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.312

Abstract

Digital Business students at Universitas Pendidikan Indonesia Tasikmalaya Campus recognize the importance of Quality Assurance (QA), but many do not fully grasp the concept. This study aims to describe and evaluate students’ understanding of QA, with the goal of bridging the gap between awareness and application in the field of Digital Business. The research method used is descriptive quantitative, employing a Probability Sampling technique with a Proportionate Stratified Random Sampling approach. Results indicate that students generally have a good understanding of QA, especially in grasping basic concepts and the significance of QA for product quality. However, some dimensions of QA remain less understood, particularly regarding practical application in the industry. The depth of understanding varies; most students have a sufficient basic grasp, but only a few can relate QA concepts to real-world case studies. Based on these findings, the Digital Business Study Program is advised to integrate practical elements into the QA curriculum, such as QA simulations, industry case studies, and collaborative projects with companies. This is expected to enhance students’ understanding and bridge the gap between QA theory and practice. Future research could test the effectiveness of various QA teaching approaches and compare understanding across different study programs.   duk
Evaluasi dan Rekomendasi Konten Instagram Sebagai Alat Pemasaran UMKM Kripjungan Soni Santana; Adi Prehanto; Rangga Gelar Guntara
Jurnal Transformasi Bisnis Digital Vol. 2 No. 2 (2025): Maret: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.319

Abstract

Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.
Co-Authors Aam Sumia Abdillah, Sulthan Dzaki Adam Hermawan Adam Hermawan Adam Pratama Yudya Putra Adisubagja, Balebat Dwi Akmal Ramadhan Putra Setiawan Akmal Ramadhan Putra Setiawan Al-Multazim, Muhammad Fadli Ali Akbar Alkatili Ali Akbar Alkatili Alifia Fatimatun Nazya Alifia Fatimatun Nazya Ana Ratnasari Anggit Merliana Anisa Sekar Ningrum Aprily, Nuraly Masum Ar-Ridlo, Muhammad Dzikri Arafah, Namira Arya Budi Saputra Arya Budi Saputra Ar’Ridlo, M Dzikri Asep Herry Hernawan Asep Nuryadin Asep Nuyadin Assalam, Muhammad Nabil Aulia Zahra Aulia Zahra Auliya Nur Kholishah Azhar, Azizah Azizah Azhar Azizah Azhar Balebat Dwi Adisubagja Bintu Labibah Btari Mariska Purwaamijaya Btari Mariska Purwaamijaya Conquero, Hilzi Maulana Devina Fauziyah Dhea Febrianti Dindin Abdul Muiz Lidinillah Djogi Banyu Adem Donny Karunia Pratama Farhan Najib Fauziyah, Devina Fayadh, Rifqi Irfan Febrianti, Dhea Firna Shizuka Nugroho Gieldy Akhyat Affandi Utama Guntara, Rangga Gelar Gupi Rohman Nurmansyah Hakim, Muhamad Akil Hani Nikita Br Perangin-Angin Haryono Haryono Henri Yawan Henri Yawan Herdiana, Oding Heryadi, Herdi I Wayan Putra Aditya, I Wayan Iftia Nur Azizah Indra Satria Nugraha Kova, Stella Lanina Astrid Chrysant Vrij Laras Bellaning Restu M. Ferdy Irzami Maesaroh, Syti Sarah Maharani, Melani Defina Manjilati Nurhazah Miizan Nur Qisthi Mohammad Ali Muhammad Abiyyu Bilisani Muhammad Athallah Khairi Arief Muhammad Dito Marcelino Muhammad Dzikri Ar Ridlo Muhammad Fadli Al-Multazim Muhammad Naufal Nurfirmansyah Muhammad Rizky Ginanjar Mutia, Marsya Mutiara Putri Utami Namira Arafah Nandang Rusmana Nazya, Alifia Fatimatun Ni Made Ayu Natih Widhiarini Noor Kholis Budiman Nugraha Adhi Pratama Nugraha, Muhammad Rizki Nuraly Masum Aprily Octapiana Aulia Oktapiana Aula Pratama, Donny Karunia Purwaamijaya, Btari Mariska Rachmani, Nizza Nadya Rafaeza Athhar Ramadhan Ramadansyah, Erif Ramadhani, Raja Almas Ramasiah, Suci rangga gelar Rangga Gelar Guntara Rasyid Nata Mulyana Reyhan Arya Nugraha Reyhan Arya Nugraha Reyhan Qatrunada Usulu Rizka Wahyudi Rustiawati, Elis Ruth, Joy Noeliona Salamah, Risa Ardila Salsa Nurahma Sitepu, Kris Adam Gunanta Sofi Mutiara Insani Soni Santana Sri Ariyani Desmawati Stella Kova Suci Ramasiah Syahrul Ahmad Gunawan Syahrul Ahmad Gunawan Syifa Azkia Purwanti Syifa Nurul Aulia Taofik Hidayat Taofik Hidayat, Taofik Tri Joko Raharjo Umair Abdullah Farouqi Usulu, Reyhan Qatrunada Utami, Mutiara Putri Wahyudi, Rizka Wulansari Wulansari Wulansari Wulansari Yani, Ni Wayan Mega Sari Apri Yasin, Muhammad Yahya Yogi Ilham Fiqriansyah yogi prasetyo