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ANALYSIS OF ISLAMIC MARKETING STRATEGIES IN INCREASING THE VOLUME OF SALES OF YOUNG ENTREPRENEURS IN BIMA CITY Mulmansyah; Umar, Umar Sagaf; Ibrahim
Jurnal Dinamika Ekonomi Syariah Vol 12 No 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1543

Abstract

The purpose of this research is to find out about how the application of Islamic economic principles in marketing strategies carried out by young entrepreneurs in Bima City. As well as to understand how the application of SWOT Analysis on Islamic marketing. The method used in this research is qualitative method. The data sources used in this study are primary data sources and secondary data sources, where primary data sources are obtained directly from the object of research by conducting interviews, in this case the owner of the Yuank Canteen is the object of research. while secondary data sources are obtained from sources directly related to research such as journals, books, reports and so on. The results showed that the study of the Yuank Canteen in Bima City showed that Islamic economic principles (justice, honesty, prohibition of usury / gharar) were successfully integrated into marketing strategies through innovations such as “Transparent Menu” and alms promotion. SWOT analysis proved effective despite the challenges of competition and consumer literacy. The success of the Yuank Canteen proves that sharia marketing can be a competitive advantage, but it needs stronger ecosystem support. Business success in Islam is not only judged by profit, but also blessings and social impact, making it spiritually and practically relevant.
ANALYSIS OF ISLAMIC MARKETING STRATEGIES IN INCREASING THE VOLUME OF SALES OF YOUNG ENTREPRENEURS IN BIMA CITY Mulmansyah; Umar, Umar Sagaf; Ibrahim
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1543

Abstract

The purpose of this research is to find out about how the application of Islamic economic principles in marketing strategies carried out by young entrepreneurs in Bima City. As well as to understand how the application of SWOT Analysis on Islamic marketing. The method used in this research is qualitative method. The data sources used in this study are primary data sources and secondary data sources, where primary data sources are obtained directly from the object of research by conducting interviews, in this case the owner of the Yuank Canteen is the object of research. while secondary data sources are obtained from sources directly related to research such as journals, books, reports and so on. The results showed that the study of the Yuank Canteen in Bima City showed that Islamic economic principles (justice, honesty, prohibition of usury / gharar) were successfully integrated into marketing strategies through innovations such as “Transparent Menu” and alms promotion. SWOT analysis proved effective despite the challenges of competition and consumer literacy. The success of the Yuank Canteen proves that sharia marketing can be a competitive advantage, but it needs stronger ecosystem support. Business success in Islam is not only judged by profit, but also blessings and social impact, making it spiritually and practically relevant.
Implementasi Etika Bisnis Islam dalam Meningkatan Penjualan Thrifting di Pasar Amahami Kota Bima Rangga Dzikrul Rabbani; Ichwan P. Syamsuddin; Umar Sagaf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9238

Abstract

This research was conducted to find out how the implementation o Islamic business ethics can contribute to the increase in thrifting sale in Amahami Market, Bima City and what are the challenges faced b thrifting traders in implementing Islamic business ethics in Amaham Market, as well as the solutions offered. This research also use descriptive qualitative research methods with observation, interview and documentation of 15 sellers and buyers of thrifting goods in th amahami market of bima city. The results of this study indicate tha the application of Islamic business ethics in Amahami Market i proven to be able to increase consumer confidence in thrifting traders This trust arises because traders carry out honest and transparen business practices, are committed to the quality of goods and pric fairness, behave fairly and serve kindly, and have social care However, the application faces several challenges including the lac of a comprehensive understanding of Islamic Business Ethics, unfai competition between merchants, limited resources and access t training, and the challenges of local culture and traditions. In line wit these challenges, it also offers solutions to overcome them, namely b Increasing the Understanding and Awareness of Traders, providin Consumer Education and Increasing the Role of the Community, a well as the Establishment of Community-Based Market Supervisor Institutions
Strategi Pemasaran Syariah dalam Upaya Meningkatkan Pendapatan Pengusaha Tenun di Kelurahan Ntobo Rahmatan Setiadin; Umar Sagaf; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9296

Abstract

This study aims to analyse sharia marketing strategies in increasing the income of weaving entrepreneurs in Ntobo Village, Bima City. The traditional weaving industry in this region not only has high cultural value, but is also the main source of livelihood for the local community. However, weaving entrepreneurs face challenges in the form of limited market access, competition with imported products, and lack of understanding of sharia marketing and modern marketing strategies. This research uses a descriptive qualitative method with data collection techniques through observation, semi-structured interviews, and documentation of 15 weaving entrepreneurs. The results showed that the implementation of sharia marketing strategies, which include honesty and transparency in transactions, provision of halal and quality products, sharia value-based promotion through social media, and strengthening personal relationships with consumers, contributed positively to increasing consumer confidence and entrepreneurial income. In addition, collaboration through artisan communities and participation in exhibition activities helped expand the marketing network. Despite facing challenges in terms of capital, market access and digital skills, weaving entrepreneurs in Ntobo have great opportunities through government support and increased public awareness of local products based on Islamic values. This study concludes that the integration of sharia principles and modern marketing strategies can sustainably increase the competitiveness and income of weaving entrepreneurs, while maintaining the cultural and religious values of the Ntobo community.
Efektivitas Pengelolaan Dana Zakat Produktif Baznaz dalam Mengentaskan Kemiskinan di Desa Melayu Kecamatan Lambu Kabupaten Bima Ariyansyah; Umar Sagaf; Muhammad Yunan Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9337

Abstract

This study aims to evaluate the effectiveness of productive zakat management by BAZNAS in alleviating poverty in Malay Village, Lambu District, Bima Regency and analyze the contribution of productive zakat to poverty alleviation in Malay Village, Lambu District, Bima Regency. The method used is descriptive qualitative through interviews and observations of mustahik. The results show that productive zakat management by BAZNAS Bima Regency in Malay Village has proven its effectiveness in poverty alleviation through a sustainable economic empowerment approach based on the Bank Zakat Mikro (BZM) scheme. The program has succeeded in transforming mustahiqs into independent business actors in the livestock and handicraft sectors, with concrete achievements in the form of a 30% increase in income per year, transformation of the status of 15 families from mustahiqs to muzakki, and a 12% reduction in the poverty rate in three years. Supported by systematic governance and multi-stakeholder collaboration that utilizes local potential, this program overcomes the challenges of financial literacy and market access to create economic independence, proving productive zakat as a transformative instrument that is not only charitable but also empowering in a sustainable manner.
Peningkatan Kreatifitas dan Hasil Belajar Mahasiswa Dengan Menggunakan Pembelajaran Heuristik Pada Matakuliah Basic Reading Waliyudin, Waliyudin; Ahmadin, Ahmadin; Annisah, Annisah; Sagaf, Umar
Jurnal Ilmiah Mandala Education (JIME) Vol 7, No 4 (2021): Jurnal Ilmiah Mandala Education
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v7i4.2500

Abstract

Penelitian ini bertujuan untuk meningkatkan kreatifitas dan hasil belajar mahasiswa semester II program studi pendidikan bahasa Inggris di STKIP Taman Siswa Bima tahun ajaran 2020/2021 pada mata kuliah basic reading dengan menggunakan strategi Heuristik. Penelitian ini menggunakan metode pre-eksperimental dengan menggunakan one group pretest-posttest. Peneliti sebelumnya memberikan pre-test kepada kelompok yang akan diberikan perlakuan. Kemudian peneliti melakukan perlakuan atau treatment. Setelah selesai perlakuan, peneliti memberikan post-test. Penelitian ini dilakukan di STKIP Taman Siswa Bima, dan yang menjadi sampel adalah mahasiswa Program studi pendidikan Bahasa Inggris semester II yang berjumlah 22 orang mahasiswa yang terdiri dari satu kelas. Pada penelitian ini mahasiswa diberikan pre-test untuk mengetahui pengetahuan, kemampuan awal pada skil basic reading, dan tingkat kreatifitas yang dimiliki oleh mahasiswa. Lalu diberikan treatment berupa pengajaran dengan menggunakan strategi heuristik, setelah itu dilakukan post-test untuk mengetahui peningkatan kreatifitas dan hasil belajar mahasiswa. Adapun hasil penelitian ini menggambarkan bahwa terdapat peningkatan kreatifitas dan hasil belajar mahasiswa setelah melakukan tretmen dengan menggunakan strategi pembelajaran heuristik. Hal ini terlihat dari skor minimum yang didapat oleh mahasiswa dari hasil post-test yaitu 73, sedangkan nilai maksimum 96, sehingga nilai rata-rata yang diperoleh mahasiswa adalah 81,09.
Pemanfaatan Kulit Bawang Merah Sebagai Pupuk Organik Cair (POC) Hadijah; Zara Avila, Dea; M Rizkan; Ramadhan, Sahrul; Sagaf, Umar
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 1 No 1 (2022): SEWAGATI: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v1i1.8

Abstract

Tujuan diadakan kegiatan penyuluhan pemanfaatan kulit bawang sebagai POC adalah untuk mengurangi limbah kulit bawang yang ada di desa Lido dan meningkatkan kesadaran masyarakat terhadap kegunaan dan manfaat kulit bawang yang selama ini dianggap limbah organik oleh masyarakat. Kegiatan penyuluhan diadakan di aula bale desa lido yang diikuti oleh 54 warga desa Lido. Metode pelaksanaan kegiatan meliputi; Tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Tim melakukan evaluasi dengan cara interview yang dimana sample yang digunakan diambil secara acak. Hasil pencapaian dikegiatan pengabdian ini antara lain; 1) Warga antusias untuk melakukan percobaan pembuatan pupuk organik dari kulit bawang di rumah; 2) Kesadaran masyarakat akan kegunaan kulit bawang yang bisa dimanfaatkan untuk POC; 3) Rasa ingin tau masyarakat yang cukup tinggi berkaitan dengan kegunaan kulit bawang untuk tanaman, dibuktikan dengan pertanyaan warga yang cukup dominan selama penyuluhan berjalan; 4) masyarakat desa Lido termotivasi untuk memanfaatka pupuk organic cair (POC) sebagai bahan baku pupuk organic yang sudah terbukti nyata untuk pertumbuhan tanaman khususnya sayur-sayuran; 5) kesadaran masyarat untuk ikut terlibat dalam mengatasi peningkatan limbah kulit bawang yang ada di desa Lido. Dari kegiatan ini dapat disimpulkan bahwa Mengubah pandangan masyarakat tentang kulit bawang yang dianggap limbah dapur ternyata memiliki manfaat dan kegunaan di kehidupan sehari-hari
PENGUATAN AL-ISLAM KEMUHAMMADIYAHAN BAGI GURU DI LINGKUNGAN PONDOK PESANTREN AL-IKHLAS MUHAMMADIYAH KOTA BIMA Khairuddin, Kaharuddin; Sagaf, Umar
Taroa: Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Januari
Publisher : LPPM IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/taroa.v3i1.2549

Abstract

Keberadaan pendidikan Muhammadiyah tidak dapat dilepaskan dari hakekat muhammadiyah sebagai gerakan misi dakwah Islam dan visi amar ma`ruf nahi munkar. Lembaga pendidikan Muhammadiyah dalam berbagai jenis dan tingkatan merupakan salah satu alat dakwah yang paling efektif dan strategis untuk mewujudkan misi dan visi Muhammadiyah. Setiap guru memiliki peran yang sangat penting dalam memajukan dan menjalankan visi dan misi Muhammadiyah. Penguatan Al Islam dan Kemuhammadiyahan di lingkungan Persyarikatan Muhamma- diyah dan di lingkungan amal usaha Muhammadiyah merupakan sesuatu yang sangat esensial dan bersifat mutlak. Hal ini mengingat Muhammadiyah adalah gerakan Islam, dakwah amar ma’ruf nahi mungkar dan tajdid, bersumber pada Al Qur’an dan As-Sunnah yang bertujuan menegakkan dan menjunjung tinggi agama Islam sehingga terwujud masyarakat Islam yang sebenar-benarnya. Dalam konteks inilah, perlu dilakukan pengabdian yang mendalam dalam rangka penguatan dan peningkatan pemahaman al-Islam Kemuhammadiyahan bagi guru yang ada di sekolah Muhammadiyah, khususnya di pondok pesantren al-Ikhlas Muhammadiyah Kota Bima.
Peran Lembaga Keuangan Syariah dalam Mendukung Kemandirian Ekonomi Masyarakat Desa: Studi Kasus Desa Sila Rato Kecematan Bolo Kabupaten Bima Sahrul; Umar Sagaf; Ibrahim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7611

Abstract

Rural communities have a desire to live a decent life, so they make efforts to advance the businesses they run to achieve these goals. Where in the process of advancing the business is not always smooth. It is not uncommon for people to need an injection of funds to finance their business. Islamic financial institutions are present in rural communities, especially in Sila Rato Village to help finance business activities run by the community. Therefore, the purpose of this research is to find out the role of Islamic financial institutions in supporting the economic independence of the community, especially in Sila Rato village. The type of research is qualitative research. Then the data collection techniques used are observation, interview and documentation. The research location is Rato Sila Village, Bima Regency, West Nusa Tenggara. Data analysis techniques use data reduction, data presentation and conclusion drawing. Based on the results of the study, Islamic financial institutions have played a significant role in encouraging the economic independence of the Sila Rato Village community by providing financial resources that can be accessed easily and in accordance with sharia. The existence of these institutions not only improves economic welfare, but also strengthens social ties and solidarity among community members through financing based on the principles of mutual cooperation and risk sharing. Thus, Islamic financial institutions have a positive impact on the community.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Pelanggan di Toko Outdoormu Kota Bima Nurul Inayah; Umar Sagaf; Dinah Husniah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7694

Abstract

This study aims to analyze the effect of product quality and price on consumer purchase intention at outdoorMU Store in Bima City. The background of this research is based on the growing trend of outdoor activities, which drives the expansion of the outdoor gear industry, particularly in Bima, an area with great natural tourism potential. The research employed an associative quantitative approach with purposive sampling involving 68 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results show that both product quality and price have a positive and significant effect on consumers’ purchase intention, both partially and simultaneously. These findings offer strategic implications for store management to continuously improve product quality and set competitive prices to maintain customer loyalty in an increasingly competitive market.
Co-Authors Abdul Haris Abdul Haris Abdul Haris, Abdul Haris abdul harits17 Adnan Adnan Agussalam Ahmad A Ahmad Ahmad Ahmadin Ahmadin Al Maulud Aminullah Annisah, Annisah Aris Iwansyah Ariyansyah Arrijal, Arrijal Chandra Wisnu Nugroho Darmin Darmin Darmin, Darmin Dea Zara Avila Dina Husniah Dinah Husniah Dinah Husniah Dinah Husniah Dinah Husniah (Universitas Muhammadiyah Bima) erham, erham Fathurrahman Ferdiansyah Ferdiansyah Ferdiansyah Ferdiansyah Fikriansyah, Rizki Firdaus, Taman Galang Wangsa, Ananda Gita Sulastri (Universitas Muhammadiyah Bima) Gufran, Gufran Gunawan Gunawan Hadijah Haerudin Haerudin Hairunnisah Husniah, Dina Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ichwan P. Syamsuddin Ihwan P Syamsudin Ihwan P. Syamsudin Ihwan P. Syamsudin Ilham Imaduddin, M Asad Imaduddin, Muhammad Asad Ismail Ismail Ismail Ismail J, Jufrin Jainuddin H. Tajudin JAWARIAH ria Juhriati Juhriati Juhriati, Juhriati Juraidin Kaharuddin Kaharuddin Khairuddin, Kaharuddin Leonard Maramis M Rizkan M. Dandi Delas Putra M. Nazir M. Noris Ma'arij, Aman Mastorat Mastorat Mastorat Muh Yunan Putra Muh. Yunan Putra Muh. Yunan Putra Muhamad Amin Muhamad Amin Muhammad Fajar Syafriadin Muhammad Rasyad Al Fajar Muhammad Yunan Putra Muhammad Zia Ulhaq Muhammad Zia Ulhaq Mujnah Mulmansyah N, Nasrullah Na'imah Na'imah Nasaruddin Nasaruddin Nasaruddin Nasaruddin Nasrullah Nasrullah Nirwana Setiawati Nur Husnul Khatimah Nur Wahyu Nurul Inayah Putri Miftahul Jannah Rafiuddin Rafiuddin Rafiuddin, Rafiuddin Rahmatan Setiadin Ramadhan, Sahrul Rangga Dzikrul Rabbani ria, JAWARIAH Rizky Amelia Rizky Amelia Rizqi Illahi Rosdiana RR. Ella Evrita Hestiandari Sahrul Salsabiila Sarman Siti Asmah Sri Apriani Sri Wahyunti Suci Surianah Sukirman Sukirman Syafriadin, Muhammad Fajar Syafruddin Syafruddin Syafruddin Syafruddin Syafruddin Syahrul Ramadhan Syarif Hidayatullah Syarif Hidayatullah Taman Firdaus Ulhaq, Muhammad Zia Wahyudinsyah Wahyunti, Sri Waliyudin Waliyudin