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All Journal Jurnal Ilmiah Ekonomi dan Bisnis Scholaria: Jurnal Pendidikan dan Kebudayaan Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL INSTEK (Informatika Sains dan Teknologi) Journal of Education Technology Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal ICT : Information Communication & Technology Jurnal Ilmiah Akuntansi Manajemen Jurnal Pendidikan Sosiologi Undiksha Buletin Poltanesa Bharanomics ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Berajah Journal Journal of Students‘ Research in Computer Science (JSRCS) Jurnal Nasional Teknik Elektro dan Teknologi Informasi J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Pengabdian Mandiri Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Abdi Masyarakat Multidisiplin Journal of Education and Religious Studies SWARNA SEIKAT: Jurnal Ilmu Sosial, Politik dan Hukum Jurnal Ilmiah Pengabdian dan Inovasi Prosiding Seminar Nasional Rekayasa Teknologi Industri dan Informasi ReTII ARMADA : Jurnal Penelitian Multidisiplin Jurnal Kimia dan Rekayasa Indo-Fintech Intellectuals: Journal of Economics and Business Research Horizon Jurnal Teknologi Lingkungan Jurnal Smart Paud International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR) Prosiding Temu Ilmiah Nasional Guru El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) The Indonesian Journal of Computer Science Jurnal Pengabdian Masyarakat Jurnal Nusa Akuntansi Scientific Contribution Oil and Gas Journal of Ekonomics, Finance, and Management Studies ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat Menulis: Jurnal Penelitian Nusantara International Journal of Social Sciences and Humanities
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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Determinan Minat Beli Smartphone Iphone: Perspektif Kualitas Produk, Gaya Hidup, Citra Merek, Word of Mouth, Desain Produk dan Persepsi Harga Ade Sutrisna; Komsi Koranti; Aji Sukarno; Haryono; Budi Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2250

Abstract

A smartphone is a mobile phone equipped with advanced features and high capabilities similar to a computer. The iPhone is a product of Apple that can function as one of the flagship smartphones. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, brand image, word of mouth, product design, and price perception on the purchase intention of the iPhone smartphone. This research uses primary data with testing stages that include validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression, F test, t test, and coefficient of determination. Data collection was carried out using a questionnaire, with 152 respondents. The sampling method used in this study is non-probability sampling with purposive sampling technique, assisted by IBM SPSS Statistics 25 software. The results of the t-test show that the t-value is smaller than the t-table value for the following variables: Product Quality (0.318 < 1.658), Lifestyle (-0.790 < 1.658), Brand Image (0.389 < 1.658), Word of Mouth (0.988 < 1.658), and Product Design (0.808 < 1.658). These variables do not have a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area (Jabodetabek). However, Price Perception has a t-value greater than the t-table value (5.726 > 1.658), indicating that Price Perception has a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area. The results of the F test show that Product Quality, Lifestyle, Brand Image, Word of Mouth, Product Design, and Price Perception all have a simultaneous effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area.
Co-Authors ., Rusliyawati Abdul Haris ade rahmawati Ade Sutrisna Afli Audryna Agus Hardiansyah, Muhammad AGUS RIYANTO Agus Sulaksono Agus Yuwono Aishy, Rahadatul Aji Sukarno Angga Mursitasari Aris Budi Setyawan Astarani , Juanda Aswat, Ibnu Atiek Rostika Noviyanti Azmi Saleh Bagus Nurcahyo Budi Santosa Budi Santoso Damayanti, Fera Dayu Kusuma, Hersandy Dedi Aprianto Dhafet, Nur Aeni Muhlisa Ditiya Himawati Elok Heniwati Endang Siswati Engela Evy Ernawati Evy Ernawati Fadhli Nur Afandi Fatmawati, Adinda Ferdian Finalianti Roskaputri Hadir Hudiyanto Hani Harlan Hersandy Dayu Kusuma I Nyoman Miyarta Yasa Icha Elisa Uli Kudadiri Inayah Indah Epriliati Irwan Kurnia iswanto Janah, Aminatul Joko Utomo Joko Utomo Juanda Astarani Juliandri Juliani Pudjowati Julius Nursyamsi Junaidi Junaidi Kapriana, Angga Permadi Karpriana, Angga Permadi Khairul Anam Komsi Koranti Kurnia, Irwan Lasminiasih Ludyanto, Muhammad Ferdy Malathy Batumalay Mardedi, Lalu Zazuli Azhar Masrin Mochammad Muchid Monica, Della Muhammad Raihan Wicaksono Muhsin Mushin Nazarrudin, Alfian Nella Yantiana Nugraha, M. Brigas Ajie Nur Fadhilah Pitaloka, Widia Natakusuma Diah Pramudya Sulaeman, Allyn Prihandoko Puji Astuti Putut Handoko Rachmi Ridho Rafa, Wukuf Dilvan Rahayu, Ainun Rahmadona, Nova Rahmadya Trias Handayanto Renny Nur Afida Rina Sugiarti Rizki Wulan Novianti Rizky Hidayati Rumayya Rusliyawati Santoso, Handri Sari, Shinta Bella Sasih Gunalan Setiawan, Ramdhani Sianipar, Ratu Santana Dewi Pertiwi Skarmelia Goresti Getsemani Dala Solihudin Sri Nawangsari Sri Puji Ganefati Sri Sularti Dewanti Handayani, Sri Sularti Dewanti Sri Sumartiningsih Stanty Aufia Rahmat Sugeng Samiyono Sugianto Susi Tri Wahyuni Syafiqoh, Aisyatus Tertio Kunto Dewo Titi Prihatin Ullya Rahmawati Vibriana Wulandari, Evita Wardoyo Wijayanti, Selly Wiraputra, Muhammad Rizki Wiwik Handayani Zayyana Cendikia Medina