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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

 1 
Determinan Minat Beli Smartphone Iphone: Perspektif Kualitas Produk, Gaya Hidup, Citra Merek, Word of Mouth, Desain Produk dan Persepsi Harga Ade Sutrisna; Komsi Koranti; Aji Sukarno; Haryono; Budi Santoso
ARBITRASE: Journal of Economics and Accounting Vol. 5 No. 2 (2024): November 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v5i2.2250

Abstract

A smartphone is a mobile phone equipped with advanced features and high capabilities similar to a computer. The iPhone is a product of Apple that can function as one of the flagship smartphones. The purpose of this study is to examine and analyze the influence of product quality, lifestyle, brand image, word of mouth, product design, and price perception on the purchase intention of the iPhone smartphone. This research uses primary data with testing stages that include validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression, F test, t test, and coefficient of determination. Data collection was carried out using a questionnaire, with 152 respondents. The sampling method used in this study is non-probability sampling with purposive sampling technique, assisted by IBM SPSS Statistics 25 software. The results of the t-test show that the t-value is smaller than the t-table value for the following variables: Product Quality (0.318 < 1.658), Lifestyle (-0.790 < 1.658), Brand Image (0.389 < 1.658), Word of Mouth (0.988 < 1.658), and Product Design (0.808 < 1.658). These variables do not have a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area (Jabodetabek). However, Price Perception has a t-value greater than the t-table value (5.726 > 1.658), indicating that Price Perception has a partial effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area. The results of the F test show that Product Quality, Lifestyle, Brand Image, Word of Mouth, Product Design, and Price Perception all have a simultaneous effect on the purchase intention of the iPhone smartphone in the Greater Jakarta area.
Co-Authors Abdul Haris ade rahmawati Ade Sutrisna Afli Audryna Afrizal, Stevany Agus Hardiansyah, Muhammad AGUS RIYANTO Agus Sulaksono Agus Yuwono Agusti Efi Aishy, Rahadatul Aisyah, Hanifah Aji Sukarno Allyn Pramudya Sulaeman Ana Mufidatus Sa’adah Angga Mursitasari Anwar, Andrianto Aris Budi Setyawan Aswat, Ibnu Atiek Rostika Noviyanti Awalya Azmi Saleh Bagus Nurcahyo Bahrul Ulum Bambang Suwerda Budi Santosa Budi Santoso Budiwirman Cahyaningsih Pujimahanani Damayanti, Fera Dau, Mersi Prastika Dayu Kusuma, Hersandy Dedi Aprianto Dhafet, Nur Aeni Muhlisa Ditiya Himawati Edi Sukirman Elida Elok Heniwati Endang Siswati Engela Evy Ernawati Epifanius Karso Seda Gadi Erniyati, Yelni Evita Vibriana Wulandari Evy Ernawati Fadhli Nur Afandi Fatmawati, Adinda Finalianti Roskaputri Gimin Hadir Hudiyanto Hambali Hana Muyesca Irvani Hani Harlan Herma Liza Hersandy Dayu Kusuma Hidayatullah I Nyoman Miyarta Yasa Ibtisamah, Ghinaa Icha Elisa Uli Kudadiri Indah Ayu Lestari, Shafira Indah Epriliati Indra Primahardani Irwan Kurnia Ismah iswanto Janah, Aminatul Jenika Dwi Fitria Joko Utomo Joko Utomo Juanda Astarani Juliandri Juliani Pudjowati Julius Nursyamsi Jumili Arianto Junaidi Junaidi Kapriana, Angga Permadi Karpriana, Angga Permadi Kartini, Uyun Kasiati, Rima Indah Khairul Anam Komsi Koranti Kurnia, Irwan Lalu Hasan Ashari Lasminiasih Ludyanto, Muhammad Ferdy Makmun Malathy Batumalay Mardedi, Lalu Zazuli Azhar Mardianingsih, Benardia Sucisakti Masrin Maulidah, Friska Mochammad Muchid Mochammad Rizal Monica, Della Muhammad Raihan Wicaksono Muhsin Mushin Nazarrudin, Alfian Nella Yantiana Nugraha, M. Brigas Ajie Nur Fadhilah Okta Rinda Prihandoko Puji Astuti Pujiastuti, Eka Putut Handoko Rachmi Ridho Rahayu, Ainun Rahmadhani, Devi Rahmadona, Nova Rahmadya Trias Handayanto Renny Nur Afida Rina Sugiarti Rizki Wulan Novianti Rizky Hidayati Rumayya Rusliyawati Ryani, Ratieh Puteri Sabrina Mustika Putri Salsabilla Ramadhona Sandi, Gustian Ari Santoso, Handri Sari, Shinta Bella Sarifah Nurjanah Sasih Gunalan Setiawan, Ramdhani Sianipar, Ratu Santana Dewi Pertiwi Sibarani, Revalino Sahat Tua Sindy Safitri Skarmelia Goresti Getsemani Dala Slamet, Moch. Solihudin Sri Nawangsari Sri Puji Ganefati Sri Sularti Dewanti Handayani, Sri Sularti Dewanti Sri Sumartiningsih Stanty Aufia Rahmat Sugeng Samiyono Sugianto Sugiyo Suharni, Syed Fajar YusFerry Susi Tri Wahyuni Syafiqoh, Aisyatus Tertio Kunto Dewo Tismawati Titi Prihatin Tri Joko Raharjo Ullya Rahmawati Vibriana Wulandari, Evita Vitriyan Espa Wardoyo Widyaningrum, Mahmudah Enny Wijayanti, Selly Wiraputra, Muhammad Rizki Wiwik Handayani Wukuf Dilvan Rafa Yadona, Putri Yati B. Yuliyati Yudi Suryadi Zayyana Cendikia Medina