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All Journal Publikasi Pendidikan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Martabe : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Mattawang: Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Abdimas Langkanae Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Cross-border IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Metta: Jurnal Penelitian Multidisiplin Ilmu (JIMBE) Ininnawa: Jurnal Pengabdian Masyarakat Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Akademik Pengabdian Masyarakat Journal of Innovative and Creativity Sigma: Jurnal Pembelajaran dan Pendidikan Matematika Sawerigading Journal of Economics, Bussiness and Management Issues SMART: Jurnal Pengabdian Kepada Masyarakat Macca: Science-Edu Journal Mammiri: Jurnal Pengabdian Masyarakat Padaidi: Journal of Tourism Dedication Jurnal Bisnis Digital dan Enterpreneur (BISENTER) PESHUM Padaidi: Journal of Tourism Dedication Journal of Economics and Management Technologies Jurnal Pengabdian Inovasi Sosial Ekonomi
Hasisa Haruna
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Optimalisasi Penggunaan Mendeley dalam Penulisan Karya Ilmiah Mahasiswa A. Reski Almaida Dg Macenning; Anang Setiawan; Rostina Rostina; Satria Putra Jaya Negara; Hasisa Haruna
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.9692

Abstract

Scientific writing is an essential competency that must be mastered by university students, particularly in managing citations and references in accordance with academic standards. However, many students still face difficulties in producing consistent and accurate citations due to limited understanding and lack of utilization of supporting technologies. This community service activity aims to improve the knowledge and skills of Management students at Universitas Negeri Makassar (Class of 2023) in using Mendeley as a reference management tool. The training was conducted online via Zoom using lecture, demonstration, and hands-on training methods. The results indicate a significant improvement in students’ understanding of citation concepts and reference management, as well as their practical ability to use Mendeley for automatic citation and bibliography generation. Furthermore, the interactive online training approach proved to be effective in enhancing participant engagement and learning outcomes. This activity contributes to improving students’ academic literacy and supports the development of higher-quality scientific writing in accordance with academic standards.
Home-Based Entrepreneurship Training for Enhancing Family Income in Takalar Regency Nurhayani Nurhayani; Hasisa Haruna; Andi Anggi Kemalasari; Nur Rahmi; Sumiati Tahir
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

Abstract

This community service program aims to enhance the economic capacity and independence of the community through home-based entrepreneurship training in Takalar Regency. The primary challenges faced by the community include limited skills in developing home-based businesses, a lack of product innovation, and insufficient knowledge of marketing and business management. Therefore, this program was implemented as a community empowerment initiative, particularly targeting housewives and small-scale entrepreneurs, to enable them to transform local resources into products with economic value. The implementation method consisted of several stages, including observation, socialization, training, hands-on practice, and business mentoring. The training materials covered the fundamentals of entrepreneurship, home-based product processing, packaging techniques, basic digital marketing, and financial management for small businesses. The program was conducted using a participatory approach that actively involved community members in both the training sessions and production practices. The results demonstrated a significant improvement in participants’ knowledge and skills in managing home-based businesses. Participants were able to produce more attractive products with higher market value than before. In addition, they gained a better understanding of the importance of marketing strategies through social media to expand their consumer reach. The program also positively influenced participants’ motivation to develop independent businesses as a means of increasing family income. In conclusion, home-based entrepreneurship training has proven effective in supporting community economic empowerment in Takalar Regency. This initiative is expected to serve as an initial step toward creating productive and sustainable enterprises based on local potential.
Pendampingan Usaha Mikro Dalam Meningkatkan Daya Saing di Era Digital Branding oleh-oleh Khas Malino Hasisa Haruna; Nurhayani Nurhayani; Andi Anggi Kemalasari; Nur Rahmi; A. Reski Almaida Dg Macenning
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing usaha mikro oleh-oleh khas Malino melalui pendampingan digital branding. Permasalahan utama yang dihadapi mitra meliputi rendahnya literasi digital, lemahnya identitas visual produk, serta keterbatasan pemanfaatan media sosial sebagai sarana pemasaran. Metode pelaksanaan dilakukan melalui empat tahapan, yaitu observasi dan identifikasi masalah, pelatihan digital branding, pendampingan implementasi re-branding produk, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mitra dalam mengelola identitas merek, membuat konten promosi digital, dan memanfaatkan platform media sosial secara lebih profesional. Transformasi kemasan dan logo produk berhasil meningkatkan nilai estetika dan kepercayaan konsumen terhadap produk oleh-oleh khas Malino. Selain itu, terjadi peningkatan aktivitas promosi digital serta kenaikan omzet penjualan rata-rata sebesar 15–25% selama masa pendampingan. Kegiatan ini juga mendorong terbentuknya kolaborasi antar-pelaku usaha dalam memperkuat promosi kawasan wisata Malino sebagai pusat oleh-oleh modern berbasis digital. Dengan demikian, pendampingan digital branding terbukti efektif dalam meningkatkan literasi digital, memperkuat daya saing, dan mendukung keberlanjutan usaha mikro di era ekonomi digital.
SYSTEMATIC LITERATURE MAPPING AND BIBLIOMETRIC SYNTHESIS: STUDY OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING PERFORMANCE Wiwin Riski Windarsari; Achmad Ridha; Andi Rahmatullah Mangga; Hasisa Haruna
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3000

Abstract

Introduction: This study explores the impact of Artificial Intelligence (AI) technologies on marketing performance through a systematic literature mapping and bibliometric analysis approach. The study identifies dominant AI technologies such as machine learning, natural language processing, predictive analytics, and generative AI and evaluates their impact on key marketing metrics, including customer engagement, conversion rates, and Return on Marketing Investment (ROMI). Methods: The data collection and analysis process was conducted during the period of March to April 2025 on the Scopus database. 69 articles as of April 2025 with the keyword Technology and AI Trends in Marketing. The top 30 articles were downloaded for analysis and debate, then narrowed down to 13 selected scientific articles as secondary data. Results: Bibliometric mapping through keyword co-occurrence analysis revealed six major research clusters, emphasizing the integration of AI in digital marketing, customer interaction, e-commerce, luxury tourism, manufacturing, and big data analytics. The findings suggest that AI-driven personalization, automation, predictive analytics, and omnichannel strategies significantly improve marketing effectiveness and efficiency. Furthermore, customer responses indicated increased satisfaction, engagement, loyalty, and conversion rates after AI implementation. Critical success factors identified included big data integration, real-time strategic adaptation, seamless customer experience, and ethical considerations. This study contributes to the academic field by providing a comprehensive visual map of AI applications in marketing and highlighting future research directions focused on long-term customer loyalty and ethical AI adoption. Keywords: Artificial Intelligence, Bibliometric Analysis, Marketing Performance, Systematic Mapping, Customer Engagement
Pelatihan Digitalisasi Sistem Pengelolaan Keuangan UMKM Fina Ruzika Zaimar; Hasisa Haruna; Adriansyah; Wiwin Riski Windarsari; Achmad Ridha
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
Publisher : Jurnal Pengabdian Inovasi Sosial Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial management is a fundamental aspect of the sustainability of micro, small, and medium enterprises (MSMEs) as it is directly related to their ability to make business decisions, access financing, and evaluate business performance. However, based on the 2025 survey conducted by the Financial Services Authority (OJK), only about 20% of MSMEs have adequate understanding and ability in preparing proper financial administration. This condition indicates the need for intervention through community service programs that focus on enhancing digital financial literacy and management skills. This community service was carried out through several stages, including socialization on the importance of financial recording, training in the use of the SI APIK digital accounting application, and mentoring in preparing simple financial reports. The results of the activities showed a significant improvement in participants’ understanding of the accounting cycle, the benefits of digital recording, and their technical ability to operate the application. Furthermore, most participants began to shift from manual recording to more practical and accurate digital systems. These findings emphasize that digitalization of financial management systems not only supports efficiency in transaction recording but also strengthens MSMEs’ position in obtaining formal financing access and improving business competitiveness in the era of digital transformation. Therefore, this community service plays an important role in supporting the independence and sustainability of MSMEs.
ON, TO, AT, IN RISK ANALYSIS BASED ON ISO 31000 TO IMPROVE OPERATIONAL EFFECTIVENESS AT RAKHA LAUNDRY IN GOWA REGENCY: ANALISIS RISIKO BERBASIS ISO 31000 DALAM MENINGKATKAN EFEKTIFITAS OPERASIONAL PADA USAHA RAKHA LAUNDRY DI KABUPATEN GOWA Asmayanti Asmayanti; Agus Syam; Sudarmi Sudarmi; Hasisa Haruna; Andi Reski Nurhikmah
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): March-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.170

Abstract

This research aims to analyze and mitigate risks to improve operational effectiveness at Rakha Laundry in Pattallassang, Gowa Regency. This business has been operating for a year but has encountered operational challenges that lead to waste, machine breakdowns, service delays, and even customer losses. These issues must be addressed to maintain business stability and sustainability. The research method used was a qualitative approach, utilizing primary and secondary data through observation and interviews. The risk mitigation tool used was ISO 31000. The results of the study show that risks and their mitigation are grouped into three levels, namely High, Medium, and Low. High Level Risk (1) Limited Human Resources; Education and Training, (2) Machine Damage; routine maintenance and supervision. (3) Lost/Exchanged clothes; SOP, CCTV, and employee training. Medium Level Risk (1) Power outages; procurement of generators or communicating to customers. (2) Floods; Prepare security, control receipts, and predict flooding based on the volume and duration of rain. (3) Poor quality, ironing is not neat, not clean, faded or damaged clothes; SOP, supervisor, reward and punishment. Low Level Risk (1) Employees are late; absenteeism, salary deductions and bonuses for disciplined employees. (2) Fluctuating material prices; Purchase materials from suppliers and determine prices by considering fluctuations. (3) Competitors; Improve skills through learning, training, and mentoring. Keywords: Risk Analysis, Effectiveness, ISO 31000.
Pembelajaran Kewirausahaan Berbasis Syariah: Eksplorasi Nilai, Praktik, dan Tantangan di SMK Negeri 1 Gowa Sudarmi Sudarmi; Hasisa Haruna; Mildayanti Mildayanti; Hasniaty Hasniaty
Jurnal Bisnis Digital dan Enterpreneur (BISENTER) Vol. 4 No. 2 (2026): Jurnal Bisnis Digital dan Enterpreneur
Publisher : STMIK Amika Soppeng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70247/bisenter.v4i2.367

Abstract

Integrasi nilai-nilai Islam ke dalam pembelajaran kewirausahaan semakin penting dalam membentuk siswa yang tidak hanya memiliki kompetensi ekonomi, tetapi juga beretika, bertanggung jawab, dan memiliki kepedulian sosial. Penelitian ini bertujuan untuk mengeksplorasi implementasi prinsip-prinsip syariah dalam pembelajaran kewirausahaan pada siswa SMK Negeri 1 Gowa, Indonesia. Penelitian berfokus pada tiga aspek utama, yaitu implementasi prinsip syariah dalam pembelajaran kewirausahaan, nilai-nilai Islam yang diintegrasikan ke dalam materi pembelajaran dan praktik kewirausahaan, serta tantangan dan peluang dalam penerapan pendidikan kewirausahaan berbasis syariah. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui wawancara, observasi pembelajaran, dan dokumentasi dengan melibatkan guru kewirausahaan, siswa, dan pihak sekolah yang relevan. Data dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa prinsip syariah diimplementasikan melalui integrasi nilai kejujuran, amanah, keadilan, tanggung jawab, orientasi produk halal, serta menghindari riba, gharar, dan praktik bisnis yang tidak etis. Prinsip-prinsip tersebut diperkenalkan tidak hanya melalui pembelajaran teoritis, tetapi juga melalui praktik kewirausahaan siswa, termasuk pemilihan produk, penetapan harga, promosi, dan hubungan dengan pelanggan. Namun demikian, implementasi tersebut menghadapi beberapa tantangan, antara lain keterbatasan sumber belajar, tingkat pemahaman guru yang beragam mengenai prinsip bisnis Islam, perbedaan tingkat literasi keagamaan dan kewirausahaan siswa, serta pengaruh praktik bisnis digital. Meskipun demikian, kewirausahaan digital, pengembangan bisnis halal, dan proyek kewirausahaan berbasis sekolah memberikan peluang yang signifikan untuk memperkuat pendidikan kewirausahaan berbasis syariah. Penelitian ini menyimpulkan bahwa integrasi prinsip syariah dalam pendidikan kewirausahaan dapat berkontribusi terhadap pembentukan generasi muda yang memiliki tanggung jawab etis dan memperkuat relevansi pendidikan kejuruan dengan perkembangan ekonomi halal.
PERBANDINGAN MODEL PEMBELAJARAN TWO STAY-TWO STRAY DENGAN TEAMS GAMES TOURNAMENT TERHADAP HASIL BELAJAR EKONOMI SISWA KELAS X SMA NEGERI 14 GOWA Hasisa Haruna; Nurhayani
MACCA : Science-Edu Journal Volume 1, No. 3: Oktober 2024
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/msej.v1i3.2400

Abstract

Jenis penelitian ini adalah penelitian eksperimen yang bertujuan untuk mengetahui perbedaan hasil belajar siswa pada kelas X.1 dan X.4 SMA Negeri 14 Gowa di kabupaten Gowa. Metode yang digunakan yaitu pengambilan sampel dengan tehnik acak dan sampel dalam penelitian ini adalah siswa X.1 dan X.4 SMA Negeri 14 Gowa tahun ajaran 2022/2023. Kelas X.1 diajar dengan menggunakan model pembelajaran kooperatif tipe Two Stay – Two Stray dan kelas X.4 diajar dengan menggunakan model pembelajaran Teams Games Tournament. Teknik analisis data yang digunakan adalah statistik deskriptif dan statistik inferensial. Hasil penelitian ini menggunakan analisis data dengan bantuan SPSS 26. Menunjukkan bahwa pada post test, nilai rata-rata siswa kelas eksperimen 1 (X.1)yang diajar dengan menerapkan model pembelajaran Two Stay – Two Stray yaitu 79,94, sedangkan pada kelas ekperimen 2 (X.4) yang diajar dengan menerapakan model pembelajaran Teams Games Tournament dengan nilai rata- rata 81,75. Hasil uji normalitas diperoleh nilai untuk kelas X.1 sebesar 0,058 sedangakan untuk kelas X.4 diperoleh nilai 0,080 yang berarti bahwa data yang diteliti berdistribusi normal karena nilai sig ≥ 0,05. Hasil uji homogenitas diperoleh nilai 0,178 yang berarti bahwa data yang diteliti berdistribusi sama atau homogen karena nilai sig ≥ 0,05. Adapun hasil perhitungan uji-t/ hipotesis diperoleh nilai Sig (2-tailed) 0,043 ≤ 0,05. Maka dapat disimpulkan bahwa analisis hipotesis HO ditolak dan H1 diterima. Kesimpulannya bahwa terdapat perbedaan hasil belajar siswa pada mata pelajaran Ekonomi kelas yang diterapkan model pembelajaran kooperatif tipe Two Stay – Two Stray dan kelas yang diterapkan model pembelajaran Teams Games Tournament pada materi Konsep Ilmu Ekonomi. Rata-rata hasil belajar siswa yang diterapkan model pembelajaran Teams Games Tournament (81,75) lebih tinggi dibanding Two Stay-Two Stray (79,94).
Pemberdayaan Siswa SMK Negeri 1 Gowa Melalui Produksi Aksesori Handmade Dan Kewirausahaan Digital Hasisa Haruna; Sumiati Tahir; Sudarmi Sudarmi; Hasniaty Hasniaty; Andi Reski Nurhikmah
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): Volume 04 Nomor 02 (November 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/2g3xpk04

Abstract

This community service program aimed to empower students of SMK Negeri 1 Gowa by strengthening handmade accessory production skills and digital entrepreneurship. The partner's main problems included limited technical skills in assembling accessories, selecting materials and designs, calculating cost of production, and creating product photographs and social media marketing content. Thirty students participated in a sequence of activities consisting of socialization, beading and wire-art training using a Precision Jewelry Toolkit, design and product diversification mentoring, spreadsheet-based cost calculation exercises, product photography using a Portable Mini Studio Box, digital marketing practice, evaluation, and follow-up. Participant attendance reached 100%. Before the program, approximately 90% of participants had not mastered accessory production; after the training, all participants were able to produce more than three product models, with outputs expanding into five product types: bracelets, necklaces, brooches, key chains, and phone straps. Participants also improved their ability to calculate production costs rationally, produce catalog-quality photographs, and use a business social-media account as a digital storefront. Sustainability was initiated through the establishment of a school Creative Corner for continued production, learning, and marketing. The upstream-to-downstream approach was relevant for integrating vocational craft skills, cost literacy, and digital marketing into entrepreneurship learning for vocational students. 
Co-Authors Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Agus Syam Agus Syam Alfiah Nurfadhilah AM Hindi Amaliah, Rezeki Anang Setiawan Andi Anggi Kemalasari Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andi Reski Nurhikmah Andi Rinda Oktariani Andika Isma Aslindawaty, Nur Asmayanti Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Asriyani Amrullah Dewiyanti Fadly Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti, Dwiyanti Fachry Abda El Rahman Fandi Ahmad Gayang, Dominggus Hajar Dewantara Halim, Nur Hamran Hardiyanti Hatibu Harjuna, Hariani Hasniaty Hasniaty Hasyim, Sitti Hajerah Husain As Inayanti Fatwa Iwan Setiawan HR Jayawarsa, A.A. Ketut Kemalasari, Andi Anggi Khadijah Khadijah Khaidarsyah. S Mahmuddin Mahmuddin Mangga, Andi Rahmatullah Marlina, Sitti Mildayanti Mildayanti Muh. Irshan Sachrir Muhammad Akbar Muhammad Ilham Bakhtiar Muhammad Ilyas Thamrin Tahir Muhammad Rakib Mukhtar Lutfi Musdalifah Musdalifah Nur Aslindawaty Nur Rahmi Nurhayani Nurhayani Nurhayani Nurhayani Nurul Haeriyah Ridwan Pahrul, Pahrul Rifhani Handayani L Rostina Rostina Rufi'i Satria Putra Jaya Negara Satriadi, Satriadi Siradjuddin Sri Asmirani Suci Wulandhani Sudarmi Sudarmi Sudarmi Sudarmi Sumiati Tahir Sumiati Tahir Sutamrin, Sutamrin Syam, Agus Syam, Suehartono Tahir, Sumiati Thamrin Tahir Verdian, Aldi Huda Vika Puji Cahyani Vivi Rosida Widiastini Arifuddin Windarsari, Wiwin Riski Wiwin Riski Windasari Yusuf, Yulia Yunita Zaimar, Fina Ruzika