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All Journal Melintas An International Journal of Philosophy and Religion DeKaVe JURNAL PESONA Jurnal Sosioteknologi Journal of Visual Art and Design Mozaik Humaniora JSW (Jurnal Sosiologi Walisongo) International Journal of Humanity Studies (IJHS) MUDRA Jurnal Seni Budaya Panggung IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Dinamisia: Jurnal Pengabdian Kepada Masyarakat METASASTRA: Jurnal Penelitian Sastra Jurnal Budaya Nusantara Jurnal Desain International Journal for Educational and Vocational Studies Jurnal Pakarena Jurnal Socius: Journal of Sociology Research and Education PERSPEKTIF PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT VCD : Journal of Visual Communication Design Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Wimba: Jurnal Komunikasi Visual Offscreen: film and television journal Jurnal Lemhannas RI Jurnal Dimensi Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Wacana: Journal of the Humanities of Indonesia Enrichment: Journal of Multidisciplinary Research and Development Prosiding Seminar Nasional Unimus Panggung Serat Rupa: Journal of Design JENTERA: Jurnal Kajian Sastra

Acep Iwan Saidi

Fakultas Seni Rupa Dan Desain, Institut Teknologi Bandung

Author-ID : 218535

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Multiculturalism in the Design Work of Indonesian Women Designers Agustin, Senja Aprela; Saidi, Acep Iwan; Damajanti, Irma
SOCIUS Vol 10 No 1 (2023): Jurnal Socius: Journal of Sociology Research and Education, Universitas Negeri P
Publisher : Labor Jurusan Sosiologi Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/scs.v10i1.495

Multiculturalism has become a prominent issue in media communication, serving as both a communication strategy and a form of awareness for creators, particularly in visual communication design media. Most of the previous findings on the study of multiculturalism in the media suggest that different cultural backgrounds must be considered for global brands to reach diverse markets since visual language is not universal. In addition, other studies explore the interpretation of multiculturalism ideas in the media and practice participatory design research to communicate multiculturalism value through visual communication media. Nevertheless, in Indonesia, the interpretation study of multiculturalism in designs, especially those created by women designers, as a manifestation of multiculturalism awareness seems to be underexplored. To narrow the gap, this study uses the visual semiotic theory of Roland Barthes to investigate the multicultural significance represented in visual images in the work of Indonesian women designers by outlining the levels of denotative and connotative meanings which develop into myth. This research reveals that the idea of multiculturalism in the design work of Nita Darsono and Sanchia Hamidjaja can provide other counter-knowledge in representing the diversity amongst the hegemony of a single and standardized body myth, such as white skin, ideal body, and race, in media. This approach better understands the audiences and appreciates cultural diversity. Overall, this study sheds light on the importance of multiculturalism in visual communication design media, particularly in representing diversity and challenging hegemonic norms. It highlights the need for more research in this area, particularly from underrepresented perspectives, such as women designers in Indonesia.

SIMBOL MASKULINITAS DALAM ORNAMEN BUDAYA BUGIS DI FILM TARUNG SARUNG: ANTARA TRADISI DAN MODERNITAS: SYMBOLS OF MASCULINITY IN BUGIS CULTURAL ORNAMENTS IN THE FILM TARUNG SARUNG: BETWEEN TRADITION AND MODERNITY Ahmad Auliya Zul Hazmi; Acep Iwan Saidi
Jurnal Dimensi Seni Rupa dan Desain Vol. 21 No. 1 (2024): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v21.i1.20659

The film Tarung Sarung is a cinematic work that highlights the richness of Bugis culture in Makassar, Indonesia. This film depicts the masculinity of Bugis men through characters and settings that highlight the attributes of courage, strength and honor. The main character in this film is depicted as an ordinary young man from the city who develops over the course of the story into a warrior skilled in martial arts. This research aims to analyze the symbols of masculinity in Bugis cultural ornaments in the film Tarung Sarung and find out the meaning of the symbols of masculinity represented. This research uses a descriptive qualitative approach with Charles Sanders Peirce's semiotic analysis method. This research identifies and analyzes the meaning of symbols of masculinity represented in Bugis cultural ornaments in the film Tarung Sarung. The research results show that the symbols of masculinity in the film Tarung Sarung are closely related to the cultural and social values that are highly upheld by the Bugis community. These symbols emphasize the role of men in various aspects of life, from the family to the wider community. Strength, resilience, leadership, authority, wisdom, and discipline are central themes in this representation, showing that masculinity in Bugis culture is closely related to the ability to protect, defend, lead, and maintain cultural values. This research provides several suggestions for developing further studies by exploring the representation of symbols of masculinity in other cultures, combining various analytical methods for a more comprehensive understanding, and examining audience acceptance of representations of masculinity in films.

Analyzing Impact Hyperreality Blackpink The Game in Metaverse World of The Game Players Dwikartini, Fanny; Saidi, Acep Iwan; Siregar, Harifa Ali Albar
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13221

The increasing K-pop music industry phenomenon happens because of the influence of social media, which people quickly access. The simplicity of social media allows collaboration in the K-pop music industry. It can be seen from the partnership of a game developer with a Korean music agency to make a game named Blackpink The Game. By inviting players, players will be asked to simulate being a girl band producer so that the girl band becomes famous and builds a simulacra. Moreover, the players will be invited to be stimulated to be anoBlackpink members to complete a specific mission. With the hyperreality analytics of Baudrillard, simulacra in the Game chooses one member of Blackpink and finishes the task. At the same time, hyperreality is the interaction between members of Blackpink and the producer until there are no boundaries between reality and the virtual world. The study method is a literature review with Jean Baudrillard's theory of the reality of The Game players. The purpose of the study is to see the impact of hyperreality on Blackpink. The Game Players

Konten Kekerasan Simbolik pada Wacana Virtual Youtuber Indonesia Azhar, Ghina Zoraya; Saidi, Acep Iwan; Sulistyaningtyas, Tri; Waskita, Dana
PANGGUNG Vol 35 No 2 (2025): Representasi, Transformasi, dan Negosiasi Budaya dalam Media, Seni, dan Ruang So
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v35i2.2886

This study examines the usage of symbolic violence in the discourse of the live-stream of an Indonesian virtual youtuber (vtuber), Kanna Tamachi, using qualitative approach and post-structural discourse analysis (DA) method. The focus of this study is on textual elements of language violence used by the Vtuber and their relation to viewer in their social context. This study aims to examine the relations between the usage of symbolic violence and the viewer’s reception. Through the DA method, the linguistic elements of the Vtuber are specifically studied in relation to the language violence content. However, the violent language is studied in the context of local culture, the meanings of which are relevant to values, norms, and characteristics of the local culture. The result of this study confirms that the language violence used by the Vtuber in the context of local culture in East Java is not always negative or destructive. Instead, it provides positive and constructive value by attracting and entertaining viewers, and giving them senses of familiarity and closeness. It also provides economic value to the Vtuber through their status as commodities.

Visualization of Pitch in Slendro and Diatonic Scales Parung, Christabel; Saidi, Acep Iwan; Sunarya, Yan Yan; Sihombing, Riama Maslan
PANGGUNG Vol 35 No 2 (2025): Representasi, Transformasi, dan Negosiasi Budaya dalam Media, Seni, dan Ruang So
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v35i2.3874

This study investigates the visual representation of pitch in two musical scales: the diatonic scale and the Javanese Slendro scale. This research shows how scales are perceived and depicted visually by engaging five young adults in a free-drawing study. Using Jakobson’s intersemiotic translation for analysis, participants were provided with sound stimuli first and asked to draw their visualization of scales using lines, form, and color. The results revealed that the diatonic scale was consistently represented with structured and sequential visuals, indicating familiarity and linearity. On the other hand, Slendro was visualised with more significant variability and fluidity. This study shows that the visual representation of the musical element of pitch does not stand alone but is also influenced by the musical scale and the listener’s familiarity with it.

MEMVISUALISASIKAN YANG SAKRAL: SIMBOLISME KEAGAMAAN DALAM REPRESENTASI HANTU DALAM FILM HOROR INDONESIA Yuliansyah, Hendy; Saidi, Acep Iwan; Mutiaz, Intan Rizky; Sulistyaningtyas, Tri
Offscreen Vol 4, No 1 (2025): Offscreen: Journal Of Film and Television (January-June 2025)
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/os.v4i1.5858

Artikel ini mengkaji simbolisme keagamaan yang tertanam dalam representasi visual dan naratif hantu dalam film horor Indonesia. Dengan menggunakan kerangka studi semiotik dan budaya, penelitian ini mengeksplorasi bagaimana penggambaran sinematik tentang hal-hal gaib terkait erat dengan kepercayaan Islam, animisme, dan sinkretik yang membentuk lanskap spiritual Indonesia. Melalui pembacaan cermat terhadap film-film terpilih—termasuk Pengabdi Setan (2017) dan Lisa(1971)—analisis ini mengungkap bagaimana sosok hantu tidak hanya menjadi wahana ketakutan, tetapi juga agen simbolis yang melaluinya pesan-pesan moral, keadilan ilahi, dan kecemasan spiritual dinegosiasikan. Elemen estetika kostum, pencahayaan, desain suara, dan komposisi spasial berkontribusi untuk membangun rezim visual sakral di mana hantu menjadi mediator antara manusia dan yang transenden. Artikel ini berpendapat bahwa hantu-hantu sinematik ini beroperasi sebagai penanda budaya pengabdian, pelanggaran, dan penebusan agama, yang mencerminkan ketegangan yang lebih dalam dalam modernitas agama Indonesia. Dengan menyoroti bagaimana citra keagamaan digunakan kembali dalam sinema horor, penelitian ini menunjukkan bahwa representasi hantu menawarkan wadah yang kaya untuk memahami interaksi antara spiritualitas, identitas nasional, dan media populer dalam budaya Indonesia kontemporer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/os.v4i1.5857

MAKNA ILUSTRASI SAMPUL MAJALAH TEMPO EDISI ‘KEJARLAH DAKU, KAU KUBEKAP’ Ahdiyat, Azhar Natsir; Saidi, Acep Iwan; Sachari, Agus
Wimba : Jurnal Komunikasi Visual Vol. 15 No. 1 (2024)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jkvw.2024.15.1.4

Cases of corruption involving well-known figures in Indonesia always draw public attention. One such figure is the politician Setya Novanto, who was embroiled in the e-KTP corruption case in 2017. This case was considered a significant corruption case, thus the topic also expanded and became a concern for the society. Due to the importance of this case, Setya eventually became the main figure in the cover illustration of Tempo Magazine's edition titled "Kejarlah Daku, Kau Kubekap" (Chase Me, I'll Smother You) which indicates certain implicit elements including signs and meanings that are interesting to uncover. The purpose of this study is to analyze the visual sign structure and reveal the meanings contained in the cover illustration of Tempo Magazine's edition "Kejarlah Daku, Kau Kubekap". Unveiling the meanings behind the signs present in the magazine cover illustration is made possible using a visual semiotics approach, specifically Barthes' semiotics concept. This study concludes that the meaning contained in the cover illustration of Tempo Magazine is Tempo highlighting news about indications of Setya Novanto's dramatic steps using the central government as a hiding tool from the pursuit of the Corruption Eradication Commission (KPK) related to the e-KTP corruption case. keywords: illustration, magazine cover, visual semiotics, signs, meanings.

Kajian hipersemiotika terhadap Rozy sebagai virtual influencer Instagram Nugraha, Nugraha; Saidi, Acep Iwan
Serat Rupa: Journal of Design Vol 6 No 2 (2022): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v6i2.4767

This study examines Rozy, the first virtual influencer in South Korea produced by Sidus Studio X. Rozy has @rozy.gram as her Instagram social media account which was created on August 19th, 2020. This 22 years old woman is a virtual human representation on Instagram account. Within three months of the account had been released, she had 13,000 followers. Until now, the number has grown to more than 126,000 followers. It makes some advertisings use Rozy as the virtual influencer carries out the role as a marketing strategy. Rozy's Instagram content features four themes, such as fashion, traveling, environment, and daily activities. This study aims to explore the hypersemiotic hierarchy of Rozy's on @rozy.gram account. This study uses a hypersemiotic approach to understand meaning outside of reality. The researchers use descriptive qualitative method to examine the meaning of the signs system. In Rozy's world as a virtual influencer, there are engineering of realities that transcend boundaries by using information and communication technologies. Rozy lives in a reality that are detached from the truth of reality. Through hypersemiotic analysis, it shows that the virtual influencer Rozy is able to trick the human mind and blur the boundaries of reality between real and fake, natural and artificial, and real and unreal. The audiences of Instagram need to be rational, skeptical, and critical in responding to virtual influencers.

Problematika Film Alih Media: Dari Transformasi Hingga Kontroversi Saidi, Acep Iwan; Puspitasari, Dyah Gayatri
PANGGUNG Vol 30 No 2 (2020): Identitas Sosial Budaya dan Ekonomi Kreatif
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v30i2.1203

ABSTRACTThis article contains a study of film adaptation from a literature media (novel) into audio-visual media(film). This research is a case study of Perempuan Berkalung Sorban film by Hanung Bramantyo, whichwas adapted from a novel with the same title that was written by Abidah el-Khalieqy. By combining a textanalysis method from Thomas Leittch, Mathew T. Jones’ film adaptation theory and the result of interviewto confirm the text analysis, this research produced some interesting findings. The research verified thatthe adaptation’s process does not merely focus on technical issue in media adaptation (from novel tofilm), but also focuses on another aspects that will involve the audience i.e. a fact that text and dialoguebecome references that will be appreciated by audience. As a result, there were excessive distortions anddeviations on the text that were created by the film maker caused a bias interpretation. Audiences nolonger interpreted the film as a visual text objectively. Instead, they would think about certain prejudiceagainst the film maker. In film adaptation, certain tendencies of film maker are easy to be predicted byaudience. This fact has caused film adaptation becomes controversial easily.Keywords: Media Adaptation, Transformation, Opposition, ControversyABSTRAKArtikel ini berisi kajian tentang alih media, yakni dari media verbal sastra (novel) kemedia visualfilm. Kajian ini berupa studi kasus terhadap film Perempuan Berkalung Sorban karya HanungBramantyo, yang merupakan adaptasi dari novel dengan judul sama karya Abidah el-Khalieqy.Dengan menggunakan metode gabungan, yakni analisis teks yang berdasar pada teori adaptasifilm dari Thomas Leittch, Mathew T. Jones, dan wawancara tertulis untuk mengkonfirmasianalisis teks tadi, kajian ini menemukan hal menarik, yakni alih media bukan sekedar persoalanteknis pemindahan media, melainkan juga pemindahan yang menimbulkan efek-efek tertentubagi penonton. Apresiasi penonton dilandasi kesadaran bahwa terdapat teks lain yang menjadirujukan film bersangkutan. Akibatnya, distorsi dan deviasi yang terlalu jauh yang dilakukansutradara atas teks sumber berpotensi mengakibatkan bias pemahaman. Penonton tidak lagimemaknai film sebagai teks visual secara objektif, tetapi juga dibarengi praduga-pradugatertentu terhadap sutradara. Pada genre film alih media, tendensi tertentu dari sutradara mudahdibaca penonton. Fakta ini mengakibatkan film sangat rentan menimbulkan kontroversi.Kata Kunci: alih media, transformasi, oposisi, kontroversi

Co-Authors Achmad Haldani Destiarmand Achmad Haldani Destiarmand Achmad Syarief Achmad Syarief Adinda Maharani AG. Andi Hismanto Agung Eko Budi Waspada Agus Sachari Agustin, Senja Aprela Agustina Kusuma Dewi Ahmad Auliya Zul Hazmi Aisyah, Lani Siti Noor Aminudin TH Siregar Aniendya Christianna Aquarini Priyatna Astrid Kusumowidagdo Azhar Natsir Ahdiyat Azhar Natsir Ahdiyat Azhar, Ghina Zoraya Budiwaspada, Agung Eko Cama Juli Rianingrum Ciawita Atmadiratna Lautama Dana Waskita Darmawan, Adam Dave Johsua M. Rumengan Dendi Ismi Sofian Dody achmad Nawawi Dwikartini, Fanny Dyah Gayatri Puspitasari Dyah Gayatri Puspitasari Dyah Gayatri Puspitasari Dyah Gayatri Puspitasari, Dyah Gayatri Elda Franzia Elda Franzia Jasjfi Elda Franzia, Elda Fadly Latif Faiz, Muhammad Syukri Ferry Fauzi Hermawan Firdyanza Pramono Firmanda Satria Galih Wisudha Pratama Ganal Rudiyanto Ganal Rudiyanto, Ganal Hafiz Aziz Ahmad Harifa Ali Alba Siregar Hendriyo Kustrianjaya Hendy Yuliansyah Hismanto, AG. Andi Ida Ayu Putu Sri Widnyani Iman Sudjudi Indrayati, Refita Ika Intan Rizky Mutiaz Irfansyah Irfansyah Irfansyah Irfansyah Irma Damajanti Irma Damajanti Ivan Setiawan Junaidi Wirawan Krishna Hutama Krishna Hutama Krishna Hutama, Krishna Kunto Adi Wibowo Lani Siti Noor Aisyah Lina Meilinawati Rahayu Marina Wardaya Mario Alvine Wangarry Markus Jiuhanteng Mestika Nawang Sukma Miftahul Jannah At Tabrani Mohamed Razeef Abdul Razak Muhammad Syukri Faiz Mulyawati, Netari NIA KURNIASIH Nugraha Nugraha Nugraha Nugraha Nuning Yanti Damayanti Parung, Christabel Pindi Setyawan Pramono, Firdyanza Prayogo, Matheus Purwaramdhona, Ananda Bintang Refita Ika Indrayati Rendy Iswanto Riama Maslan Sihombing Riksa Belasunda Senja Aprela Agustin Senja Aprela Agustin Senja Aprela Agustin Setiawan Sabana Setyawan, Pindi Siregar, Harifa Ali Albar Sofian, Dendi Ismi Thirathep Chonmaitree Tommi Tommi Totok Rikanto Tri Sulistyaningtyas Triyadi Guntur Wiratmo Untari Gunta Pertiwi Utomo, R. Drajatno Widi Vebriyanti, Evi Azizah Vyana Lohjiwa Wangarry, Mario Alvine Wegig Murwonugroho Wicaksana, Adhika Widiya Lestari Harahap Yan Yan Sunarya Yan Yan Sunarya Yan Yan Sunarya Yasraf Amir Pialang Yasraf Amir Pialang, Yasraf Amir Yasraf Amir Piliang Yasraf Amir Piliang Yasraf Amir Piliang Yasraf Amir Piliang

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