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All Journal Gorga : Jurnal Seni Rupa Melintas An International Journal of Philosophy and Religion DeKaVe JURNAL PESONA Jurnal Sosioteknologi Journal of Visual Art and Design Mozaik Humaniora JSW (Jurnal Sosiologi Walisongo) International Journal of Humanity Studies (IJHS) Artika MUDRA Jurnal Seni Budaya Panggung IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Dinamisia: Jurnal Pengabdian Kepada Masyarakat METASASTRA: Jurnal Penelitian Sastra Jurnal Budaya Nusantara JENTERA: Jurnal Kajian Sastra Jurnal Desain International Journal for Educational and Vocational Studies Jurnal Pakarena Jurnal Socius: Journal of Sociology Research and Education PERSPEKTIF PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT VCD : Journal of Visual Communication Design Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Wimba: Jurnal Komunikasi Visual Offscreen: film and television journal Jurnal Lemhannas RI Jurnal Dimensi Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Wacana: Journal of the Humanities of Indonesia Enrichment: Journal of Multidisciplinary Research and Development Prosiding Seminar Nasional Unimus Panggung Serat Rupa: Journal of Design
Acep Iwan Saidi
Fakultas Seni Rupa Dan Desain, Institut Teknologi Bandung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Kajian hipersemiotika terhadap Rozy sebagai virtual influencer Instagram Nugraha, Nugraha; Saidi, Acep Iwan
Serat Rupa: Journal of Design Vol 6 No 2 (2022): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v6i2.4767

Abstract

This study examines Rozy, the first virtual influencer in South Korea produced by Sidus Studio X. Rozy has @rozy.gram as her Instagram social media account which was created on August 19th, 2020. This 22 years old woman is a virtual human representation on Instagram account. Within three months of the account had been released, she had 13,000 followers. Until now, the number has grown to more than 126,000 followers. It makes some advertisings use Rozy as the virtual influencer carries out the role as a marketing strategy. Rozy's Instagram content features four themes, such as fashion, traveling, environment, and daily activities. This study aims to explore the hypersemiotic hierarchy of Rozy's on @rozy.gram account. This study uses a hypersemiotic approach to understand meaning outside of reality. The researchers use descriptive qualitative method to examine the meaning of the signs system. In Rozy's world as a virtual influencer, there are engineering of realities that transcend boundaries by using information and communication technologies. Rozy lives in a reality that are detached from the truth of reality. Through hypersemiotic analysis, it shows that the virtual influencer Rozy is able to trick the human mind and blur the boundaries of reality between real and fake, natural and artificial, and real and unreal. The audiences of Instagram need to be rational, skeptical, and critical in responding to virtual influencers.
Problematika Film Alih Media: Dari Transformasi Hingga Kontroversi Saidi, Acep Iwan; Puspitasari, Dyah Gayatri
PANGGUNG Vol 30 No 2 (2020): Identitas Sosial Budaya dan Ekonomi Kreatif
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v30i2.1203

Abstract

ABSTRACTThis article contains a study of film adaptation from a literature media (novel) into audio-visual media(film). This research is a case study of Perempuan Berkalung Sorban film by Hanung Bramantyo, whichwas adapted from a novel with the same title that was written by Abidah el-Khalieqy. By combining a textanalysis method from Thomas Leittch, Mathew T. Jones’ film adaptation theory and the result of interviewto confirm the text analysis, this research produced some interesting findings. The research verified thatthe adaptation’s process does not merely focus on technical issue in media adaptation (from novel tofilm), but also focuses on another aspects that will involve the audience i.e. a fact that text and dialoguebecome references that will be appreciated by audience. As a result, there were excessive distortions anddeviations on the text that were created by the film maker caused a bias interpretation. Audiences nolonger interpreted the film as a visual text objectively. Instead, they would think about certain prejudiceagainst the film maker. In film adaptation, certain tendencies of film maker are easy to be predicted byaudience. This fact has caused film adaptation becomes controversial easily.Keywords: Media Adaptation, Transformation, Opposition, ControversyABSTRAKArtikel ini berisi kajian tentang alih media, yakni dari media verbal sastra (novel) kemedia visualfilm. Kajian ini berupa studi kasus terhadap film Perempuan Berkalung Sorban karya HanungBramantyo, yang merupakan adaptasi dari novel dengan judul sama karya Abidah el-Khalieqy.Dengan menggunakan metode gabungan, yakni analisis teks yang berdasar pada teori adaptasifilm dari Thomas Leittch, Mathew T. Jones, dan wawancara tertulis untuk mengkonfirmasianalisis teks tadi, kajian ini menemukan hal menarik, yakni alih media bukan sekedar persoalanteknis pemindahan media, melainkan juga pemindahan yang menimbulkan efek-efek tertentubagi penonton. Apresiasi penonton dilandasi kesadaran bahwa terdapat teks lain yang menjadirujukan film bersangkutan. Akibatnya, distorsi dan deviasi yang terlalu jauh yang dilakukansutradara atas teks sumber berpotensi mengakibatkan bias pemahaman. Penonton tidak lagimemaknai film sebagai teks visual secara objektif, tetapi juga dibarengi praduga-pradugatertentu terhadap sutradara. Pada genre film alih media, tendensi tertentu dari sutradara mudahdibaca penonton. Fakta ini mengakibatkan film sangat rentan menimbulkan kontroversi.Kata Kunci: alih media, transformasi, oposisi, kontroversi
Caring Design: A Multimodal Analysis of Woman Embodiment in Kampung Halaman Foundation Design by Novi Kristinawati Agustin, Senja Aprela; Saidi, Acep Iwan; Damajanti, Irma; Ahmad, Hafiz Aziz
PANGGUNG Vol 34 No 2 (2024): Estetika, Budaya Material, dan Komodifikasi Seni
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v34i2.3513

Abstract

Gagasan perawatan dalam desain dan arsitektur melekat pada karya perempuan desainer se- bagai bentuk kebertubuhan perempuan yang berhubungan dengan konteks sosial. Demikianlah peran perempuan dalam tatanan sosial yang sering diasosiasikan dengan perawatan dan peng- asuhan seperti layaknya alam telah menggemakan dualisme gender, yang turut mempengaruhi perbedaan karakteristik desain yang diciptakan oleh keduanya. Beberapa penelitian sebelum- nya telah mengeksplorasi gagasan desain perawatan, terutama dalam arsitektur, mencakup eksplorasi material alami yang dapat menyampaikan identitas budaya, pengalaman multisen- sorik, dan arsitektur afektif. Namun, studi mengenai karya perempuan desainer, khususnya dalam arsitektur yang merangkul konsep ‘desain perawatan’, dan berfokus pada kebertubuhan masih kurang dieksplorasi. Penelitian ini bertujuan untuk memahami gagasan perawatan se- bagai bentuk kebertubuhan perempuan desainer yang terefleksikan dalam karyanya, dengan studi kasus desain arsitektur Yayasan Kampung Halaman di Yogyakarta oleh Novi Kristinawa- ti. Melalui metode semiotika, khususnya analisis multimodal teks dari Gunther Kress dan Theo van Leeuwen, makna perawatan diungkapkan melalui penelusuran tiga metafungsi: makna representasi, makna interaktif, dan makna komposisi yang muncul dari mode-mode sebagai sumber semiotika. Temuan studi ini memperlihatkan bahwa Novi Kristinawati merefleksikan kebertubuhannya dalam desain Yayasan Kampung Halaman. Gagasan perawatan sebagai bentuk kebertubuhan perempuan antara lain: muncul dalam simbol arketipe ibu; desain yang memberikan pengalaman multisensori dengan mengaburkan batas antara eksterior alam dan interior; desain yang fleksibel dan mengalir yang memenuhi nilai guna serta dapat memfasil- itasi jarak sosial pengguna desain; mengutamakan kesetaraan dan pengakuan kedua gender dalam desain tanpa sekat; serta desain yang mampu mendengarkan kebutuhan pemesan de- sain. Penelitian ini adalah upaya untuk memahami desain dalam kerangka kebertubuhan per- empuan dan kontribusinya dalam wacana pengetahuan desain. Kata Kunci: desain perawatan, perempuan desainer, kebertubuhan perempuan, analisis multimodal, arsitektur, Novi Kristinawati
Transposition of Drupadi in Garin Nugroho's Setan Jawa: Woman as a Javanese Symbolic Act Kusuma Dewi, Agustina; Piliang, Yasraf Amir; Irfansyah, Irfansyah; Saidi, Acep Iwan
MELINTAS An International Journal of Philosophy and Religion (MIJPR) Vol. 36 No. 2 (2020)
Publisher : Faculty of Philosophy, Parahyangan Catholic University, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/mel.v36i2.5375

Abstract

Art film is a film full of symbols. The film Setan Jawa by Garin Nugroho (2016) brings the concept of a silent film and the cinematic-orchestral collaboration with various standards across arts, while also adapts some cultural narratives in the Javanese context. This film presents Drupadi narrative, one of the Javanese Wayang cultural narratives. Drupadi is often referred to as a symbol of women’s loyalty and obedience to the universal law, through her obedience to her husband and mother, although this obedience is contrary to the self (I) concept. With the help of textual analysis, this article aims to identify the adaptation of Drupadi’s cultural narrative that is creatively transposed in the film Setan Jawa. The results show that there is a director’s personal code (idiolect) in the film, that offers women’ representation different from the conventions in the Javanese culture. While the conclusion might be arguable, one can reflect on the symbolic act of women’s representation being creatively transposed not as subordinate but as having the power to fulfill their own destiny.
English Language Training for Tour Guides on Pasir Panjang Village Komodo Islands: Pelatihan English for Tourism bagi Naturalist Guide di Desa Pasir Panjang Kepulauan Komodo Waskita, Dana; Saidi, Acep Iwan; Pertiwi, Untari Gunta; Vebriyanti, Evi Azizah; Purwaramdhona, Ananda Bintang
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v9i1.24155

Abstract

The increasing number of foreign tourist visits to Komodo National Park requires naturalist guides to have good communication skills in foreign languages, especially in English. Therefore, the Media Literacy and Visual Culture Expertise Group held English communication skills training for naturalist guides in Pasir Panjang Village, Komodo Islands. This training uses lecture, discussion, and direct practice methods of speaking English that are tailored to the needs of tour guides. The materials presented include how to communicate effectively with foreign tourists using English and the skills of promoting tourist destinations on social media. The evaluation results of this training showed that most tour guides in Pasir Panjang Village (96.2%) considered the materials presented to improve their knowledge and communication skills in English and all participants (100%) considered the materials presented interesting. Keywords: naturalist guide, English communication, Komodo National Park
The Semiotics of Penja in the Tabut Ritual: Shi‘a Influence and Local Culture in Bengkulu Rahmat; Saidi, Acep Iwan
Gorga : Jurnal Seni Rupa Vol. 14 No. 2 (2025): Gorga: Jurnal Seni Rupa (On Going)
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i2.68360

Abstract

The presence and influence of Shi‘a Islam in Southeast Asia is a complex historical process shaped by peaceful cultural transmission rather than conflict. Arriving via Sufi networks, literature, and rituals from Persia and India, Shi‘a traditions harmoniously integrated with dominant Sunni-Syafi‘i practices. In Bengkulu, the Tabut ritual rooted in Shi‘a commemorations of Imam Husain’s martyrdom at Karbala was introduced in the early 18th century by Indian Shi‘a migrants from Madras and Bengal under British colonial rule. Central to the ritual is the Penja artifact, a five-fingered symbol representing the Khamsa or Panj-e-Tan, honoring the Prophet Muhammad, Ali, Fatimah, Hasan, and Husain. This emblem, along with miniature Zulfikar swords, embodies theological symbolism and communal identity. The Tabut festival, held annually from 1–10 Muharram, includes structured rites such as Mengambil Tanah, Duduk Penja, Menjara, and culminates in a grand Ashura procession. Parallels with Indian Shi‘a traditions especially in Awadh reveal the transnational nature of these symbols, which serve both commemorative and protective roles. The Khamsa’s integration into processions underscores its function as a mobile shrine and marker of solidarity, reflecting enduring connections between Southeast Asian Shi‘a practices and broader intellectual-religious networks across Iran, Iraq, and the Indian subcontinent.
The Message and Meaning on Short Animation Film "Surat Untuk Jakarta" Prayogo, Matheus; Saidi, Acep Iwan; Murwonugroho, Wegig
VCD: Journal of Visual Communication Design Vol. 3 No. 1 (2018): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1017.724 KB) | DOI: 10.37715/vcd.v3i1.799

Abstract

Jakarta is the center of business and government in Indonesian Republic that have population density about 15.000 citizen per kilometer. Jakarta have many major problem like different political view, high population density, traffic jam, increase of waste product, air population, etc. “Surat Untuk Jakarta” Animation short is about condition in Jakarta from day to night. For about two minutes, the winner of the Best Animation Category in Festival Film Indonesia show us about the architecture in Jakarta in exquisites 2D animation media. Despite of the success for gaining many award like “Best Picture Hellofest 2016”, this film just show the sequence of Jakarta. We can see the iconic building like Monumen National, Dirgantara Statue, Istiqlal Mosque, etc. But the problem is, there is no narrator that tell us what’s going on there. The shot change to another shot, but just segmented people that know the meaning and message of this film. This research purpose is to analyze the meaning and message of “Surat Untuk Jakarta” with semiotic metodolgy. The conclusion of this research is with visual element that have no narrator makes the meaning and the responds to target audience ineffective. The conclusion we have is this film is about the complexity of Jakarta, there are too many social gap in Jakarta, and we still need more pluralism in this city.
PRODUKSI DAN SIRKULASI PESAN (MAKNA) DALAM DESAIN Acep Iwan Saidi
Jurnal Desain Vol 1, No 01 (2013): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.009 KB) | DOI: 10.30998/jurnaldesain.v1i01.342

Abstract

Makalah ini adalah deskripsi dan analisis dari "sejarah pembentukan" sebuah karya desain, sumber kemunculannya, pesan yang terkandung di dalamnya, dan bagaimana hal tersebut berkomunikasi dengan publik sehingga membentuk makna dan nilai di dalamnya. Walaupun penjelasannya cenderung teoritis, analisis dari sebuah karya desain diberikan sebagai contoh. Dalam makalah ini desain disimpulkan sebagai "entitas" yang kompleks, sebagai super struktur dan basis; struktur permukaan dan struktur dalam, felksibel sebagai disiplin, jaringan, dan berdiri sendiri secara tepat justru karena integrasi dengan berbagai disiplin ilmu. Dalam kompleksitas tersebut, sirkulasi pesan (makna) dan nilai-nilai desain terjadi pada masyarakat di mana mereka hidup dan berkembang.
Strategy and Redefinition of Ambient Media Advertising in the Digital Age: Theoretical Review with Conceptual Contributions Firmanda Satria; Acep Iwan Saidi; Agung Eko Budi Waspada; Kunto Adi Wibowo
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.655

Abstract

Ambient media advertising has evolved significantly from its traditional, physically focused origins, yet a comprehensive theoretical framework that integrates digital capabilities remains absent. This article addresses this gap by examining the evolution of ambient media advertising, synthesizing classical theory with digital advertising principles to propose a new conceptual framework. Through a theoretical synthesis approach, this study redefines ambient media advertising in the digital age as a marketing communication strategy that synergistically leverages physical and digital spaces to create unexpected, personalized, interactive, and contextual advertising experiences, powered by data- and sensor technology. The proposed Digital Integrated Ambient Media (DIAM) model comprises five key elements: Contextual Immersion, Personal Relevance, Interactivity, Surprise Effects, and a Data-Driven Feedback Cycle. The findings offer a robust theoretical foundation for future empirical research and provide practical guidance for designing integrated, experience-based advertising campaigns. The key implications of this study are the expansion of ambient media's conceptual boundaries and the provision of a testable framework for hybrid advertising strategies in contemporary marketing.
KAJIAN SEMIOTIKA LIVE STREAM SAIN MANDRA: SEMIOTIC STUDY OF SAIN MANDRA'S LIVE STREAM Dave Johsua M. Rumengan; Elda Franzia Jasjfi; Acep Iwan Saidi
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 9 No. 1 (2026): Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v9i1.21011

Abstract

Semiotic Design Study Of Sain Mandra's Live Stream. Since the end of the COVID-19 pandemic, the phenomenon of Mobile Legends game live streaming has become a captivating topic of discussion. However, many streamers still neglect the visual aspects that their audience will view during live streams. This research highlights the importance of attention to visual structure from the beginning to the end of a live stream. The primary goal of this study is to explain the levels of denotative and connotative signs in the visual structure of Sain Mandra's live stream design, which influence the visual form of a live stream, and to identify the interrelated visual signs that build the message and meaning of a live stream. By utilizing Roland Barthes' semiotic theory, this research aims to uncover the meanings and signs present in the context of live streaming. The implications of the live stream design discussed in this study reveal the emergence of a myth that portrays the ideology that live streaming can contribute to education. The results of this research present the signs and meanings of Sain Mandra's visual live stream, which play a role in shaping an ideology that can benefit both streamers and their audience.
Co-Authors Achmad Haldani Destiarmand Achmad Haldani Destiarmand Achmad Syarief Achmad Syarief Adinda Maharani AG. Andi Hismanto Agung Eko Budi Waspada Agung Eko Budiwaspada Agus Sachari Agustin, Senja Aprela Agustina Kusuma Dewi Ahmad Auliya Zul Hazmi Aisyah, Lani Siti Noor Aminudin TH Siregar Aniendya Christianna Aquarini Priyatna Astrid Kusumowidagdo Azhar Natsir Ahdiyat Azhar Natsir Ahdiyat Azhar, Ghina Zoraya Cama Juli Rianingrum Ciawita Atmadiratna Lautama Dana Waskita Darmawan, Adam Dave Johsua M. Rumengan Dendi Ismi Sofian Dody achmad Nawawi Dwikartini, Fanny Dyah Gayatri Puspitasari Dyah Gayatri Puspitasari Dyah Gayatri Puspitasari Dyah Gayatri Puspitasari, Dyah Gayatri Elda Franzia Elda Franzia Jasjfi Elda Franzia, Elda Fadly Latif Faiz, Muhammad Syukri Ferry Fauzi Hermawan Firdyanza Pramono Firmanda Satria Galih Wisudha Pratama Ganal Rudiyanto Ganal Rudiyanto, Ganal Hafiz Aziz Ahmad Harifa Ali Alba Siregar Hendriyo Kustrianjaya Hendy Yuliansyah Hismanto, AG. Andi Ida Ayu Putu Sri Widnyani Iman Sudjudi Indrayati, Refita Ika Intan Rizky Mutiaz Irfansyah Irfansyah Irfansyah Irfansyah Irma Damajanti Irma Damajanti Ivan Setiawan Junaidi Wirawan Krishna Hutama Krishna Hutama Krishna Hutama, Krishna Kunto Adi Wibowo Lani Siti Noor Aisyah Lina Meilinawati Rahayu Marina Wardaya Mario Alvine Wangarry Markus Jiuhanteng Mestika Nawang Sukma Miftahul Jannah At Tabrani Mohamed Razeef Abdul Razak Muhammad Syukri Faiz Mulyawati, Netari NIA KURNIASIH Nugraha Nugraha Nugraha Nugraha Nuning Yanti Damayanti Parung, Christabel Pertiwi, Untari Gunta Pindi Setyawan Pramono, Firdyanza Prayogo, Matheus Purwaramdhona, Ananda Bintang Rahmat Refita Ika Indrayati Rendy Iswanto Riama Maslan Sihombing Riksa Belasunda Senja Aprela Agustin Senja Aprela Agustin Senja Aprela Agustin Setiawan Sabana Setyawan, Pindi Siregar, Harifa Ali Albar Sofian, Dendi Ismi Thirathep Chonmaitree Tommi Tommi Totok Rikanto Tri Sulistyaningtyas Triyadi Guntur Wiratmo Utomo, R. Drajatno Widi Vebriyanti, Evi Azizah Vyana Lohjiwa Wangarry, Mario Alvine Wegig Murwonugroho Wicaksana, Adhika Widiya Lestari Harahap Yan Yan Sunarya Yan Yan Sunarya Yan Yan Sunarya Yasraf Amir Pialang Yasraf Amir Pialang, Yasraf Amir Yasraf Amir Piliang Yasraf Amir Piliang Yasraf Amir Piliang Yasraf Amir Piliang Yusron Falahi