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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

Enhancing Competitive Advantage in the Travel Industry: A Strategic Analysis of Creart Travel Salsabila, Nabila; Mirzanti , Raafaldini
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.57936

Abstract

The travel industry contributes to total global revenue showcasing its significant contribution to the global economy in 2019-2024. This revenue includes earnings from services such as flights, accommodations, tours, transportation, and other travel related activities. The travel industry employs 3 million people, demonstrating its role as a major employment generator. Emerging as a significant entity within Indonesia's tourism industry, Creart Travel as part of PT. Semesta Muda Berkarya, providing a range of cutting-edge travel services suited to both individual and business customers. Despite its tremendous potential, the company faces obstacles including low brand awareness, fierce competition in the industry, and a slow rate of growth. This research will examine Creart Travel's present business strategy and pinpoint workable alternatives in order to strengthen the company's competitive edge and accomplish sustainable development. Both internal and external analyses are part of the comprehensive research technique used in this study. Instruments consisting of Porter's Five Forces framework, the Internal-External (IE) Matrix, and SWOT analysis are used to evaluate the company's internal strengths and weaknesses, in addition to its external opportunities and threats it confronts. Primary data gathered from corporate clients, when combined with secondary data derived from industry studies, provides important insights into market trends, customer needs, and competition strategies. According to the findings, Creart Travel's essential strengths derive from its strategic connections, customer-oriented service offerings, and creative travel packages. Nonetheless, limited brand visibility and a lack of individuality in marketing methods hinder its development. The study advocates for the implementation of targeted strategies, including the enhancement of digital marketing campaigns, the exploration of niche markets such as bleisure (business-leisure) travel, and the augmentation of service personalization, in order to attract and retain clientele.
Co-Authors Abdi, Muhammad Jayadi Achmad Fauzi Aditya, Indra AFIYAH, NUR Ahmad, Aditya Saputra Alex Harijanto Alysa F, Ayunda Amelia, Natasya Ananda Safitri, Amiliya Andiny Soenarto, Nayla Angelica, Laura Anggia Suci Pratiwi Anggita, Sahira Anggraini, Firdha Kusuma Ayu Annisa Putri Annur M, Ade Isna Anugerah, Dandi Anwar, Muhammad Andika Aprilla, St. Mutia Ariansyah, Mochamad armini hadriyati, armini Aslamia Rosa Astrid Senditia, Ai Azizah, Auliatul Azizah, Dewi Noor Azzahra, Yolanda Bahar, Noviani Bakri, Muliati Baridah, Lailam Bella, Ikfi Istiana Budi Hendrawan Chatarina Umbul Wahyuni Choir, Ridha Amalila citra, Citra Dannisya, Maiyona Daulay, M.Endar Mahmuda Dewi, Anita Candra Dewi, Rasmala Dimas Asto Aji An’Amta Dzulqadri , Abraar Edy Soesanto Eva Nauli Taib F, Ayunda Alysa Fadah, Hanim Isti Fahrul Rizal, Fahrul Fajrillah, Fajrillah Fitriyah, Eliyatul Fitrya, Nayla Hanifatul H, Yunita Sri Hasanah, Amalia Nunnisa Hikam, Mustaqimah I Ketut Mahardika Irfan M. Amir, Andi Muhammad Juhaifah Juliansyah, Mhd Junaidi Junaidi Kaneishia, Sabrina Khofifah Khofifah La Saadi, Mujiati Lestari , Rizka Alvionita Ludina, Kurnia Mahmudiyah, Niken Noviana Mahmudyah, Niken Noviana Maruf, Cipta Muhammad Maryani Maryani Maulidayanti, Della Meliana Putri, Resti Mirzanti , Raafaldini Mohammad, Anisa Muhammad Irfan Mujiarto, Mujiarto Murbiah, Murbiah Mutia Nabihah, Tuhfatul Mumtaz Narpilla, Suci Dahlya Nisa, Muflihatun Nizar P, Ajeng Noval Noval Noveliya, Marsa Novi Rahmawati Novitasari, Aliffiah Nur Aini, Sakina Nur Aisah Nur Setiawati Nurazizah, Dina Nurhayati Nurhayati Nurjannah, Mawar Datul Nurkhoeriah, Siti Nurmadani, Kurnia Nurul Istiqomah, Insya Siti Nuryuniarti, Rissa Palangi, Klarita Aprilia Pangaribuan, Cyntia Romauli PARWAK, DEWI TRIANI Pebrika, Agnes Prakasa, Ragil Surya Pramesty, Berliana Afrida Puspitasari, Regita Eka Putera, Alvin Adrian Putri Hana Pebriana Rahayu, Gita Catur Rahmadinanti, Moza Oriana Ramadhan, Sahrul Rian Rissa Nuryuniarti Rober, Keny Ryan Fakhri, Muhammad SABBAN , MUHAMMAD MIFTAH Sabila, Sahla Ghina Safitri, Meilia Safitri Safitri, Riya Said, Muh. Rafly Saleh, Andi Abdul Rahman Saputra, Jumadil Senditia, Ai Astrid Setiawan, Jodi Sherin, Sherin Sholehatennafiah, Vivi Sholikha, Imroatu Sinaga, Cholina Aprilian Partangi Sinta Mayasari, Sinta Siti Malikhatun Badriyah, Siti Subiki Suci Sal Sabila, Sarifah Sudartik, Sudartik Syarif Hidayatullah Tamrin, Hasliana Tiara, Siti Ike Nur Jannah Trapsilo Prihandono Tri Lestari Ulfa, Ryusda Viona, Wahyu Okta Wardani, Serly Aprilia Yahya, Muhammad Ilham Yolianda, Chintia Yunita, Dessy Yushardi Yushardi, Yushardi Zahra, St. Fatimatuz