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All Journal ILMU KELAUTAN: Indonesian Journal of Marine Sciences BULETIN OSEANOGRAFI MARINA NIKe Jurnal Ilmiah Perikanan dan Kelautan | Fisheries and Marine Scientific Journal Jurnal Ilmiah Mahasiswa Kelautan Perikanan Unsyiah Acta Aquatica: Aquatic Sciences Journal Jurnal Akuatiklestari GEMA EKONOMI Jurnal Laot Ilmu Kelautan Buletin KKN Pendidikan Borneo Educational Journal (Borju) Jurnal Pengabdian Masyarakat: Humanity and Medicine Journal of Maritime Empowerment BIOCHEPHY: Journal of Science Education Jurnal Sains dan Teknologi Journal of Law, Poliitic and Humanities Journal of International Conference Proceedings AHKAM : Jurnal Hukum Islam dan Humaniora El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Pendekar Nusantara Jurnal Budi Pekerti Agama Islam Jurnal Mahasiswa Akuntansi Journal of Marine Studies Jurnal Sistem Informasi, Akuntansi dan Manajemen Jurnal Pengabdian ADPIKS Jurnal Perikanan Darat dan Pesisir (JPDP)
Rika Anggraini
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : GEMA EKONOMI

 1 
Pengaruh Green Marketing Terhadap Green Buying Behavior Yang Dimediasi Oleh Environmental Knowledge Dan Green Consumption Anggraini, Rika
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of green marketing on green buying behavior mediated by environmental knowledge and green consumption among Starbucks customers in South Jakarta. In collecting data for this study, a sample of Starbucks consumers in South Jakarta was used. The sample used was 140 respondents. The data analysis technique uses Structural Equation Modeling (SEM) with the help of the AMOS computer program. The results of this study indicate that green marketing has a positive effect on green buying behavior which is mediated by environmental knowledge and green consumption of Starbucks customers in South Jakarta, which means that in this study environmental knowledge and green consumption as mediating influence on green marketing and green buying behavior
Pengaruh Green Marketing Terhadap Green Buying Behavior Yang Dimediasi Oleh Environmental Knowledge Dan Green Consumption Anggraini, Rika
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of green marketing on green buying behavior mediated by environmental knowledge and green consumption among Starbucks customers in South Jakarta. In collecting data for this study, a sample of Starbucks consumers in South Jakarta was used. The sample used was 140 respondents. The data analysis technique uses Structural Equation Modeling (SEM) with the help of the AMOS computer program. The results of this study indicate that green marketing has a positive effect on green buying behavior which is mediated by environmental knowledge and green consumption of Starbucks customers in South Jakarta, which means that in this study environmental knowledge and green consumption as mediating influence on green marketing and green buying behavior
Co-Authors Abas, Adnan R. Abdul Aziz, Rafly Addini, Indri Aditya Hikmat Nugraha Agustian, Hamdan Aisyah, Dhanis Resty Aldiyansah, Rindi Amelia, Cevy Ardiyanti, Sallu Ardyanti, Suci Novri Arief Pratomo, Arief Aritonang, Stefanny Angelica Ashari, Femilia Anggun Azzulfa, Syarifah Batubara, Ade Andriani Cevy Amelia Citra Panigoro Dai, Sri Fatra Dandi Saleky Darmayanti, Erika Dwi Dedy Prasetyo Desrica, Ramona Devita, Vera Febri Dia, Susi Sulian Diana Azizah Dwinna Aliza Erlangga Erlangga Esty Kurniawati ESTY KURNIAWATI Fadhliyah Idris Faizal Kasim Falmi Yandri Febriansyah, Pajri Febrianti Lestari Febrina Rolin Fernando, Adam Fitri Rahayu Fitriani, Rita Gistiani, Twine Levia Habib EY, M. Hadinata, Fitra Wira Haidawati Haidawati, Haidawati Hajiku, Nabila halim, muhamad Hasana, Ummi Uswatun Hasdari, Putri Hayatun Nufus Ikhsan, Nur INTAN AMALIA Ita Karlina Iza, Noor Januarni, Wisa Jany Kalukar, Ventje Jeleandra, T. Muhammad Jelita Rahma Hidayati Jeriyan, Jeriyan Jumail . Kelana, Indra Khairunnisa, Dara Kurniawan, Dana Kusumawati, Indah Leni Sagita Riantini, Leni Sagita Leni, Yusyam Madito, Moh. Fahrio Manik, Lastiara Mariati, Wandesi Mario Putra Suhana Marwan Marwan Moh Khoirul Anam Munawar Khalil Murshalas, Eagie Nella Tri Agustini, Nella Tri Nengsih, Rahayu Agustiana NUR AINI Oktaviani, Elisa Pane, Andina Ramadhani Putri Parama Iswari, Weningtyas Prasetyo, Adnan Dwi Prima Maya Sari Purwanita, Purwanita Putri, Amelia Putri, Salsabila Putri, Shika Meylani Ramadhan, Muhammad Fitrah Ramadhani, Widya Ayu Ramdani, Mohd Ramzi Amin, Ramzi Ratna Dewi Silalahi Raziman, M. Rinawati Rinawati Risnita Tri Utami Ronald S. Badu Rosalinda Rosalinda Rosataria, Defayudina Dafilianty Roseani Baiti Rohmah Ruzanna, Arina Sabriyati, Deni Safitri, Fanny Dwi Safitri, Raja Saleky, Dandi Salim, Muhammad Usman Sallu Ardiyanti Samrota, Mohd. Nabil Sartika Hutasuhut Sehat Muda Hasibuan Silalahi, Ratna Dewi Silvia Mona Sindi Pertamasari Siska Mellisa Siti Nurbaiti Sri Novalina Sri novalina A Stefanny Angelica Aritonang Sunge, Ibrahim Surbakti, Livia Chasinta SYAHRIAL SYAHRIAL Syahrial Syahrial Syahrul R, Syahrul Tri Nur Wahyudi Ulfatul Syahara Wandesi Mariati Yumna, Laila Yusuf Latief