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Journal : Devotion: Journal of Research and Community Service

The impact of Role Conflict on the decrease in Perceived Productivity to the General Practitioner of Type A Hospital in Jakarta Ludyani, Andi Tendry Dwi; Anindita, Rina; Mustikawati, Intan Silviana
Devotion : Journal of Research and Community Service Vol. 4 No. 10 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i10.575

Abstract

The purpose of this study is to explain the impact of transformational leadership and flexible work arrangements. The purpose of this study is to explain the effect of competence and role conflict on perceived productivity with work motivation as an intervening variable for general practitioners at Type A Hospital. Data collection was done using survey methods and online and offline questionnaires. The population in this study were general practitioners at the Type A Special Hospital in West Jakarta, who had been appointed as hospital employees. Instrument test for the validity of the questions and reliability using Product Moment Correlation Coefficient from Pearson and Alpha Cronbach. Data analysis technique is Path Analysis (path analysis). The results of the study show that there is an influence of competence and role conflict on work motivation and perceived productivity. Competence and role conflict through work motivation on perceived productivity. The suggestion from this study is that a leader must be able to inspire and motivate his employees towards the quality of work according to the vision and mission that the Hospital has made in achieving the Hospital's goals to improve the quality of service to patients.
Perceived Organizational Support in Mediating Organizational Climate and Workplace Conflict Against Workplace Deviant Behavior in Type D Hospitals in Konawe Kepulauan Fridslan, Ulam; Anindita, Rina; Mustikawati, Intan Silviana
Devotion : Journal of Research and Community Service Vol. 4 No. 10 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i10.576

Abstract

The purpose of this study is to explain the effect of organizational climate and workplace conflict on workplace deviant behavior through perceived organizational support at Konawe Kepulauan General Hospital. Data collection using survey methods and online questionnaires. The population in this study were Type D Hospital employees in Southeast Sulawesi. Test the instrument for the validity of the questions and reliability as well as data analysis using the partial least squares - structural equation modeling (SEM) method. The results of this study show that there is a negative influence of organizational climate and a positive effect of workplace conflict on workplace deviant behavior. Organizational climate and workplace conflict are mediated by perceived organizational support for workplace deviant behavior. Suggestions from this study are that it is necessary to focus group discussions to create mutual trust, choose leaders who are capable in managing differences of opinion and monitor periodic evaluations.
The Influence of Social Media Marketing on Purchase Intent: The Role of Mediation Brand Image and Brand Trust on The Brand of Sunscreen Valorie Yang Cen, Ronald; Nurlaela, Siti; Anindita, Rina; Baskara, Ika
Devotion : Journal of Research and Community Service Vol. 6 No. 9 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i9.25523

Abstract

The growing awareness of skin care has led to the rise of many sunscreen brands, especially in tropical countries like Indonesia, making it vital to understand factors affecting consumer purchase intent through digital marketing strategies. This research analyzes the influence of social media marketing on purchase intention, directly and through the mediating roles of brand image and brand trust. Using a quantitative method, an online questionnaire was distributed to 124 active TikTok users who had seen promotions of Unitary sunscreen on the platform. Data were analyzed using Partial Least Squares – Structural Equation Modeling (PLS–SEM) with SmartPLS4 software. Results show that social media marketing via TikTok significantly strengthens brand image and brand trust in Unitary sunscreen. Creative, consistent, and lifestyle-relevant promotions help form positive perceptions and increase consumer confidence in product quality, driving purchase intent. The findings also reveal that direct calls to purchase are less effective without a strong brand image and brand trust. Therefore, digital promotion success depends on the brand’s ability to build emotional connections with consumers. This research contributes theoretically to digital marketing literature and offers practical implications for skincare industry players aiming to design more effective and targeted promotional strategies. It underscores the critical role of social media marketing in shaping consumer behavior through brand image and brand trust, especially in competitive markets like sunscreen products.
Co-Authors Abadi, Ferryal Achmad Firdaus Adyamar Giftby Ellyolga Irwan Agus Satriawan Agustina, Noni Ahmad Fauzi Ali Fatah Aloysia Pranata Anastina Tahjoo Andreas Reza ANDRY, ANDRY Anita Theresia Junianty Aprilita Rina Yanti Eff Arief Suwandi Astuti, Sri Astia Widia Ayasofia, Fitri baharuddin dammar, baharuddin Baskara, Ika Br Ginting, Ginka Febriyanti Budi Budi Cahyadi Nugraha Calvien Pradiptha Giovannie Cholifihani, Muhammad Cinantya, Ixora Gupita Cristofer Ewaldo CSP Wekadigunawan Dany Jaya Wardana Dbora Putri Perdana Deddy Supriadi Desviana Ayu Lestari Desy Prastyani Devy Winata Dian Alfia Purwandari Dita Di Apriyanti Duta Liana Elisabeth Longge Elprida Sidabutar Emanuela Tasya Andini Endang Ruswanti Erliana, Ria Ernawati, Rini Evan Pratama EVELYN EVELYN Evi Christina Beru Sitepu Evi Susanti Evi Susanti Farida Farida Febby Ferava Firmasyah, Ezik Fitri Ayasofia Fitriah, Nopi Fitriana Rezki Fridslan, Ulam Gunawan, Weka Gunawan, Yuke Yolan Hardianti Hardianti, Hardianti Hasyim Hasyim HASYIM, HASYIM Helvyda Sari Hengky Siswanto Hilmy, Mohamad Reza Hilmy, Mohamad Reza Hilmy Hosizah Hosizah I Made Bayu Andika Idrus Jus’at Indra Thalib Intan Silviana Mustikawati Irawati, Yeyen Irma Kartiani Isni, Sefta Nandiatama Fahrizal Ivana Gracita Izzati, Keysa Johanes Johanes, Johanes John Villinds Timbang Weigh Juliarti, Ni Putu Trisna Karna Mustaqim Kartika Lilisantosa Kiki Kiki Kishen Kishen Korompis, Veinne Nathasia Kustiawan, Unggul Kusumapradja, Rokiah LIA AMALIA Lie Liana . Ludyani, Andi Tendry Dwi M. Derajat Amperajaya M. Reza Hilmy M. Reza Hilmy Manalu, Christy Helvita Marhisar Simatupang, Marhisar Marshella Synthia Martadinata Martadinata Matellow, Alif Saputra Meilisa Alvita Mitzi Mitzi Mohammad Reza Hilmy Monalisa, Irine Muh. Natsir Nugroho Muhamad Chudri Wardana Muhammad Arif Rahman Muhammad Fachruddin Arrozi Mukhamad Abduh Mus Aida Mus Aida Mustikawati, Intan Silviana Mutia, Reza Mygel, Mygel Nabila Noor Izmi Nandya Putri Bachtiar Nastohar Nastohar Nazruddin Safaat H Neny Rif’ah Niko Garuda Adiyono Nofi Erni Noni Agustina Novi Amanda Novianna, Yoan Nurwarwiyah Nuryadi Nuryadi Nusrat, Mavika Tarika Okta Rizky Amalia Parker, Jonathan Permana, Reno Andre Prabowo, Sony Prastowo, Valentinus Hartadi Pratama, Rizky Ananda Pronajaya, Gede Purwandari, Dian Alfia Putri Sari Sumarty Meliala Putriyah Arifin Quinn, Anahera Rachmat Efendi Rafiqah Saputri Abdullatif Rahma Kurniawan Rahman, Muhammad Arif Rapiah, Siti Nur Ratna Indrawati Ratna Indrawati Regina Regina Resa Agustian Retno Andrianti Retno Lies Setyawati Rhian Indradewa Ria Erliana Ria Prima Burhan Rian Adi Pamungkas Rian Adi Pamungkas Rifa'i, Ahmad Rischa Zahra Bellanisa Risky Duta Ramadhan, Risky Duta Ritta Setiyati Rokiah Kusumapradja Rokiah Kusumapradja Rokiah Kusumapradja Rokiah Kusumapradja Sandra Dewi sandra dewi Saputra, Beben Sarah Ainar Rahman Senjaya, Veny Septianingsih, Agusdini B Sidauruk, Tio Minar Siregar, Juliana Siti Nurlaela Sitoayu, Laras Situmorang, Indah Mestika Sudiono, David Sumawati Sitepu Supriyantoro Supriyantoro Supriyantoro Syuman Takdir Tahjoo, Anastina Tantri Yanuar Rahmat Syah Tati susilawati Taufiqur Rachman Taufiqur Rahman, Taufiqur Tjipto Rini Tofan Tofan Uli, Syahdani Unggul Kustiawan Valentina Wibowo Fransisca Valorie Yang Cen, Ronald Verly Vernadeth W. Dian Purwanti Wahyuni Dian Purwati Wekadigunawan, C.S.P Winarah, Satya Yessy Triana Dewi Yoanita Yuniati Yohanes Ariyanto Seno Yosvara, Nadya Yuke Yolan Gunawan Yulistiyono, Agus Yusran, Resadana Zainol, Zuraidah