Articles
Strategic formulation to increase white tea competitiveness (Case study: Research Institute for Tea and Cinchona)
Stevan Gneissanda Hage;
Arief Daryanto;
Sahara Sahara
Jurnal Penelitian Teh dan Kina Vol 18 No 2 (2015)
Publisher : Research Institute for Tea and Cinchona
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DOI: 10.22302/pptk.jur.jptk.v18i2.73
White tea is a new product in Indonesia’s tea industry. It is a product developed by Research Institute for Tea and Cinchona in order to revive Indonesia’s tea industry. White tea has uniqueness in its relatively high price and high market demand that not affected by its high price. The increasing number from Indonesia’s middle class income could also become white tea’s new potential consumer because they put quality and health first than the price. White tea’s high price and demand attract new players in this industry. The appearence of new competitors make this in-dustry more competitive. That’s why it’s necce-sary to find a way to win the compettion and to keep the domination in the white tea industry through strategic formulation. There were two steps in strategic formulation used to produce the strategies. The first is analyzing the com-pany environment using internal factor evalua-tion (IFE) and external factor evaluation (EFE). The second is using internal and exter-nal (IE) matrix and strength weakness oppor-tunity and threat (SWOT) analysis. IE matrix showed the position of company using infor-mation from IFE and EFE. SWOT analysis resulted strategies using information from the company’s strength, weakness, opportunity, and threat. IFE and EFE showed that the company has strong internal power and good respond to external factors. IE matrix showed that com-pany is in grow and build stage. IE matrix and SWOT analysis showed that the alternative strategies for the company are market pene-tration, market development, product develop-ment, forward integration, backward integ-ration, and side integration.
THE IMPACT OF ROAD CONSTRUCTION SECTOR ON HOUSEHOLD INCOME INTRA AND INTER-REGION OF WEST-EAST INDONESIA
Slamet Muljono;
Bonar M. Sinaga;
Arief Daryanto;
Max Antameng
Jurnal Jalan-Jembatan Vol 27 No 1 (2010)
Publisher : Direktorat Bina Teknik Jalan dan Jembatan
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The differences in interregional development have caused gaps in regions’ advancements and prosperity, such as in the case of Western Indonesia (WI) and Eastern Indonesia (EI) and between urban and rural areas. The objective of this study is to analyze the structural path of road infrastructure construction sector on household income distribution change in both Intra and Inter West-East Region of Indonesia. The model used is Interregional Social Accounting Matrix West and East Region of Indonesia (IRSAM WEI). Within the model framework, construction sector is disaggregated into construction of road infrastructure sector (including bridge) and other construction sector. Meanwhile, the urban and rural household income is disaggregated into low, medium and high income. The Structural Path Analysis (SPA) shows that the strongest multiplier effect comes from production factor of worker and capital before reaching households. Keywords : road construction sector, household income, Structural Path Analysis, Western region of Indonesia, Eastern region of Indonesia, Interregional Social Accounting Matrix
Strategi Pemasaran Produk Sosis Siap Makan (Studi Kasus: PT Primafood Internasional )
Wibowo, Mohamad Emir;
Daryanto, Arief;
Rifin, Amzul
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 1 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor
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DOI: 10.29244/mikm.13.1.29-38
Problems faced by fast food products in the form of sausage from PT Primafood International with the brand Champ is lost competitor with competitors and sales tend to fluctuate throughout the year. This study was conducted with the objectives formulated from the description of the background. This research aims to 1) Identify internal and external factors of the company in marketing ready-to-eat sausage products, 2) Formulate strategies that can be done by companies to improve the marketing of ready-to-eat sausage on the market regarding products, prices, promotion and distribution. 3) Recommend the best strategy from various alternative strategies that can be formulated The method of analysis used is SWOT analysis. The result of this research is the formulation of alternative marketing strategy obtained by external and internal factors is to cooperate with partner, product differentiation, joint promotion with Charoen Pokphand group, and educative promotion. Based on the SWOT-ANP results, it is found that educational promotion is the priority of the main strategy recommended.
Covid-19 dan Dinamika Harga Telur Di Indonesia
Lagaida , Bugi Biruloma;
Sahara;
Widyastutik;
Daryanto, Arief
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 4 No 1 (2022): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University
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DOI: 10.29244/agro-maritim.0401.184-189
Pandemi Covid-19 berpotensi menyebabkan peningkatan harga pada berbagai komoditi termasuk telur. Hasil analisis terhadap data harian harga telur menunjukkan di masa pandemi Covid-19 telah terjadi peningkatan harga rata rata-rata telur ayam di 28 provinsi dengan peningkatan terbesar terjadi di Provins i Papua Bengkulu, Sumatera Utara, Gorontalo, dan Kalimantan Barat. Selain itu, pandemi Covid-19 meningkatkan rentang standar deviasi harga telur yang mengindikasikan pada saat pandemi Covid -19 fluktuasi harga telur lebih besar dibandingkan sebelum pandemi. Upaya untuk menstabilkan harga telur terutama di provinsi provinsi-provinsi yang harga telurnya sangat tinggi perlu menjadi perhatian pemerintah.
STRATEGI PENINGKATAN KETAHANAN PANGAN DINAS PERTANIAN DAN KETAHANAN PANGAN KOTA TANGERANG SELATAN
Rimadianti, Dini Maharani Arum;
Daryanto, Arief;
Baliwati, Yayuk Farida
Jurnal Gizi dan Pangan Vol. 11 No. 1 (2016)
Publisher : The Food and Nutrition Society of Indonesia in collaboration with the Department of Community Nutrition, IPB University
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DOI: 10.25182/jgp.2016.11.1.%p
The objectives of this study were to analyze the food security condition, to analyze the external and internal factors that affect food security and to formulate strategies for improving food security in Tangerang Selatan. The primary data was collected by conducting a focus group discussion and questionnaire filling with purposive sampling technique. Descriptive method on secondary data such as food availability was used to analyze the food security condition. Internal Factor Evaluation (IFE) matrix and External Factor Evaluation (EFE) matrix were used to formulate strategies. Strengths, Weakness, Opportunities, and Threats (SWOT) matrix was used to determine the alternative strategies and Quantitative Strategic Planning Matrix (QSPM) was used to determine among feasible alternative strategies. The results showed that the most important internal factor is commitment of the regional leader and the most important external factor is geographical location of Tangerang Selatan. The total weighted score IFE matrix of 2.86 is average and EFE matrix of 2.81 is above the average. The SWOT matrix showed that the government of Tangerang Selatan may need to “improve food availability” because of “food price volatility”. The QSPM sum total attractiveness scores of 3.76 indicate that the government of Tangerang Selatan should “improve triple helix relations among university, industry, and government” as the strategy to improve food security in South Tangerang.Keywords: EFE matrix, food security, IFE matrix, QSPM, SWOT
Pengembangan Model Bisnis Daur Ulang Sampah Plastik di CV Majestic Buana Group
Susanto, Heri;
Daryanto, Arief;
Setiawan, Iwan
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 12 No. 1 (2017): Manajemen IKM
Publisher : Institut Pertanian Bogor
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DOI: 10.29244/mikm.12.1.48-62
Plastic waste which is not handling properly will disrupt the enviromental balance. The plastic waste should be seen as a resource which has economic value and can be a chance of business. This study aim is to create business model development of plastic waste recycling in CV. Majestic Buana Group (MBG). The study uses descriptive analysis with the approachment method namely Business Model Canvas, Delphi Method, SWOT (Strength, Weakness, Opportunities, Threat) and Blue Ocean Strategy. It is done by purposive sampling method in the five company division (production, finance, marketing, HRD and expert). The result shows that the business model development can be amphasized on three elements; key resources, key partner and value propositions. The development of key resources can be done through writing business books and becoming a speaker of business seminar. It is adapted by the company vision to be able to transfer knowlegde as much as possible to the society. The key partners development is based on the result of SWOT analysis that shows major weakness compared to the other elements, therefore it is needed to give an anticipation by making new partnership with central production of plastic waste dan reducing the commercial partnership with the existing plastic waste supplier. The development of value proposition element is also based on the result of SWOT analysis which shows major strength and has a great opportunity. It can be utilized to strengthen the business model by using the company's expertise to design a household scale machine.
Kebijakan Harga dan Kebijakan Distribusi dalam Meningkatkan Daya Saing Industri Urea
Subhan, .;
Sumarwan, Ujang;
Daryanto, Arief;
Kirbrandoko, .
Jurnal Aplikasi Manajemen Vol. 14 No. 2 (2016)
Publisher : Universitas Brawijaya, Indonesia
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DOI: 10.18202/jam23026332.14.2.01
Abstract: Urea is a chemical compound which is composed from the elements of carbon, hydrogen,oxygenand nitrogen. Approximately 90% of the urea used as chemical fertilizers in the form of prills as a supplier of nitrogen element (macro nutrient) needed by the plants. Fertilizer includes in the manufacturing industry that provides a major contribution to Gross Domestic Product (PDB) after the agriculture, Forestry, Fisheries, and mining sector (BPS, 2012). In the group of non oil and gas,fertilizer industry group is rank1 of 9 industry groups which have the opportunity to generate foreign exchange.The problems faced by the fertilizer industry in Indonesia are: (1) the availability of raw materials for producing urea namely natural gas, (2) the factory has been an old age and the old technology so that inefficient, (3) very low domestic sales policycauses the loss of opportunities for manufacturers to get the maximum margin. This study aims to analyze the factors influencing the income and profit in increasing the competitiveness of urea industry. The research to determine the relationship of competitiveness and the factors thataffectcompetitiveness is analyzed with multiple linear regression with the method of Ordinary Least Squared (OLS). As the independent variable it is the price policy (domestic price and export price) and the distribution policy (production volume and export volume) and the dependent variable are the competitiveness and the results of sales as the intervening variable. The data use in this research is secondary datacoming from the annual report of PT Pupuk Indonesia (Persero) and Urea Outlook from Fertecon Analysis. The results showed that the price policy (domestic price and export price) and the distribution policy (production volume and export volume) are significantly influences toward the income and the profit that will increase and stregthen the company's competitiveness. For the domestic price variables did not significantly affect the results of sales(income) so that the policy of domestic price regulation is the same as the export price that will increase the income and the competitiveness of company. While the production volume and the export volume inflluence the results of sales so that it strengthens the competitiveness of company.
Analisis Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Bahan Baku Bungkil Kedelai pada Industri Pakan Ternak di Indonesia
Aritonang, Paraden Arianto;
Daryanto, Arief;
Hendrawan, Dudi S.
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia
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DOI: 10.21776/
In the livestock feed industry, raw material is a crucial component. Soybean Mealis one of the main raw materials for the manufacture of animal feed making instead of corn.Viewed from the imported needs by the feed industry, and also the potential in future growthof this industry, the trading firms engaged in feed raw materials; particularly soybean mealis trying to enter and consolidate its position in the Indonesian market, This condition led tothe rigorous competition. The purpose of this study is analyzing the relationship between thefactors of the marketing mix with purchasing decisions of soybean meal and analyzing theimportance and performance attributes of marketing mix factor in and livestock feed industryin Indonesia. Methods which are used in collecting the data by giving questionnaires for25 respondents from 25 feed mills listed in association GPMT. The processing and dataanalysis using Multiple Linear Regression and Importance Performance Analysis (IPA) inorder to assessing each attribute of the marketing mix. The result showed that from sixvariables of marketing mix, price variable and place variable has a significant influence onthe soybean meal purchasing decisions. Based on the results of IPA at prices variable, term ofpayment and the interest rate offered for payment are must be prioritized. While the results ofthe IPA at place variable, the ability of sellers to offer soybean meal from different sources invarious countries of origin, the ability of sellers offering soybean meal to the port of Belawan,the ability of sellers offering soybean meal to the port of Semarang and ownership of storagefacilities must be prioritized.
Analisis Kepuasan Nasabah Asuransi Marine Hull Di PT. Asuransi Jasa Indonesia Jakarta
Listiningrum, Septiana;
Daryanto, Arief;
Pranowo, Koes
Warta Penelitian Perhubungan Vol. 28 No. 1 (2016): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan
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DOI: 10.25104/warlit.v28i1.698
Asuransi rangka kapal didisain untuk menutup seluruh resiko yang dihadapi dalam pengoperasian kapal. Beberapa tahun terakhir, pendapatan premi asuransi rangka kapal di PT. Asuransi Jasa Indonesia mengalami penurunan akibat banyak perusahaan pelayaran yang menutup asuransi rangka kapalnya di perusahaan asuransi lain. Tujuan dari penelitian ini adalah untuk menganalisis kepuasan nasabah asuransi rangka kapal PT. Asuransi Jasa Indonesia dan mengidentifikasi atribut-atribut mana saja yang menjadi prioritas perbaikan. Populasi pada penelitian ini adalah perusahaan pelayaran yang menjadi nasabah asuransi PT. Asuransi Jasa Indonesia di DKI Jakarta sebanyak 23 perusahaan, sampel penelitian sebanyak 20 perusahaan dengan alasan data kuesioner yang valid untuk dianalisis dalam penelitian ini. Metode analisis yang digunakan dalam penelitian ini adalah dengan menggunakan Customer Satisfaction Index dan Importance-Performance Analysis. Hasil dari penelitian ini adalah bahwa indeks kepuasan nasabah asuransi PT. Asuransi Jasa Indonesia sebesar 67.82% yang masih termasuk dalam kategori puas. Berdasarkan hasil IPA, ada 14 atribut dari dimensi kualitas pelayanan dan perceived value yang menjadi prioritas perbaikan. Dimensi kualitas pelayanan yang perlu diperhatikan adalah dari dimensi reliability dan responsiveness. Analisis QFD sendiri dilakukan untuk mencari solusi perbaikan.
Studi Perencanaan Strategik Instansi Mahkamah Pelayaran
Aditama, Yofie;
Daryanto, Arief;
Wisudo, Sugeng Hari
Warta Penelitian Perhubungan Vol. 26 No. 3 (2014): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan
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DOI: 10.25104/warlit.v26i3.880
Negara Kesatuan Republik Indonesia merupakan negara kepulauan, dimana kondisi transportasi laut dalam negeri baik sarana maupun prasarana keselamatan pelayaran hingga saat ini belum mendukung tertibnya kelancaran angkutan laut di Tanah Air. Syahbandar sebagai penegak keamanan dan keselamatan pelayaran, melakukan pemeriksaan pendahuluan kecelakaan kapal, Mahkamah Pelayaran berwenang melakukan pemeriksaan lanjutan kecelakaan kapal. Mengingat tingginya angka kecelakaan di wilayah perairan Indonesia, maka Mahkamah Pelayaran membutuhkan perencanaan strategik untuk melaksanakan tugasnya. Pada penelitian ini akan mengidentifikasi faktor internal dan eksternal Mahkamah Pelayaran, menggunakan matriks EFI dan EFE, matriks SWOT untuk menghasilkan alternatif strategi dan menggunakan matriks QSPM untuk menetapkan prioritas yang akan diambil oleh Mahkamah Pelayaran. Hasil penelitian menunjukkan tiga prioritas strategi tertinggi yang harus diambil dalam perencanaan strategik Mahkamah Pelayaran adalah melaksanakan pemeriksaan lanjutan kecelakaan kapal setelah dilakukan pemeriksaan pendahuluan kecelakaan kapal oleh Syahbandar, sepanjang terdapat dugaan awal adanya kesalahan/ kelalaian yang dilakukan oleh Nakhoda/ Perwira Kapal. Mengusulkan untuk memberikan tunjangan kehormatan/ tunjangan kerja khusus/ tunjangan persidangan yang menarik bagi Anggota Mahkamah Pelayaran, yang menangani pemeriksaan lanjutan kecelakaan kapal. Memaksimalkan peran Anggota Mahkamah Pelayaran Mahkamah Pelayaran berdasarkan keahlian masing-masing dibidangnya, dalam rangka pemeriksaan lanjutan kecelakaan kapal. Kata kunci: perencanaan strategik, mahkamah pelayaran, evaluasi, faktor, internal, external.