Article Per Year (5 Year)
p-Index From 2021 - 2026
5.691
P-Index
This Author published in this journals
All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Teknologi Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Ilomata International Journal of Management Jurnal Techno Bahari Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Teknik Mesin Sinergi Al-Idarah : Jurnal Manajemen dan Bisnis Islam Capacitarea : Jurnal Pengabdian Kepada Masyarakat Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Digital Innovation : International Journal Of Management Jurnal Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research JIMEK KATALIS : Jurnal Inovasi Pengabdian Masyarakat
Arman Jaya
EEPIS
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Enrichment : Journal of Management

 1 
Do endorser credibility triggers young generations buying decisions? Rahayu, Ratna Bhanuwati; Pebrianti, Wenny; Purmono, Bintoro Bagus; Juniwati, Juniwati; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1687

Abstract

The development of social media has changed people's interaction patterns. This creates an opportunity for product marketing on social media platforms such as Instagram to increase the product's popularity. One of them is using social media endorsers with solid public influence. This quantitative research aims to determine the impact of endorser credibility on purchasing decisions for Ponds products among the younger generation of Instagram users in Indonesia, which is mediated by attitude toward the brand. This research involved 211 people from various regions in Indonesia who were collected online using Purposive Sampling Techniques through questionnaires. Criteria for samples collected include Ponds product users, Instagram users, and endorser Nanda Arsyinta's content using Ponds products. Data were analyzed using Structural Equation Modeling (SEM) using AMOS 24. The research results stated that endorser credibility positively and significantly affected buying decisions. Meanwhile, endorser credibility positively and significantly affects attitude toward the brand. Attitude toward the brand indirectly influences endorser credibility and purchasing decisions among younger Instagram users in Indonesia. These findings can help businesses determine the right endorser to represent their brand, convey the product message well to consumers, and create sales.
The influence of social media marketing, brand image, and influencer endorsement towards purchase decisions of skintific skincare products on tiktok shop with trust as the mediator (study on generation Z consumers) Levina, Widya; Malini, Helma; Pebrianti, Wenny; Hendri, M. Irfani; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1713

Abstract

Marketing through social media in recent years has been very widely used, ranging from skincare, fashion, and others, all the items we are looking for are very easy to find on social media with very broad access to e-commerce platforms. This study aims to determine the effect of social media marketing variables in selling skincare skintific products, then the brand image of skincare skintific products, and also the influence of Tasya Farasya's influencer endorsement in marketing these products through Tiktok with the Tiktok Shop feature, with the trust variable as an intervening variable. This study involved 263 people from various regions in Indonesia who were collected online using purposive sampling techniques through online questionnaires. The population of this study is Gen Z aged 17-25 years. The test tool to see the relationship between the independent variables and the dependent variable uses Structural Equation Modeling (SEM) with AMOS 24. The results of this study indicate that social media marketing, brand image, and influencer endorsement have a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions and significantly mediates social media marketing, brand image, and influencer endorsement on purchasing decisions.
Unveiling successes and pitfalls: navigating human resource development in komunitas kejar mimpi pontianak Jaya, Arman; Saputra, Dimas
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1862

Abstract

This study aimed to identify best practices and areas for improvement in enhancing the quality of Human Resources within Komunitas Kejar Mimpi Pontianak. Employing a qualitative approach, the research conducted a case study within the organization. Data collection methods included in-depth interviews, observation, documentation review, and focus group discussions. Data analysis utilized the interactive analysis technique proposed by Miles & Huberman. Findings revealed several best practices contributing to Human Resource development in Komunitas Kejar Mimpi Pontianak, such as member appreciation, active member involvement, targeted short-term training programs, adaptability to dynamic changes, and fostering strong member bonds. Conversely, areas requiring improvement, or "bad case practices," included deficiencies in technical skill development, shortcomings in the recruitment process, insufficient focus on professional and personal branding development, and the absence of personalized member development plans
Co-Authors -, Irianto -, Suryono -, Sutedjo Adelia, Steven Agusalim, Imam Dui Ahmad Firyal Adila Ahmad Shalahuddin Akbar Tanjung Akhmad Arif Kurdianto Angraini Hasanah, Putri Ninis Apollo Apollo Arni, Mini Aspasya, Delvia Putri Barkah, Barkah Basima, Afra Caesa Aulia Mufida Chamisyahuri, Chamisyahuri Charles, Ricardo Damayanti, Nurlia Eka Dody Pratama Marumpe Dui Agusalim, Imam Eko Hadi Suharyanto, Hendik Endro Wahjono, Endro Fahruna, Yulyanti Farid Dwi Murdianto Fauzan, Rizky Ferdiansyah, Indra Fitri, Aisyah Farah Yasira Fitriani, Indria Gigih Prabowo Giriati, Giriati Gita, Leiya Harry Setiawan Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini, Helma Heriyadi Ikram Yakin Irdhayanti, Efa Irianto Irianto Istikarani , Miranda Juniwati Juniwati Juniwati Kevin Wijaya, Kevin Kurniawan, Anis Levina, Widya Liau Ie Hau Lovianda, Visi Lucky Pradigta Setiya Raharja Luki Septya Mahendra M. Irfani Hendri Mauridhi Heri Purnomo Mazayatul Mufrihah B11212091 Megawati - Muhammad Afif Muhammad Arrazi Bagaswara Nabila, Amaninda Jihan Nardi, Rio Nugraha, Syechu Dwitya Nurul Komari Patricia, Adella Prabowo , Yogi Muhammad Pandu Pramana Saputra Prilian Eviningsih, Rachma Purawanto, Era Purmono, Bintoro Bagus Rachma Prilian Eviningsih, Rachma Prilian Rahayu, Ratna Bhanuwati Rakhmawati, Renny Ramadhan, Ashriansyah Ramadhani, Hanif Fariz Rifki, Maulana Radiyan Romanisti, Shemma Anggia Rusli, Muhammad Rizani Salsabila, Kania Saputra, Dimas Saputra, Maulid Tommy Septi Yanaratri, Diah Setiadi, Galang Setiya Raharja, Lucky Pradigta Sigit Ardi Saputra Soebagio Soebagio Suharyanto, Hendik Eko Hadi Suryani Dahniati Suryanto Suryanto Suryono Suryono Sutedjo Sutedjo Syahbandi Syahbandi Syahbandi Syaifullah, Muhammad Hasan Taufik, Tofikurrahman Wahed Tegar Aryo Pratomo Titik Rosnani Verizki, Chita Vicky Hadasya Pratama Victorio, Michael Wenny Pebrianti Wijaya, Piter Tanto Yakin, Ainul Yohanes Dandy Yulianto, Rifky Syahputra Yuspita, Agata