Article Per Year (5 Year)
p-Index From 2021 - 2026
6.582
P-Index
This Author published in this journals
All Journal Journal of Business and Behavioural Entrepreneurship BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) GEMA EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Management Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Zakat (IJAZ) PINISI Discretion Review Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cafetaria Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal EduHealth Muhasabatuna: Jurnal Akuntansi Syariah Jurnal Tadbir Peradaban International Journal of Applied Finance and Business Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Locus Penelitian dan Pengabdian Jurnal Sains dan Teknologi Bulletin of Management and Business Jurnal Manajemen Bisnis dan Organisasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Journal of Management, Economic, and Financial J-CEKI
Kustiawan, Unggul
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : PINISI Discretion Review

 1 
The Role of Short Videos on Tiktok Social Media on Individual Loyalty In Online Skincare Shopping Anggraheni, Eva Shera; Kustiawan, Unggul
PINISI Discretion Review Volume 7, Issue 1, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i1.59581

Abstract

The quality of the content in short videos refers to a consumer's perception of the relevance, creativity and uniqueness of a content. This is an output of efforts to fulfill the expectations of content providers for consumers through interest. The widespread use of the Internet has changed the way customers expect to build relationships with sellers. In this study, data were collected using the survey method. In this observation, we examined the role and quality of content, quality of relationships or relationships, and attachment in ensuring customer loyalty in shopping through short videos on social media. If the increase in content quality can stimulate attachment in shopping through short videos on social media, which will positively be a factor influencing customer loyalty Respondents in this study are customers with shopping experiences through short videos on social media. outer loading value 0.7. So it can be concluded that all indicators are valid to proceed to further testing. So it can be concluded that all the variables contained in the research model, which means they have fulfilled the requirements. Composite reliability is one of the tests used to test the reliability value of variable indicators. The results of the study concluded that there is a positive influence between the Content Quality variable on Relationship Quality. The quality of content on social media can affect the quality of the bond with the seller. The Customer Perceived Value variable has a positive effect on Relationship Quality. Customer ratings can affect the quality of the relationship between customers and buyers. Content Quality variable has a positive effect on Stickiness. Relationship Quality variable has a positive effect on Stickiness. Stickiness variable has a positive effect on Behavior Loyalty.
Co-Authors Abadi, Ferryal Aditya Pratama Amatullah, Nida Anandaputri, Elisabet Andre Andre, Andre Anggraheni, Eva Shera Aprilia, Sekar Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Avilla, Bobby Sulthan Cahyanti, Ichtiar Melia Dakaria, Yus damanik, rani Dewi ANGGRAENI Dhafi Iskandar, Muhammad Dimas Angga Negoro Dimas Negoro Edi Hamdi Endang Ruswanti Fariz, Nur Fitrianto, Hendry Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hesti Wulandari Hilmy, Muhammad Reza Huminsa FST, Anggiat Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa , Rhian Indradewa, Rhian Indradewa, Rian Irhamdani, Irhamdani Iskandar, M. Dhafi Juni, Anasthasia Kurniawan, Rulli Kusnadi, Deky Lubis, Rima Octaviani Martianto, Yudha Hartlanda Mastupah, Mastupah Meilisa Alvita Mohamad Reza Hilmy Muhammad Dhafi Iskandar Muljopamudji, Trisulo Negoro, Dimas Negoro, Dimas Angga Nofierni, Nofierni Novika Dwi Anggraini Nur Qinthara Jatnika, Ridhwan Paksi, Yanuar Buana Perdana, Rival Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Rojuaniah Rojuaniah Sabila Rasyad, Difka Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Saniyyah, Anisah Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syah , Tantri Yanuar Rahmat Syina, Ibnu Tantri Yanuar Rahmat Syah Tasya Yultavera Tri Handoko Utami, E. W. Puput Wahyu Vilianni, Agustin Yanuar Rahmat Syah, Tantri