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All Journal Jurnal Kajian Manajemen Bisnis Journal of Business and Behavioural Entrepreneurship BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Journal of Economic, Bussines and Accounting (COSTING) Linguistic, English Education and Art (LEEA) Journal Alignment: Journal of Administration and Educational Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmu Manajemen (JIMMU) GEMA EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Journal Of Management Science (JMAS) MANAJEMEN DEWANTARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Dialektika: Jurnal Ekonomi dan Ilmu Sosial Al-Kharaj: Journal of Islamic Economic and Business International Journal of Zakat (IJAZ) Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal of Demos Dinasti International Journal of Digital Business Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) PINISI Discretion Review Cakrawala Repositori Imwi Journal of Social Science jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cafetaria Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Journal La Bisecoman Jurnal Kesehatan Tambusai International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Prima Abdika: Jurnal Pengabdian Masyarakat GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Interdisciplinary Social Studies Kontigensi: Jurnal Ilmiah Manajemen Jurnal Pengabdian Kepada Masyarakat Jurnal EduHealth Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Muhasabatuna: Jurnal Akuntansi Syariah Jurnal Tadbir Peradaban International Journal of Applied Finance and Business Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Linguistic, English Education and Art (LEEA) Journal Jurnal Locus Penelitian dan Pengabdian Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Sehat Rakyat: Jurnal Kesehatan Masyarakat Bulletin of Management and Business Journal of General Education and Humanities Jurnal Manajemen Bisnis dan Organisasi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) ARMADA : Jurnal Penelitian Multidisiplin Innovative: Journal Of Social Science Research Journal of Social Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Journal of Management, Economic, and Financial Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Kustiawan, Unggul
Universitas Esa Unggul
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Journal : jurnal syntax admiration

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Steel Material Stockist and Fabricator Abrasion Resistance PT. Gipan Metal Teknik Indonesia Human Resources Planning (Human Capital Plan) Poedji Hartaty Silalahi; Rhian Indradewa; Edi Hamdi; Unggul Kustiawan
Jurnal Syntax Admiration Vol. 4 No. 11 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i11.782

Abstract

PT Gipan Metal Teknik Indonesia (GMTI) is a manufacturing company that has a vision of being the best company in the field of providing and fabricating abrasion resistance steel materials, as well as a mission to prioritize product quality, timely delivery, provide the best service, and provide customized products. . Therefore, in order to support the achievement of the company's vision and mission, PT GMTI must have human resources with high competitiveness for the short, medium and long term. To achieve this, PT GMTI carries out human capital strategy and planning starting from the stages of recruiting competent employees by adapting to company needs, socializing moral guidelines as a basis for employee behavior, training and developing employee skills, to career development planning such as appointing permanent employees and career promotions. . Human resource management planning has an important role in companies in increasing work productivity to support long-term business goals and results. The success of human resource management planning is determined by the accuracy of strategy selection such as predicting company projections and maximizing human resource capabilities according to the company's organizational needs.
Understanding the Effects of Social Media Marketing Activities: Mediation of Social Identification, Perceived Value and Satisfaction Ana Ana; Unggul Kustiawan
Jurnal Syntax Admiration Vol. 6 No. 1 (2025): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v6i1.2061

Abstract

Social media's role has grown significantly, emerging as a powerful tool for companies to execute marketing strategies. While numerous studies have delved into social media, few have delved into the impact of Social Media Marketing Activities. This research examines the effects of such activities on Social Identification, Perceived Value, and Satisfaction. To empirically assess these effects, an online survey was conducted among 350 social media users for data analysis. The findings reveal that Social Media Marketing Activities indirectly influence Satisfaction through Social Identification and Perceived Value. Additionally, Social Identification and Perceived Value have a direct impact on Satisfaction, subsequently affecting Continuance Intention, Participate Intention, Purchase Intention, and Revisit Intention. This study offers managerial insights for companies in the marketing realm, emphasizing the importance of crafting and implementing innovative marketing strategies on social media that align with consumer preferences. This, in turn, fosters Social Identification and cultivates positive consumer perceived value, ultimately leading to enhanced Satisfaction.
Co-Authors Abadi, Ferryal Abdul Haeba Ramli Aditya Pratama Agustin Vilianni Amatullah, Nida Ana Ana Anandaputri, Elisabet Andre Andre, Andre Andri Kurniawan Anggiat Huminsa FST Anggraheni, Eva Shera Aprilia, Sekar Apul Tumanggor Arief Budiman Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Artana Diva Syabilla Athira Shafa Berliana Avilla, Bobby Sulthan Bagus Caesar Sukmayuda Baharsyah, Ilham Baihaqi Butar Butar, Audi Putranto Cahyanti, Ichtiar Melia Cornellius, Josephin Dakaria, Yus damanik, rani Dewi ANGGRAENI Dhafi Iskandar, Muhammad Dian Anggraini Puspitasari Diana Fajarwati Difka Sabila Rasyad Dimas Angga Negoro Dimas Angga Negoro Dimas Negoro Dimas Negoro Dwi Handoko Edi Hamdi Edi Hamdi Edi Hamdi Endang Ruswanti Fachmi Firzandi Prima Fariz, Nur Feliks Setia Wau Fersi Tase Fetiana Pristianti Fitrianto, Hendry Gunawan, Ery Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hariani Widyastuti Hesti Wulandari Hilmy, Muhammad Reza Holby Boy Martua Manurung Ika Baskara Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa , Rhian Indradewa, Rhian Indradewa, Rian Indriyani Kristin Irhamdani Irhamdani Irhamdani, Irhamdani Joni Hartono Juni, Anasthasia Kristianes Kristianes Kurniawan, Rulli Kusnadi, Deky Laksmi Pandansari Lubis, Rima Octaviani M. Dhafi Iskandar M. Mukhsin Marselinus Martianto, Yudha Hartlanda Masagus Safei Mastupah, Mastupah Meilisa Alvita Meilisa Alvita Mohamad Reza Hilmy Muhamad Nurrohman Muhammad Dhafi Iskandar Muhammad Naufal Khossy Muhammad Rizky Nanda Satria Nasriyatul Hannak Negoro, Dimas Negoro, Dimas Angga Nelci Selan Nisa, Puspita Chairun Nofierni, Nofierni Novie Nurliadi Pratiwi Novika Dwi Anggraini Nugroho, Pulung Adi Nur Qinthara Jatnika, Ridhwan Nurul Hakiki Paksi, Yanuar Buana Pasha Pingkaniswari Perdana, Rival Poedji Hartaty Silalahi Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rani V. Damanik Regina Deka Sofia Rehabeam Rehabeam Restu Aprilianto Rhian Indradewa Rhian Indradewa Rhian Indradewa Rhian Indradewa Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Riska Amelya Rival Perdana Rojuaniah Rojuaniah Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Sani Sansodik Saniyyah, Anisah Sartono, Saptiangga Satriawan, Rayyan Septiani, Jelita Septiyaningsih Septiyaningsih Setiyati, Ritta Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sofyan, Joel Faruk Sudiyono Sudiyono Suhendro Suhendro Sukmo Hadi Nugroho Syina, Ibnu Tantri Yanuar Rahmat Syah Tantri Yanuar Syah Tasya Yultavera Tri Handoko Trisulo Muljopamudji Utami, E. W. Puput Wahyu Vilianni, Agustin Wesly Panjaitan Wulan Rahmawati Yenny Rany