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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Economic Reviews Journal Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi International Journal of Management and Business Intelligence (IJMBI) IIJSE International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies
Herni Justiana Astuti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Media Ekonomi

 1 
ANALISIS HUBUNGAN ANTARA KEKUATAN IKLAN HONDA VERSI ONEHEART TERHADAP KEKUATAN RESPONS KONSUMEN BERDASARKAN METODE CUSTOMER RESPONSE STRENGTH Trias Aprilianto Nugroho; Herni Justiana Astuti
Media Ekonomi Media Ekonomi : Vol 14 No 1 Januari 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.275 KB) | DOI: 10.30595/medek.v14i1.1301

Abstract

This study aims to analyze the correlation the strength of the advertisement Honda One Heart version with the strength of consumer respons student of University Muhammadiyah Purwokerto based by Customer Response Strength (CRS) Methods. Customer Response Strength (CRS) Methods was the one of the measurement methods of the consumer respons to advertisement.The strength of consumer’s respons to the advertisement was measured a phase the AIDCA (Attention, Interest, Desire, Conviction an Action) consumer towards the presentation of the advertising. Whereas the strength of the advertisement by a phase of frequency of the consumer saw the advertisement and the consumer’s response on the attraction of the advertisement. The result of the research that indicate a correlation the strength of the advertisement Honda One Heart version with the strength of customer respons at 100 repondents in category strength enough.This is evidenced from value of 0,51 calculated r in interval 0,41 to 0,60. Whit the result that Honda need to more a considered to for over a frequence in marketing product so that a consumers response toward a brand of Honda gain strength. Key words: A Strength of Advertisement, A Strength of Consumer Respons, and AIDCA(Attention, Interest, Desire, Conviction and Action)
Co-Authors afifah nurazizah Afnan Abdulraheem Motea Alaqab Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Apriyana, Nurul Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Bima Cinintya Pratama Damayanti, Tri Larisma Dian Widyaningtyas Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hana Pratiwi Handayani, Erna Hari, Minti Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Hermin Endratno Heru Wijaya Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulida Nurul Innayah Mauluddin, Geri Garyadina Melani, Kiki Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nawalin Nazah Nuha, Muhammad Aufa Abyan Pangesti, Navrila Aida Pratiwi, Kurnia Anggi Pujiharto Pujiharto Purnadi purnadi purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramadani, Nuzula Nurusyifa Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Rosi, Si Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Siti Rahayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Totok Haryanto Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Trias Aprilianto Nugroho Wida Purwidianti Widoyo, Fauzi Rifqi Widyaningtyas, Dian Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq