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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Technomedia Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Humanities and Social Studies Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Ners Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Economic Reviews Journal Media Ekonomi Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi International Journal of Management and Business Intelligence (IJMBI) IIJSE International Journal of Educational and Life Sciences (IJELS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Management Analysis Journal Journal of Ekonomics, Finance, and Management Studies
Herni Justiana Astuti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
The Role of Product Quality, Customer Reviews, Ratings, and E-WOM in Shaping Purchase Decisions for Skintific Products on Shopee Putri, Dea Yosiana; Astuti, Herni Justiana; Handayani, Erna; Haryanto, Totok
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.12573

Abstract

This study analyzes the impact of product quality, online customer reviews, customer ratings, and e-WOM on purchasing decisions for Skintific products on Shopee. Using a quantitative approach, this study involved 100 students from three of the largest universities in Purwokerto who had purchased Skintific products. The sample was selected through purposive sampling. The results showed that product quality and online customer reviews significantly influenced purchasing decisions, surpassing the impact of customer ratings and e-WOM. E-WOM was found to have no significant impact, providing a new perspective on digital marketing strategies on Shopee. This study contributes to a deeper understanding of consumer behavior in e-commerce, by emphasizing the important role of product quality and reviews in shaping purchasing decisions.
The Influence of Social Media Marketing, Online Customer Review, Halal Label, and Brand Image on Purchasing Decisions for Somethinc Cosmetic Products (Study on Somethinc Cosmetic Consumers in Purwokerto) Damayanti, Tri Larisma; Miftahuddin, Muchammad Agung; Astuti, Herni Justiana; Handayani, Erna
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13385

Abstract

This study examines the influence of social media marketing, online customer reviews, halal labeling, as well as brand image on purchasing decisions for Somethinc cosmetic products in Purwokerto. Using a quantitative approach, data from 130 respondents were analyzed with SPSS through multiple linear regression, t-tests, F-tests, and determination coefficients. Findings show that all four variables significantly and positively impact purchasing decisions both individually and simultaneously. Halal labeling exhibits the strongest effect, followed by brand image, online customer reviews, and social media marketing. These findings highlight the importance of integrating digital marketing, leveraging halal certification, and strengthening brand perception to enhance purchasing decisions in the competitive cosmetic industry.
The Influence of Workload, Job Satisfaction, and Work Environment on the Work Productivity of Nurses at PKU Muhammadiyah Aghisna Kroya Hospital Putri, Mustikaningrum Dewanti; Purnadi, Purnadi; Astuti, Herni Justiana; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15167

Abstract

This study aims to analyze the influence of workload, job satisfaction, and work environment on nurses' work productivity at PKU Muhammadiyah Aghisna Kroya General Hospital. This study used a quantitative approach with a survey method by distributing questionnaires to the entire nurse population of 120 respondents. Data analysis techniques included validity and reliability tests, classical assumptions, multiple linear regression, and F and t tests. The results of the analysis showed that workload had a positive and significant effect on nurses' work productivity, while job satisfaction and work environment did not show a significant effect. This indicates that a well-managed workload can increase productivity, but perceived satisfaction and work environment are not enough to directly drive performance. These findings strengthen the perspective of Social System Theory (SST) that nurses' work productivity is influenced by complex interactions between individuals and their environment. This study provides important implications for hospital management in designing strategies to increase productivity through effective workload management.
Co-Authors afifah nurazizah Akhmad Fauzi Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Amanah, Naning Dwi Amir Amir Anggita, Sangga Wishnu Anggraito, Lucky Ani Kusbandiyah Ani Kusbandiyah Arini Hidayah, Arini Ariyanti, Ayu Rizki Arofah, Rifka Utami Arsyad Ridho Arwani, Alfin Awaludin Ayu Nur, Luthfi Aziz, Geovanni Al Bagis, Fatmah Bima Cinintya Pratama Damayanti, Tri Larisma Dian Widyaningtyas Eko Hariyanto Erny Rachmawati Farrasoya, Maitsa Fatmah Bagis Fauziridwan, Meydy Febriansyah, Wivan Firliansa, Alek Fitriati, Azmi Hana Pratiwi Handayani, Erna Hari, Minti Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Hermin Endratno Heru Wijaya Ikhsani, Mastur Mujib Isnaeningsih, Heni Nur Iwan Fakhruddin Kharismasyah, Alfato Yusnar Luthfi Arie Widzayanto Luthfi Zamakhsyari M Agung Miftahuddin Maulida Nurul Innayah Mauluddin, Geri Garyadina Miftahuddin, M Agung Miftahuddin, Muchammad Agung Muhammad Ramadhan Muhammad Reza Adzaki Nabella, Assiva Naelati Tubastuvi Nandang Bekti Karnowati Nuha, Muhammad Aufa Abyan Pangesti, Navrila Aida Pratiwi, Kurnia Anggi Pujiharto Pujiharto Purnadi Purnadi, Purnadi Putri, Dea Yosiana Putri, Mustikaningrum Dewanti Putri, Tri Iriani Rahmawati, Erny Rakhayu Ramadani, Nuzula Nurusyifa Ramdhani, Muhamad Luthfi Randikaparsa, Irawan Rangga Rifqi Zachary Restu Frida Utami Rosi, Si Sa’roni, Imam Arief Septin Muji R., Tri Setiono, Laras Alif Setyarini, Riska Ayu Siti Rahayu Sri Wahyuni Sri Wahyuni SURYO Budi Santoso Sutaryo Sutaryo Suyoto Suyoto Suyoto syafa’at, Faizal Syahreiza, Muhammad Totok Haryanto Totok Haryanto Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Trias Aprilianto Nugroho Wida Purwidianti Widodo, Stefani Widoyo, Fauzi Rifqi Widyaningtyas, Dian Yoga Yuniadi Yudhistira Pradhipta Aryoko Yusnar Kharismasyah, Alfato Zulkifli, Dafa Labiq