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Journal : HUMANIORASAINS

PENGARUH STRATEGI PEMASARAN TAHU TERHADAP MINAT BELI KONSUMEN PADA SUPER TAHU 20 DI DESA TERUSAN KECAMATAN BATURAJA TIMUR KABUPATEN OGAN KOMERING ULU Hema Malini; Safaruddin; M. Arif Gunawan
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 1 (2024)
Publisher : Pojok Publisher

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran terhadap minat beli konsumen. Pada penelitian ini menggunakan metode penelitian deskriptif yaitu metode penelitian menggunakan metode penelitian deskriptif yaitu penelitian yang berusaha untuk menuturkan pemecahan masalah yang ada sekarang berdasarkan data. Dari analisis data yang di peroleh hasil ujiregresi linier sedehana didapatkan persamaannya yaitu Y= 1,268 + 0,952X. Berdasarkan nilai R koefisien korelasi yang diperoleh dengan tabel pedoman interprestasi, maka dapat dilihat bahwa R = 0,931 berada pada posisi 0,800 - 1,000 maka dinyatakan hubungannya sangat kuat sedangkan angka r square (koefisien determinasi) sebesar 0,867 atau 86,7%. Nilai ini menunjukkan bahwa kontribusi semua variabel independen yaitu Strategi Pemasaran (X) adalah sebesar 86,7% terhadap variabel dependen yaitu Minat Beli (Y) dan dapat dikatakan cukup kuat.
PENGARUH STRATEGI PEMASARAN TAHU TERHADAP MINAT BELI KONSUMEN PADA SUPER TAHU 20 DI DESA TERUSAN KECAMATAN BATURAJA TIMUR KABUPATEN OGAN KOMERING ULU Hema Malini; Safaruddin; M. Arif Gunawan
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 2 (2024)
Publisher : Pojok Publisher

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This research aims to determine the influence of marketing strategies on consumer buying interest. In this research, descriptive research methods are used, namely research methods using descriptive research methods, namely research that seeks to explain solutions to current problems based on data. From the data analysis obtained by the results of a simple linear regression test, the equation is obtained, namely Y= 1.268 + 0.952X. Based on the R value of the correlation coefficient obtained using the interpretation guideline table, it can be seen that R = 0.931 is in the position 0.800 - 1.000, so it is stated below that it is very strong, while the r square figure (coefficient of determination) is 0.867 or 86.7%. This value shows that the contribution of all independent variables, namely Marketing Strategy (X), is 86.7% of the dependent variable, namely Purchase Interest (Y), and can be said to be quite strong.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMAKAIAN JASA ASURANSI JIWA PADA AJB BUMIPUTERA 1912 KANTOR CABANG BATURAJA Hema Malini; Safaruddin; Devi Novia Utami Putri
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 2 (2024)
Publisher : Pojok Publisher

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In developing and increasing sales of life insurance business, it is important to know the factors that influence the decision to use life insurance. The research method used is quantitative descriptive. The results of multiple linear regression indicate a positive relationship between income, age, continuity funds with the decision to use life insurance services at AJB Bumiputera 1912 Baturaja Branch Office. The correlation coefficient obtained a value of r = 0.476 that the relationship between income, age and continuity funds on the decision to use life insurance services is positive and stated to be very strong. The determination coefficient with a value of 0.227 indicates that the decision to use life insurance services is influenced by income, age and continuity funds by 22.7% while the remaining 77.3% is influenced by other factors not examined in this study. The results of the income hypothesis test obtained a t-count value of -0.163, so there is no significant influence of income on the decision to use life insurance services, while on the continuity fund the t-count value is 2.892, so there is a significant influence of continuity funds on the decision to use life insurance services and simultaneously there is a significant influence between income, age and continuity funds together on the variable decision to use services.
PENGARUH PROMOSI JABATAN TERHADAP SEMANGAT KERJA KARYAWAN TETAP PADA PERUSAHAAN DAERAH AIR MINUM TIRTA OGAN DI BATURAJA Hema Malini; Safaruddin; Selvi Desfarina
Jurnal Humaniora dan Sosial Sains Vol. 1 No. 2 (2024)
Publisher : Pojok Publisher

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Abstract

A person tends to work enthusiastically if they get satisfaction from their work because job satisfaction is the key to supporting the company's goals. The assessment for job promotion specifically for subordinates is only assessed by the leader at the Tirta Ogan Regional Drinking Water Company in Baturaja. The assessment for job promotion for several employees who have worked for a long time (over 4-5 years) carried out by the board of directors is only as one of the requirements (formality) to increase job promotion. This has an impact on the declining work spirit of employees. This research method is a descriptive quantitative method. From the simple linear regression equation, the correlation between the job promotion variable (X) and work spirit (Y) is 0.693 which has a strong correlation. The R Square of 0.481, the contribution of the job promotion variable (X) to work spirit (Y) is 48.1%. While the remaining 51.9% is influenced or varied by other variables not examined in this study. The results of the calculation of the large t-test obtained a job promotion (X) of 7.138 and 2.00404, then > (2.00404) meaning that H0 is rejected and Ha is accepted, meaning that there is a significant influence between job promotion and the work enthusiasm of Permanent Employees at the Tirta Ogan Regional Drinking Water Company in Baturaja.
PENGARUH PEMASANGAN BALIHO TERHADAP KEPUTUSAN MEMILIH CALON ANGGOTA LEGISLATIF DI KABUPATEN OGAN KOMERING ULU Safaruddin; Netari Mulyawati; Hema Malini
Jurnal Humaniora dan Sosial Sains Vol. 2 No. 1 (2025)
Publisher : Pojok Publisher

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Abstract

Legislative members are an important element for society in national life, because the people's representative council is a formal state institution as a mainstay and hope for the community. For that, they need legislative members who are always committed to the welfare of the community by improving good cooperation, building strong synergy, and carrying out tasks according to their respective fields, then responsive to input and criticism in carrying out the people's mandate. Generally, they serve for five years, and/or follow the applicable political mechanisms and policies. Because of this, the community will seek information and recognize the legislative candidates they will choose. Prospective legislative members who choose billboards to introduce themselves with the consideration of saving costs and time because without meeting the community can get to know the prospective legislative members. When associated with the function of billboards, many phenomena of destruction and neglect are found by the community. In order to obtain legislative members who are in accordance with what is desired, there are several factors that the community may consider before deciding which legislative candidates to choose. This study aims to determine the effect of installing billboards on the community's decision in choosing legislative candidates in Ogan Komering Ulu Regency.
Co-Authors Abdullah, Khatijah Lim Adang Bachtiar Adang Bachtiar Agus Sri Banowo Agus Susilawati Agus Susilawati Ainul Fitria Akbar, M. Agung Alhofaian, Aisha Amalia Aminuyati Anggra Trisna Ajani Anyati, Reffy Ariani, Peny Armes, Al Hanifah Asrin Asrin Basmanelly, Basmanelly Bobby Febri Krisdianto Buanasari, Andi Budi, Hendri Cahyo Wulandari Candra, Evan Chong Mei Chan Chong Mei Chan Contesa, Alex Dally Rahman Defrin Defrin Delmi Sulastri Delvi Sri Hayati Desti Kurnia Utami Devi Novia Utami Putri Devia Putri Dewi Eka Putri Dilya Eka Saputri Dwi Novrianda Dwi Nurul Salmi Ega Silvia Roza Elsa Sylvia Emil Huriani Erni Forwaty Esi Afriyanti Eva Chundrayetti Fasli Jalal Fauziah Qifti Fauziah Qifti Febi Sagitaria Feni Betriana Feri Fernandes Fitra Yeni Fitrayeni Fitrayeni Fitri Mailani Fitria Dila Sari Freska, Windy Ginna Morgan Van FC Gusri Rahayu Hacidira Vichalova Hacidira Vichalova Hadeci Lovenda Putri Hardisman Harissya, Zulaika Hastoro Dwinantoaji Hazira, Khairunnisa Heppi Sasmita Hilda Yetti Ifayanti, Titin Ilfa Khairina Indah Purnama Sari Intan Yullya Kardila Januar Ramadhan Khairunnisa Hazira Krisdianto, Boby Febri Lagarens, Fabiola Lenggogeni Hidayatul Rahmi Lenggogeni, Devia Putri Leni Merdawati Leni Rozani Lenny Hasan, Henny Sjafitri, Nelharosma, M. Arif Gunawan Mahathir Mahathir, Mahathir Mahmud, Ankis Nabila Maisa, Esthika Ariany MALA HAYATI, MALA Masrul Masrul Masruri Masruri Mayetti Mayetti Megawati Sinambela Miftah Khairunnisa Mira Susanti Mudjiran Mudjiran Muhammad Afif Syaifurrahman Muhammad Faisal Muliantino, Mulyanti Roberto Natasyah Natasyah Neherta, Meri Netari Mulyawati Netrida, Netrida Netrida, Netrida Novi Yulianti Novi Yulianti Novisah, Novisah Novita Simbolon Novita Simbolon Nur Indrawaty Lipoeto Nursyirwan Effendi, Nursyirwan Nurtanio Agus Purwanto Oka Mahendra Okky Adelirandy Oktarina, Elvi Pamiludin, Pamiludin Pardomuan Robinson Sihombing Pratiwi, Cindy Ayu Prihastini Oktasari Putri Putri Indah Permata Putri, Dewi Kurnia Rahmat Hidayatullah Rahmi Muthia Rahmi Muthia Rahmi Wati Rahmi, Hidayatul Raveinal Raveinal Reni Prima Gusty Ricca Andriani Rika Fatmadona Rika Sabri Rika Sarfika Rina Febriana Rini Apriyani Rini Ariani Roby Yansyah Rozzano Locsin rusana, rusana Safaruddin Saifudin, I Made Moh. Yanuar Sally Maria Bramana Saputra, Nopan Sekani Niriyah Selvi Desfarina Selvi Marcellia Shinta Herlina Silvia Zuela Siti Lioni Rahmah Sobirin Sobirin Sovia Susianty Sri Muharni Sri Muharni Sri Yulia Sumarsih, Gusti Taufik Febriyanto Tetsuya Tanioka Tiurmaida Simandalahi Tohir, Safaruddin Tri Wulandani Truong, Pham Van Vebby Fitri Nur'arita Veralia Veralia Veralia, Veralia Wahlizah, Lasmi Watterson, Jessica Wenny, Bunga Permata Wijaya, Nindi Eka Yafi Sabila Rosyad Yafi Sabila Rosyad Yance Komela Sari Yanti, Rina Herni Yanti, Rina Herni Yeni, Fitra Yoga Taufik Ramadha Yopi Yunsepa Yopi Yunsepa Yulia Yasman Yulia Yasman Yuna Fitri Yuna Fitri Yusrawati Yusrawati Yusvita Walia Zakaria, Nanang ZULAIKA HARISSYA