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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Sumatra Journal of Disaster, Geography and Geography Education Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Susi Evanita
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Operations Management and Information System Studies

 1 
The influence of social media and celebrity endorsers on culinary purchase intention by viral marketing as a mediating variable Telsi Divya; Susi Evanita
Operations Management and Information System Studies Vol. 1 No. 1 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.875 KB) | DOI: 10.24036/omiss.v1i1.9

Abstract

This paper aims to determine the influence of social media (foodgram) and celebrity endorser on purchase intention culinery in Padang viral marketing as the mediation variable. The sample in study is 100 in Padang Society. Data processed using Smart PLS 3.0. The result of this research are: (1) social media has a positive and significant effect on purchase intention culinery in Padang, (2) celebrity endorser has a possitive and significant effect on purchase intention culinery in Padang, (3) social media has a positive and significant effect on viral marketing,(4) celebrity endorser has a positive and significant effect on viral marketing, (5) viral marketing has a possitive and significant on purchase intention culinery in Padang, (6) social media has a positive and significant effect on purchase intention culinery in Padang with viral marketing as the mediation variable, (7) celebrity endorser has a positive and significant effect on purchase intention culinery in Padang with viral marketing as the mediation variable.
Service quality, customer satisfaction, and customer loyalty Muhammad Hanif; Susi Evanita
Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i1.51

Abstract

This study aims to analyze the effect of service quality on customer satisfaction and loyalty of Regional Drinking Water Company (PDAM) in Lima Puluh Kota Regency. This type of research is descriptive research with a quantitative approach. The research population is all PDAM in Lima Puluh Kota whose house connection accounts are still active, with as many as 13,178 customers. Determination of respondents using probability sampling that is systematic random sampling totaling 100 people. This study used an online questionnaire as a data collection instrument and analyzed using the SPSS version 25 program. The results showed that: (1) service quality was proven to have a significant effect on customer satisfaction, (2) customer satisfaction was proven to significantly affect customer loyalty, (3) customer satisfaction is proven to mediate the effect of service quality on customer loyalty at PDAM in Lima Puluh Kota Regency.
The influence of celebrity endorser and product quality on brand image with positive word of mouth as an intervening variable Ivan Afandi; Susi Evanita
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.100

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers and product quality on brand image with positive word of mouth as an intervening variable for users of the online shopping application Shopee in Padang City. The population in this study were all users of the online shopping application Shopee in Padang City. The sampling technique used is non-probability sampling with purposive sampling. The number of samples used is 100 samples. This research was analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The findings of this study are; (1) celebrity endorser has a positive and significant direct effect on brand image, (2) product quality does not have a direct effect on brand image, (3) positive word of mouth has a positive and significant direct effect on brand image, (4) celebrity endorser has a positive and significant direct effect on positive word of mouth, (5) product quality has a negative and significant direct effect on positive word of mouth, (6) celebrity endorser has a positive and significant indirect effect on brand image, (7) product quality has a negative and significant indirect effect on brand image.
Co-Authors Abel Tasman Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fadliyah, Chairati Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Haryati, Resti Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams NABILLAH, SALSA Nadhila Sari Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Rahmona, Fitria Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Rio Nardo RIO NARDO Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Sari, Nadhila Sari, Sefni Novita Silvia Rahayu Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syofyan, Rita Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Tuti Kamila Sukma Tuti Kamila Sukma Vidyarini Dwita Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi