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All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Sumatra Journal of Disaster, Geography and Geography Education Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Ilomata International Journal of Management Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Komunikatif : Jurnal Ilmiah Komunikasi
Susi Evanita
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Store Layout, Interior Display dan Human terhadap Shopping Orientation Ainil Mardiah; Susi Evanita; Whyosi Septrizola
Journal of Management and Business Review Vol 18, No 3 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i3.226

Abstract

Shopping orientation is defined as a form of interest attached to the individual and then provides motivation in making a purchase of a product. Shopping orientation has an attachment to social relationships because it involves how consumers reflect consumer conditions in the shopping environment. The purpose of this study was to determine the effect of store layout, interior appearance, and people on shopping orientation at Matahari Basko Grand Mall Padang. In general, the results of this study indicate that: store layout has a significant effect on shopping orientation at Matahari Basko Grand Mall, interior appearance has a significant effect on Shopping Orientation at Matahari Basko Grand Mall. Meanwhile, humans have no significant effect on Matahari Basko Grand Mall Shopping Orientation
KAJIAN IKLAN TELEVISI DALAM PERSPEKTIF TEORI PENGARUH SELEKTIF Susi Evanita
Jurnal Ilmu Komunikasi Vol 7, No 3 (2009)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v7i3.29

Abstract

This study aims to analyzing the influence of television advertisement on the housewives attitude to the product. This analysis used the selective influence theory with selected independent variables, such as the slogan, model, and repetition advertisement, and motivation, age, education, income, jobs, and reference group as well. Attitude to the product as the dependent variable. Research uses analytical survey method with the population are housewives living in Padang. The sample was taken through cluster random sampling technique based on administrative area, there were 390 housewives. The primary data were obtained through questionaire which was designed in accordance with the need of the research, interview, and observation. Documentation was the source of secondary data. Used for path analysis. Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products. Partially only the income doesn’t influence significantly toward attitude to the product.
Communication Strategy on Environmental Law for Waste Management in Bukittinggi City Anggi Putri Kurniadi; Susi Evanita
Widya Yuridika Vol 3, No 1 (2020): Widya Yuridika: Jurnal Hukum
Publisher : Universitas Widya Gama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.519 KB) | DOI: 10.31328/wy.v3i1.1327

Abstract

This study aims to inform and persuade the community of Bukittinggi City in Mandiangin Koto Selayan Subdistrict to apply the environmental law Bukittinggi City Regulation No. 5 of 2014 concerning waste management and levies / cleaning services because there is a point of waste accumulation in Mandiangin Koto Selayan Subdistrict, even though Bukittinggi received the Adipura award in the last three years in a row. The action to anticipate this problem is through a communication strategy on environmental law for waste management in Bukittinggi City to maintain a clean environment by using a hierarchy effect model. The results showed that waste management was not optimal due to the low awareness of the community in disposing of waste according to Bukittinggi City Regulation Number 5 of 2014. Based on this, waste management was not neatly arranged which had an impact on environmental degradation and aesthetic disturbances. The study recommends that communication of environmental law and implementation of waste management need to be improved so that Bukittinggi City can maintain the Adipura award in the future.
The influence of social media and celebrity endorsers on culinary purchase intention by viral marketing as a mediating variable Telsi Divya; Susi Evanita
Operations Management and Information System Studies Vol. 1 No. 1 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.875 KB) | DOI: 10.24036/omiss.v1i1.9

Abstract

This paper aims to determine the influence of social media (foodgram) and celebrity endorser on purchase intention culinery in Padang viral marketing as the mediation variable. The sample in study is 100 in Padang Society. Data processed using Smart PLS 3.0. The result of this research are: (1) social media has a positive and significant effect on purchase intention culinery in Padang, (2) celebrity endorser has a possitive and significant effect on purchase intention culinery in Padang, (3) social media has a positive and significant effect on viral marketing,(4) celebrity endorser has a positive and significant effect on viral marketing, (5) viral marketing has a possitive and significant on purchase intention culinery in Padang, (6) social media has a positive and significant effect on purchase intention culinery in Padang with viral marketing as the mediation variable, (7) celebrity endorser has a positive and significant effect on purchase intention culinery in Padang with viral marketing as the mediation variable.
Service quality, customer satisfaction, and customer loyalty Muhammad Hanif; Susi Evanita
Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i1.51

Abstract

This study aims to analyze the effect of service quality on customer satisfaction and loyalty of Regional Drinking Water Company (PDAM) in Lima Puluh Kota Regency. This type of research is descriptive research with a quantitative approach. The research population is all PDAM in Lima Puluh Kota whose house connection accounts are still active, with as many as 13,178 customers. Determination of respondents using probability sampling that is systematic random sampling totaling 100 people. This study used an online questionnaire as a data collection instrument and analyzed using the SPSS version 25 program. The results showed that: (1) service quality was proven to have a significant effect on customer satisfaction, (2) customer satisfaction was proven to significantly affect customer loyalty, (3) customer satisfaction is proven to mediate the effect of service quality on customer loyalty at PDAM in Lima Puluh Kota Regency.
PENGARUH KUALITAS PRODUK, PROMOSI DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERILAKU PERALIHAN MEREK (BRAND SWITCHING) PRODUK KOSMETIK SARIAYU DI KOTA PADANG Atika Zahari; Susi Evanita
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5669

Abstract

This study aims to examine the effect of quality of products, promotion and variety seeking towardbrand switchingSariayu cosmetic products in Padang. This research isdescriptive and qualitative research.. The population in this study was Padang city women who had used Sariayu cosmetic products. The sampling technique used is Purposive sampling with a total sample of 100 respondents.The type of data used is primary and secondary data. Thedata analysis technique used is multiple regression by using t test and F test. The analytical method used is path analysis using the SPSS version 21 program.The result of the research shows thatthere is a positive and insignificant influence between quality of products variables on brand switching behavior ofSariayu cosmetic products in Padang.Promotionvariableshas a positive and insignificant  effect to brand switching behavior ofSariayu cosmetic products in Padang. Then Variety Seeking variableshas a positive and insignificant  effect to brand switching behavior ofSariayu cosmetic products in Padang. Keyword: Quality of products, Promotion, Variety Seeking, Brand Switching
THE INFLUENCE OF STUDENT PERCEPTION OF ENTREPRENEURSHIP AND FAMILY ENVIRONMENT TOWARD ENTREPRENEURIAL INTENTION (STUDY OF SMK STUDENTS IN PADANG) Fadli Muzdalifah; Susi Evanita
Jurnal Ecogen Vol 2, No 1 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i1.6137

Abstract

The purposes of this research are to analyze: The effect of student perception of entrepreneurship on entrepreneurial intention of SMK Students in Padang and The effect of family environment on entrepreneurial intention of SMK Students in Padang. The type of this research is causative research. The population for this research is all students of SMK in Padang. The total sample of this research was 200 people by using a questionnaire. The result of this research shows that student perception of entrepreneurship has significant effect on entrepreneurial intention of SMK students in Padang and family environment has no significant effect on entrepreneurial intention of SMK students in Padang. The conclusion from this research is student perception of entrepreneurship show a significant effect on an entrepreneurial intention of SMK Students in Padang and Family environment there is no significant effect on an entrepreneurial intention of SMK Students in Padang. For the future research, it is better to increase the support of parents to their children to entrepreneurship and improve entrepreneurship activities that can influence entrepreneurial intention.Keyword: Student Perception of Entrepreneurship, Family Environment, Entrepreneurial Intention
Pengembangan Karakter Wirausaha Dalam Pelajaran Ekonomi Bagi Guru Ekonomi Di Kota Padang Sri Arita; Susi Evanita; Rita Syofyan
Jurnal Ecogen Vol 3, No 2 (2020): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v3i2.8941

Abstract

In the industry 4.0 era, it requires individual skills and abilities to continue to exist and be able to keep up with developments in the economy which will be dominated by technology. Humans are no longer required to become workers but are required to create a jobs, therefore it takes the character of entrepreneurship in individuals so as not to position themselves as job seekers who will be defeated by technology, but are expected to become job creators who will be supported by technological developments. The character of the entrepreneur can be instilled through learning or education. The teacher as a facilitator in learning can incorporate elements of entrepreneurial character into economic subjects. The character of the entrepreneur is the locus of control, willing to take risks, creativity and the ability to build good social relationships. To achieve this, learning in high school must be planned in several stages, first, implemented and controlled to achieve the objectives, namely; produce graduates who have an entrepreneurial mind, secondly, habituating the application of entrepreneurship through teaching and learning activities, applying characteristic values and integrating entrepreneurship into learning, third, teaching and learning activities are carried out through planning to open entrepreneurial insights, instill entrepreneurial attitudes, provide practical knowledge and provide knowledge the initial experience of trying, by involving students in learning, is expected to instill concepts, instill attitudes, technical understanding and provide entrepreneurial experience. Keywords : character, entrepreneurial character, education, economy
PENGARUH ENDORSER, HARGA DAN KUALIATAS PRODUK TERHADAP PERILAKU PERALIHAN MEREK (BRAND SWITCHING) BEDAK PADAT MAYBELLINE DI KOTA PADANG Reni Anggraeni; Susi Evanita; Rani Sofya
Jurnal Ecogen Vol 1, No 4 (2018): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v1i4.5682

Abstract

The purpose of this study is to determine the effect of endorser, price and quality of products toward  Brand Switching Maybelline Solid Powder in Padang. The type of research is descriptive and qualitative research.  The sampling technique used is Purposive sampling.  The type of data used is primary  and secondary data. The data analysis technique used is multiple regression by using t test and F test.  The result of the research shows that there is a positive and insignificant influence between endorser variables on brand switching behavior of Maybelline solid powder in Padang. Then for price variable has no effect on brand switching, but there is significant influence between product quality variable to brand switching of Maybelline solid powder in Padang. Keywords : endorser,  price,  product quality,  brand switching
Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan terhadap BrandSwitching Laptop Merek Axioo pada Mahasiswa Universitas Negeri Padang Dwi Fitrian Armazura; Susi Evanita; Abel Tasman
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0254390

Abstract

Purpose - This study aims to analyze and prove: (1) the influence of product quality on the brand switching Axioo brand laptop (2) the effect of prices on the brand switching Axioo brand laptop (3) the influence of services on the brand switchingAxioo brand laptop. This type of research is causative research. Methodology -The population in this study were students from Universitas Negeri Padang who used Axioo brand laptops. The total sample of this study was 97 people who were taken using a purposive sampling method because the unknown population used a questionnaire. Finding - The results of this study indicate that (1) Product quality has a negative and significant effect on the brand switching Axioo brand laptop. (2) Price has a positive and significant effect on Axioo Brand Switching laptops (3) Service Quality has a negative and not significant effect on the Switching Brand laptop brand.  Keywords: Product Quality, Price, Service Quality, Brand Switching  
Co-Authors Abel Tasman Abror Abror Ainil Mardiah Aisyah, Nabila Alvi Syukriman Andini Khairunnisa Anggi Putri Kurniadi anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Armiati Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fadliyah, Chairati Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Haryati, Resti Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams NABILLAH, SALSA Nadhila Sari Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Shafira, Adhe Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Rahmona, Fitria Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Rio Nardo RIO NARDO Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi, Hendrik Heri Sari, Nadhila Sari, Sefni Novita Silvia Rahayu Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syofyan, Rita Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Tuti Kamila Sukma Tuti Kamila Sukma Vidyarini Dwita Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yulhendri Yulhendri Yuli Sandra, Reza Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi