Article Per Year (5 Year)
p-Index From 2021 - 2026
11.488
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Dinamika Pendidikan JURNAL EVALUASI PENDIDIKAN Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Pendidikan Ilmu Sosial Journal of Management and Business Review JRK (Jurnal Riset Komunikasi) Jurnal Taman Vokasi JURNAL MANAJEMEN MOTIVASI Sumatra Journal of Disaster, Geography and Geography Education Gondang: Jurnal Seni dan Budaya Widya Yuridika JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ensiklopedia Social Review Jurnal Pendidikan dan Konseling Jurnal Inovasi Pendidikan Ekonomi Al-Kharaj: Journal of Islamic Economic and Business Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Journal of Management - Small and Medium Enterprises (SME's) Ilomata International Journal of Management Indonesian Journal of Islamic Economics and Business Komitmen : Jurnal Ilmiah Manajemen Indonesian Journal of Tourism and Leisure Operations Management and Information System Studies Marketing Management Studies Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) ProBisnis : Jurnal Manajemen JEBI (Jurnal Ekonomi dan Bisnis Islam) Journal of Business Studies and Management Review e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Law and Economics Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi The Indonesian Journal of Computer Science Manaruko: Jurnal Pengabdian Masyarakat Business and Applied Management Journal Journal Development Manecos Komunikatif : Jurnal Ilmiah Komunikasi JRTI (Jurnal Riset Tindakan Indonesia) Jurnal Ecogen
Susi Evanita
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 96 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 96 Documents
Search

 6   7   8   9   10 
Explorasi Dimensi dan Pengukuran Intellectual Capital: Pendekatan Sistematik Literature Review Yuki Fitria; Perengki Susanto; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.6

Abstract

The presence of SMEs plays a crucial role in a country, as it demonstrates how entrepreneurship contributes to improved economic growth.Globalization has led to increasingly fierce business competition, requiring business actors to continue to innovate. However, in reality, the ability to innovate and competitiveness are major weaknesses for most SMEs, including those in Padang City. Therefore, business actors should apply intellectual capital. The application of intellectual capital can enhance competitive advantage through the creation of more innovative products, thereby positively impacting SMEs performance. The approach employed in this research is a Systematic Literature Review (SLR), focusing on articles published between 2020 and 2025. These articles were sourced from prominent online academic databases and accessed through the website https://www.sciencedirect.com/. Based on a thorough review of twenty-five articles in the database, it was found that the majority of researchers, 21 articles, identified three dimensions of intellectual capital: human capital, relational/customer capital, and structural capital. This finding aligns with the study by Sulastri, et al (2020), who also developed dimensions that can effectively measure intellectual capital in SME-scale companies, particularly in the city of Padang. In total, there are 22 statements that can be used to assess the intellectual capital of SME-scale companies.
Knowledge Sharing dalam Ekosistem UMKM: Perspektif Pelaku Usaha di Kota Padang Chichi Andriani; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.7

Abstract

This study aims to examine the perceptions of Micro, Small, and Medium Enterprises (MSMEs) towards knowledge sharing practices in Padang City. The research approach used is causal-quantitative, with primary data collection through distributing questionnaires to 90 MSME respondents. To support the empirical analysis, this study is also supplemented with secondary data through a systematic literature study of 12 relevant scientific articles, published between 2004 and 2024, and obtained from the Google Scholar and ScienceDirect databases. The results of the analysis show that the average Total Composite Rating (TCR) score for knowledge sharing practices is at 75.19%, which is included in the "quite good" category. Specifically, the knowledge donating dimension scored 74.93%, while knowledge collecting recorded a slightly higher score, namely 75.44%. This finding reflects that MSMEs have a positive level of awareness of the importance of knowledge sharing, but its implementation is still informal and has not been systematically documented. The results of the literature study support these findings, by showing that knowledge sharing practices in the global MSME sector tend to be unstructured and still lack technological support. Therefore, this study recommends the importance of developing a systematic knowledge sharing strategy and external support to build a collaborative culture in the MSME ecosystem
Internal marketing dan Marketing strategy: Kajian Literatur Ameliasari Bartenputri; Yunia Wardi; Susi Evanita; Abror; Vidyarini Dwita
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.11

Abstract

The purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect data from 2020 to 2025. Utilizing PRISMA and VOS viewer, the research narrowed down 105,612 records to 29 relevant articles in business, management, and accounting. Findings highlight that internal marketing, pioneered by Berry in 1981, enhances employee motivation and commitment, thereby strengthening marketing strategies to boost market share, customer loyalty, and competitive advantage. The analysis reveals a strong connection between the two concepts, particularly in fostering organizational culture, market orientation, and brand performance. However, gaps remain, such as the lack of direct measurement of internal marketing’s impact on performance metrics like ROI or customer satisfaction, and limited integration of digital technologies like AI. Notable contributions from researchers like Yonggui Wang (311 citations) emphasize the concepts’ significance, though the low publication count per author suggests a need for more collaborative efforts. The study recommends future empirical research to establish causal links and explore technology’s role in internal marketing, particularly in Indonesia’s service sectors like higher education, to enhance marketing strategies as of now.
Nilai Tradisi sebagai Strategi: Kepemimpinan Minangkabau Universal dalam Dinamika Bisnis Keluarga Chichi Andriani; Yunia Wardi; Susi Evanita
Jurnal Ecogen Vol. 8 No. 4 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i4.34

Abstract

This study aims to analyze the role of Universal Minangkabau Leadership values ​​and their relevance in managing family businesses in West Sumatra, and to analyze the influence of Universal Minangkabau Leadership on employee performance. The data source for this study is primary data, namely questionnaires. The population in this study was all family businesses in West Sumatra, spread across 19 regencies/cities in West Sumatra. The sampling technique used purposive sampling based on the criteria of 1) being a family business, 2) having a business age of more than 3 years, and 3) having more than 5 employees. This resulted in a total sample of 240 family businesses. Data processing in this study was conducted using descriptive analysis techniques and multiple regression analysis. The results found that 1) the implementation of the four values ​​of Universal Minangkabau Leadership custom, religiosity, intellectuality, and transformational—by leaders was generally perceived positively by respondents and was deemed relevant in supporting the strategy and success of family business management in West Sumatra. 2) Traditional leadership, reflected through the application of the values ​​of custom-based leadership, religion-based leadership, and knowledge-based leadership, contributed significantly to improving employee performance. and 3) modern leadership reflected through transformational leadership has an influence on the performance of family business employees in West Sumatra.
Entrepreneurship Education in Indonesia: What is Known? A Systematic Literature Review of Trends, Focus, and Research Agenda Anggi Saputra; Suci Alifah Rahmandani; Yudesia Ririn Haryati; Armiati Armiati; Susi Evanita
Jurnal Ecogen Vol. 9 No. 2 (2026): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v9.i2.86

Abstract

Entrepreneurship education should be understood not only as a means of building a business, but also as a transformative educational process. Therefore, this systematic review aims to examine entrepreneurship education in Indonesia: What is currently known? A systematic literature review of trends, research focuses, and research agendas. This paper adopts a systematic literature review in the ScienceDirect and Semantic Scholar databases from 2021 to 2026, using the Preferred Reporting Items for Systematic Reviews and Meta-analyses (PRISMA). Based on predetermined inclusion criteria, a total of 16 articles published between 2021 and 2026 were analyzed in-depth and systematically. This is because only 16 articles from that period aligned with the scope of this study on entrepreneurship education. The review’s findings indicate that entrepreneurship education plays a central role in shaping entrepreneurial competencies, intentions, and behaviors among students at various educational levels. The research findings confirm that experience-based pedagogical approaches, institutional support, and the integration of digital technology are key factors in enhancing the effectiveness of entrepreneurship education. This study is expected to contribute to fostering entrepreneurial intentions in developing competencies, innovative mindsets, and creating economic value in entrepreneurship education in Indonesia in the long term.
Perceived Usefulness, Perceived Risk, Customer Experience, and E-Satisfaction in E-Commerce Repurchase Intention Susi Evanita; Nadhila Sari; Zul Fahmi
Business and Applied Management Journal Vol. 4 No. 1 (2026)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i1.2186

Abstract

The rapid growth of e-commerce in Indonesia has increased competition among digital platforms, making customer retention and repurchase intention increasingly important. This study examines the influence of perceived usefulness, perceived risk, and customer experience on repurchase intention, with digital satisfaction as a mediating variable. A quantitative causal approach was used by collecting data from 240 e-commerce users. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that customer experience has a positive effect on digital satisfaction (β = 0.596; p < 0.001) but a negative effect on repurchase intention (β = -0.297; p = 0.001), indicating a possible tendency to switch in a competitive digital market. Electronic satisfaction has the strongest positive effect on repurchase intention (β = 0.784; p < 0.001). Perceived risk negatively affects e-satisfaction (β = -0.370; p < 0.001) and repurchase intention (β = -0.424; p < 0.001), while perceived usefulness positively affects e-satisfaction (β = 0.096; p = 0.017) and repurchase intention (β = 0.059; p = 0.023). E-satisfaction also significantly mediates the influence of customer experience, perceived risk, and perceived usefulness on repurchase intention. This study extends research based on the Technology Acceptance Model by integrating the mechanisms of risk, experience, and satisfaction.
Co-Authors Abel Tasman Abiyu Syahreza, Dafa Abror Abror Abror Afando Ekardo Ainil Mardiah Aisyah, Nabila Alvi Syukriman Ameliasari Bartenputri Andini Khairunnisa Anggi Putri Kurniadi Anggi Saputra anggraini, Syafrida Anwar, Kendis Arfan Zaky Wiadri Armiati Astuti, Kristiana Atika Zahari Awwali Fitri, Sururi Ayang Marsnely Bartenputri, Ameliasari Batubara, Hani Maisyarah Bimbo Novriandri Candra, Yuni Chairil, Arsala Bilhuda Chichi Andriani Chichi Andriani, Chichi Citra Ramayani Delvia Safitri Delvia Safitri Delvia Dilla Alstra Dilla Engla Sari Dwi Fitrian Armazura Dwita, Vidya Rini Dwita, Vidyarini Elfadhli Elfadhli Eliya Pebriyeni Eliza Eliza Elza Seprina Engla Desnim Silvia Fadhilah Fauzi, Nailatul Fadilla Yessa Fadli Muzdalifah Fandora, Karmila Fataras Larasti Fazri, Indah Lailatul Febrina, Suci Fri Yatmi Friyatmi Friyatmi Friyatmi Gesit Thabrani Hagi Arfilindo Hamdi Nur Hani Maisyarah Batubara Hendrik Heri Sandi Indrayuda Indrayuda Irfan Maulana Irvan, Puji Ananda Israndy, Israndy Ivan Afandi Jessica Aulia Putri Kafyanti Nurmeli Kafyanti Nurmeli Kendis Anwar Kristiana Astuti Larisya Syawalki Lismen, Susi M Topit Hidayat M. Yasrin Syahputra Meizi Syafri Yendi Monica Ihsan Almauiza Mufida Tullaili Muhammad Hanif Muhammad Zufaldi Murni Jaya, Syams Muskinta Muskinta Nadhila Sari Nadhilla Sari Nauffal Navarone Nora Susanti Norazizah, Siti Novia Indriani Nur Wahid, Reza Nurmeli, Kafyanti Okta Safira, Adhe Okta Shafira, Adhe Perengki Susanto Putri, Atika Dwi Putri, Jessica Aulia Rahayu, Silvia Rahmat Hidayat Rahmi, Yuri Reni Anggraeni Reza Nur Wahid Ria Wijayanty Rina Susanti Riska Abdilah Nasution Rita Syofyan Rizki Nanda Rizky Aulya, Vivi Rosalina Rosalina Safitri, Delvia Safitri, Windy Sandi Heri Sandi, Hendrik Heri Saputra, Febry Elbi Sari, Nadhila Sari, Sefni Novita Siregar, Eva Anzani Sirli Melinda Sofya, Rani Sri Arita SRI RAHAYU Suci Alifah Rahmandani sukri Sukri, sukri Susi Lismen Susi Lismen Susi Novita Syahrizal Syahrizal Syahrizal Syahrizal Syams Murni Jaya Syams Murni Jaya Syamsul Amar Syofyan, Rita Syukirman, Alvi Tasnidar Tasnidar Telsi Divya Tora, Topit Trinanda, Okki Trinanda, Okki Try Wahyu Purnomo Tuti Kamila Sukma Tuti Kamila Sukma Vidyarini Dwita Wahid, Reza Nur Wanda Putra, Riki Whyosi Septrizola Wulandari, Riri Yelnita Yelnita Yelnita Yelnita Yendi, Meizi Syafri Yessa, Fadilla Youmil Abrian Yudesia Ririn Haryati Yuki Fitria Yulhendri Yulhendri Yuli Sandra, Reza Yuni Candra Yunia Wardi Zul Asri Zul Fahmi Zul Fahmi Zul Fahmi