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Case Study-Based Marketing Modules on Segmenting, Targeting, and Positioning Strategy Materials for Class X in Vocational High Schools Istianah Istianah; Harti Harti; Norida Canda Sakti
ijd-demos Volume 4 Issue 3 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i3.332

Abstract

AbstractThis development research aims to develop teaching materials for marketing modules based on case studies of BDP class X segmenting, targeting, and positioning strategies. In addition, this study aims to determine the feasibility of the modules based on expert validator assessments, determine the level of practicality, student responses and module effectiveness. which was developed after the trial phase. Thiagarajan's 4-D development model (Define-Design-Develop-Disseminate) was used in the development of this module. This research was tested on 20 students of the BDP skill program class X marketing subjects for segmenting, targeting, and positioning strategies. The results of the development research show that the learning outcomes of experimental class students who use case study-based marketing modules on segmenting, targeting, and positioning strategies are higher than those of the control class.Keywords: Development, Module, and Case Study Method. AbstrakPenelitian pengembangan ini bertujuan untuk mengembangkan bahan ajar modul pemasaran berdasarkan studi kasus strategi segmentasi, targeting, dan positioning BDP kelas X. Selain itu, penelitian ini bertujuan untuk mengetahui kelayakan modul berdasarkan penilaian validator ahli, mengetahui tingkat kepraktisan, respon siswa dan keefektifan modul. yang dikembangkan setelah tahap uji coba. Model pengembangan 4-D Thiagarajan (Define-Design-Develop-Disseminate) digunakan dalam pengembangan modul ini. Penelitian ini diujicobakan pada 20 siswa program keahlian BDP kelas X mata pelajaran pemasaran untuk strategi segmentasi, targeting, dan positioning. Hasil penelitian pengembangan menunjukkan bahwa hasil belajar siswa kelas eksperimen yang menggunakan modul pemasaran berbasis studi kasus pada strategi segmentasi, targeting, dan positioning lebih tinggi dibandingkan dengan kelas kontrol.Kata kunci: Pengembangan, Modul, dan Metode Studi Kasus.
PELATIHAN PEMBUATAN LKPD EKONOMI BERBASIS APLIKASI DIGITAL PADA GURU-GURU SMA DI KABUPATEN LAMONGAN Harti Harti; Norida Canda Sakti; Tri Sudarwanto; Saino Saino; Devangga Putra Adhitya Pratama; Isna Aulia Nur Habibah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i4.11089

Abstract

ABSTRAKKeterampilan yang melibatkan unsur teknologi dalam aktivitas pembelajaran saat ini sangat diperlukan di era pasca pandemi. Tujuan kegiatan PKM (Pengabdian Kepada Masyarakat) ini untuk meningkatkan pemahaman serta keterampilan MGMP Ekonomi di Kabupaten Lamongan terkait pelatihan pembuatan LKPD Ekonomi berbasis aplikasi digital. Metode yang digunakan dalam proses pelaksanaan kegiatan terdapat lima tahapan: 1) melakukan persiapan dan pengorganisasian, 2) menyusun susunan acara,  materi, dan instrumen pelatihan, 3) pelaksanaan kegiatan pelatihan, 4) pendampingan dan penyusunan soal HOTS ke LKPD berbasis aplikasi digital, 5) evaluasi. Hasil dari kegiatan pelatihan tersebut menunjukkan bahwa pada lembar Respons peserta secara keseluruhan memperoleh persentase rata-rata sebesar 77% dengan kategori sangat baik, dengan memperoleh tingkat keefektifan sebesar 0,89 dengan kategori efektif. Hal tersebut menunjukkan bahwa kegiatan pelatihan tersebut dapat diikuti dengan baik oleh peserta MGMP Ekonomi, hal tersebut berpengaruh terhadap meningkatnya pemahaman serta keterampilan  peserta tentang pembuatan LKPD berbasis aplikasi digital sebelum dan setelah mengikuti pelatihan sehingga peserta mampu menghasilkan produk LKPD Ekonomi berbasis aplikasi digital  untuk mendukung proses pembelajaran. Kata kunci: LKPD berbasis aplikasi digital; MGMP ekonomi kabupaten lamongan; pelatihan ABSTRACTSkills that involve elements of technology in learning activities are currently very much needed in the post-pandemic era. The purpose of this Community Service activity is to improve the understanding and skills of the Economic MGMP in Lamongan Regency related to training in making economic LKPD based on digital applications. The method used in the activity implementation process consists of five stages: 1) preparing and organizing, 2) compiling the arrangement of events, materials, and training instruments, 3) implementing training activities, 4) mentoring and preparing HOTS questions to LKPD based on digital applications, 5) evaluation. The results of the training activities showed that on the Response sheet the participants overall obtained an average percentage of 77% in the very good category, with an effectiveness level of 0.89 in the effective category. This shows that the training activities can be followed well by the participants of the Economics MGMP, this has an effect on increasing participants' understanding and skills about making digital application-based LKPDs before and after participating in the training so that participants are able to produce digital application-based Economic LKPD products to support the learning process. Keywords: LKPD based on digital applications; lamongan regency economic MGMP; training
PENGEMBANGAN MEDIA PEMBELAJARAN VIDEO ANIMASI PADA MATERI LEMBAGA KEUANGAN DALAM PEREKONOMIAN Vitaloka Mawaddhah; Norida Canda Sakti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 2 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i2.1694

Abstract

This research is based on the low interest, involvement and attention of students when hybrid learning takes place. This research was carried out. So that the need for teaching media that is able to attract students' interest in learning. This development has the aim of seeing the feasibility, effectiveness, efficiency, along with student opinions and improving animated video props. This analysis utilizes the Research and Development scheme by going through 4 phases commonly known as      4-D. The subjects of analysis in this study were students from SMA Negeri 16 Surabaya class X IPS 1. The analysis was carried out by utilizing a Likert scale to validate the media, materials and items. The results of the analysis obtained from validation experts prove that the percentage of eligibility for teaching media, materials, effectiveness, and efficiency into groups is very feasible. Student responses obtained a percentage of 89.4% with a very feasible category to be used as teaching materials, especially when hybrid learning takes place and can be used in an effort to grow student ambition and passion for learning
Influence of Self-Efficacy and Resilience on Subjective Well-Being: A Study of the New Curriculum Implementation in Indonesia Adam Rusydi; Waspodo Tjipto Subroto; Norida Canda Sakti
IJORER : International Journal of Recent Educational Research Vol. 4 No. 5 (2023): September
Publisher : Faculty of Teacher Training and Education Muhammadiyah University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46245/ijorer.v4i5.401

Abstract

Objective: This research was purposely conducted to determine how teachers’ self-efficacy and resilience influence their subjective well-being, especially in implementing new curriculum policies. Method: This research was a correlational study, while the data were collected from 50 respondents and selected using an incidental sampling technique. The questionnaire was employed to gather the data, and SEM analysis using the SmartPLS program was used to analyze data. Results: Both self-efficacy and resilience had influences on teachers’ subjective well-being. Furthermore, resilience was categorized as high in two of the eight resilience indicators. Meanwhile, one of the five subjective well-being indicators was removed due to the examination of indicator or factor loading values in this study. Novelty: This research differed from others as it primarily addressed the variables used in this research individually and still needed to correlate them as factors that possibly influence each other. Moreover, it provides a new perspective on curriculum development by considering teachers' subjective well-being from a non-financial point of view.
Model Problem Based Learning Dalam Pembelajaran Materi Kerja Sama Ekonomi Internasional Untuk Meningkatkan Minat Belajar Siswa Nurfaiz Subaktiyo; Norida Canda Sakti
Jurnal Educatio FKIP UNMA Vol. 9 No. 3 (2023): July-September
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/educatio.v9i3.5870

Abstract

Penelitian ini bertujuan untuk meningkatkan minat belajar siswa dengan menerapkan model Problem Based Learning (PBL) pada materi kerja sama ekonomi internasional di kelas XI IPS SMA. Penelitian ini menggunakan desain Pra-Eksperimen dengan rancangan One Groups Pre-test–Post-test Design. Subjek penelitian adalah siswa kelas XI IPS 5 di SMA Negeri 3 Surabaya. Waktu pelaksanaan penelitian berlangsung pada Bulan Mei. Analisis data dilakukan dengan menggunakan teknik analisis statistik deskriptif dan teknik analisis statistik inferensial. Hasil penelitian menunjukkan bahwa terdapat perbedaan yang signifikan dalam minat belajar siswa sebelum dan setelah diberikan perlakuan menggunakan model PBL. Sebelum pemberian treatment (Pre-test), rata-rata minat belajar siswa berada pada kategori tidak berminat dengan nilai 45,91. Namun, setelah diberikan treatment (Post-test), rata-rata minat belajar siswa meningkat menjadi 84,39 dan berada pada kategori berminat. Hasil uji hipotesis menggunakan Paired Sample T-test juga menunjukkan bahwa penerapan model PBL memiliki pengaruh yang signifikan terhadap minat belajar siswa. Dengan demikian, kesimpulan dari penelitian ini adalah model Problem Based Learning (PBL) efektif dalam meningkatkan minat belajar siswa SMA pada materi kerja sama ekonomi internasional. Hasil penelitian ini memberikan bukti kuat bahwa penerapan model PBL dapat meningkatkan minat belajar siswa dan dapat menjadi alternatif yang relevan dalam mengembangkan strategi pembelajaran yang menarik dan efektif di bidang ekonomi serta mata pelajaran lainnya di tingkat SMA.
Pengaruh literasi ekonomi dan pemanfaatan media sosial terhadap minat berwirausaha peserta didik Irfani Nadia Putri; Norida Canda Sakti
Jurnal Riset Pendidikan Ekonomi Vol. 8 No. 2 (2023): OKTOBER
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v8i2.8799

Abstract

Entrepreneurship is one of the solutions to reduce the high unemployment that occurs in a country, in order to create a prosperous country, a large number of entrepreneurs are needed. However, in reality, interest in entrepreneurship, especially in students as an easy generation is still relatively low. The purpose of this research is 1) analyze the effect of economic literacy on students' entrepreneurial interest, 2) analyze the effect of social media utilization on students' entrepreneurial interest 3) analyze the effect of economic literacy and social media utilization simultaneously on students' entrepreneurial interest. The research method used is causal associative research with a quantitative approach. The sample in this study were students of class XI IPS SMAN Waru Sidoarjo. The analysis technique used in this research is multiple linear regression analysis using IBM SPSS version 25. The results showed that simultaneously economic literacy variables and social media utilization have an influence on students' entrepreneurial interest with the obtained R2 value of 34%. While partially, the results showed that economic literacy has no significant effect on entrepreneurial interest. Social media utilization has a significant effect on student entrepreneurial interest.
Student Paradigm Analysis of Entrepreneurship Post-Pandemic in Indonesia Harti Harti; Lucky Rachmawati; Norida Canda Sakti; Susanti Susanti; Luqman Hakim; Albrian Fiky Prakoso; Bayu Surindra; Arina Salsabilla Haq
International Journal of Emerging Research and Review Vol. 1 No. 2 (2023): June
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v1i2.10

Abstract

Objective: The outbreak of COVID-19 has had a significant impact on Indonesia's economy as a whole. The implementation of social distancing measures and subsequent Large-Scale Social Restrictions (LSSR) have led to companies downsizing and employees working from home. This has had a negative effect on the output of these companies and has necessitated action by the government to accelerate the recovery of all economic sectors. This study provides an overview of the student paradigm of entrepreneurship with a focus on the key variables of entrepreneurship education components, facilities and infrastructure, and entrepreneurial intention. Additionally, the study aims to explore the influence of these variables on entrepreneurial intention and to provide recommendations from student problem. Method: This research employs a quantitative and objectives addressed using two data analysis techniques: descriptive analysis and multiple linear regression analysis. Results: The findings of this study indicate that entrepreneurship education has a positive and significant influence on entrepreneurial intention, as do facilities and infrastructure. Additionally, the study found that entrepreneurship education and facilities and infrastructure both have a positive and significant influence on entrepreneurial intention. Novelty: The focus of this research involves master's degree students which are still little researched because most previous research has examined undergraduate students or the general public.
Efek Moderasi Pendidikan pada Pengaruh Pendapatan dan Konsumsi terhadap Pertumbuhan Ekonomi di Wilayah Gerbangkertosusila Muhlisin Muhlisin; Norida Canda Sakti
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 8 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v8n1.p17-36

Abstract

This study examines the effect of income on the economy and the effect of consumption on economic growth both directly and after being moderated by education in the Gerbangkertosusila region from 2010 to 2019. The purpose of this research is to identify the determinants of economic growth using direct and indirect effects. The tests were carried out through two models and data analysis techniques using moderation regression analysis with the help of SPSS applications v 3.5. The results showed that the two models of direct influence of income and consumption had a positive and significant effect on economic growth, while those that were moderated by education had a positive interaction value or strengthened significantly to the income variable and the consumption variable with economic growth. As a moderating variable in this study, of course, education has a very big role in increasing the growth and development of the region. Further, the result of this study can be a public study of the government so that it always pays attention to and improves the quality of regional education.
Pengaruh Financial Literacy dan Penggunaan Digital Payment Terhadap Perilaku Konsumtif Pada Mahasiswa Universitas Negeri Surabaya Debby Caroline; Norida Canda Sakti
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.10100

Abstract

This study is to examine how students at Universitas Negeri Surabaya's Economics Education Study Program use digital payments and their financial literacy in relation to their consumption behavior. This study employed a quantitative research technique. 141 students from four study programs S1 Pendidikan Ekonomi 2019, S1 Pendidikan Akuntansi 2019, S1 Pendidikan Tata Niaga 2019, and S1 Pendidikan Administrasi Perkantoran 2019 made up the research's sample. This study used multiple linear regression analysis, which was done with IBM SPSS software version 27, to ascertain the impact of financial literacy and the usage of digital payments on consumptive behavior. Based on the study's findings, it can be said that: (1) student consumption behavior is influenced by financial literacy; (2) student consumption behavior is influenced by digital payment; and (3) student consumption behavior is influenced by both financial literacy and digital payment together.
Pelatihan Penulisan Proposal Penelitian Tindakan Kelas (PTK) Bagi Guru Ekonomi Kabupaten Sidoarjo Soesatyo, Yoyok; Tjipto Subroto, Waspodo; Canda Sakti, Norida; Edwar, Muhammad; Trisnawati, Novi
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 1 No 2 (2017): Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.761 KB) | DOI: 10.21009/JPMM.001.2.02

Abstract

Writing Training of Class Action Research Proposal (TOD/PTK) was held for the MGMP teachers in Sidoarjo Regency which is located at SMANOR Sidoarjo. The Community Service Activities aims to (1) provide information to the trainees about the basic concept of classrooms action research, the essence of class action research (2) to assign the arranging proposal to all participants; (3) giving guidance to all participants about the review of Class Action Research (PTK). This community service activities research using communicative or speech method at the time of giving materials to the participants, discussion and frequently asked questions and the practice of directly compiling a class action research proposal (PTK) and done by the guidance from PKM team. The results obtained community service activities on the classroom action research proposal writing training give benefit to the MGMP economics teacher at Sidoarno Regency. It is because of all participants now are able to arrange their own proposal of class action research, and it is also procide benefits for teachers to continue on making class action research that can be useful for a teacher's promotion
Co-Authors Adam Rusydi Ady Soejoto Agung Listiadi Ainiyah, Maf Ulatul Ainun Novita Anggraini Albrian Fiky Prakoso Amaliyah, Khoirotul Ana Luthfiyah ANGGA MARTHA MAHENDRA, ANGGA ANIS SETYANINGSIH Anis Setyaningsih Arina Salsabilla Haq AULIA DAWAM A’rasy Fahrullah Bayu Surindra Debby Caroline Devangga Putra Adhitya Pratama Dhiah Fitrayati Diyah Utami DIYAH UTAMI Dwi Saputra, Maskhur Dwi Yuli Rahmawati Eka Hendi Andriansyah EKA NURUL APRILLIANI Endang Sri Wahyuni ERLINTA WULAN HARIYATI Farij Ibadil Maula Febby Febriantika Noer Fisabilillah Felly Fitri Indriani Fitriyah Dwi Febriana FX Sri Sadewo FX Sri Sadewo Han Tantri Hardini Harti Heni Purwa Pamungkas Herrukmi Septa Rinawati Herrukmi Septa Rinawati, Herrukmi Septa Indah Nurlaili, Eka Irfani Nadia Putri Isna Aulia Nur Habibah Istianah Istianah Istianah Istianah Jun Surjanti Khoirotun Nisa' Lifa Farida Panduwinata LUCKY RACHMAWATI Luqman Hakim Luthfiyah, Ana Marina Nur Cahyaningrum Martinus Legowo MARTINUS LEGOWO Maulia, Danis Meylia Elizabeth Ranu MUHAMMAD EDWAR Muhlisin Mulyaningtyas, Indah Fajarwati Nico Irawan Nina Fitriya Yulaika Ni’matush Sholikhah Novi Trisnawati Nurfaiz Subaktiyo Nurlaili, Eka Nurlaili, Eka Indah NURUL APRILLIANI, EKA Octaviana Arisinta Putra, Andika Permana Putri Ulfa Kamalia Qonita Putri Yuliananda Rafsanjani, Mohamad Arief Raya Sulistyowati RETNO MUSTIKA DEWI Ristanti, Maulina Dwi RIZA YONISA KURNIAWAN Rohmat rohmat Ruri Nurul Aeni Wulandari Saino Sarfita, Dhea Septyan budy Cahya Sherla Pramesti Siti Sri Wulandari Sugeng Harianto SUGENG HARIANTO SUSANTI Susanti Susanti Susanti Susanti Tri Sudarwanto Triana, Dyahsita Ulfi Umami, Dyah Vira Virda Fithrotun Nufus Vitaloka Mawaddhah Vivin Muthoharoh Waspodo Tjipto Subroto Wening Patmi Rahayu WIDA WULANDARI WULAN HARIYATI, ERLINTA Yoyok Soesatyo Yulaika, Nina Fitriya