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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Minds: Manajemen Ide dan Inspirasi JPSriwijaya Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia AFRE Accounting Financial Review Owner : Riset dan Jurnal Akuntansi Jurnal ULTIMA Accounting IKRA-ITH ABDIMAS Jurnal Pengembangan Wiraswasta JURNAL MANAJEMEN BISNIS Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Equity Jurnal Pengabdian Dharma Laksana Syntax Idea Dinasti International Journal of Education Management and Social Science MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Jurnal Riset Akuntansi Kontemporer Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Industri Kreatif dan Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Social Science Jurnal Ecogen Jurnal Akuntansi : Transparansi dan Akuntabilitas Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Eksplorasi Akuntansi (JEA) Jurnal Akuntansi Bisnis Pelita Bangsa Jurnal Ekonomi Syariah Pelita Bangsa Kontigensi: Jurnal Ilmiah Manajemen International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Peradaban Masyarakat (JPM) Jurnal Pelita Ilmu Jurnal Pengabdian Pelitabangsa Jurnal Pengabdian Masyarakat: BAKTI KITA Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Social Science Jurnal Inovasi Pengabdian Masyarakat Journal of Business Management and Economic Development Jurnal Ekonomi, Bisnis, dan Humaniora Proceeding International Pelita Bangsa VIDHEAS: Jurnal Nasional Abdimas Multidisiplin IIJSE Kompartemen: Kumpulan Orientasi Pasar Konsumen Jurnal Pelita Pengabdian Pasundan Community Service Development Dinamika: Jurnal Pengabdian Masyarakat Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Sosial Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Ilmiah Akuntansi dan Keuangan Majapahit Journal of Islamic Finance dan Management Samakta: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science Alamtana Jurnal Ekonomi, Manajemen, Akuntansi Equity Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis SEMANIS
Yahya, Adibah
Univeristas Pelita Bangsa, Bekasi, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

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Pengaruh Sosial Media Marketing, Selebriti Endorse, Dan Citra Merek Terhadap Kinerja Pemasaran Umkm Di Cikarang Winda Aprila Monikawati; Windi Windi; Adibah Yahya
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6468

Abstract

This research analyzes the influence of Social Media Marketing, Celebrity Endorsement, and Brand Image on the Marketing Performance of SMEs in Cikarang. The method used is quantitative with a Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach through the SmartPLS 3.0 application. The results of the study indicate that Social Media Marketing has a positive but not significant effect, while Celebrity Endorsement and Brand Image have a positive and significant effect on marketing performance. The implications of these findings highlight the importance of strengthening brand image and collaborating with celebrities as effective marketing strategies for SMEs.
The Influence of Brand Image and Online Customer Review On Purchasing Decisions In Tokopedia E-Commerce In Bekasi Regency With Buying Interest As A Mediating Variable Ade Subakti; Adibah Yahya; Susan Kustiwan
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2771

Abstract

The advancement of the digital technology era supports an increasingly modern way of consumer shopping, this is in accordance with various events that exist in today's society, one of which is offline shopping which has turned into online shopping. The purpose of this study is to create and develop an empirical conceptual model of how brand image and online customer review of purchasing decisions in Tokopedia E-commerce in Bekasi Regency with purchase interest become mediation variables. The results of the analysis concluded that brand image has a positive influence on purchasing decisions. Brand image has a positive influence on buying interest. Online customer reviews have a positive influence on purchasing decisions. Online customer reviews have no effect on buying interest. Buying interest has a positive effect on purchasing decisions. Brand image positively influences purchasing decisions mediated by purchase interest. Online customer reviews have no influence on the buyer's decision.
The Influence Of Managerial Competence And Democratic Leadership Style On School Quality Mediated By School-Based Management In Sukakerta 03 Public Schools Ikhwan Nur Ismail; Taufiq Rachman; Adibah Yahya
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.3063

Abstract

This study examines the effect of managerial competence and democratic leadership style on school quality, mediated by school-based management at SDN Sukakerta 03. The phenomenon of the problem at hand is the low quality of education in Indonesia, which is reflected in the 2018 PISA survey results. The purpose of this study is to analyze how much influence managerial competence and democratic leadership style have on school quality, taking into account the mediating role of school-based management. The method used is quantitative with path analysis to test the research hypothesis. Data were collected through questionnaires distributed to teachers at SDN Sukakerta 03. The results showed that managerial competence and democratic leadership style have a significant influence on school quality. School-based management was also shown to mediate the relationship between managerial competence and school quality, as well as between democratic leadership style and school quality. However, this mediating effect was not statistically significant. In conclusion, improving managerial competencies and implementing democratic leadership styles can improve school quality, although the mediating role of school-based management needs further attention.
ANALISIS KINERJA KEUANGAN PERBANKAN DI INDONESIA SEBELUM DAN DIMASA PANDEMI COVID-19 Maulina Dyah Permatasari; Erlina Widayanti Djatnicka; Adibah Yahya; Cici Suminar
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the condition of the soundness of the Bank based on the BUKU 4 category which was in very healthy, healthy or quite healthy conditions, as well as to compare the soundness level in 2018-2020, namely financial reports before and during the Covid 19 pandemic. Based on the CAMEL factor : Capital, Asset quality, Management, Earning and Liquidity Risk. The proxies used are Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), Return on Assets (ROA), Return on Equity Ratio (ROE), Net Interest Margin (NIM), BOPO (Operating Expenditure to Operating Income), and Loanto Deposits Ratio (LDR). The population used in this study is a bank based on BUKU 4 category. The sampling technique used is purposive sampling method. The data analysis technique used is the Independent Sample T-test to compare the soundness of a Bank based on BUKU 4 categories as measured by financial performance using the Capital, Asset quality, Earning and Liquidity Risk approaches. The results of this study indicate that overall there are differences in the rating of the soundness of the Bank based on the BUKU 4 category, all Banks are in a "Very Healthy" condition. However, when viewed from the 7 financial ratios analyzed, namely CAR, NPL, ROA, ROE, NIM, BOPO and LDR, the results showed that there were no significant differences in all ratios between before and during the Covid-19 pandemic.
Pengaruh Gaya Kepemimpinan, Kompensasi Terhadap Kinerja Karyawan Dimediasi Motivasi Kerja Muhammad Angga Abdulah; Muhamad Rifai; Tri Ngudi Wiyatno; Adibah Yahya; Fitri Rezeki
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.589

Abstract

Penelitian ini menguji pengaruh gaya kepemimpinan dan kompensasi terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi pada perusahaan manufaktur di Cikarang Selatan. Data dikumpulkan dari 101 karyawan tetap menggunakan kuesioner daring. Analisis Structural Equation Modeling (SEM-PLS) menunjukkan bahwa gaya kepemimpinan memiliki pengaruh signifikan terhadap kinerja karyawan (koefisien jalur = 0.276, p = 0.046) dan motivasi kerja (koefisien jalur = 0.709, p < 0.001). Kompensasi berpengaruh signifikan terhadap motivasi kerja (koefisien jalur = 0.262, p = 0.001), tetapi tidak memiliki pengaruh langsung terhadap kinerja karyawan (koefisien jalur = 0.009, p = 0.914). Motivasi kerja terbukti memiliki pengaruh signifikan terhadap kinerja karyawan (koefisien jalur = 0.667, p < 0.001). Hasil ini menegaskan pentingnya gaya kepemimpinan dan motivasi kerja dalam meningkatkan kinerja karyawan di sektor manufaktur.
Pelatihan Pencatatan Daily Stock Berbasis Microsoft Excel bagi Pelaku UMKM sebagai Upaya Meningkatkan Efisiensi Pengelolaan Usaha Mandala, Kesha Meiva; Hoerudin, Abdul Fahri; Sinaga, Elisabet Natalia; Alfareza, Dimas Sheva; Apriani, Erna; Yahya, Adibah
Jurnal Pengabdian Sosial Vol. 3 No. 4 (2026): Februari
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/xd9dm281

Abstract

UMKM masih menghadapi berbagai kendala dalam pengelolaan persediaan barang, khususnya terkait pencatatan stok harian. Banyak pelaku UMKM belum memiliki sistem pencatatan stok yang teratur dan terkomputerisasi, sehingga sering terjadi selisih stok, keterlambatan pengadaan barang, hingga kerugian akibat barang rusak atau kedaluwarsa. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memberikan pelatihan pencatatan daily stock berbasis Microsoft Excel bagi pelaku UMKM sebagai upaya meningkatkan efisiensi pengelolaan usaha. Metode pelaksanaan kegiatan dilakukan melalui tiga tahap persiapan, pelaksanaan pelatihan, dan evaluasi. Materi pelatihan meliputi pengenalan konsep manajemen persediaan, pencatatan stok masuk dan keluar, perhitungan sisa stok harian, serta pemanfaatan Microsoft Excel sebagai alat bantu pencatatan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan pelaku UMKM dalam melakukan pencatatan stok secara sistematis dan akurat. Penerapan pencatatan daily stock berbasis Microsoft Excel membantu pelaku UMKM dalam mengontrol persediaan, mengurangi risiko kehilangan stok, serta mendukung pengambilan keputusan usaha yang lebih efektif.
Financial Attitude as a Mediating Variable for Financial Inclusion and Financial Literacy on The Financial Performance of MSMEs Adibah Yahya; Denny Saputera; Taufik Hidayat; Rina Nurjanah
AFRE (Accounting and Financial Review) Vol. 7 No. 2 (2024): July 2024
Publisher : Postgraduate Program Merdeka University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/afr.v7i2.12685

Abstract

This study aims to examine financial inclusion, financial literacy and financial attitudes towards the financial performance of MSMEs. Problems faced by MSMEs regarding financial management.  Factors that affect the financial performance of MSMEs include financial inclusion knowledge, financial literacy, and financial attitudes. The population of this research is MSMEs in Bekasi Regency. The research sample used a non-probability sampling method, namely quota sampling. Data processing techniques using PLS. The results showed that directly, financial inclusion and financial literacy had a significant positive effect on financial performance. However, financial attitudes have no effect on financial performance, besides that financial attitudes cannot mediate the effect of financial inclusion and financial literacy on financial performance. Financial literacy on financial performance.DOI: https://doi.org/10.26905/afr.v7i2.12685
PENDAMPINGAN STRATEGI BISNIS: PENGEMBANGAN PRODUK HANDYCRAFT MAYGIFT Taufik Hidayat; Adibah Yahya; Joni Heruwanto; Siti Maya Ningrum; Sifa Amalia Afifah; Sulistyani Sulistyani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40939

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha mikro, kecil, dan menengah (UMKM) di Kabupaten Bekasi, khususnya dalam pengembangan produk handycraft melalui strategi bisnis yang efektif. Melalui metode analisis situasi, pelatihan, dan pendampingan, kami mengidentifikasi permasalahan utama yang dihadapi mitra, seperti keterbatasan akses ke teknologi modern, kurangnya pengetahuan manajerial, dan tantangan dalam pemasaran digital. Pelatihan yang diberikan mencakup penggunaan teknologi dalam pemasaran, pengembangan produk, dan manajemen usaha. Hasil dari kegiatan ini menunjukkan peningkatan pengetahuan dan keterampilan mitra dalam mengelola bisnis mereka, serta kemampuan untuk memanfaatkan teknologi dalam pemasaran produk. Dengan demikian, kegiatan ini diharapkan dapat berkontribusi pada pertumbuhan dan keberlanjutan UMKM di Kabupaten Bekasi.
OPTIMALISASI POTENSI UMKM MELALUI PENDAMPINGAN DALAM PENGEMBANGAN PRODUK DAN MANAJEMEN USAHA BAKSO MALANG Oom Tikaromah; Sumarsid Sumarsid; Dede Puspa Pujia; Adibah Yahya; Dhebora Aldha Hutama
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41485

Abstract

Kegiatan pengabdian kepada masyarakat yang dilakukan berfokus pada pengembangan produk usaha dan edukasi perpajakan bagi pelaku UMKM Bakso Malang. Meskipun UMKM memiliki potensi besar dalam perekonomian Indonesia, kontribusi mereka terhadap penerimaan pajak masih rendah. Melalui program ini, tim melakukan sosialisasi, pelatihan, dan pendampingan untuk meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam pengelolaan keuangan, perpajakan, dan pemasaran. Hasil monitoring menunjukkan bahwa mitra berhasil mengimplementasikan pelatihan yang diberikan, seperti pembuatan logo usaha dan penggunaan aplikasi keuangan. Evaluasi menunjukkan ketercapaian 100% dalam bidang keuangan dan pemasaran, serta 80% dalam bidang produksi. Program ini tidak hanya meningkatkan kualitas produk dan daya saing usaha, tetapi juga membangun kesadaran akan pentingnya perencanaan usaha dan kewajiban perpajakan. Dengan demikian, kegiatan ini diharapkan dapat memberikan dampak positif yang berkelanjutan bagi pelaku UMKM di daerah tersebut.
DIGITAL FINANCE SERVICE: PENINGKATAN LITERASI KEUANGAN BERBASIS DIGITAL PADA UMKM BANGUNTANI MENUJU KINERJA USAHA BERKELANJUTAN Adibah Yahya; Preatmi Nurastuti; Rina Nurjanah; Estuti Fitri Hartini; Kesha Meiva Mandala
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 7 No. 1 (2026): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v7i1.11097

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic growth, but business sustainability is a challenge, especially due to the low understanding of financial digitalisation. Utilisation of Digital Financial Services is important to facilitate financial inclusion and support the competitiveness of MSMEs in the era of technological revolution. This community service activity aims to improve digital-based financial literacy in Banguntani MSMEs so that they are able to implement digital finance in their business processes, towards sustainable business performance. The methods used are socialisation, interactive training with a hands-on approach or "Learning While Practising", and direct assistance. Impact measurement was conducted through the comparison of pre-test and post-test scores. The results showed an increase in digital financial literacy of 47.6%. This activity succeeded in transforming the skills of Banguntani MSMEs, equipping them with the ability to record accurate finances, adopt QRIS, and understand access to legal capital, which are prerequisites for optimal and sustainable business performance.
Co-Authors Achmad, Listrian Indriyani Ade Subakti Adi Maryadi Agus Fuadi Aji Saputra, Aji Alam, Ryan Saputra Alfareza, Dimas Sheva Alvarezy, Ryan Amrulloh, Azmi Andrean, Kevin Andri, Hendri Kartika Aoliyah Firasati Arum Kartika Sari Asep Saepulloh Asral Asti, Eka Geovana Atang Hermawan Aulia Masduki, Farah Azhar Affandi Aziz Septiatin Bagusromadhan, Trisno Ajisantoso Baldah, Nasrun Brendo Butar-Butar Budiarto, Yessa Oktavia Bukhori Muslim, Ahmad Carwinda, Carwinda Cecep Ramdani Cici Suminar Debora Anastasya Dede Mulyana Dede Puspa Pujia Dewi Kartika Dhebora Aldha Hutama Dian Sulistyorini Wulandari Diana Sari Dika Argiyan Syah Dina Faradilla Dyah Permatasari, Maulina Edi Tri Wibowo Edi Tri Wibowo Edi Triwibowo Eka Avianti Ayuningtyas el Muiz, Najmi Tsania Erlina Widayanti Erna Apriani Estuti Fitri Hartini Eva Gandawati Agustin Faleri, Nabila Stefany Faradilla, Dina Fatonah, Tania Nur Fauziah, Ela Filda Rahmiati Fiqih Maria Rabiatul Hariroh Firli Nurul Fajri Fuadi, Agus Fungsiawan Hairiah, Fiqih Maria Rabiatul Hamzah Muhammad Mardi Putra harisandi, Prasetyo Haryadi, Rofiq Noorman Heru Mulyanto Heruwanto, Joni Herwani, Aldrin Hidayat, Nazwa Putri Hidayat, Saepul Hoerudin, Abdul Fahri Hurian Kamela Ikhwan Nur Ismail Indra Permana, Indra Inna Nisawati Mardiani Intan Dyah Pravita Irfan Afriantoro Irfan Afriantoro Istiqomah, Anisah Jaja Suteja Jamiyati, Ani Jatmika, Windy Joni Heruwanto Jordan, Steven Junedi Junedi Junedi Junedi Junedi Junedi Junedi, Junedi Kamela, Hurian Kesha Meiva Mandala Khasanah, A'an Nur Kustiwan, Susan Kusumawati, Hilma Lisa Kustina Listian Indriyani Achmad Lutfi, Adilista Puspa Aliya Mandala, Kesha Meiva Mardiani, Inna Nisawati Maryadi, Adi Maulana Fahruroji Maulina Dyah Permatasari Maulina Dyah Permatasari Meli Andriyani Mika Evanggelina Manurung Molinasari, Lisa Monikawati, Winda Aprila Muarif, Dede Samsul Muhamad Rifai Muhammad Angga Abdulah Muhammad Kosim Muhammad Kosim MUHAMMAD KOSIM, MUHAMMAD Muhammad Najamuddin Dwi Miharja Muhammad Randika Agusti Syah Putra Muhsoni, Ridwan N. Nurjanah Nando Dada Pratama Natalia, Deli Neng Asiah Neng Asiah Neng Asiah, Neng Ningamah, Hurriyatun Ningrum, Siti Maya Nining Yuningsih Nisa Zhafira Nitis Sekar Kinanthi Novelayanti, Melati Desi Nugroho, Andrianto Prasetya Nugroho, Arief Teguh Nur Ismail, Ikhwan Nur Safa’ah Nurjanah, Rina Nurmadhani Fitri Suyuthi Nurul Ariffaeni Islami Occha Putrie Safira Perdana Ricardo Permana, Adam Dede Permatasari, Maulina Dyah Prasetyo Harisandi Prasetyo Harisandi Pratama, Jessica Ayu Pratiwi, Niken Cahyaning Mega Preatmi Nurastuti Pupung Purnamasari Purwanto Purwanto Putri Hardiyanti Putri, Lyra Aprilia Putri, Nabila Khairunnisa R. R. Wening Ken Widodasih Rahmadaini, Ade Ramdani, Cecep Ridwan Muhsoni Rina Nurjanah Rr Dian Anggraeni Rusdianzyah, Rully Saepul Hidayat Safira Nur Anisa Saputera, Denny Sheila Wahyuni Sifa Amalia Afifah Sinaga, Elisabet Natalia Sinah Riyanah Sindik Widati Sindik Widati Siska Wulandari, Siska Siti Maya Ningrum Subakti, Ade Suherman Sulistyani Sulistyani Sumarsid Sumarsid Sunita Dasman Susan Kustiwan Susilowati Susilowati Syavaat, Muhammad Farhan Syifa Aulia Taufik Hidayat Taufik Hidayat Taufiq Rachman Taufiq Rachman, Taufiq Tikaromah, Oom Tri Ngudi Wiyatno Tri Wahyu Wiryawan Triwibowo, Edi Tsabitah, Sahlaa Tsaran, Annisa Putri Virza Hadrianti Wahyu Hadikristanto Wibowo, Rangga Wicaksana, Primaraga Sumantri Indra Widiastuti Widya Asmara Winda Aprila Monikawati Windi Windi Windi Wulandari, Anna Yeanita Puspa Ningrum Yuliani, Reva Yulianik, Yulianik Yuningsih Nining Zaky, Yazid Ilham Zenzibar Zhafira, Nisa