Article Per Year (5 Year)
p-Index From 2021 - 2026
9.303
P-Index
This Author published in this journals
All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Studi Manajemen dan Bisnis Kinerja: Jurnal Ekonomi dan Manajemen EKONOMIS : Journal of Economics and Business International Journal of Supply Chain Management Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL INOVASI EDUKASI SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmu Manajemen Terapan (JIMT) Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce EJOIN : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Riset Manajemen Indonesian Educational Administration and Leadership Journal (IDEAL) JEBD Master Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Dahmiri
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

Published : 101 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 101 Documents
Search

 3   4   5   6   7 
PENGARUH PROMOSI VISUAL, FASILITAS DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATAWAN DI CANDI MUARO JAMBI Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 04 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i04.21858

Abstract

Objek wisata Candi Muaro Jambi menjadi salah satu keunggulan wisata di Kabupaten Muaro Jambi. Pemerintah daerah Kabupaten Muaro Jambi terus melakukan pengembangan terhadap kawasan Candi Muaro Jambi. Berbagai upaya yang dilakukan dalam pengembangan dari sisi promosi, peningkatan fasilitas dan daya tarik agar mampu meningkatkan minat wisatawan berkunjung. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh promosi visual, fasilitas dan daya tarik wisata terhadap minat berkunjung wisatawan di Candi Muaro Jambi. Rancangan penelitian yang digunakan dalam penelitian ini adalah deskriptif dan statistik. Jumlah sampel dalam penelitian ini berjumlah 150 orang. Metode analisis statistik menggunakan regresi linier berganda, analisis koefisien determinasi, pengujian signifikansi simultan (uji F) dan pengujian signifikansi parsial (uji t). Hasil penelitian ini menunjukkan bahwa secara parsial variabel promosi visual, fasilitas dan daya tarik wisata memiliki pengaruh yang signifikan terhadap minat beberkunjung di Candi Muaro Jambi. Secara simultan variabel promosi visual, fasilitas dan daya tarik wisata memiliki pengaruh yang signifikan terhadap minat berkunjung di Candi Muaro Jambi.
Analisis Strategi Pemasaran Online Makanan Tradisional Khas Jambi (Studi Kasus Pada Pelaku UMKM Kota Jambi) Mastuti HS; Syahmardi Yacob; Dahmiri Dahmiri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2625

Abstract

This study aims to: 1) identify and analyze the perpetrators of traditional Jambi Malay traditional food MSME in competing to market their products online through SWOT analysis; 2) knowing and analyzing alternative online marketing strategies by traditional Jambi food MSME actors after knowing their competitive advantage position through SWOT matrix analysis; and 3) knowing and analyzing the role of traditional Jambi food MSME in improving the economy. To reveal these objectives, the researchers used qualitative research methods with a case study approach. The key informants in this study were the perpetrators of traditional Jambi food MSME in Jambi City who were taken by snowball sampling consisting of 11 key informants. Data sources or key informants are selected based on research needs. The results of the study show that: 1) The perpetrators of traditional Jambi food MSME in competing in marketing their products online through a SWOT analysis are divided into two analyzes, namely IFAS and EFAS; 2) alternative strategies, namely 1) Developing the potential for inferior product attractiveness in this case traditional Jambi food which has various types of food, 2) maintaining the authenticity and quality of Jambi traditional food products, 3) Increasing promotion of Jambi traditional food through strategies other online marketing apart from Instagram accounts, 4) setting quality standards for Jambi traditional food products, 5) monitoring the quality of Jambi traditional food products, 6) be honest and improve the quality of service, and 7) increasing offerings of Jambi traditional food products; 3) The role of Jambi Traditional Food MSME in Improving the Economy, namely 1) opening job opportunities for people who need work, 2) as a legacy business from generation to generation so that it becomes a relay for improving the family economy; 3) can increase revenue and; 4) provide education for family members and workers and their children from the results of this MSME business.
The model of the influence of service quality and marketing experience on customer satisfaction with brand equity as an intervening variable in bank jambi indonesia Dahmiri Dahmiri
Journal of Business Studies and Management Review Vol. 3 No. 2 (2020): JBSMR Vol. 3 No.2, June 2020
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.473 KB) | DOI: 10.22437/jbsmr.v3i2.9699

Abstract

The research objective was to analyze the of service quality effect and experiential marketing on customer satisfaction with brand equity as an intervening variable at Bank Jambi. This research is verification, which is to test the truth of a hypothesis. The unit of analysis in this study is Bank Jambi customers. Primary data is obtained by distributing questionnaires to 400 customers. Testing the hypothesis by analyzing Structural Equation Modeling (SEM). The results of the analysis conclude that service quality variables, experiential marketing and brand equity significantly influence Bank Jambi customer satisfaction both partially and simultaneously. Service quality and experiential marketing variables have a significant indirect effect on customer satisfaction through invervening brand equity variables. The model significant to explain all the variables but in the future needs more test for the other variables to make the model more precise. Service quality variables are more dominant variables affecting customer satisfaction. Increasing understanding about the model of the influence of service quality and marketing experience on customer satisfaction with brand equity as an intervening variable in indonesia jambi banks.
THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI Putri Zulwarni; Ade Octavia; Dahmiri Dahmiri
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.815 KB) | DOI: 10.22437/jbsmr.v5i2.19127

Abstract

This resea aims to analyze the effect of perceived value, consumer innovativeness on purchase decisions with Brand Image as a mediating variable. This research is a type of field research with a quantitative approach in the form of associative. The samples are 135 respondents, namely customers who visit Erha Beauty Clinic Jambi. The data used are primary data and secondary data. The analysis uses PLS model by assessing the outer model and inner model. The results conclude that perceived value and consumer innovativeness affect purchase decisions, brand image mediates the relationship between perceived value and purchase decisions, and brand image also mediates the relationship between consumer innovativeness and purchasedecisions.
Hubungan kualitas pelayanan, physical evidence dan keputusan berkunjung : efek mediasi minat Dahmiri Dahmiri; Sigit Indrawijaya
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 4 No 3 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.908 KB) | DOI: 10.36407/serambi.v4i3.657

Abstract

This study has a purpose: to analyze whether the decision to visit the Muaro Jambi Temple tourist attraction area is influenced by the service quality variable and physical evidence through the variable interest in the visit. As the research population in this study, it was determined that all visitors to the Muaro Jambi Temple tourism object during 2021. The number of research samples used was 100 respondents. The research approach uses a quantitative approach, while the research method is a survey. The data analysis used Partial Least Square (PLS). Before testing the data, the first thing to do is test the outer model, which includes validity and reliability tests. The results are that the quality of service affects the interest in visiting, the service to visitors affects the decision to visit, physical evidence affects a person's interest in visiting, and physical evidence affects the decision to visit. Interest affects the decision to pay a visit to the tourist attraction of the Muaro Temple area.
Business management governance: Its effect on improving the performance of small and medium industries (SMIs) during the COVID-19 pandemic Dahmiri Dahmiri; Indra Jaya; Rista Aldilla Syafri
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 10 No. 4 (2022): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v10i4.14919

Abstract

This research aims to analyze the effect of business management governance, which includes financial, human resources, operational and financial aspects, on improving the performance of SMIs in Jambi Province during the COVID-19 pandemic. The data collection tool is a closed questionnaire delivered online and offline. Data analysis was carried out using a qualitative approach and a quantitative approach using multiple linear regression analysis and SWOT analysis. This research concluded that financial, human resource, operational, and marketing management significantly affected the performance of SMIs in Jambi Province during COVID-19. The small and medium industries in Jambi Province during the COVID-19 pandemic were in quadrant I, meaning that the small and medium industries in Jambi Province already have strengths and opportunities to compete. Therefore SMIs in Jambi Province during the COVID-19 pandemic must carry out aggressive strategies.
Pengaruh sosial media marketing dan brand equity terhadap minat beli Dahmiri Dahmiri
KINERJA Vol 17, No 2 (2020): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v17i2.7354

Abstract

Penelitian ini memiliki tujuan yaitu menganalisis tentang pengaruh social media marketing dan brand equity terhadap minat beli  nanas goreng lokak khas Jambi baik secara silmultan maupun secara parsial. Populasi penelitian adalah seluruh follower pada instagram nanas goreng lokak khas Jambi sedangkan sampelnya menggunakan teknik purposive sampling. Data dikumpulkan dengan perangkat kuesioner, menggunakan metode kuantitatif dengan analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menemukan bahwa variable social media marketing dan brand equity berpengaruh signifikan baik secara simultan maupun secara parsial terhadap minat beli nanas goreng lokak khas Jambi. Variabel yang dominan memengaruhi minat beli nanas goreng lokak khas Jambi adalah variable  social media marketing.
PENGARUH LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH DI KOTA JAMBI Dahmiri Dahmiri; Husni Hasbullah; Siska Sefrita Sari
Jurnal Manajemen Terapan dan Keuangan Vol. 9 No. 1 (2020): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v9i1.9235

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Lifestyle terhadap keputusan pembelian Kosmetik Wardah di kota jambi. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 49 orang konsumen Wardah yang pernah membeli produk Waradah. Instrumen penelitian ini menggunakan kuesioner online dan dianalisis menggunakan alat analisis Regresi Linear Berganda. Hasil penelitian ini menunjukan bahwa pengaruh lifestyle terhadap keputusan pembelian kosmetik wardah di kota jambi memiliki pengaruh yang signifikan terhadap keputusan pembelian kosmetik wardah di kota jambi. Aktivitas, minat dan opini mempengaruhi keputusan pembelian konsumen sebesar 89,7% dan sisanya sebesar 10,3% yang dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Variabel minat adalah variabel yang dominan dalam mempengaruhi keputusan pembelian kosmetik wardah. Hasil dari penelitian ini juga menunjukan bahwa rata-rata tanggapan dari setiap responden mengenai aktivitas, minat, opini dan keputusan pembelian masuk dalam kategori baik.
Pengaruh Lingkungan Keluarga, Karakteristik Wirausaha dan Inovasi Produk Terhadap Keberhasilan Usaha Dahmiri Dahmiri; Idham Khalik
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.758

Abstract

Micro, Small and Medium Enterprises have a very large role in overcoming unemployment and at the same time can be a solution in alleviating poverty and increasing people's welfare. The problems faced by many MSMEs in achieving business success are related to the family environment, entrepreneurial characteristics and innovation capabilities. This quantitative study aims to analyze the effect of family environment variables, entrepreneurial characteristics and innovation on the success of micro, small and medium enterprises, especially those engaged in culinary businesses in Jambi City. The research population is all culinary business actors in Jambi City while the sample is 100 people. The data were analyzed by multiple linear analysis using the SPSS application. The results of the study conclude that the family environment, entrepreneurial characteristics and innovation have a positive and significant effect both simultaneously and partially on the success of culinary Micro, Small and Medium Enterprises (MSMEs) in Jambi City.
Scarcity cues, fear of missing out, and impulse buying behavior in fashion product: The role of Islamic religiosity Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari; Raja Sharah Fatricia
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 5 No 2 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v5i2.863

Abstract

The main objective of this study is to investigate the relationship between scarcity cues, FOMO, and impulse buying in Islamic fashion and cosmetic products in the online market. In addition, moderating roles of Islamic religiosity in these relationships were also verified. A sample of 234 female university students participated via an online questionnaire. Results of Moderating mediating analysis revealed that (a) scarcity cues are positively associated with FOMO and impulse buying; (b) FOMO has been confirmed positively associated with impulse buying; (c) all of these relationships are moderated by religiosity. The results underscore the importance of religiosity as a boundary condition, making it less likely to be involved in impulse buying than less religious individuals. Hence, it can be confirmed that Islamic religiosity emphasizes values such as self-control, discipline, and humility, which can help individuals avoid FOMO and impulsive buying behavior. Public interest statement This study provides new insights into studying impulse buying from the perspective of Islamic religiosity, scarcity cues, and FoMO simultaneously. This study emphasizes the critical role of Islamic religiosity as a boundary condition for FoMO and impulse buying among female consumers Article history Received: 1/21/2023 | Revised: 5/10/2023 | Accepted: 5/11/2023 | Online First: 5/11/2023
Co-Authors - Lismawati Abror Ade Octavia Ade Octavia Adhe Ira Riany Afriansyah, Rian Agus Solikhin, Agus Al Parok Ananda Dewi Wahyuni Andre Permana Anggraeni, Joli Apris Apris Ari Yanto Arsa, Daniel Arsyadt Arsyadt Arsyadt, Arsyadt Asep Machpudin Asrini Asrini Baehaqi Budi Susanto Budi Susanto Dedy Setiawan Dedy Setiawan Devi, Naulia Pitaloka Candra DianMala Fithriani Aira Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan, Dwi Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fitriaty, Fitriaty Fitriyani, Puput Frans A. Futri Rezki Indah Galih Harfinaldi Geofanny, Riky Hartoyo Hartoyo Hermansyah Hermansyah Husni Hasbullah, Husni Hasbullah Idham Khalik Idham Khalik Idham Khalik, Idham Idham Khalik, Idham Khalik Imtiyaz Ragbah Fidini Indah Purnama Sari Indah Putri E Indra Jaya Indrianawati Usman Iswento Rizki Manarissar Rajagukguk KARTIKA WULAN BHAYANGKARI, SYLVIA Kharisma Sakta Lucky Enggrani Fitri Lutfi M. Jihadi Mahbara, Eka Renny Yustisia Hasby Mar Atun Saadah Maria Ulpa Marwah Dwipa MASITA DEWI Mastuti HS Moh. Ihsan Muhammad Amin Muhammad Amin Muhammad Luthfi Muhammad Rivandi Akbar Musnaini Musnaini musnaini musnaini Musyayaddah Musyayaddah Musyayaddah, Musyayaddah Novita Sari Nur Vironika Nurida Isnaeni Oktari, Auliza Panggita Wijaya Parkhurst, Helen Puput Nuryatimah Putri Zulwarni Putri, Hilyati Ananda Putri, Salsabila Yulia Raja Sharah Fatricia Rajagukguk, Iswento Rizki Manarissar RAJASTIRA WIRA PANGESTU Rakawi Saputra Ramadhan, Rizky Azika Ratna Dewi Revia Setiani Rindi Antika Riska Amelia Rista Aldilla Syafri Rista Aldilla Syafri Rista Aldilla Syafri Rizky Azika Ramadhan Rohman Willian Sabhira, Fazalina Putri Sari, Anisa Sekar Setiawan, Wahyu Juari Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Sigit Indrawijaya Sigit Indrawijaya Siska Sefrita sari Sri Wahyuni Sry Rosita Suswita Roza Syafri, Rista Aldilla syahmardi yacob Sylvia Kartika Wulan Bhayangkari Sylvia Kartika Wulan Bhayangkari Tri Hutomo Putra Wahyu Rohayati Wanda Busra Wati, Ayu Ulya Welika Siboro Widiastuti, Fitri Winda Syafitri Wiwik Tiswiyanti Yansyah, Aldi Yanti, Ovie Yayuk Sriayudha Yenny Yuniarti Yuliusman - Yuliusman Yuliusman Zulfina Adriani Zunnun Alfaid Nurudin Rasyidy