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Strategic enhancement of motor vehicle taxation in Jambi Province: A pathway to strengthened regional fiscal autonomy Zamzami, Zamzami; Dahmiri, Dahmiri; Parkhurst, Helen
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 11 No. 4 (2023): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v11i4.24058

Abstract

This research aims to develop strategies for boosting motor vehicle tax revenue in Jambi Province. It employs a combination of secondary and primary data, including a time series analysis from 2007 to 2021. The data covers the number of vehicles, the average motor vehicle tax, and revenue realization in Jambi Province. Primary data were gathered from in-depth interviews with experts in local taxation. The study employs descriptive analysis and a SWOT approach for analytical depth. Findings reveal a consistent increase in two- and four-wheeled vehicles from 2017 to 2021 in Jambi Province, potentially signalling economic growth or shifts in mobility patterns. A critical insight from this study is the notable disparity between the rising number of vehicles and the corresponding realization of tax revenue. Specifically, the average tax revenue realization for two-wheeled vehicles during this period was just 25.03 per cent, and for four-wheeled vehicles, approximately 62.30 per cent. The study highlights the crucial role of enhancing Original Regional Revenue (PAD) through motor vehicle taxes as a key strategy to lessen dependence on central funding. It suggests implementing public education initiatives, enhancing public transportation service quality, and reinforcing taxpayer compliance as effective strategies to achieve this goal.
Pengaruh Penerapan Inovasi Pelayanan Publik Simpatti (Sistem Informasi Pajak dan Retribusi Terintegrasi ) terhadap Kualitas Pelayanan pada BPPRD Kota Jambi Imtiyaz Ragbah Fidini; Dahmiri Dahmiri; Maratun Saadah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.931

Abstract

This study aims to analyze the effect of the implementation of the Integrated Tax and Retribution Information System (SIMPATTI) on the quality of public services at the Regional Tax and Retribution Management Agency (BPPRD) of Jambi City. The study used a quantitative approach involving 51 respondents who were active users of the SIMPATTI application. Research data were collected through the distribution of questionnaires and structured interviews, then analyzed using a simple linear regression method with the help of SPSS software version 31. The results of the analysis indicate that the implementation of SIMPATTI has a positive and significant effect on improving the quality of public services. This effect is evident in aspects of service speed, ease of access to information, and the level of taxpayer satisfaction with the services provided. These findings confirm that the digitalization of the regional tax system through SIMPATTI is able to create public service governance that is more efficient, transparent, and responsive to community needs, thereby supporting improved bureaucratic performance and public trust in local government.
Pengaruh Influencer Marketing dan Content Marketing terhadap Keputusan Pembelian pada Aplikasi TikToK: Studi Kasus Pengguna Aktif Aplikasi Tiktok Gen Z di Kota Jambi Galih Harfinaldi; Dahmiri Dahmiri; Husni Hasbullah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5419

Abstract

This study analyzes the influence of influencer marketing and content marketing on the purchasing decisions of active TikTok users from Generation Z in the city of Jambi. Using a quantitative method involving 96 respondents and PLS analysis, the results show that both variables have a positive and significant effect on purchasing decisions. Influencer credibility such as the expertise, authenticity, and reputation they demonstrate and the quality of content that is engaging, informative, relevant, and delivered consistently have been proven to increase consumer interest and trust in purchasing products through the TikTok platform. In addition, the presence of interactive features such as comments, likes, live streaming, and algorithm-based recommendation systems further strengthens user engagement, making promotional messages more easily accepted and processed by Generation Z, who are known to be highly responsive to visual and digital stimuli. These findings emphasize the importance of influencer-based digital marketing strategies and creative content in influencing purchasing behavior, while also highlighting the need for brands to adapt to the rapidly evolving nature of social media trends in order to reach their target audience effectively and maintain competitiveness in today’s modern marketing environment.
WHAT DRIVES LOYALTY IN THE DIGITAL HOUSING MARKET? INSIGHTS FROM SOCIAL MEDIA MARKETING, CUSTOMER EXPERIENCE, AND PAYMENT EASE AMONG FIRST-TIME BUYERS Abror; Yacob, Syahmardi; Dahmiri
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.51083

Abstract

This study examines the influence of Social Media Marketing, Purchase Experience, and Ease of Payment on Customer Satisfaction and Customer Loyalty among first-time homebuyers in Jambi City. As digitalization accelerates across Indonesia’s property sector, consumers rely increasingly on social media for information, and digital payment technologies have transformed transaction processes. A mixed-methods approach was adopted, combining quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) on 215 respondents with qualitative insights gathered through a Focus Group Discussion (FGD) involving property developers, banking institutions, industry associations, academics, and local government representatives. The findings indicate that all three exogenous variables significantly affect customer satisfaction and loyalty. Social media marketing enhances consumer trust through transparent digital information, while purchase experience significantly shapes satisfaction through responsive communication, clarity of administrative processes, and personalized assistance. Ease of payment emerges as the most influential driver of satisfaction, highlighting the rising consumer expectation for simplified, secure, and digitized mortgage and payment procedures. Customer satisfaction mediates the effects of the three exogenous variables on loyalty, demonstrating that emotional comfort and trust are key determinants of long-term consumer commitment. These findings provide strategic implications for property developers, financial institutions, and policymakers in strengthening marketing, service quality, and digital transformation within Indonesia’s evolving property market.
The MEDIATING ROLE OF SELF-EFFICACY IN THE RELATIONSHIP BETWEEN FAMILY ENVIRONMENT, MOTIVATION, AND ENTREPRENEURIAL INTENTION AMONG EMPLOYEES OF THE JAMBI HIGH PROSECUTOR’S OFFICE Aurora, Claudia Ernestina; Dahmiri; Ekasari, Novita
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53356

Abstract

The purpose of this study is to identify and analyze whether self-efficacy mediates the influence of the family environment and motivation on the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The population used in this study consists of all employees of the High Prosecutor’s Office of Jambi in 2024, totaling 224 individuals. Based on calculations using the Slovin method, the sample size for this study is 144 respondents. The data analysis technique employed is Partial Least Squares (PLS) analysis. Based on the research findings, it can be concluded that the family environment, motivation, and self-efficacy play very important roles in shaping the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The family environment was found to be in the “very good” category and serves as a strong supporting factor, in line with the high level of entrepreneurial motivation among employees, which is driven by the desire to improve welfare, independence, and self-actualization. In addition, self-efficacy was also categorized as “very good,” reflecting employees’ confidence in their ability to run a business. Entrepreneurial intention itself shows a positive tendency and falls into the “good” category. Empirically, the family environment and motivation have a positive and significant effect on entrepreneurial intention, both directly and indirectly through self-efficacy. Furthermore, self-efficacy has also been proven to have a positive and significant effect on entrepreneurial intention. These findings confirm that strong family support and high motivation enhance self-efficacy, which in turn strengthens the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi.
MEMBANGUN LOYALITAS PELANGGAN KLINIK KECANTIKAN MYRII JAMBI: ANALISIS STRATEGI COST LEADERSHIP DENGAN KEPUASAN SEBAGAI MEDIATOR Fajri, Irham; Dahmiri; Indrawijaya, Sigit
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53445

Abstract

The primary objective of the development of beauty clinics is to attract and maintain customer loyalty toward the services offered. This study aims to analyze the effect of cost leadership strategy on customer loyalty at MyRii Beauty Clinic Jambi, both directly and indirectly through customer satisfaction as a mediating variable. In addition, this research examines the effect of cost leadership strategy on customer satisfaction, as well as the effect of customer satisfaction on customer loyalty. This study employs a quantitative approach and is classified as explanatory research. The sampling technique used was purposive sampling, with the sample size determined using the Slovin formula, resulting in 359 respondents. The findings indicate that cost leadership strategy have a positive effect on customer loyalty at MyRii Beauty Clinic Jambi. Affordable and efficient pricing are able to enhance customer satisfaction, which in turn encourages customer loyalty. Furthermore, customer satisfaction is proven to play a crucial role in strengthening the relationship between cost leadership strategy with customer loyalty, both through direct effects and as a partial mediating variable. These findings confirm that customer satisfaction is a key factor in building sustainable customer loyalty.
PENGARUH E-WOM (ELECRONIC WORD OF MOUTH) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSUMEN TIKTOK PADA GENERASI Z KOTA JAMBI (STUDI KASUS KONTEN TAGAR RACUN TIKTOK) Maulani, Syahra; Dahmiri, Dahmiri; Bhayangkari, Sylvia Kartika Wulan
Jurnal Dinamika Manajemen Vol. 14 No. 01 (2026): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v14i01.48557

Abstract

Abstrak Penelitian ini bertujuan untuk menjelaskan Pengaruh E-Wom (Elecronic Word Of Mouth) Dan Harga terhadap Keputusan Pembelian Kosumen TikTok Pada Generasi Z di Kota Jambi dengan Studi Kasus Konten Tagar Racun TikTok. Metodologi Penelitian yang digunakan adalah penelitian kuantiatif dan teknik pengambilan sample menggunakan metode purposivel sampling dengan jumlah sampel sebesar 100 reponden. Data primer didapatkan melalui survei kuesioner. Data di analisis menggunakan teknik analisis regresi linear berganda, dengan bantuan aplikasi SPSS for Windows. Kemudian dari hasil penelitian ditemukan bahwa secara parsial E-Wom (Elecronic Word Of Mouth) memiliki pengaruh terhadap Keputusan Pembelian, demikian dengan Harga yang secara parsial juga memiliki pengaruh terhadap Keputusan Pembelian, dan secara simultan E-Wom (Elecronic Word Of Mouth) Dan Harga dapat mempengaruhi Keputusan Pembelian konsumen TikTok pada Generasi Z di Kota Jambi dengan Studi Kasus Konten Tagar Racun TikTok.  Kata Kunci: E-Wom (Elecronic Word Of Mouth), Harga, Keputusan Pembelian
Co-Authors - Lismawati Abror Ade Octavia Ade Octavia Ade Titi Nifita Adhe Ira Riany Afriansyah, Rian Agus Solikhin, Agus Al Parok Ananda Dewi Wahyuni Andre Permana Anggel Hardi Yanto Anggraeni, Joli Apris Apris Arsa, Daniel Arsyadt Arsyadt Arsyadt, Arsyadt Asep Machpudin Asrini Asrini Aurora, Claudia Ernestina Baehaqi Budi Susanto Dedy Setiawan Devi, Naulia Pitaloka Candra DianMala Fithriani Aira Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan, Dwi Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fajri, Irham Fitriaty, Fitriaty Fitriyani, Puput Frans A. Futri Rezki Indah Galih Harfinaldi Geofanny, Riky Hartoyo Hartoyo Hermansyah Hermansyah Husni Hasbullah, Husni Hasbullah Idham Khalik Idham Khalik, Idham Idham Khalik, Idham Khalik Iliyas Iliyas Imtiyaz Ragbah Fidini Inastria Zhafira Indah Purnama Sari Indah Putri E Indra Jaya Indrianawati Usman Iswento Rizki Manarissar Rajagukguk KARTIKA WULAN BHAYANGKARI, SYLVIA Kharisma Sakta Kiki Widyasari Laras Wati Lucky Enggrani Fitri Lutfi M. Jihadi Mahbara, Eka Renny Yustisia Hasby Mar Atun Saadah Maria Ulpa Marwah Dwipa MASITA DEWI Mastuti HS Maulani, Syahra Moh. Ihsan Muhammad Amin Muhammad Amin Muhammad Luthfi Muhammad Rivandi Akbar Musnaini Musnaini musnaini musnaini Musyayaddah Musyayaddah Musyayaddah, Musyayaddah NOVITA EKASARI Novita Sari Novita Sari Nur Vironika Nurida Isnaeni Oktari, Auliza Panggita Wijaya Parkhurst, Helen Puput Nuryatimah Putri Zulwarni Putri, Hilyati Ananda Putri, Salsabila Yulia Raja Sharah Fatricia Rajagukguk, Iswento Rizki Manarissar RAJASTIRA WIRA PANGESTU Rakawi Saputra Ramadhan, Rizky Azika Ratna Dewi Revia Setiani Rindi Antika Riska Amelia Rista Aldilla Syafri Rista Aldilla Syafri Rista Aldilla Syafri Rizkon Ariyandi Rizky Azika Ramadhan Rohman Willian Sabhira, Fazalina Putri Sari, Anisa Sekar Setiawan, Wahyu Juari Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Siska Sefrita sari Siswahyudianto Sri Wahyuni Sry Rosita Suswita Roza Syafri, Rista Aldilla syahmardi yacob Sylvia Kartika Wulan Bhayangkari Sylvia Kartika Wulan Bhayangkari Tri Hutomo Putra Wahyu Rohayati Wanda Busra Wati, Ayu Ulya Welika Siboro Widiastuti, Fitri Winda Syafitri Wiwik Tiswiyanti Yansyah, Aldi Yanti, Ovie Yayuk Sriayudha Yenny Yuniarti Yuliusman - Zulfina Adriani Zunnun Alfaid Nurudin Rasyidy