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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Studi Manajemen dan Bisnis Kinerja: Jurnal Ekonomi dan Manajemen EKONOMIS : Journal of Economics and Business International Journal of Supply Chain Management Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL INOVASI EDUKASI SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmu Manajemen Terapan (JIMT) Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce EJOIN : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Riset Manajemen Pusat Publikasi Ilmu Manajemen Indonesian Educational Administration and Leadership Journal (IDEAL) Master Manajemen Jurnal Penelitian Pendidikan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Greenation International Journal of Economics and Accounting
Dahmiri
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WHAT DRIVES LOYALTY IN THE DIGITAL HOUSING MARKET? INSIGHTS FROM SOCIAL MEDIA MARKETING, CUSTOMER EXPERIENCE, AND PAYMENT EASE AMONG FIRST-TIME BUYERS Abror; Yacob, Syahmardi; Dahmiri
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.51083

Abstract

This study examines the influence of Social Media Marketing, Purchase Experience, and Ease of Payment on Customer Satisfaction and Customer Loyalty among first-time homebuyers in Jambi City. As digitalization accelerates across Indonesia’s property sector, consumers rely increasingly on social media for information, and digital payment technologies have transformed transaction processes. A mixed-methods approach was adopted, combining quantitative analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) on 215 respondents with qualitative insights gathered through a Focus Group Discussion (FGD) involving property developers, banking institutions, industry associations, academics, and local government representatives. The findings indicate that all three exogenous variables significantly affect customer satisfaction and loyalty. Social media marketing enhances consumer trust through transparent digital information, while purchase experience significantly shapes satisfaction through responsive communication, clarity of administrative processes, and personalized assistance. Ease of payment emerges as the most influential driver of satisfaction, highlighting the rising consumer expectation for simplified, secure, and digitized mortgage and payment procedures. Customer satisfaction mediates the effects of the three exogenous variables on loyalty, demonstrating that emotional comfort and trust are key determinants of long-term consumer commitment. These findings provide strategic implications for property developers, financial institutions, and policymakers in strengthening marketing, service quality, and digital transformation within Indonesia’s evolving property market.
The MEDIATING ROLE OF SELF-EFFICACY IN THE RELATIONSHIP BETWEEN FAMILY ENVIRONMENT, MOTIVATION, AND ENTREPRENEURIAL INTENTION AMONG EMPLOYEES OF THE JAMBI HIGH PROSECUTOR’S OFFICE Aurora, Claudia Ernestina; Dahmiri; Ekasari, Novita
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53356

Abstract

The purpose of this study is to identify and analyze whether self-efficacy mediates the influence of the family environment and motivation on the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The population used in this study consists of all employees of the High Prosecutor’s Office of Jambi in 2024, totaling 224 individuals. Based on calculations using the Slovin method, the sample size for this study is 144 respondents. The data analysis technique employed is Partial Least Squares (PLS) analysis. Based on the research findings, it can be concluded that the family environment, motivation, and self-efficacy play very important roles in shaping the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi. The family environment was found to be in the “very good” category and serves as a strong supporting factor, in line with the high level of entrepreneurial motivation among employees, which is driven by the desire to improve welfare, independence, and self-actualization. In addition, self-efficacy was also categorized as “very good,” reflecting employees’ confidence in their ability to run a business. Entrepreneurial intention itself shows a positive tendency and falls into the “good” category. Empirically, the family environment and motivation have a positive and significant effect on entrepreneurial intention, both directly and indirectly through self-efficacy. Furthermore, self-efficacy has also been proven to have a positive and significant effect on entrepreneurial intention. These findings confirm that strong family support and high motivation enhance self-efficacy, which in turn strengthens the entrepreneurial intention of employees at the High Prosecutor’s Office of Jambi.
MEMBANGUN LOYALITAS PELANGGAN KLINIK KECANTIKAN MYRII JAMBI: ANALISIS STRATEGI COST LEADERSHIP DENGAN KEPUASAN SEBAGAI MEDIATOR Fajri, Irham; Dahmiri; Indrawijaya, Sigit
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53445

Abstract

The primary objective of the development of beauty clinics is to attract and maintain customer loyalty toward the services offered. This study aims to analyze the effect of cost leadership strategy on customer loyalty at MyRii Beauty Clinic Jambi, both directly and indirectly through customer satisfaction as a mediating variable. In addition, this research examines the effect of cost leadership strategy on customer satisfaction, as well as the effect of customer satisfaction on customer loyalty. This study employs a quantitative approach and is classified as explanatory research. The sampling technique used was purposive sampling, with the sample size determined using the Slovin formula, resulting in 359 respondents. The findings indicate that cost leadership strategy have a positive effect on customer loyalty at MyRii Beauty Clinic Jambi. Affordable and efficient pricing are able to enhance customer satisfaction, which in turn encourages customer loyalty. Furthermore, customer satisfaction is proven to play a crucial role in strengthening the relationship between cost leadership strategy with customer loyalty, both through direct effects and as a partial mediating variable. These findings confirm that customer satisfaction is a key factor in building sustainable customer loyalty.
PENGARUH E-WOM (ELECRONIC WORD OF MOUTH) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSUMEN TIKTOK PADA GENERASI Z KOTA JAMBI (STUDI KASUS KONTEN TAGAR RACUN TIKTOK) Maulani, Syahra; Dahmiri, Dahmiri; Bhayangkari, Sylvia Kartika Wulan
Jurnal Dinamika Manajemen Vol. 14 No. 01 (2026): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v14i01.48557

Abstract

Abstrak Penelitian ini bertujuan untuk menjelaskan Pengaruh E-Wom (Elecronic Word Of Mouth) Dan Harga terhadap Keputusan Pembelian Kosumen TikTok Pada Generasi Z di Kota Jambi dengan Studi Kasus Konten Tagar Racun TikTok. Metodologi Penelitian yang digunakan adalah penelitian kuantiatif dan teknik pengambilan sample menggunakan metode purposivel sampling dengan jumlah sampel sebesar 100 reponden. Data primer didapatkan melalui survei kuesioner. Data di analisis menggunakan teknik analisis regresi linear berganda, dengan bantuan aplikasi SPSS for Windows. Kemudian dari hasil penelitian ditemukan bahwa secara parsial E-Wom (Elecronic Word Of Mouth) memiliki pengaruh terhadap Keputusan Pembelian, demikian dengan Harga yang secara parsial juga memiliki pengaruh terhadap Keputusan Pembelian, dan secara simultan E-Wom (Elecronic Word Of Mouth) Dan Harga dapat mempengaruhi Keputusan Pembelian konsumen TikTok pada Generasi Z di Kota Jambi dengan Studi Kasus Konten Tagar Racun TikTok.  Kata Kunci: E-Wom (Elecronic Word Of Mouth), Harga, Keputusan Pembelian
Pengaruh Budaya Organisasi dan Motivasi Pegawai terhadap Komitmen Organisasi Pegawai Badan Pusat Statistik (BPS) Kota Jambi Candra Irawan; Dahmiri Dahmiri; Ovie Yanti
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1333

Abstract

 Employee organizational commitment at the Central Bureau of Statistics (BPS) of Jambi City refers to the level of psychological attachment, loyalty, and willingness of employees to remain part of the organization and contribute optimally to achieving institutional goals. This commitment reflects the extent to which employees possess a sense of belonging, accept organizational values, and demonstrate seriousness in carrying out their duties and responsibilities as public servants. This study aims to determine and analyze the influence of organizational culture and employee motivation on employee organizational commitment at the Central Bureau of Statistics of Jambi City. The research method used is a descriptive quantitative approach with data collection techniques through observation and questionnaire distribution to respondents. The data analysis method used is multiple linear regression analysis with the assistance of SPSS version 25 software. The results of the study indicate that, based on the t-test, organizational culture and employee motivation partially have a positive and significant effect on employee organizational commitment at the Central Bureau of Statistics of Jambi City. In addition, based on the F-test, organizational culture and employee motivation simultaneously have a significant effect on employee organizational commitment at the Central Bureau of Statistics of Jambi City.
STRATEGI PEMASARAN OMNICHANNEL PRODUK KUE LAPIS LEGIT EKONOMIS PADA PT LUMERA BOGA ABADI JAMBI Pratiwi, Anggie; Dahmiri, Dahmiri; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis gambaran strategi pemasaran produk kuliner tradisional “Kue Lapis Legit Ekonomis” pada PT Lumera Boga Abadi Jambi berdasarkan pendekatan omnichannel, serta merumuskan strategi pemasaran alternatif melalui analisis SWOT pada setiap elemen omnichannel marketing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam kepada pemilik usaha dan staf pemasaran. Instrumen penelitian disusun berdasarkan 18 indikator omnichannel yang mencakup integrasi kanal, customer journey, touchpoint experience, experience drivers, serta customer outcomes. Data dianalisis menggunakan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal, serta dilanjutkan dengan metode Quantitative Strategic Planning Matrix (QSPM) untuk menentukan prioritas strategi. Hasil penelitian menunjukkan bahwa PT Lumera Boga Abadi telah menerapkan multi-channel marketing, namun belum sepenuhnya terintegrasi secara omnichannel, terutama dalam hal sinkronisasi sistem, transaksi lintas kanal, dan pengelolaan data pelanggan. Analisis SWOT menempatkan perusahaan pada kuadran I (agresif), sehingga strategi yang direkomendasikan berfokus pada pemanfaatan kekuatan untuk menangkap peluang. Berdasarkan QSPM, diperoleh lima strategi prioritas, yaitu integrasi omnichannel antar kanal, ekspansi pemasaran digital, pengembangan sistem informasi terintegrasi, implementasi Customer Relationship Management (CRM), serta pengembangan website atau aplikasi sebagai pusat ekosistem digital. Penelitian ini memberikan kontribusi praktis bagi pengembangan strategi pemasaran UMKM berbasis omnichannel yang terintegrasi dan berorientasi pada pelanggan.  Kata kunci: omnichannel marketing, SWOT, QSPM, customer experience, strategi pemasaran
REVITALISASI USAHA PRODUKSI IKAN DALAM MENGHADAPI EFISIENSI ANGGARAN DI BALAI PERIKANAN BUDIDAYA AIR TAWAR (BPBAT) SUNGAI GELAM Hadinata, Febrian; Dahmiri, Dahmiri; Utama, Ahmad Nur Budi
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.58189

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis faktor-faktor internal yang menjadi kekuatan dan kelemahan operasional produksi ikan di Balai Perikanan Budidaya Air Tawar (BPBAT) Sungai Gelam dalam kaitannya dengan kebijakan efisiensi anggaran, serta faktor-faktor eksternal yang menjadi peluang dan ancaman terhadap pengembangan usaha. Selain itu, penelitian ini juga bertujuan merumuskan strategi revitalisasi yang efektif dan berkelanjutan dengan menggunakan kerangka Strengths, Weaknesses, Opportunities, and Threats (SWOT) yang dipadukan dengan Business Model Canvas (BMC). Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan telaah dokumentasi. Analisis data dilakukan menggunakan pendekatan SWOT yang meliputi Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), dan Matriks SWOT, serta Government Business Model Canvas (GBMC) berdasarkan perspektif Kepala BPBAT Sungai Gelam. Hasil penelitian menunjukkan bahwa BPBAT Sungai Gelam memiliki posisi internal yang relatif kuat, dengan total skor kekuatan sebesar 1,92 dibandingkan skor kelemahan sebesar 1,46 (selisih bersih +0,46). Dari sisi eksternal, peluang lebih dominan dibandingkan ancaman, dengan total skor peluang sebesar 1,93 dan skor ancaman sebesar 1,63 (selisih bersih +0,31). Kekuatan utama meliputi ketersediaan sarana dan prasarana produksi yang memadai, kualitas induk dan benih unggul, sumber daya manusia yang kompeten, serta tingkat kepercayaan masyarakat yang tinggi. Sementara itu, kelemahan utama meliputi keterbatasan anggaran, kondisi sarana dan prasarana yang mulai menurun, kapasitas operasional yang terbatas, serta sistem manajemen yang belum optimal. Peluang utama berasal dari tingginya permintaan benih ikan, digitalisasi layanan, penguatan kemitraan, serta optimalisasi aset sebagai sumber pendapatan di luar Anggaran Pendapatan dan Belanja Negara (non-APBN). Adapun ancaman utama meliputi kebijakan efisiensi anggaran itu sendiri, risiko terhadap kualitas dan kuantitas produksi, ketidakpastian pasokan benih, serta faktor lingkungan. Berdasarkan hasil Matriks SWOT, strategi Strengths–Opportunities (SO) memperoleh nilai tertinggi sebesar 3,85, diikuti oleh strategi Strengths–Threats (ST) sebesar 3,55, Weaknesses–Opportunities (WO) sebesar 3,39, dan Weaknesses–Threats (WT) sebesar 3,09. Hasil tersebut menempatkan BPBAT Sungai Gelam pada Kuadran I (Strategi Berorientasi Pertumbuhan). Analisis GBMC turut menguatkan posisi tersebut, dengan blok Key Activities dan Key Partnerships memperoleh skor tertinggi di antara sembilan blok model bisnis. Oleh karena itu, strategi revitalisasi yang direkomendasikan berfokus pada peningkatan kapasitas produksi benih, pengembangan layanan digital, penguatan kemitraan dengan pembudidaya ikan, sektor swasta, badan usaha milik negara, dan perguruan tinggi, serta optimalisasi pemanfaatan aset sebagai sumber pendapatan non-APBN guna menjaga keberlanjutan fungsi pelayanan publik BPBAT Sungai Gelam di tengah kebijakan efisiensi anggaran.  Kata kunci: revitalisasi bisnis; produksi ikan; analisis SWOT; Government Business Model Canvas; efisiensi anggaran; BPBAT Sungai Gelam.
Strategic Approaches to Enhancing Financial Performance: Financial Literacy and Social Capital as Pillars of Business Resilience Amid Global Economic Challenges Yuliusman Yuliusman; Wirmie Eka Putra; Fredy Olimsar; Nyimas Dian Maisyarah; Dahmiri Dahmiri
Greenation International Journal of Economics and Accounting Vol. 4 No. 2 (2026): Greenation International Journal of Economics and Accounting (May - June 2026)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i2.857

Abstract

This study aims to analyze the effect of financial literacy on the financial performance of Micro, Small, and Medium Enterprises (MSMEs), with social capital serving as a mediating variable in Jambi City, Indonesia. This research employs a mixed-methods approach, combining quantitative analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with qualitative insights from in-depth field interviews. The study sample comprises 395 MSME owners selected using Slovin's formula. The results reveal that financial literacy has a positive and significant effect on both financial performance and social capital. Furthermore, social capital significantly influences financial performance and mediates the relationship between financial literacy and MSME financial performance. These findings highlight that financial literacy is not merely a technical capability in managing finance but also a strategic competence in building trust, networks, and social collaboration that enhance business competitiveness. The novelty of this research lies in integrating cognitive and social dimensions into a single empirical model to explain MSME financial resilience. Practically, the findings provide strategic insights for policymakers and practitioners to design empowerment programs that enhance financial literacy and strengthen social capital, thereby improving MSME performance and sustainability amid global economic dynamics.
Dampak Lingkungan Kerja terhadap Tingkat Kepuasan Kerja Pegawai di Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi Oksa Marani; Dahmiri Dahmiri; Dessy Elliyana
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 3 (2026): Juli: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i3.1407

Abstract

This study aims to determine and analyze the impact of the work environment on employee job satisfaction at the Human Resources Development Agency (BPSDM) of Jambi Province. The research is motivated by the importance of a supportive work environment in creating comfort, increasing motivation, and improving employee job satisfaction, since preliminary observations found several work-environment problems such as inadequate room cooling, disrupted toilet water supply, and unstable Wi-Fi network. This study used a quantitative approach with an associative research design. The population consisted of 75 employees, all of whom were used as the sample through a saturated sampling technique. Data were collected using a four-point Likert-scale questionnaire and analyzed with validity tests, reliability tests, classical assumption tests, and simple linear regression using SPSS. The results show that the work environment has a significant impact on employee job satisfaction, evidenced by a significance value smaller than 0.05, with a coefficient of determination of 61.8 percent. This indicates that the better the work environment, both physical and non-physical, the higher the employee job satisfaction. This research is expected to serve as a consideration for the agency in improving the quality of the work environment to support employee job satisfaction and performance.
Co-Authors - Lismawati Abror Ade Octavia Ade Octavia Ade Titi Nifita Adhe Ira Riany Afriansyah, Rian Agus Solikhin, Agus Ahmad Nur Budi Utama Al Parok Ananda Dewi Wahyuni Andre Permana Anggel Hardi Yanto Anggraeni, Joli Apris Apris Arsa, Daniel Arsyadt Arsyadt Arsyadt, Arsyadt Asep Machpudin Asrini Asrini Aurora, Claudia Ernestina Baehaqi Budi Susanto Candra Irawan Dedy Setiawan Devi, Naulia Pitaloka Candra DianMala Fithriani Aira Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan Dwi Kurniawan, Dwi Elliyana, Dessy Enggrani Fitri, Lucky F. Husni Hasbullah, F. Husni Fajri, Irham Fitriaty, Fitriaty Fitriyani, Puput Frans A. Fredy Olimsar Futri Rezki Indah Galih Harfinaldi Geofanny, Riky Hadinata, Febrian Hartoyo Hartoyo Hermansyah Hermansyah Husni Hasbullah, Husni Hasbullah Idham Khalik Idham Khalik, Idham Idham Khalik, Idham Khalik Iliyas Iliyas Imtiyaz Ragbah Fidini Inastria Zhafira Indah Putri E Indra Jaya Indrianawati Usman Iswento Rizki Manarissar Rajagukguk KARTIKA WULAN BHAYANGKARI, SYLVIA Kharisma Sakta Kiki Widyasari Laras Wati Lucky Enggrani Fitri Lutfi M. Jihadi Mahbara, Eka Renny Yustisia Hasby Mar Atun Saadah Maria Ulpa Marwah Dwipa MASITA DEWI Mastuti HS Maulani, Syahra Moh. Ihsan Muhammad Amin Muhammad Amin Muhammad Luthfi Muhammad Rivandi Akbar Musnaini Musnaini musnaini musnaini Musyayaddah Musyayaddah Musyayaddah, Musyayaddah NOVITA EKASARI Novita Sari Novita Sari Nur Vironika Nurida Isnaeni Nyimas Dian Maisyarah Oksa Marani Oktari, Auliza Panggita Wijaya Parkhurst, Helen Pratiwi, Anggie Puput Nuryatimah Putri Zulwarni Putri, Hilyati Ananda Putri, Salsabila Yulia Raja Sharah Fatricia Rajagukguk, Iswento Rizki Manarissar RAJASTIRA WIRA PANGESTU Rakawi Saputra Ramadhan, Rizky Azika Ratna Dewi Revia Setiani Riska Amelia Rista Aldilla Syafri Rista Aldilla Syafri Rista Aldilla Syafri Rizkon Ariyandi Rizky Azika Ramadhan Rohman Willian Sabhira, Fazalina Putri Sari, Anisa Sekar Setiawan, Wahyu Juari Shofia Amin Sigit Indrawijaya Sigit Indrawijaya Siska Sefrita sari Siswahyudianto Sri Wahyuni Sry Rosita Suswita Roza Syafri, Rista Aldilla Syahmardi Yacob Sylvia Kartika Wulan Bhayangkari Sylvia Kartika Wulan Bhayangkari Tona Aurora Lubis Tri Hutomo Putra Wahyu Rohayati Wanda Busra Wati, Ayu Ulya Welika Siboro Widiastuti, Fitri Winda Syafitri Wirmie Eka Putra Wiwik Tiswiyanti Yansyah, Aldi Yanti, Ovie Yayuk Sriayudha Yenny Yuniarti Yuliusman - Yuliusman Yuliusman Zulfina Adriani