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All Journal Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal SOLMA JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Bisnis Eka Prasetya Journal of Empowerment Community Jurnal EXCHALL (Economic Challenge) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of International Conference Proceedings Cendekia: Jurnal Ilmu Sosial, Bahasa dan Pendidikan Jurnal Visi Manajemen (JVM) Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences Buana Informatika JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Buana Informatika Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Journal of Management and Creative Business Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Metta: Jurnal Penelitian Multidisiplin Ilmu (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Buana Informatika Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Mutiara: Jurnal Penelitian dan Karya Ilmiah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Multidisiplin Jurnal Pakar Manajemen Journal of Business Economics and Management Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Multidisciplinary Research J-CEKI Ulil Albab Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK
Barin Barlian
Universitas Perjuangan Tasikmalaya
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Journal : Journal of Empowerment Community

 1 
PEMANFAATAN DIGITAL MARKETING SEBAGAI MEDIA PEMASARAN PRODUK UMKM DI KELURAHAN SUKAHURIP KECAMATAN TAMANSARI KOTA TASIKMALAYA Kusuma Agdhi Rahwana; Intan Rahayu; barin barlian
Journal of Empowerment Community Vol. 4 No. 1 (2022): Maret 2022
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v4i1.673

Abstract

Pengabdian ini berawal dari adanya permintaan dari Kelurahaan Sukahurip untuk memberikan materi tentang pemasaran produk kepada para pelaku UMKM di Kelurahan Sukahurip Kecamatan Tamansari Kota Tasikmalaya. Kelurahan Sukahurip merupakan salah satu kelurahan di Kecamatan Tamansari Kota Tasikmalaya yang penghasilan penduduknya sebagian besar didapat dari berwirausaha. Wirausaha yang digelutinya diantaranya yaitu kelom geulis, spon bahan alas sandal, tas, aneka makanan ringan, alat peraga interaktif, dan lain lain. Akan tetapi masyarakat tersebut masih perlu pembinaan dan pendampingan terutama dalam pemasaran produk melalui digital atau online. UMKM di Kelurahan Sukahurip memiliki ragam usaha, seperti kelom geulis, sendal spon, mebeul, alat peraga interaktif, aneka kuliner dan makanan ringan, serta jenis usaha lainnya. Namun, kurangnya promosi dan penjualan produk yang masih dilakukan secara tradisional serta kemampuan manajemen atau pengelolaan yang kurang profesional, hal tersebut yang menyebabkan beberapa UMKM di Kelurahan Sukahurip kurang berkembang dengan baik. Bahkan usaha kelom geulis yang menjadi icon Kota Tasikmalaya bayak yang gulung tikar. Selain itu, ada juga pelaku UMKM yang menjual barang dagangnanya ke pedagang besar tanpa merek, karena tetap ingin memperoleh pendapatan. Sehingga banyak yang produknya diakui sebagai produk orang lain. Tujuan dari pelaksanaan pengabdian kepada masyarakat ini adalah untuk menerapkan digital marketing terhadap penjualan UMKM yang ada di Kelurahan Sukahurip dengan maksud mengenalkan dan meningkatkan omset penjualannya, sedangkan metode yang digunakan adalah dengan menggunakan metode parsitipatif, penyuluhan, pendampingan dan pelatihan. Hasil yang diperoleh dari pelaksanaan pengabdian kepada masyarakat ini yaitu dengan adanya bantuan pelatihan dan aplikasi e- commerce dapat meningkatkan motivasi bagi para UMKM untuk melaksanakan pemasaran terhadap produknya supaya omsetnya meningkat.
Pengembangan Kewirausahaan Digital: Pendekatan Optimasi Bisnis Lokal Abdul Ghonisyah, Ghaling Achmad; Barlian, Barin
Journal of Empowerment Community Vol. 5 No. 1 (2023): Maret 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i1.1201

Abstract

Indonesia is optimistic about becoming a developed country with a projected national entrepreneurship ratio of 3.9% in 2024. The government's strategic steps in encouraging institutions concerned with human development to work more progressively make it happen. The roles of higher education institutions in efforts to accelerate the achievement of the national entrepreneurship ratio through its tri dharma is also a responsibility that must be carried out sustainably. In community service, higher education creates entrepreneurial human resources relevant to science and technology development and can answer market problems or needs through the Digital Entrepreneurship Development Program. The science and technology that will be used in implementing the Digital Entrepreneurship Development Program is through the Local Business Optimization technology application platform. The method used in implementing the program is adapting the integrated learning initiatives approach, which includes masterclasses, action learning, peer-to-peer learning, and experiential workshops. After the participants took part in the integrated learning series, the program participants were able to determine a business model that suits their resources, whether to focus on the B2B scheme or the B2C scheme. However, this program will have more impact if its implementation receives support from partners who have the same program. Kata kunci: Kewirausahaan Digital, Transformasi Digital, Wirausaha Baru.
Pengembangan Kewirausahaan Digital: Pendekatan Optimasi Bisnis Lokal Abdul Ghonisyah, Ghaling Achmad; Barlian, Barin
Journal of Empowerment Community Vol. 5 No. 1 (2023): Maret 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i1.1201

Abstract

Indonesia is optimistic about becoming a developed country with a projected national entrepreneurship ratio of 3.9% in 2024. The government's strategic steps in encouraging institutions concerned with human development to work more progressively make it happen. The roles of higher education institutions in efforts to accelerate the achievement of the national entrepreneurship ratio through its tri dharma is also a responsibility that must be carried out sustainably. In community service, higher education creates entrepreneurial human resources relevant to science and technology development and can answer market problems or needs through the Digital Entrepreneurship Development Program. The science and technology that will be used in implementing the Digital Entrepreneurship Development Program is through the Local Business Optimization technology application platform. The method used in implementing the program is adapting the integrated learning initiatives approach, which includes masterclasses, action learning, peer-to-peer learning, and experiential workshops. After the participants took part in the integrated learning series, the program participants were able to determine a business model that suits their resources, whether to focus on the B2B scheme or the B2C scheme. However, this program will have more impact if its implementation receives support from partners who have the same program. Kata kunci: Kewirausahaan Digital, Transformasi Digital, Wirausaha Baru.
Pengembangan Kewirausahaan Digital: Pendekatan Optimasi Bisnis Lokal Abdul Ghonisyah, Ghaling Achmad; Barlian, Barin
Journal of Empowerment Community Vol. 5 No. 1 (2023): Maret 2023
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jec.v5i1.1201

Abstract

Indonesia is optimistic about becoming a developed country with a projected national entrepreneurship ratio of 3.9% in 2024. The government's strategic steps in encouraging institutions concerned with human development to work more progressively make it happen. The roles of higher education institutions in efforts to accelerate the achievement of the national entrepreneurship ratio through its tri dharma is also a responsibility that must be carried out sustainably. In community service, higher education creates entrepreneurial human resources relevant to science and technology development and can answer market problems or needs through the Digital Entrepreneurship Development Program. The science and technology that will be used in implementing the Digital Entrepreneurship Development Program is through the Local Business Optimization technology application platform. The method used in implementing the program is adapting the integrated learning initiatives approach, which includes masterclasses, action learning, peer-to-peer learning, and experiential workshops. After the participants took part in the integrated learning series, the program participants were able to determine a business model that suits their resources, whether to focus on the B2B scheme or the B2C scheme. However, this program will have more impact if its implementation receives support from partners who have the same program. Kata kunci: Kewirausahaan Digital, Transformasi Digital, Wirausaha Baru.
Co-Authors Abdi Mutahari Atilah Adi Syahdana Nurfauzi Adi Syahdana Nurfauzi Agin Ahmad Muhaemin Agin Ahmad Muhaemin Agis Pebrian Agit Triyana Agus Peni Jaelani Ai Kusmiati Asyiah Ai Kusmiyati Asyiah Ajeng Intan Mahmudah Ajeng Intan Mahmudah Aji Faisal Lutfie Akbar Maula Fachreza Akhsay, Mochamad Alvisyah Zanatunnisa Anggi Risnawati Anggi Risnawati Annisa Rachmania Putri Ansori, Muhammad Bahrul Arga Sutrisna Arga Sutrisna Arga Sutrisna Arga Sutrisna Arga Sutrisna Arga Sutrisna Ari Arisman Ari Arisman arif Arif Arif Arif Arif Asep Hermawan Askolani Askolani Askolani Asyiah, Ai Kusmiati Ayu Khoerun Nisa Budhi Wahyu Fitriadi Cece Rakhmat Cecep Abdul Hak Clarisa, Sonia Cucu Cahyati Dara, Nira Dya Dede Ilham Solehudin Delfi Santika Delia Mutia Sobirin Denthanika Shena Bagia Depy Muhamad Pauzy Dewi Yulianti Dhea Aprilyani Dhiya Ahadia Shafa Didah Nurhidayah Dita Ratna Kania Dudu Risana Dudung Suryana Dudung Suryana Duri Noor Magnum Dwi Yanti Anjani Dwiki Rizki Utama Egi Dia Safitri Endah Julia Indrika Evilia Sri Yuniar Fahda Aidatul Fitroh Fahrani, Daffa Annasya Fanny Nurhasanah Faujiah, Riska Fazdi Syah Praja Feby Febriandini Firdaus, Elanda Rachman Firmansyah, Hary Fitriana Fitriana Fitroh, Fahda Aidatul Ghaling Achmad Abdul Ghonisyah Ghina Sofhi Oktaviani Gian Riksa Wibawa Gifar Fathur Rohman Gilang Tendi Abdillah Gunawan, Moch Tomi H. Ari Arisman Haikal Pikri Haikal Pikri Hary Firmansyah Hary Firmansyah Herdis Rusyana Herdis Rusyana Heryani, Rena Hidayat, Mufti Kamil Hidayat, Ujang Rahmat Himawan Sulistio Ilham Ajie Saputra Wibawa Ima Herdiana Indah Lupitasari Intan Rahayu Iqbal Nugraha Irawan, Irly Artiara Irma Andini Irsan Darma Santika Isha Putra Tejakusuma Jawad Nauqib Fazan Julmiansah, Yoga Kamil, Muahammad Rifqi Kartiko, Alfi Rahadya Kiki Wulansari Krisma Rama Nagara Kusuma Agdhi Rahwana Kusuma Aghdi Rahwana Lestari , Suci Putri Lestari, Suci Putri Lia Nursaadah Lismandini Lismandini Lismandini, Lismandini Lucy Dian Rosalin Lutfiah Sahara Luthfi Maolani Mardiana, Nurul Maulana, Sesep Miftah Mubarok Miftah Mubarok Mila Karmila Mila Karmila Mila Karmila Mila Karmila Moch Tomi Gunawan Mufti Kamil Hidayat Muhamad Edwin Juwana Muhamad Faiz Alawi Muhamad Gifar Arsyad Gundara Muhammad Denden Ramdani Muhammad Razi Fiqri Hasani Muhammad Rifat Pratama Murtadho, Naufal Mustikasari, Putri Nabila Annisa Fitri Nadhira Tsaniya Salma Hakim Nanda Namira Ramadina Nandila, Lisma Puput Neng Rindiani Sudrajat Nira Dya Dara Nita Fauziah Oktaviani Novita Dewi Nugraha, Alwin Fralesta Nugraha, Iqbal Nugraha, Renaldy Anamal Nurhalimatu Syaidah Nurhayati, Sari Nurjanah, Endah Nurmalasari Nurmalasari Nurna Yuni Nurul Mardiana Nurulaida, Rida Oktaviani, Nita Fauziah Panji Amanulloh Parid, Asep Patimah, Titin Praja, Fazdi Syah Pramadieta Herniwan Puja Fachri Hazami Putri Mustikasari Rafa Nur Afifah Ramdani Al Falah Ramdhani A, Naufan Renaldy Anamal Nugraha Rerdiana, Diki Restiani, Melpa Rexssa Fitriana Rezeki, Mila Sri Rida Nurulaida Rifa Melinda Nurachman Riska Faujiah Rismawan Rita Tri Yusnita Rizky Adam Fauzi Fadilla Rohman, Gifar Fathur Safitri, Egi Dia Sandra Sri Rahayu Sarah Munparidah Sesep Maulana Shahnaz Tsamarotul Puadah Shahnaz Tsamrotul Paudah Sindi Febrianti Sinta Anisa Riswanda Sinta Sri Nurjanah Sintia, Elis Sista Avrilyani Siti Zulfah Syahidah Sonia Clarisa Sri Ayu Agustini sri sudiarti Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari suci putri lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Sugestianita, Mitra Sutrisna , Arga Sutrisna, Arga Syahidah, Siti Zulfah Syahra Aliya Syahril Ramdani Syahrul Ramdani Nugraha Tanti Tiara Tatan Rusmawan Tiara, Tanti Titin Patimah Titin Patimah Titin Patimah Utama, Dwiki Rizki Utami, Anastasya Regita Wildan Maulana Yuni, Nurna Yuniar, Evilia Sri Yusril Fauzi Zamzam Fazrian Zamzam Fazrian