Claim Missing Document
Check
Articles

Found 20 Documents
Search
Journal : Journal of Applied Business and Technology

Marketing Mix on Customer Satisfaction at the Tax Consulting Office Dr. Sudarno, S.Pd., M.M., BKP and Colleagues Pekanbaru Suyono Suyono; Dania Ayu Lestari; Ermina Rusilawati; Wan Muhamad Kudri; Nicholas Renaldo
Journal of Applied Business and Technology Vol. 4 No. 3 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i3.135

Abstract

Research is to identify and analyze the effect of the marketing mix on customer satisfaction partially and simultaneously at the tax consultant office of Dr. Sudarno, S.Pd., M.M., BKP and partners Pekanbaru. The research sample was all clients of the tax consultant office of Dr. Sudarno, S.Pd., M.M., BKP and partners in Pekanbaru city as many as 86 clients consisting of 44 corporate income tax and 42 income tax clients. Determination of the sample using the census method or saturated sampling. The data analysis technique used is multiple linear regression with SPSS Windows 19. The independent variables are product, price, place, promotion, people, process, and physical evidence while the dependent variable is customer satisfaction. The results showed that product, promotion, people, process, and physical evidence had a significant positive effect both partially and simultaneously on customer satisfaction. However, the results of the study also show that the price variable has a significant negative effect on customer satisfaction and the location variable has an insignificant negative either partially or simultaneously on customer satisfaction at the tax consultant office Dr. Sudarno, S.Pd., M.M., BKP and colleagues Pekanbaru.
Current Ratio, Firm Size, and Return on Equity on Price Earnings Ratio with Dividend Payout Ratio as a Moderation and Firm Characteristic as Control Variable on the MNC 36 Index Period 2017-2021 Nicholas Renaldo; Dwi Kirtapati Rozalia; Sulaiman Musa; Nabila Wahid; Cecilia
Journal of Applied Business and Technology Vol. 4 No. 3 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i3.136

Abstract

This study aims to determine the effect of the Current Ratio, Company Size, Return on Equity, and Dividend Payout Ratio on the Price Earnings Ratio on the MNC36 index for the 2017-2021 period. The population and samples used in this study were to use the purposive sampling method which was selected based on specific criteria in accordance with the purpose of the study. Thus, the number of samples in this study was 77 companies. This study used secondary data. The analysis method in this study is multiple linear regression analysis using SPSS 22.0 and Smart PLS 4.0 software. The results of the research obtained are that DPR has a positive and significant effect on the Price Earnings Ratio. In contrast, the Current Ratio, Company Size, and Return on Equity do not have a significant effect on the Price Earnings Ratio.
Mapping the Financial Technology Industry in Indonesia Nicholas Renaldo; Achmad Tavip Junaedi; Sulaiman Musa; Nabila Wahid; Cecilia Cecilia
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.162

Abstract

This study aims to deepen the fintech landscape in Indonesia with focus on types of fintech, companies popular, and the role of fintech market aggregators. With internet penetration reached 67%, Indonesia became lush backdrop for fintech innovation, supported by regulation and proactive government to support the growth sector This. Methodology study combine study literature, studies cases, interviews with holder interests, research field, analysis statistics, SWOT analysis, surveys users, and analysis continuity. The literature review provides a base for understanding global fintech trends, interim studies case detail development leading fintech companies like My Capital, Friends Money, and Kredivo. Research result covers identification four main types of fintech in Indonesia: P2P Lending and Crowdfunding, Management Risk Investment, Payment-Clearing-Settlement, and Market Aggregator. Fintech market aggregators such as Cekaja.com, Cermati.com, and DuitPintar.com play role important in give information and comparison product finance to consumer. With results study This is expected can give understanding deep about the evolution of fintech in Indonesia, as well give base for policy public, developers business, and internal investors optimizing growth and inclusion finance in the digital era.
Balancing Offshore Renewable Energy and Marine Conservation in the Blue Economy Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Jahrizal, Jahrizal; Yovita, Indri; Musa, Sulaiman; Cecilia, Cecilia
Journal of Applied Business and Technology Vol. 5 No. 2 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i2.168

Abstract

The Blue Economy represents a sustainable approach to harnessing ocean resources for economic growth while preserving marine ecosystems. This study explores the intersection of offshore renewable energy development, particularly wind and tidal energy, and marine conservation. It highlights the significance of adopting innovative technologies, such as floating wind turbines, and emphasizes the role of Marine Spatial Planning (MSP) and Ecological Modernization Theory (EMT) in balancing economic activities with environmental protection. Using qualitative research methods, including semi-structured interviews with stakeholders from renewable energy companies, conservation NGOs, policymakers, and local fishing communities, this study reveals key themes related to policy gaps, innovative solutions, and the necessity of stakeholder collaboration. Findings indicate that existing regulatory frameworks often inadequately address ecological impacts, creating inconsistencies between energy development and conservation efforts. However, advancements in technology and collaborative approaches show promise for minimizing environmental disruption. The research underscores the need for stronger regulatory frameworks that integrate marine conservation into energy development plans. It advocates for community involvement in decision-making processes and the adoption of eco-friendly technologies. By aligning regulatory practices with sustainable development principles, the study presents a pathway toward achieving a balanced Blue Economy, ensuring both economic prosperity and the health of marine ecosystems for future generations. Future research areas are identified to further enhance understanding of the long-term impacts and effective management strategies in this critical field.
Advancing Digital and Technology Literacy through Qualitative Studies to Bridging the Skills Gap in the Digital Age Junaedi, Achmad Tavip; Panjaitan, Harry Patuan; Yovita, Indri; Veronica, Kristy; Renaldo, Nicholas; Jahrizal, Jahrizal
Journal of Applied Business and Technology Vol. 5 No. 2 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i2.170

Abstract

The digital age has transformed the way individuals live, work, and interact, with innovations like artificial intelligence, cloud computing, and the Internet of Things (IoT) reshaping industries and societies. This study examines the key obstacles to improving digital and technology literacy and proposes strategies to bridge this gap. The research focuses on developing economies, where socio-economic, infrastructural, and educational barriers exacerbate the digital divide. Employing a qualitative literature review, the study analyzes peer-reviewed articles, reports, and case studies to identify the main challenges and successful interventions in promoting digital literacy. The novelty of this research lies in its contextual focus on developing economies, its multi-sectoral approach involving public and private collaboration, and its emphasis on tailored, lifelong learning programs. By integrating case studies and a thematic analysis of current initiatives, this study provides actionable recommendations for advancing digital and technology literacy, enabling individuals and organizations to fully participate in an increasingly digital world. Advancing digital and technology literacy is vital for closing the skills gap in today’s digital age. Despite numerous initiatives, challenges such as limited access, resistance to change, and inadequate educational programs persist. Holistic, multi-sectoral approaches are necessary to create meaningful improvements in literacy rates, contributing to social mobility and economic development. Future studies could use a quantitative approach to measure the impact of specific interventions on digital literacy. Longitudinal research could track the effectiveness of ongoing programs in different socioeconomic settings.
The Bright Side of Artificial Intelligence in Corporate Leadership: A Rapid Literature Review of the Past Five Years Nyoto, Nyoto; Nyoto, Rebecca La Volla; Renaldo, Nicholas
Journal of Applied Business and Technology Vol. 5 No. 3 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.186

Abstract

Artificial intelligence (AI) has emerged as a transformative force in corporate leadership, significantly reshaping how organizations operate and adapt in an increasingly digital world. As AI continues to evolve, understanding its impact on leadership practices is crucial for organizations seeking to stay competitive. This study employs a Rapid Literature Review approach to explore AI's beneficial impacts on corporate leadership over the last five years, synthesizing findings from 21 research articles. The PRISMA 2020 framework is used to select the articles for review, and Atlas.ti is applied to identify patterns in the literature and label the findings. The analysis reveals five key domains where AI demonstrates significant benefits, including building trust and ethical governance, enhancing decision-making and strategic insights, improving collaboration and team dynamics, increasing operational efficiency and productivity, and fostering emerging leadership dimensions. The findings highlight how AI embeds transparency and accountability, supports data-driven decision-making, and optimizes human resource processes. Additionally, AI fosters innovation by enabling leaders to adopt inclusive practices. This study provides valuable insights for leaders seeking to leverage AI for sustainable growth, emphasizing its potential in reshaping corporate leadership. By understanding and implementing these benefits, organizations can position themselves to thrive in the era of digital transformation.
Blue Innovation, Value Creation, and Decision-making on Digital Performance and Sustainability Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Veronica, Kristy; Augustine, Yvonne; Musa, Sulaiman; Cecilia, Cecilia
Journal of Applied Business and Technology Vol. 5 No. 3 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i3.189

Abstract

This study proposed model framework introduces a novel approach by positioning Blue Innovation as a primary driver of Value Creation and Decision-Making, which in turn mediate the relationship between Digital Performance and Sustainability. In this quantitative research, data will be collected using a structured questionnaire. The sample size will be 155 respondents. This study uses Structural Equation Modeling (SEM) analysis to analyze the influence of independent, intervening, and control variables on the dependent variable. The findings provide significant insights into how these variables interact and influence one another, summarized as blue innovation significantly enhances digital performance, value creation has a strong positive impact on digital performance, decision-making significantly improves digital performance, blue innovation positively influences sustainability, value creation cannot directly increase sustainability, decision-making has a significant positive impact on sustainability, digital performance significantly enhances sustainability, blue innovation increases sustainability through digital performance, value creation indirectly increases sustainability through digital performance, decision-making positively influences sustainability through digital performance.
Digital Information Systems on Business Agility and Innovation in the Era of Industry 6.0 Mukhsin, Mukhsin; Tendra, Gusrio; Suhardjo, Suhardjo; Suharti, Suharti; Suyono, Suyono; Junaedi, Achmad Tavip; Andi, Andi; Putri, Novita Yulia; Augustine, Yvonne; Renaldo, Nicholas; Musa, Sulaiman; Cecilia, Cecilia
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i1.204

Abstract

The primary objective of this study is to analyze the impact of advanced digital information systems on business agility and innovation within the industry 6.0 framework. Novelty in this research is to develop new dimension of digital information systems, business agility, and innovation. In this quantitative research, data will be collected using a structured questionnaire. The data will then be analyzed using Structural Equation Modeling. The sample size will be a minimum of 210 respondents, in accordance with SEM guidelines. The study confirms that Digital Information Systems (DIS) significantly improve Business Agility and that Business Agility positively influences Innovation. However, Digital Information Systems do not directly improve Innovation. Instead, Business Agility acts as a mediator, meaning that Digital Information Systems enhances Innovation indirectly through Business Agility. This finding highlights the indirect role of Digital Information Systems in fostering Innovation. Simply adopting digital systems is not enough to drive Innovation; rather, organizations must leverage these systems to enhance their agility, which in turn facilitates innovation. Future research should incorporate qualitative approaches (e.g., case studies, expert interviews) to better understand the mechanisms behind agility-driven innovation.
Exploring the Meaning of Employee Loyalty through the Lens of Organizational Behavior: A Phenomenological Study in Digital Start-up Firms Purnama, Intan; Renaldo, Nicholas; Panjaitan, Harry Patuan; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Veronica, Kristy
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i1.226

Abstract

This study explores the lived experiences of employee loyalty within digital start-up firms from the perspective of organizational behavior. In an era where employee retention and engagement are critical, especially in dynamic digital start-up environments, understanding how loyalty is formed and interpreted by individuals becomes vital. Using a qualitative phenomenological approach, in-depth interviews were conducted with employees from various Indonesian digital start-ups to uncover the underlying meanings and personal interpretations of loyalty. The findings reveal that employee loyalty is perceived as a complex, evolving construct influenced by emotional attachment, shared values, autonomy, and mutual commitment. Loyalty was not merely transactional or tenure-based, but rather closely linked to personal growth, identity, and value alignment, especially among Millennial and Gen Z employees. This study contributes to organizational behavior literature by offering a nuanced view of loyalty that transcends traditional models, emphasizing the importance of intrinsic motivation and purpose-driven work in fostering long-term commitment. The results also offer practical implications for digital start-up leaders to cultivate environments that support psychological engagement, employee well-being, and sustainable loyalty.
Designing Startup Application “LaKu” for MSME in Riau Based on Android Marlim, Yulvia Nora; William, William; Susanti, Wilda; Fadrul, Fadrul; Nicholas Renaldo; Musa, Sulaiman; Wahid, Nabila
Journal of Applied Business and Technology Vol. 6 No. 2 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i2.228

Abstract

Department of Industry, Trade, Cooperatives and SMEs (DITCS) of Riau has an important role in supporting 631,347 groups of Micro, Small and Medium Enterprises (MSMEs) engaged in various fields such as handicrafts, batik, songket, and food and beverages. Many MSME merchants still market their products traditionally through the neighborhood and word of mouth, while online marketing faces a big challenge because they have to compete with well-known brands, making them difficult to develop and grow their business. To overcome these problems, an Android-based application “LaKu” was developed that aims to help MSME merchants in expanding their marketing reach and increasing their competitiveness in Riau. The development of this application uses the Extreme Programming (XP) method which consists of four main steps: Planning, Design, Code, and Testing. The development results show that the “LaKu” application can be an effective digital marketing platform, helping MSMEs in promoting products more widely without having to compete directly with big brands. With this application, MSMEs are able to increase competitiveness and contribute to local economic growth in Riau Province.
Co-Authors Achmad Tavip Junaedi Agus Hocky Ahmad Rafa'i Alan Alfred Yang Alkhairi, M. Habib Aminuyati Amries Rusli Tanjung Amries Rusli Tanjung Amy Hughes Andi Andi Andi Andi Andi Andi Andi Anggi Firmansyah Anton Anton Anton Anton Anton Aprilia, Bord Nandre Arlia Arlia, Arlia Asri Ady Bakri Augustine, Yvonne Cecilia Cecilia Cecilia Cecilia, Cecilia Dadi Komardi Dalil, M Dalil, M. Dania Ayu Lestari Darmasari, Ria David David David David Dhea Anggelina Dilahk Yladbla Dodi Sofyan Arief, Dodi Sofyan Dwi Kirtapati Rozalia Eddy, Pujiono Efi Rofianto Hia Elvina, Vivi Emiliana Shania Meta Nahak Endah Prawesti Ningrum Eny Retna Ambarwati Ermina Rusilawati Fadrul Fadrul Fadrul, Fadrul Farnila, Vera Fazal Mohamed Mohamed Sultan Fitri Yani Fitri Yani Fransisca Hanita Rusgowanto Fransisca, Luciana Geovanie, Geovanie Gusrio Tendra Hadi, Syukri Hairudin, Hairudin Haristan, Meiviana Harrison, Edward Harry Patuan Panjaitan Harry Smith Hilas, Rajah Abdulqadir Hinsatopa Simatupang Horsiando, Eric Hutahuruk, Marice Br I Gusti Ayu Asri Pramesti Ida Ayu Putu Sri Widnyani Ienne Yoseria Putri Indri Yovita Intan Purnama Intan Purnama Irwan Irwan Jahrizal James Jelia Juventia Jenny Angelica Jessen, Jessen Komardi, Dadi Koto, Jaswar Kristy Veronica Layla Hafni Luciana Fransisca Luciana Fransisca Mahdi Mahdi Marice Br Hutahuruk Marlim, Yulvia Nora Mary Onasis Hasri Massaguni, Masnita Matthias Schmidt Meyer, Kaspar Mimelientesa Irman Muhammad Adrian Agusta Muhammad Pringgo Prayetno Muhammad Ridwan Mukhsin Mukhsin Munidewi, Ida Ayu Budhananda Musa, Sulaiman Muthmainnah MUTHMAINNAH Nabila Hestia Nabila Wahid Nabila Wahid Namso Ukanahseil Napitupulu, Ryan Pardomuan Ni Putu Yuria Mendra Nicholas, Eric Niken Widyastuti Niken Widyastuti Novita Yulia Putri Nuonnad, Diaz Othman Nuriman M. Nur Nyoto Nyoto Nyoto Nyoto, Nyoto Nyoto, Rebecca La Volla Octasylva, Annuridya Rosyidta Pratiwi Octavellyn, Shierly Okalesa, Okalesa Okšav, Nitram Panggabean, Jessylane Prayetno, Muhammad Pringgo Prihastomo, Arih Dwi Priyono Pujiono Eddy Purba, Jansaris Othniel Purnama, Intan Puspita, Tuwilin Maladewi Putri, Novita Yulia Putu Wenny Saitri Rahman, Sarli Ramadani, Yulita Ramadhani Ramadhani Ramdani Ramdani Rebecca La Volla Nyoto Reilly, William Remy, Adrian Rezenebe Ngameyga Udab Ria Puspitasari Rizaldi Putra Robert David Rusilawati, Ermina Sabrina Sabnah Sally Santoso, Pamuji Hari Sarli Rahman Septi, Iti Setyawan, Onny Sevendy, Tandy Siti Ngatikoh Sofyanto, Sofyanto Sriadmitum, Ike Stevany Stevany Suci Fitria Sari Sudarmanto, Eko Sudarno Sudarno Sudarno Sudarno Sudibyo, Yvonne Augustine Sugiyarti, Listya Suhardjo Suharti Suharti Suharti Suharti Sulaiman Musa Sulaiman Musa Suranto, Agung Surikin Surya Safari SD Susantriana Dewi Susantriana Dewi Sutandijo, Sutandijo SUYONO Suyono Suyono Suyono Suyono Suyono Suyono Syahputra, Hidayat T, Dominicus Josephus Swanto Tandy Sevendy Tandy Sevendy Taylor, John Alexander Teddy Chandra Thaief, Ilham Tjahjana, Dominicus Josephus Swanto Tuti Dharmawati Veronica, Kristy Vomizon, Rodle Wahid, Nabila Wan Muhamad Kudri Wati, Yenny Widi, Rahma Wijaya, Boyke Wijaya, Febriana Wendy Wilda Susanti William William Yu, Hou Yulia Fitri Yuni Shara Sitompul Yusnidar Yusnidar Yusrizal Yusrizal Yusrizal Yusrizal Yusrizal