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Darman Darman
BINUS University
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Journal : Adpebi Science Series

 1 
The Effect Of The Implementation Of Customer Relationship Management, Increasing Experiental Marketing, And The Application Of Religiosity On The Loyalty Of Diversification Savings Customers Of Bank Nagari Syariah Olo Padang Branch Darman, Darman; Rosa, Devi Triana
Adpebi Science Series 2024: 1st Conference of Tourism and Economics Creative,
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v1i1.488

Abstract

This study aims to determine the influence of the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Application of Religiosity on the Loyalty of Bank Nagari Syariah Diversification Savings Account Olo Padang Branch. The sampling technique uses a sampling technique, using the Slovin formula so that a sample of 97 people was obtained. The Customer Relationship Management variable (X1) with a tcal value of 2.365 and a value of (Significant = 0.016 <0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H1 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the customer loyalty of Bank Nagari Olo Padang Branch. The Experiental Marketing variable (X2) with a tcal value of 1.890 and a value of (Significant = 0.047<0.05) with (df= n-k, then n= number of respondents, k= number of research variables) df= 97-4=97, then a table of 1.661 was obtained. This means that H2 is accepted, so it can be concluded that Expeiental Marketing has a positive and significant effect on Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The Religiosity variable (X3) with a tcal value of 2.258 and a value of (Significant = 0.011 <0.05) with (df= n-k, then n = number of respondents, k = number of research variables) df= 97-4=93, then a table of 1.661 was obtained. This means that H3 is accepted, so it can be concluded that Customer Relationship Management has a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Olo Padang Branch. The F test is known that the value offcal is 5.751 >from the ftable 2.70 and the significance of f = 0.006 < 0.05, meaning that H4 is accepted. It can be said that the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Implementation of Religiosity have a positive and significant effect on the Customer Loyalty of Bank Nagari Syariah Diversified Savings Account Olo Padang Branch. This means that the variables of Customer Relationship Management Implementation, Increasing Experiental Marketing, and Implementation of Religiosity can explain the variable of Customer Loyalty of Bank Nagari Syariah Diversification Savings Bank Olo Padang Branch, by 22.4%. The remaining 77.6% was explained by other variables that were not observed in this study.
Co-Authors Abdulkadir Bajamal, Jinan Abdullah, Wiranto S Afrida Afrida Ahyan, Rian Rifaldi Ahzari, Sarah Nur Anani, Siske Andini Hilumalo, Anggi Nur anggraen, iin Arung Gihna Mayapada Asbar Tantu Asriadi Asriadi Astari, Silvy Bosara, Christina Agnelya Cici Rianty K. Bidin Ciseta Yoda, Tilawatil Damasri, Wulan Dirmansyah, La Ode Muhammad Arif Djaja, Benny Dunggio, Titin Elrix Doirebo, Hans Yohanes Enny Noegraheni, Enny Erwan Sastrawan Fajriani, Alfiah FATIMA, Faudya Nurul Fattah , Vitayanti Feby, Feby Fera, Fera Ferdiansyah, Yuda Fitriani Fitriani Fitriani HP, Dinda Hadjatu, Sri Halwiah, Nur Hartiwi Prabowo, Hartiwi Hendra Nelva Saputra Hery Widijanto Hesti Evrianti Husnah Husnah Ibrahim, Akhmad Fadli Ibrahim, Ely Idris Idris Ilham, Muh. Insiani, Naya Judijanto, Loso Juliana Kadang Kadjintuni, Zulaiha Khairul, Weni KORNELIUS, YOBERTH Kuku, Celsi La Ode Ichlas Syahrullah Yunus Lapu, Lukas Ma'ruf, Fatmah Mallo, Abd. Gafar Mansur, Rahmawati Mardin, Mardin Maruf, Fatmah Maulana, Tri Setiawati Mawati, Mawati Miftahul Jannah MUH. YUNUS KASIM, MUH. YUNUS KASIM MUHAMMAD ALI Muliana, Muliana Muliyani, Sri Munawarah Munawarah, Munawarah Musa , Maman Musa, Maman Muslimin Muslimin Nanda Nanda Napu, Karlina Nofal, Mohammad Nofal, Muhammad Noviana Djou, Sitti Husna Nurdin, Dhayani NURDIN, DJAYANI Nurhabibah Nurhabibah Nurhayana, Nurhayana Nurul Hikmah Patta Tope Pricylia Chintya Dewi Buntuang Rachma, Azis Rachman, Azis Rahmadani, Nilam Ramadhani, Zahwatul Rauf, Nuzmerini Razilu, Zila Reskiyah, Reskiyah Reswita, Yefri Rianty, Cici Rina Febriani, Rina Febriani Risendy, Rian Rizkiani Iskandar Rosa, Devi Triana Salahuddin Salahuddin Salim, Muh. Samalua Waoma Saputra, Ryan Hardi Sari, Dwi Oktia Setiawan Mandala Putra Setiawan, Lukman Sitti Husna Noviana Djou Suandi, Edi Sudarmanto, Eko Sudirman, Maman Suleman, Marno Surayya, Surayya Syaiful . Syamsiar, Syamsiar Syamsul Bachri Syarifnur, Syarifnur Taslim Taslim Tontik, Deysi Utami , Eva Yuniarti Vitayanti Fattah Wanda Putri, Nurisnaini Afifah William Indra S. Mooduto winarti, eko Yahya, Siskawaty Zainuddin, Fatlina