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All Journal SIGMA EPSILON - Majalah Ilmiah Teknologi Keselamatan Nuklir Buletin Penelitian Tanaman Rempah dan Obat Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Litbang Industri Jurnal Ilmiah Universitas Batanghari Jambi JURNAL PENDIDIKAN ROKANIA Bernas Jurnal Informasi dan Komputer JURNAL METEOROLOGI DAN GEOFISIKA Jurnal Civronlit Unbari Buletin Penelitian Tanaman Rempah dan Obat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Jurnal Siliwangi: Seri Pendidikan Technologic Ar-Rasyid: Jurnal Pendidikan Agama Islam Jurnal Komunikasi dan Budaya Jurnal Ilmiah Teknik Mesin Poros Jurnal Talenta Sipil Jurnal Litbang Industri Triangulasi: Jurnal Pendidikan Kebahasaan, Kesastraan, dan Pembelajaran Jurnal Nusantara Berbakti Jurnal Ilmiah Agritas Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Masyarakat Indonesia Sejahtera Indonesian Economic Review Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial Pena Nursing Journal of International Multidisciplinary Research Dinamika Pertanian Jurnal Meteorologi dan Geofisika BUMI: International Journal of Environmental Reviews Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Journal on Mathematics Education Research
Suhendra Suhendra
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Pelatihan Pemasaran Digital 6.0 Pada Sekolah SMA Buddhi Dharma Tangerang Suhendra Suhendra; Agustinus Priyowidodo; Alexander Alexander; Limajatini Limajatini; Nana Sutisna; Rinintha Parameswari; Jayaputra Budiman
Jurnal Nusantara Berbakti Vol. 2 No. 4 (2024): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i4.534

Abstract

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.
Pelatihan Manajemen Keuangan Bagi Siswa di SMK Karmel Kota Tangerang Nana Sutisna; Yanti Puspa Rini; Toni Yoyo; David Kiki Baringin; Henry Gunawan; Juan Barus Gultom; Suhendra Suhendra; Triscna Juwita; Stephanie Prily Winata
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 1 No. 2 (2024): Mei : Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v1i2.1025

Abstract

Management is a series of activities that include planning, organizing, directing and controlling organizational resources in order to achieve goals efficiently and effectively (Stoner, 2009). In this context, financial management training at Karmel Vocational School is a strategic step to prepare students to face the challenges of the digital era business world. Qualitative research through observations, interviews and documentation studies shows that this training has had a significant positive impact. Students gain an understanding of financial management, online marketing strategies, product innovation, and the use of digital platforms to build brand awareness and measure the effectiveness of marketing campaigns. Apart from that, this training succeeded in developing proactive, creative, innovative and adaptive attitudes which are important in the modern business world. The results of the training showed an increase in students' self-confidence to start an independent business, reduce dependence on formal work, and consider financial management as a career path . To increase effectiveness, it is recommended to expand the scope of training to include e-commerce and data analysis, strengthen partnerships with industry players, and integrate training into the vocational school curriculum. Thus, it is hoped that this training will be able to increase the competitiveness of Karmel Vocational School students, prepare them to face the dynamic business world, and support the sustainability of skills-based learning programs.
Penyuluhan Terkait Pentingnya Komunikasi Branding dan Strategi Promosi Untuk Meningkatkan Pelanggan Usaha Mikro Kecil Menengah Andrianto Prasetya Nugroho; Zulfa Zakiatul Hidayah; Erin Soleha; Suhendra Suhendra; Rizka Estisia Pratiwi
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): Juli: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i3.211

Abstract

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.
KEMAMPUAN LITERASI MATEMATIS PADA SISWA KELAS X SMA BERGAYA KOGNITIF REFLEKTIF Dian Fitriana; Suhendra Suhendra; Dadang Juandi
Journal on Mathematics Education Research (J-MER) Vol 2, No 1 (2021)
Publisher : Departemen Pendidikan Matematika, FPMIPA, UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/j-mer.v2i1.54360

Abstract

AbstrakPenelitian ini bertujuan untuk mendeskripsikan kemampuan literasi matematis siswa berdasarkan gaya kognitif reflektif. Metode yang digunakan pada penelitian ini yaitu metode deskriptif kualitatif. Subjek penelitian ini yaitu tiga siswa kelas X IPA di salah satu SMA di Kota Palembang. Instrumen tes untuk mengetahui gaya kognitif siswa menggunakan Matching Familiar Figure Test (MFFT) yang dikembangkan oleh Warli (2010) berdasarkan instrumen MFFT yang dibuat oleh Jerome Kagan (1965). Instrumen tes kemampuan literasi matematis siswa terdiri dari tiga butir soal uraian dengan satu soal memuat satu indikator. Hasil menunjukkan bahwa kemampuan literasi matematis siswa ditinjau berdasarkan gaya kognitif reflektif memiliki kemampuan literasi matematis yang tergolong sedang. Hal ini dikarenakan terdapat ada satu siswa yang mendapatkan persentase diatas rata-rata di semua indikator kemampuan literasi matematis (formulate, employ, dan interpret). Kemudian satu siswa yang menguasai dua indikator literasi matematis yaitu indikator formulate dan interpret, yang artinya siswa tersebut memiliki kemampuan untuk merumuskan situasi matematis dan menafsirkan serta mengevaluasi solusi, hasil, atau kesimpulan matematika (formulate) dan menginterpretasikannya dalam bentuk kontekstual pada masalah kehidupan nyata (interpret). Sisanya satu siswa hanya memiliki kemampuan untuk menginterpretasikan dalam bentuk kontekstual pada masalah kehidupan nyata (interpret).Kata Kunci: Employ; Formulate; Interpret; Kemampuan Literasi Matematis; Reflektif; AbstractThis study aims to describe students' mathematical literacy skills based on reflective cognitive style. The method used in this research is descriptive qualitative method. The subjects of this study were three students of class X IPA at a high school in Palembang City. The test instrument to determine students' cognitive styles uses the Matching Familiar Figure Test (MFFT) developed by Warli (2010) based on the MFFT instrument created by Jerome Kagan (1965). The instrument for testing students' mathematical literacy skills consisted of three descriptive questions with one item containing one indicator. The results show that students' mathematical literacy abilities reviewed based on the reflective cognitive style have moderate mathematical literacy abilities. This is because there is one student who gets a percentage above the average in all indicators of mathematical literacy skills (formulate, employ, and interpret). Then one student who masters two indicators of mathematical literacy, namely formulate and interpret indicators, which means that these students have the ability to formulate mathematical situations and interpret and evaluate solutions, results, or mathematical conclusions (formulate) and interpret them in contextual form on real life problems (interpret ). The remaining one student only has the ability to interpret in contextual form on real life problems (interpret).Keywords: Employ; Formulates; Interpret; Mathematical Literacy Ability; Reflective;
Pendampingan dalam Meningkatkan Kualitas Produk dan Pelayanan dalam Memenuhi Kepuasan Pelanggan Army Cahya Putra Rustamaji; Sinta Sundari Heriyanti; Suhendra Suhendra; Arif Widodo Nugroho
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 1 (2025): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i1.730

Abstract

In the era of globalization and intense business competition, the quality of products and services is crucial for competitiveness, particularly for Micro, Small, and Medium Enterprises (MSMEs) like Angkringan, a traditional culinary business in Indonesia. The article explores Total Quality Management (TQM) as a strategy for these businesses to enhance operational efficiency, reduce waste, and improve customer satisfaction. The study involved direct interviews with the owner of Angkringan D’Amerta to analyze TQM application covering quality control procedures, customer satisfaction, and continuous improvement. Results indicated a deeper understanding of customer preferences and the importance of maintaining quality standards through the training of staff and development of operational procedures. The findings suggest that effective quality management can significantly enhance business performance and customer engagement in the digital era. The paper advocates for routine training, implementation of standard operating procedures, and regular quality assessments to ensure consistent service and product quality.
The Role of the Manufacturing Industry in the Economy of West Java Province : An Input-Output Analysis Approach Lukman Lukman; Princess Nurjanah; Awani Ceria Luksita; Hepi Prayudiawan; Suhendra Suhendra
Indonesian Economic Review Vol. 5 No. 2 (2025): August : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i2.71

Abstract

The West Java government is directing the development of an industrial-based economy. This study analyzes the relationship between the manufacturing industry sector and other economic sectors, identifying the multiplier effect and leading sectors in the manufacturing industry to be developed in West Java. This study is a quantitative descriptive study using the input-output analysis method in 2016. The results of the study indicate that the manufacturing industry sector can encourage the construction sector as its downstream sector and attract the wholesale and agricultural sectors as its upstream sectors. When viewed from the multiplier effect side, the manufacturing industry sector has not been able to become a sector with the highest income multiplier value and workforce multiplier in West Java. The manufacturing industry sub-sectors that are key sectors in the economy of West Java Province are the Textile and Apparel Industry; Metal Goods, Computers, Electronic Goods, Optics and Electrical Equipment Industry; Transportation Equipment Industry; Chemical, Pharmaceutical and Traditional Medicine Industry Sub-sector; Machinery and Equipment Industry (YTDL).
Edukasi Penguatan Wawasan Kebangsaan Bagi Mahasiswa Melalui Nilai-Nilai Pancasila Suhendra Suhendra; Faila Sufa Marhamah; Bambang Suprianto
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i1.344

Abstract

This study explores the implementation of national insight enhancement for students through the integration of Pancasila values into education. The focus is on fostering a profound understanding of the nation's identity and values among students. By incorporating Pancasila principles into the educational framework, this research aims to contribute to the development of well-rounded individuals who possess a strong sense of national consciousness. The study employs various educational strategies to engage students in critical thinking and reflection, fostering a holistic approach to citizenship. Through this initiative, it is anticipated that students will emerge as active participants in shaping the nation's future, grounded in the principles of Pancasila.
Optimizing The Strengthening Of Lecturer’s Professional Commitment Based On Local Wisdom And Organizational Support Fitri Anjaswuri; Soewarto Hardhienata; Suhendra Suhendra
Journal of International Multidisciplinary Research Vol. 3 No. 12 (2025): Desember 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1404

Abstract

This study aims to construct an integrated constellation model and determine optimal strategies for reinforcing lecturers’ professional commitment at leading private universities in Bogor. Utilizing the POP-SDM (Modeling and Optimization of Management Resources) framework, the research integrates elements of local wisdom and organizational support within a systemic approach to human resource development. The exploratory qualitative phase involved in-depth interviews and focus group discussions to uncover major determinants influencing professional commitment. From the thematic analysis, four principal variables emerged—teamwork, organizational climate, religiosity, and work motivation—which were validated through expert judgment. Quantitative verification was subsequently performed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique to examine both direct and indirect relationships among constructs. The analysis confirmed that all variables exert positive and significant effects on lecturers’ professional commitment, with work motivation being the most dominant factor. To refine improvement priorities, the SITOREM (Scientific Identification Theory for Conducting Operational Research in Educational Management) method was applied, identifying indicators that should be improved, maintained, or further developed. The findings offer empirical and practical insights, including: (1) a validated POP-SDM–based commitment model combining cultural and organizational dimensions; (2) evidence-based strategies to enhance lecturer professionalism; and (3) an optimization framework to guide sustainable lecturer development in higher education institutions.
Analisis dan Perancangan Aplikasi Chatbot Menggunakan Framework Rasa dan Sistem Informasi Pemeliharaan Aplikasi (Studi Kasus: Chatbot Penerimaan Mahasiswa Baru Politeknik Astra) Anindyati, Laksmi; Suhendra Suhendra; Radix Rascalia
Jurnal Teknologi Informasi dan Ilmu Komputer Vol 10 No 2: April 2023
Publisher : Fakultas Ilmu Komputer, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jtiik.20236409

Abstract

Chatbot menjadi suatu kebutuhan bisnis yang membutuhkan pelayanan interaksi secara real-time dan 24 jam. Kebutuhan tersebut juga diperlukan saat penerimaan mahasiswa baru di Politeknik Astra. Chatbot dapat menjadi salah satu penyedia informasi yang interaktif untuk calon mahasiswa Politeknik Astra, ketika mencari informasi terkait proses pendaftaran mahasiswa baru maupun terkait Politeknik Astra secara umum. Proses analisis dan perancangan sistem dilakukan, dimulai dengan studi literatur. Hasil dari studi literatur dipilihlah Framework RASA yang akan digunakan dalam pengembangan chatbot. Framework RASA memiliki performa yang baik karena memiliki Rasa NLU dan Rasa CORE. Rasa NLU sebagai basis library yang membangunteraksi antara komputer dan manusia dengan menerapkan dua metode dan algoritma kecerdasan buatan yaitu pemrosesan bahasa alami dan mesin pembelajaran. Rasa NLU bertanggung jawab membuat interaksi lebih nyata, pengguna layanan akan merasakan interaksi langsung seperti dengan manusia bukan dengan komputer. Rasa CORE juga berperan dalam membuat interaksi terasa nyata, dengan mengatur interaksi dialog antara antara bot (komputer dibalik chatbot) dengan pengguna. Framework Rasa juga bersifat open source sehingga memiliki adaptabilitas yang tinggi ketika diperlukan modifikasi untuk menyesuaikan kebutuhan bisnis yang ada. Proses pengembangan sistem dilanjutkan dengan melakukan analisis dan perancangan sistem informasi penunjang. Sistem informasi penunjang chatbot ini dibangun untuk mengakomodir kebutuhan proses CRUD (Create, Read, Update dan Delete) dari pertanyaan – respon yang nantinya dipelajari oleh chatbot sebelum dapat berinteraksi seperti manusia. Sistem informasi penunjang ini membantu penyesuaian konfigurasi chatbot dalam merespon pertanyaan sehingga operasional kebutuhan tersebut dapat mudah dilakukan oleh admin tanpa latar belakang IT. Hasil dari penelitian ini adalah kebutuhan sistem yang direpresentasikan pada use case diagram dan flowchart lalu pemilihan pipeline NLU untuk chatbot, arsitektur sistem, perancangan database dalam bentuk physical data model, dan perancangan desain antarmuka (mockup) sistem penunjang chatbot framework RASA. AbstractChatbots have become essential in business that requires interaction with customers in real-time and 24 hours. The requirements have become a necessity in Polytechnic Astra especially during the acceptance period of new students. Chatbot can be an interactive provider of information to prospective students of Polytechnic Astra who are looking information about the registration process or information related to Polytechnic Astra in general. The analysis and design process are conducted, starting with study literature.  The results of the literature study, the RASA Framework were chosen as a tool to develop chatbots. RASA Framework performs well with the Rasa NLU and Rasa Core. Rasa NLU as a base library to build interactions between computers and humans using artificial intelligence. Rasa NLU is responsible for making interaction much real, like direct interaction with humans. Rasa core is a base library to regulate the interaction dialogue between chatbots and users. The Rasa Framework is also open source, so it has high adaptability to be modified to suit existing business needs. This supporting information system help to adjust the configuration chatbot in responding to questions, so that the operational can be easily carried out by the admin without IT background. The results of this research are the system requirements represented in use case diagrams and flowcharts and the selection of NLU pipeline for chatbots, the system architecture, the database design in the form of physical data models, and the interface design (mockup) for the chatbot framework support system RASA.
Co-Authors Aditya Santoso Agus Halim Agustinus Priyowidodo Ahmad Kholis Alexander Alexander Alma Patriani R Amy Wulandari Andi Taufiq Umar Andrianto Prasetya Nugroho Andro Daniel G Annisaa Dwiretnani Annissa Dwiretnani Ari Astuti Ari Wahyono Army Cahya Putra Rustamaji Ashar Muda Lubis Awani Ceria Luksita Azhari Baedlawi Bambang Suprianto . Bertha Cahya Carolin Bintang Muliardi Utamas Dadang Juandi Danipra Setiyo David Kadar Saputro David Kiki Baringin David Kiki Baringin MT. Samosir Devi Lupita Putri Devika Christina Butarbutar Dewi Ayu Anggraeni Utami Dian Fitriana Diva Amelia Merryana Putri Donny Muda Priyangan Dwitya Okky Azanna Elvira handayani Endika Endika Eri Dahlan Erin Soleha Etty Zuliawati Zed Exacta Lovendays Simamora Faila Sufa Marhamah Fitri Anjaswuri Fitri Yanti Gian Fidela Gregorius Bambang Heru Guntar Marolop S Hendra Tri Nugroho Hendro Tjahjono Heni Pujiastuti Henry Gunawan Hepi Prayudiawan Heru Gunawan Ida Ayu Putu Sri Widnyani Ignatius Suprih Sudrajat Ivan Setiawan Jayaputra Budiman Johni Azmi Joko Warsito Juan Barus Gultom Junjung Rilia Pansya Kiki Rizky Amalia Limajatini Limajatini Lukman Lukman Lutvia Tribuwana M Nuklirullah M Riza Primadani M. Marhaban Ramadhan M. Wahid Icsannudin Chaniago Adlao Marisa Lestari Mirza Revita Monik Kasman Muhammad Hadi Kusuma Muhammad Muslihuddin Mulya Juarsa Nana Sutisna Nasrun Baldah Nikmatur Ridha Nugroho, Arif Widodo Nur Fadila Peppy Herawati Permita Ulandari Pitri Aulia Usman Lubis Princess Nurjanah Putri Nawang Asri Raden Roro Suci Nurdianti Radix Rascalia Rajawali Usman Rery Rara Amelia Ria Zulfiati Riki Saputra Rinintha Parameswari Rio Lukman KS Rioni Rizki Aldiansyah Rizka Estisia Pratiwi Rosihan Rosman S SOEMONO Safruddin Safruddin Salmariza Salmariza Sayyidina Sayyidina Sinta Sundari Heriyanti Soeharsono G Soewarto Hardhienata Stephanie Prily Winata Sumila Sumila Sumiyati Sumiyati T Rosmawaty Toni Yoyo Tri Abdi Syahputra Tri Mulyani Kartini Tri Widianto Triscna Juwita Tristiana Ningfuri Wari Dony Yamali, Fahrul Rozi Yanti Puspa Rini Yayi Suryo Prabandari Yoga Yuniadi Yogi Sirodz Gaos Zulfa Zakiatul Hidayah