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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Sinar Manajemen Jurnal Studi Manajemen dan Bisnis EKONOMIS : Journal of Economics and Business Jurnal Ekonomi Integra IJEBD (International Journal Of Entrepreneurship And Business Development) Media Mahardhika JURNAL PENDIDIKAN TAMBUSAI JURNAL VISIONIDA YUME : Journal of Management JABE (Journal of Applied Business and Economic) Jurnal Akuntansi Bisnis dan Ekonomi (JABE) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Sekretari Universitas Pamulang International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal EK dan BI Budimas : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu AKTUAL Economics and Digital Business Review DEMAnD International Journal of Business, Law, and Education International Journal of Economics, Management, Business, and Social Science Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) eCo-Fin Jurnal Manajemen dan Bisnis BUSINESS AND ENTERPREUNERSHIP JOURNAL Jurnal Trisna Riset International Journal of Business and Applied Economics (IJBAE) Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Kalianda Halok Gagas Business and Enterpreneurship Journal (BEJ) Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan AMMA : Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Administrasi Bisnis Nusantara Jihapenmas International Journal of Economics, Business and Innovation Research J-CEKI
Leonard Adrie Manafe
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Social Sciences Other

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Human Resources Training and Development at Mitra Packindo Machinery Surabaya Kristanto Abraham Rini; Leonard Adrie Manafe
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 2 (2022): May 2022
Publisher : CV ODIS

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Abstract

This study describes human resources (HR) development and training at Mitra Packindo Machinery Surabaya. The research uses qualitative methods using data collection techniques in observations and interviews with informants. The author determines the purposive sampling technique to examine informants within the company. The informants who attended this study were one person in the Supervisor position, one person in the Digital Sales position, one person in the OM (advertising and promotion) section, one person filling the Operator position, and two people in the Warehouse Staff section. Researchers involve the triangulation strategy to test the legitimacy of the information. The results of the review show that the strategy used is proven to be feasible for educating, for example, the interaction of preparation for future workers using learning techniques within the scope of the organization and direct training, while in the representative development process, the technique used by Mitra Packindo Machinery is the job rotation method, basic for substitution and further reuse of research methods
Persuasive Communication Strategy Implementation In Attracting Consumer Interest Muchammad Ali Imron Rosadi; Leonard Adrie Manafe
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 2 (2022): May 2022
Publisher : CV ODIS

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Abstract

Berkah Mulya Jaya (BMJ) is a business engaged in the workshop, spare parts for carts and tricycles. In addition to producing workshop products, the company also receives services such as lathes, welding, cutting and ironing. To maintain market share in current conditions, companies must maintain business continuity by implementing a persuasive communication strategy. Implementing this strategy will impact consumer interest in buying the company's products and good business relationships. This research aims to determine whether the company has effectively implemented persuasive communication in attracting consumer interest. The research model used is a qualitative method with a case study approach. Data collection techniques used interviews and direct observation of eight informants, namely business owners and company consumers. The results show that BMJ has implemented a persuasive communication strategy to attract consumers' interest. The strategy tools used in persuasive communication are commitment, social proof, liking, and authority.
KEPUASAN KONSUMEN OTOMODIFIED DITINJAU DARI ASPEK KUALITAS PELAYANAN USAHA Ika Dana Rahayu; Leonard Adrie Manafe; Adi Siswandono; Putri Intan Alfiani
Jurnal Ekonomi Integra Vol 12, No 1 (2022): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v12i1.188

Abstract

This study aims to determine the quality of service in terms of tangible indicators, reliability, responsiveness, assurance and empathy in Otomodified stores that affect consumer satisfaction so that it will lead to recommendations from the consumer to the people around him. The method in this study is a qualitative approach, data collection techniques are carried out by filling out questionnaires to consumers and direct interviews with a number of 30 informants. From the results of the recapitulation of interview data in this study, tangible indicators/physical evidence that most dominate on consumer satisfaction so that consumers recommend the store to friends or also the people around them. Physical evidence related to the selection of a very strategic business location, close to the highway, easy parking access, and neat product arrangement. It has become a must for every business actor to always prepare a mature strategy in his business, one example is the selection of a strategic location and a neat product arrangement that can trigger the birth of a recommendation from buyers.
Marketing Communication Strategies of Pentol Kluwung Reviewed From SOSTAC Analysis: Situation, Objective, Strategy, Tactics, Action, Controlling Leonard Adrie Manafe; Yovita Ardeana; Kori Pramita; Femmy Roszalinda Marteza Leo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.704 KB) | DOI: 10.29138/ijebd.v5i1.1706

Abstract

Purpose: This study aims to determine the marketing communication strategy used by Pentol Kluwung through Instagram media. Design/methodology/approach: The type of research used is descriptive qualitative method. The non random sampling technique (purposive sampling) used direct communication by involving 30 informants. Findings: The results of this study indicate that Pentol Kluwung uses several marketing communication strategies by implementing SOSTAC (Situation, Objective, Strategy, Tactics, Action, Controlling) then promotional communication strategies through Instagram media to convey product information in the form of visuals, audio and messages. Research limitations/implications: The limitation of this research is about the gender comparison of the informants. The number of informants with gender characteristics is not comparable. Researchers get female dominant informants; this can be a reference for future researchers. Practical implications: Important implications found in this research activity are in order to be able to further improve the quality of Pentol Kluwung products. Originality/value: The paper is original. Paper type: Research paper
Personal Selling Implementation and AIDA Model; Attention, Interest, Desire, Action Leonard Adrie Manafe; Kori Pramita
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 3 (2022): May 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.398 KB) | DOI: 10.29138/ijebd.v5i3.1846

Abstract

Purpose: This study aims to determine consumer responses to the application of personal selling strategies applied by CV. Malcone in Sidoarjo, knowing the causes of consumers to make purchasing decisions, and knowing what actions are taken to keep consumers loyal to CV. Malcone. Design/methodology/approach: Qualitative methods and purposive sampling data collection techniques were used in this study and research data information was obtained from 8 (eight) informants who were consumers of CV. Malcone in Sidoarjo. Informants were selected according to certain criteria determined by the researcher. Findings: Research resulting that indicators of attention, interest, desire and action will be equipped the personal selling strategy. The guidelines for product marketing using the AIDA (Attention, Interest, Desire and Action) model which is in the personal selling process are applied by CV. Malcone Research limitations/implications: The majority of informants who met the criteria chose this product to be used as their outdoor equipment rental business. another limitation is that there is no implementation of personal selling strategies for potential customers who are in areas outside the island of Java. Practical implications: Several implications that can be applied in the strategy that has been implemented by CV. Malcone. Originality/value: The paper is original research. Paper type: Research paper
KOMUNIKASI INTERPERSONAL KARYAWAN DALAM MENCIPTAKAN KEPUASAN PELANGGAN Linda Faniasari; Leonard Adrie Manafe
Jurnal Sekretari Universitas Pamulang Vol 9, No 2 (2022): JURNAL SEKRETARI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skr.v9i2.21895

Abstract

ABSTRAK  Penelitian ini bertujuan untuk mengetahui pentingnya komunikasi interpersonal Distributor Telur ayam kk dalam menciptakan kepuasan pelanggan. Metode penelitian ini menggunakan pendekatan deskriptif yang dikaji secara kualitatif. Subjek dalam penelitian ini adalah karyawan distributor Telur ayam kk dan sepuluh informan yang merupakan pelanggan dari Distributor telur ayam kk. Teknik pengumpulan data dilakukan melalui wawancara, pengamatan dan dokumentasi. Berdasarkan hasil penelitian ini menunjukkan bahwa komunikasi antar pribadi yang dilihat dari komponen kesetaraan terdapat hambatan komunikasi yaitu: karyawan masih membeda-bedakan pelanggan lama dengan pelanggan baru sehingga menimbulkan ketidaknyamanan dari pelanggan. Sedangkan komunikasi antar pribadi dari komponen keterbukaan, empati, sikap mendukung dan sikap positif sudah berjalan dengan baik dan sesuai dengan apa yang diharapkan oleh pelanggan. Sehingga komunikasi antar pribadi yang baik dapat menjadi faktor penunjang dalam mewujudkan kepuasan pelanggan. Kata-kata Kunci: Komunikasi Interpersonal, Pelayanan, Kepuasan Pelanggan   EMPLOYEE INTERPERSONAL COMMUNICATION IN CREATING CUSTOMER SATISFACTION  ABSTRACT This study aims to determine the interpersonal communication importance of KK Chicken Egg Distributors in creating customer satisfaction. This research method uses a descriptive approach that is studied qualitatively. The subjects in this study were employees of the KK chicken egg distributor and ten informants who were customers of the KK chicken egg distributor. Data collection techniques were carried out through interviews, observations and documentation. Based on the study results indicate that interpersonal communication seen from the equality component, there are communication barriers, namely: employees still discriminate between old customers and new customers, causing inconvenience to customers. Meanwhile, interpersonal communication from the openness components, empathy, supportive attitude and positive attitude has been going well and in accordance with what is expected by customers. Therefore good interpersonal communication could be a supporting factor in realizing customer satisfaction. Keywords: Interpersonal Communication, Service, Customer Satisfaction
THE ROLE OF ORGANIZATIONAL CULTURE TO BUILD EMPLOYEE LOYALTY Eva Noviana; Leonard Adrie Manafe
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 2 (2022): IJEBAR, VOL. 06 ISSUE 02, JUNE 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i2.5249

Abstract

This research has a purpose for the role of organizational culture in the company to build a loyalty to the employees of the Power Generation Company (PPL) in the city of Sidoarjo. In this study using descriptive qualitative analysis method using data collection techniques chosen by the author in the form of interviews, observations and document studies. The research informants were seven employees of the company. The results of the study show that the role of organizational culture in PPL is able to build employee loyalty through the "AKHLAK" (Amanah, Kompeten, Harmonis, Loyal, Adaptif, dan Kolaboratif) culture, and is balanced with the application of "SIAP" (Service Oriented, Integrity, Active Learning and Professional) corporate values. With this organizational culture, it will unite every employee of the company and can also foster a sense of employee loyalty to the company.
PENERAPAN DISIPLIN KERJA KARYAWAN (STUDI KASUS: CV BANGUN NUSANTARA TEKNIK) Afifah Nur Vindiarini; Leonard Adrie Manafe
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.5472

Abstract

This study aims to determine the application of employee work discipline in CV. Bangun Nusantara Teknik (BNT). Analysis of the causes of employee indiscipline problems and ways to solve disciplinary problems that exist in this company. The method used in this study uses a qualitative method. Data collection techniques were carried out by means of interviews and observations. Research informants were taken by purposive sampling, namely five employee representatives who were considered capable of providing explanations related to the research topic. After carrying out the analysis process, the research results could be concluded that BNT employees have a low level of discipline so that it needs to be improved again. Discipline problems faced by this company are employees arriving late at work, high absenteeism that does not enter without any information, delays in doing a job. Leaders are required to increase firmness towards employees, make new rules in writing so that employees could better obey the rules made by the company, and employees should have self-awareness in respecting time in any way if there are new regulations made by the company. Due to with the maintenance of a disciplined attitude, the work will get maximum results.
STRATEGI LOBI DAN NEGOSIASI DALAM MEMBINA HUBUNGAN BAIK KLIEN KSP CITRA ABADI Yana Ramadhani; Leonard Adrie Manafe
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 5 No 1 (2022)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v5i1.456

Abstract

This study aims to find out more about lobbying and negotiation strategies in fostering good relations with clients at Koperasi Simpan Pinjam Citra Abadi (CA). This study uses descriptive qualitative analysis, using non-participant observation methods. Data collection was obtained by conducting field observations and interviews as well as data from various information sources. The results obtained prove that CA is successful in lobbying and negotiating with clients in order to obtain the necessary information. Before negotiating, the CA first makes observations relating to the client as an initial plan, develops a negotiation strategy, self-introductions, discusses proposals until the negotiations reach a mutual agreement as evidenced by the cooperation signing. The lobbying and negotiation strategies carried out make the messages and suggestions conveyed by the CA therefore they could be well received and in line with the needs desired by the client. CA also applies a win-win solution negotiation strategy in overcoming problems therefore decisions or mutual agreements with clients could be realized and no party feels disadvantaged.
Penerapan Gaya Servant Leadership (Studi: Mon Cheri Ice Cream, Bakery, Cafe) Sharmilee Nanda; Leonard Adrie Manafe
Majalah Ilmiah DIAN ILMU Vol 21, No 2 (2022): MAJALAH ILMIAH "DIAN ILMU" APRIL 2022
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v21i2.279

Abstract

This study aims to determine the extent to which the servant leadership style is applied in Mon Cheri Ice Cream, Bakery, and Café companies. This study uses a qualitative method with descriptive analysis. The research approach is a case study that examines a particular case in a context or real life. The research informants were five people who were shop employees. Primary and secondary data sources were used in this study. Primary data were collected directly to communicate with the main source of research, namely shop employees as research informants. Meanwhile, secondary data was taken to support research in the form of company history, literature sources (books and similar research journals). Data collection techniques used in-depth interviews, direct field observations, and documentation. The results show that the Mon Cheri leader has not fully implemented all dimensions of servant leadership. The dimension that has not yet been fully implemented is the importance of common interests. This is due to clashing company policies that still need further study so that employee welfare is still minimal. Almost all Mon Cheri leaders have dimensions related to leadership competencies, including broad knowledge and insight, comprehensive experience, the ability to manage the company, the ability to lead a team.
Co-Authors Abdul Chamid Adi Siswandono Adiva Abani Putri Afifah Nur Vindiarini Agung Dwi Nugroho, Agung Dwi Agus Wahyudi Ahmad Rizal Alfandi, Safwanuzzaki Aliffiar Hendardi Pramudya Amiq, Izzatul Anam, Chairul Andriana, Ririn Anisa Dita Priutami Anita Kartika Sari Astuti Oktaliana Ayu Muninggar Bambang Sri Wibowo Bayu Purwanto Burhan Stafrezar Chairul Anam, Chairul Chamid, Abdul Chrisatya Ezra Thesaputra Citagita Ramadhini Dea Nofita Setyaningrum Dendy Fazrul Ramadhan Devi Meilina Dhyah Wulansari Diah Ayu Sanggarwati Dimas Yogi Setiawan Effendi, Mochamad Salva Putra Eko Putro Sugiono Emiliana Ring Emmywati Endro Purnomo Erawati, Yourini Erfiyan Wahyu Alrafi Erina Dwi Yanti Erlina, Nanin Eva Noviana Evi Thelia Sari Evi Thelia Sari Fajar Tenovita Sari Fajar Tinovita Sari Fatchurrohman, Mochamad Fathur Rohman Femmy Roszalinda Marteza Leo Femmy Roszalinda Matreza Leo Fendo Mustofa Ferdinand Romelus Anigomang Firdaus, Mochamad Daffa Esta Fitra Rizka Yusianti Gloria Imaniar Talahatu Haliza, Siti Nur Hernita Narsi Elda Ika Dana Rahayu Ike Nur Fadlilah Iman Supriadi Ira Dewi Anggraeni Ismawati Ismawati Iswahyudi Pratama Izzatilah, Nuri Jaka Nugraha Kamila, Octavia Nuril Karolus Putra Setiadi Kevin Reynaldi Bagaskara Kori Pramita Kori Pramita Krisna Putra Prayoga Kristanto Abraham Rini Kusuma Adi Rahardjo Kusuma Adi Rahardjo Laksmi Murni Kurniasari Linda Faniasari Lukluk Ilmaknun Marcel Kristiyanto Martin Zebua Masrur, Willy Maulana, Ryan Yudhistira Mayrine Christiyah Nugrahini Mesya Aulia Nurjami Mochamad Fatchurrohman Mochammad Rafy Akbar Moh. Maulana Waqid Kurniawan Muchammad Ali Imron Rosadi Muhammad Zainul Abidin Muslikhun Nanda Abelia Safitri Neny Kurnia Sari Ninik Mega Pratiwi Noneng R Sukatmadiredja Novita Eka Sulistyia Rini Nugroho, Dodit Cahyo Nurul Fitria Nurul Fitria Nur’Syamsiyah, Hidayatul Nuzulul Fatimah Oky Shofinatuz Zainafsiyah Parwita Setya Wardhani Pesiwarissa, Briegel I.J. Pratama, Mochammad Nova Rizqi Ade Pratama, Riza Krisdian Purwanto Purwanto Purwanto, Purwanto Putri Intan Alfiani Putri, Anisa Meliantika Putri, Faradilla Sukmawati Permata Rahardjo, Kusuma Adi Rahayu, Nanda Rahmayanti, Risti Sagita Rega Hilmy Reni Indahsari Rifda Fitrianty SE., MM Rita Erycha Ruvianti, Hanan Salsabila Safaat Safaat Safaat Safaat, Safaat Safa’at Safa’at Salsabil, Putri Shafa Salsabilla Aulia Az Zahrah Setyawan, Anang Fanju Shafa Anjelina Surya Dewi Sharmilee Nanda Shinta Wardatuz Zuhriyah Shobikin, Shobikin Sihombing, Maryto Maretis Sindy Anggun Hariyanti Sofronia Lawinda Nevinra Sri Lestari Sri Lestari Sri Rahayu Sri Wahyuningsih Handayani Steven Paul Tarigan Steven Paul Tarigan Suci Rachmadhani Surya Dewi Purnamasari Syahputra, Alfin Ramadhan Tasya Valery Susanto Tedy Irawan Teguh Herdijanto Titis Tatasari Tito Tilawah Trisna Ayu Anggraini Ummu Salamah Vivi Mega Utami Viviana Sulistya Angraini Wahib, Moh Wahyu Fattahulhidayat Wahyuni Cholifa Sari Wiwik Safitri Wulansari, Christina Yana Ramadhani Yovita Ardeana Yovita Ardeana Yudha Aditya