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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Sinar Manajemen Jurnal Studi Manajemen dan Bisnis EKONOMIS : Journal of Economics and Business Jurnal Ekonomi Integra IJEBD (International Journal Of Entrepreneurship And Business Development) Media Mahardhika JURNAL PENDIDIKAN TAMBUSAI JURNAL VISIONIDA YUME : Journal of Management JABE (Journal of Applied Business and Economic) Jurnal Akuntansi Bisnis dan Ekonomi (JABE) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Sekretari Universitas Pamulang International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal EK dan BI Budimas : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu AKTUAL Journal Informatic, Education and Management (JIEM) Economics and Digital Business Review Majalah Ilmiah Pelita Ilmu DEMAnD International Journal of Business, Law, and Education Jurnal Ilmiah Wahana Pendidikan International Journal of Economics, Management, Business, and Social Science Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) eCo-Fin Jurnal Manajemen dan Bisnis BUSINESS AND ENTERPREUNERSHIP JOURNAL Jurnal Trisna Riset International Journal of Business and Applied Economics (IJBAE) Journal of Artificial Intelligence and Digital Business Priviet Social Sciences Journal Kalianda Halok Gagas Indonesian Journal of Multidisciplinary on Social and Technology Business and Enterpreneurship Journal (BEJ) Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan AMMA : Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Administrasi Bisnis Nusantara Jihapenmas International Journal of Economics, Business and Innovation Research Jurnal Cendekia Ilmiah
Leonard Adrie Manafe
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Nursing Social Sciences Other

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The meaning of innovation in the umrah business process: A qualitative study on umrah travel Hidayatul Nur’Syamsiyah; Leonard Adrie Manafe; Dodit Cahyo Nugroho
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.420

Abstract

This study focuses on examining the integrative factors that determine successful innovations in the business process of Umrah in PT. Umi Muthmainah Berkah Umrah and Hajj Travel are located in Surabaya. The factors examined were technology, regulation, human resource (HR) quality, and pilgrims' trust. The method used was qualitative, with a case study approach and data collection through in-depth interviews, observations, and document analysis. The results showed that while digitized systems bolster operational efficiency and convenience for pilgrims, a far greater hurdle in human resources limits the ability to utilize technology. Travel companies are subject to strict compliance requirements, which necessitate continual adaptation and travel agency innovation. The human resource quality gained through systematic and ongoing training fosters successful innovation, while trust from pilgrims significantly affects business reputation and sustainability. This study affirms the synergistic integration of technology, regulation, human resources, and congregation trust, which constitute the pillars of innovation and umrah business success. The study results suggest directions for management to focus more on the enhancement of technology and human resources, and for the government to formulate pro-innovation policy regulations. This study also encourages the public to be more discerning in selecting a Umrah bureau to receive optimal and more trustworthy services.
Improving member loyalty through service quality: A case study of Citra Abadi Savings and Loan Cooperative Nanda Rahayu; Leonard Adrie Manafe; Dodit Cahyo Nugroho
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.433

Abstract

This study aims to analyze the effect of service quality on member satisfaction at the Citra Abadi Savings and Loan Cooperative (KSP). Service quality was assessed using five main elements: tangibles (physical evidence), Reliability, Responsiveness, Assurance, and Empathy. A qualitative approach, specifically a case study, was employed for data collection involving in-depth interviews with cooperative members and direct observation of the service process. Qualitative data analysis employed thematic coding to identify key patterns and insights. The results indicate that each service quality element significantly influences members’ satisfaction. Comfortable physical facilities, reliable services, high responsiveness, transaction security assurance, and empathy in member interactions play crucial roles in fostering member trust and loyalty. Despite the study's focus on a single cooperative, the findings suggest that improvements in facility quality, service reliability, staff responsiveness, transaction transparency, and empathy are essential for strengthening member relationships and enhancing satisfaction. The study also acknowledges limitations such as the focus on a single cooperative, which may limit the generalizability of the results. This study contributes to improving service management in savings and loan cooperatives and provides insights for enhancing their competitiveness in supporting members' welfare and local economies.
An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue Mochamad Salva Putra Effendi; Leonard Adrie Manafe; Dodit Cahyo Nugroho
Priviet Social Sciences Journal Vol. 5 No. 4 (2025): April 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i4.438

Abstract

This study examines the role of digital advertising and price in the sales volume of Ultra Glue products in Java, Indonesia. A quantitative approach was applied and data were collected from 50 respondents through a survey. This study evaluates the impact of promotion, price, and sales using multiple regression analysis. The results show that promotion, especially through digital marketing, has a significant impact on sales, which is in line with the literature that recognizes promotional activities as vital in stimulating consumer demand and purchase intention. On the other hand, the impact of price on sales, although positive, is more complex because it is influenced by product quality, overall strategy, and other marketing elements. This study emphasizes the importance of integrated marketing, in which digital promotions are effective, prices are competitive, and products are of good quality to maximize sales. This study also highlights external variables, such as brand loyalty and market competition, to understand consumer behavior in greater depth. We recommend using a blended approach to enrich our understanding of the consumer decision-making process.
Building competence through social interaction and the organisational environment: A case study Disky Rama Mahardika; Leonard Adrie Manafe; Abdul Chamid
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.548

Abstract

This study investigates how social interaction and organizational context influence employee performance at PT Chemico Surabaya. Employing a qualitative case study design, this research captures firsthand accounts from workers navigating daily tasks. Data were gathered through in-depth interviews with six respondents, each chosen for their role and active participation in the department’s initiatives. The findings revealed that friendly relations among peers sharply boosted motivation, strengthened teamwork, and cultivated a shared sense of ownership. Similarly, a constructive organizational climate with open leadership, reliable resources, and inclusive practices further uplifts overall output. Together, these insights urge managers to build a culture that prioritizes positive relationships and enabling conditions. This study remains limited by its single-site focus and small sample size, prompting future scholars to extend the inquiry through larger longitudinal studies or cross-firm comparisons.
Pendampingan Kewirausahaan Produk Aroma Terapi “Himanodekh Potpouuri” Iman Supriadi; Leonard Adrie Manafe; Burhan Stafrezar; Kusuma Adi Rahardjo; Teguh Herdijanto; Mesya Aulia Nurjami; Devi Meilina; Novita Eka Sulistyia Rini
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Along with the times and the growing economy, more and more students are interested in starting their own business. The student entrepreneurship program exists as a forum for developing entrepreneurial skills and helping to hone their potential, so that students can become agents of change that have a positive impact on society. This program is expected to create more jobs and increase student independence in entrepreneurship. This program is held in semester 5 where it will be implemented from September to December 2022. The product produced is aromatherapy. Activities include the stages of planning, implementing, evaluating and analyzing the results of activities which include financial, marketing and production factors.
Peningkatan Minat Beli; Peran Komunikasi Bisnis Rita Erycha; Leonard Adrie Manafe
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 5 No 1 (2023): June 2023
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v5i1.310

Abstract

In the world of small, medium and large scale businesses, business people are people who are involved in the business world and they cannot be separated from communication activities. In everyday life communication plays an important role and is a very important basis for socializing, one of which is when organizing in business. The purpose of this study is to analyze the role of business communication carried out by WRP Stores in an effort to increase consumer buying interest. This qualitative research uses data collection techniques in the form of observations that have been made while in the field and also interviews with five random informants with the criteria of having bought products from a WRP store at least once. The results and discussion of research on the role of business communication in an effort to increase consumer buying interest using greetings and customer exploration are very influential. Personal selling in the first impression is very influential also with polite and polite language. The use of language that is easy to understand and able to interact comfortably with customers is also carried out by WRP Store in an effort to increase consumer buying interest.
Penerapan Komunikasi Bisnis Dalam Meningkatkan Penjualan Telur Asin (Java Agro) Chrisatya Ezra Thesaputra; Leonard Adrie Manafe
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 5 No 1 (2023): June 2023
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v5i1.311

Abstract

Peningkatan penjualan telur asin di Java Agro (JA) yang dikaji dari sisi penerapan komunikasi bisnis merupakan tujuan dilaksanakan penelitian ini. Metode kualitatif digunakan sebagai suatu pendekatan dalam penelitian ini. Data primer diperoleh dari pemberian pertanyaan kepada enam orang beli melalui tahapan wawancara mendalam. Selain itu juga dilakukan pengamatan langsung dilapangan dan pengambilan dokumentasi. Adapun hasil dari penelitian menunjukan bahwa JA telah melakukan penjualan telur asin secara langsung dengan menggunakan cara penjualan pribadi langsung ke pembeli. Penjualan tidak langsung juga diterapkan dengan menggunakan atau memanfaatkan media sosial. Penjualan tentu saja menerapkan cara menjalin komunikasi bisnis.
MOTIVASI KARYAWAN DITINJAU DARI GAYA KEPEMIMPINAN DEMOKRATIS Krisna Putra Prayoga; Leonard Adrie Manafe
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 5 No 1 (2023): June 2023
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v5i1.312

Abstract

The goal of this study was to assess how the leadership style of CV.SENTRAL MAPAN personnel affects their performance. The methodology for this study is qualitative and descriptive. Researchers spoke with seven corporate employees who had been designated as research informants in order to gather preliminary data. The researcher also recorded some of the data and made firsthand observations in the field. The research's findings are based on the democratic leadership style exhibited by CV. SENTRAL MAPAN. In order to advance the company, company leaders have listened to employee criticism, recommendations, and opinions. They have also worked with employees to improve their performance. Company leaders regularly consult with employees before making decisions.
ANALISIS GAYA KEPEMIMPINAN DEMOKRATIS Suci Rachmadhani; Leonard Adrie Manafe
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 5 No 1 (2023): June 2023
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v5i1.313

Abstract

Penelitian ini memiliki gaya kepemimpinan demokratis yang diterapkan di WBS dan dampaknya terhadap kinerja dan kepuasan karyawan. Metode penelitian menggunakan kualitatif dengan cara mengumpulkan data melalui wawancara kepada narasumber dan observasi partisipatif. Hasil penelitian menunjukkan bahwa penerapan kepemimpinan demokratis di perusahaan ini telah memberikan dampak yang positif. Karyawan merasa lebih termotivasi, terlibat, dan bertanggung jawab yang lebih memungkinkan terhadap pekerjaan. Produktivitas karyawan meningkat, kepuasan kerja meningkat, dan mereka merasa dihargai dan diakui oleh manajemen. Rekomendasi yang diajukan untuk peningkatan kepemimpinan demokratis adalah meningkatkan komunikasi dan transparansi, melibatkan karyawan dalam perencanaan strategis, membangun keterampilan kepemimpinan partisipatif, mendorong kolaborasi dan kerja tim, serta melakukan evaluasi dan umpan balik yang rutin. Penelitian ini membahas tentang pentingnya kepemimpinan demokratis untuk menciptakan lingkungan kerja yang inklusif, memotivasi, dan memberdayakan karyawan untuk mendapatkan kinerja yang lebih optimal.
Pengaruh Brand Image, Celebrity Endorsement, Dan Product Quality Terhadap Keputusan Pembelian Produk Fashion Erigo Pada Kalangan Gen Z Di Kota Surabaya Freddy Mantovani; Leonard Adrie Manafe; Bambang Sriwibowo; Parwita Setya Wardhani
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.9274

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Celebrity Endorsement, dan Product Quality terhadap keputusan pembelian produk fashion Erigo pada kalangan Gen Z di Kota Surabaya. Erigo merupakan salah satu label lokal yang berhasil menarik perhatian konsumen. Sebagai brand yang awalnya fokus pada pakaian santai dengan konsep streetwear, Erigo berhasil memperluas jangkauan pasarnya hingga ke tingkat internasional. Pengguna utama produk Erigo adalah Generasi Z, individu yang lahir sekitar antara tahun 1997 dan 2012. merupakan kelompok unik yang dibentuk oleh pengaruh besar teknologi digital, kelompok usia yang dikenal memiliki preferensi belanja yang unik. Gen Z cenderung lebih teliti dalam memilih produk, mempertimbangkan aspek kualitas, Brand Image, serta pengaruh dari public figure atau influencer yang mereka ikuti. Penelitian ini menggunakan metode kuantitatif dengan sampel sebanyak 88 responden yang diperoleh melalui purposive samling dan dianalisis menggunakan regresi linear berganda. Hasil uji t menunjukan bahwa Brand Image, celebrity endorsement, dan Product Quality berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil uji F menunjukkan ketiga variabel tersebut secara simultan berpengaruh signifikan. Di antara ketiganya, Brand Image merupakan variabel dominan dengan koefisien beta tertinggi. Temuan ini menunjukkan bahwa Brand Image, Celebrity Endorsement, dan Product Quality menjadi faktor penting dalam memengaruhi keputusan pembelian konsumen Gen Z terhadap produk Erigo.
Co-Authors Abdul Chamid Adi Siswandono Adiva Abani Putri Adrian Abror Erzaldi Afifah Nur Vindiarini Agung Dwi Nugroho, Agung Dwi Agus Wahyudi Agustinus Samuel Wijaya ahmad rizal Akbar, Mochammad Rafy Alfandi, Safwanuzzaki Alfiatul Chusniah Nurwidianti Aliffiar Hendardi Pramudya Alifiansyah Safriansyah Amiq, Izzatul Anam, Chairul Andriana, Ririn Anggraeni, Ira Dewi Anisa Dita Priutami Anita Kartika Sari Astuti Oktaliana Bahrul Dermawan Hariyono Putra Bambang Sri Wibowo Bambang Sriwibowo Briegel I.J. Pesiwarissa Burhan Stafrezar Chairul Anam, Chairul Chamid, Abdul Chrisatya Ezra Thesaputra Citagita Ramadhini Dea Nofita Setyaningrum Dendy Fazrul Ramadhan Devi Meilina Dhyah Wulansari Diah Ayu Sanggarwati Disky Rama Mahardika Djaja, Elgin Marchlouisyanto Dodit Cahyo Nugroho Dodit Cahyo Nugroho Effendi, Mochamad Salva Putra Eko Putro Sugiono Elisabeth, Damarsari Ratnasahara Emiliana Ring Emmywati Emmywati Endah Puspita Sari Endro Purnomo Erawati, Yourini Erfiyan Wahyu Alrafi Erina Dwi Yanti Erlina, Nanin Eva Noviana Evi Thelia Sari Evi Thelia Sari Fajar Tenovita Sari Fajar Tinovita Sari Faniasari, Linda Fathur Rohman, Fathur Fathur Rosi Feldiaz Pranata Femmy Roszalinda Marteza Leo Femmy Roszalinda Matreza Leo Fendo Mustofa Ferdinand Romelus Anigomang Firdaus, Mochamad Daffa Esta Fitra Rizka Yusianti Freddy Mantovani Gloria Imaniar Talahatu Haliza, Siti Nur Hanan Salsabila Ruvianti Hernita Narsi Elda Hidayatul Nur’Syamsiyah Hilmy, Rega Ika Dana Rahayu Ike Nur Fadlilah Ilham Prasetya Wibowo Iman Supriadi Ismawati Ismawati Iswahyudi Pratama Izzatilah, Nuri Jaka Nugraha Kamila, Octavia Nuril Karolus Putra Setiadi Kevin Reynaldi Bagaskara Kori Pramita Kori Pramita Krisna Putra Prayoga Kristanto Abraham Rini Kusuma Adi Rahardjo Kusuma Adi Rahardjo Lanny Regina Susanti Lathifah Aisha Nurwanti Linda Faniasari Lukluk Ilmaknun Mahardika, Disky Rama Marcel Kristiyanto Martin Zebua Masrur, Willy Maulana, Ryan Yudhistira Mayrine Christiyah Nugrahini Mesya Aulia Nurjami Mochamad Fatchurrohman Mochamad Salva Putra Effendi Moh Wahib Moh. Maulana Waqid Kurniawan Muchammad Ali Imron Rosadi Muhammad Zainul Abidin Muninggar, Ayu Murni Kurniasari, Laksmi Muslikhun Nanda Rahayu Neny Kurnia Sari Nevinra, Sofronia Lawinda Ninik Mega Pratiwi Noneng R Sukatmadiredja Novita Eka Sulistyia Rini Nugroho, Dodit Cahyo Nurul Fitria Nurul Fitria Nurwijayanti Nur’Syamsiyah, Hidayatul Nuzulul Fatimah Parwita Setya Wardhani Parwita Setya Wardhani Pratama, Mochammad Nova Rizqi Ade Purwanto Purwanto Purwanto, Bayu Purwanto, Purwanto Puspitasari, Fanny Dwi Putri Intan Alfiani Putri, Anisa Meliantika Putri, Faradilla Sukmawati Permata Rahardjo, Kusuma Adi Rahayu, Nanda Rahmayanti, Risti Sagita Reni Indahsari RIRIN ANDRIANA Rita Erycha Riza Krisdian Pratama Safaat Safaat Safaat Safaat, Safaat Safa’at Safa’at Safitri, Nanda Abelia Safitri, Wiwik Salsabil, Putri Shafa Salsabilla Aulia Az Zahrah SE., MM, Rifda Fitrianty Setiawan, Dimas Yogi Setyawan, Anang Fanju Shafa Anjelina Surya Dewi Sharmilee Nanda Shinta Wardatuz Zuhriyah Shobikin, Shobikin Sihombing, Maryto Maretis Sindy Anggun Hariyanti Sri Lestari Sri Rahayu Sri Wahyuningsih Handayani Sriwibowo, Bambang Steven Paul Tarigan Suci Rachmadhani Surya Dewi Purnamasari Syahputra, Alfin Ramadhan Tarigan, Steven Paul Tasya Valery Susanto Tedy Irawan Teguh Herdijanto Titis Tatasari Tito Tilawah Tri Wahjoedi Trisna Ayu Anggraini Vivi Mega Utami Viviana Sulistya Angraini Wahib, Moh Wahjoedi, Tri Wahyu Fattahulhidayat Wahyu Purno Irawan Wahyu Purno Irawan Wahyuni Cholifa Sari Wardani, Devine Paramitha Wulansari, Christina Yana Ramadhani Yovita Ardeana Yovita Ardeana Yudha Aditya Zainafsiyah, Oky Shofinatuz