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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Islamic Ecomonics Journal DERIVATIF Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) International Journal of Artificial Intelligence Research Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Adzkiya : Jurnal Hukum dan Ekonomi Syariah MANAJEMEN DEWANTARA eCo-Buss Jurnal Riset Akuntansi Politala JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) International Journal of Business, Law, and Education Jurnal Manajemen Sains dan Organisasi (JMSO) International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis EKONOMIKA45 eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Annals of Human Resource Management Research Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Tapis Berseri Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Mahasiswa Manajemen dan Akuntansi Indonesian Research Journal on Education International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Law, Education and Business Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Journal of Management Accounting, Tax and Production Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian UMKM Public Service And Governance Journal Journal of Accounting Law Communication and Technology International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Cano Ekonomos
Iskandar Ali Alam
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN HIDROPONIK DI SAHABAT HIDROPONIK LAMPUNG Lutfi Safa Kamilah; Iskandar Ali Alam
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/bhazgn82

Abstract

Studi ini bertujuan untuk mengevaluasi kualitas produk dan harga memengaruhi keputusan konsumen di Sahabat Hidroponik Lampung. Karena lebih hemat sumber daya dan lebih ramah lingkungan dibandingkan dengan metode pertanian konvensional, pertanian hidroponik semakin populer. Konsumen sangat mempertimbangkan kualitas produk, seperti kesegaran, kebersihan, dan kemasan, serta harga yang sering dianggap lebih tinggi. Studi ini mengaplikasikan regresi linear berganda dan analisis deskriptif. Sampelnya terdiri dari 54 orang yang menjawab. Berdasarkan hasil analisis, dapat disimpulkan bahwa minat beli konsumen dipengaruhi oleh dua faktor utama, yaitu kualitas produk dan harga. Di antara keduanya, harga memberikan pengaruh yang lebih signifikan. Studi ini membantu produsen dan pengecer membuat strategi pemasaran dan strategi penetapan harga yang efisien. Ini akan memperbesar minat mereka untuk membeli produk hidroponik.
PENGARUH KUALITAS PRODUK DAN HARGA ATAS KENYAMANAN PELANGGAN UMKM KULINER (STUDI KASUS PADA PANCA RASA DI NATAR LAMPUNG SELATAN PROVINSI LAMPUNG) Putri Regina Barus; Iskandar Ali Alam
Jurnal Ilmiah Cano Ekonomos Vol. 14 No. 01 (2025): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/cnrehc62

Abstract

Riset ini ditujukan guna mengevaluasi dampak mutu produk, dan harga atas kenyamanan pelanggan Usaha Mikro, Kecil, dan Menengah (UMKM) di bidang kuliner di Natar, Lampung Selatan Provinsi Lampung. Pendekatan penelitian yang diterapkan adalah merupakan survei yang dilakukan dengan menggunakan teknik pengambilan sampel yang bersifat purposive kepada 100 responden yang merupakan konsumen Panca Rasa. Metode yang diterapkan adalah regresi linier berganda digunakan untuk mengevaluasi keterkaitan Kualitas Produk dan Harga atas kenyamanan pelanggan. Temuan ini mengindikasikan jika kualitas produk dan harga, baik secara bersamaan maupun individu, memiliki dampak yang baik dan drastis atas kenyamanan pelanggan dapat dirasakan. Mutu produk memiliki pengaruh lebih kuat dibandingkan dengan harga. Dengan demikin, disarankan untuk Panca Rasa agar tetap menjaga dan menambah mutu produk sembari mempertimbangkan harga yang sesuai agar dapat meningkatkan tingkat kepuasan konsumen dan mendorong kesetiaan pelanggan.
Pengaruh Lingkungan Kerja, Disiplin Kerja, dan Motivasi Kerja Terhadap Kinerja Pegawai di Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Lampung Alam, Iskandar Ali; Appriansyah, Wahyu
Journal of Accounting Law Communication and Technology Vol 1, No 2 (2024): Juli 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v1i2.2357

Abstract

Lingkungan kerja adalah kehidupan sosial, psikologi, dan fisik perusahaan yang berpengaruh pada pegawai dalam melaksanakan tugasnya. Kehidupan manusia tidak lepas dari berbagai kondisi lingkungan, terdapat hubungan yang erat antara lingkungan dan manusia. Dalam hal ini manusia akan selalu berusaha untuk beradaptasi dengan berbagai keadaan lingkungan di sekitarnya. Demikian halnya saat sedang melaksanakan pekerjaan, pegawai sebagai insan tak akan terlepas dari berbagai situasi yang ada di sekitar tempat kerja, yaitu lingkungan kerja. Saat berkerja pegawai dihadapkan dengan berbagai keadaan yang terdapat dalam lingkungan kerja yang beragam, Jenis penelitian yang digunakan dalam penulisan ini adalah penelitian Kuantitatif. Berdasarkan hasil penelitian yang dilakukan dengan menggunakan uji t didapatkan hasil bahwa T hitung T tabel, nilai signifikan 0,05 maka Ho ditolak dan Ha diterima yang berarti bahwa variabel Lingkungan Kerja (x1) secara parsial berpengaruh positif dan signifikan terhadap kinerja pegawai. Artinya lingkungan kerja memiliki pengaruh terhadap kinerja pegawai. Berdasarkan hasil penelitian yang dilakukan dengan menggunakan uji t didapatkan hasil bahwa T hitung T tabel, nilai signifikan 0,05 maka Ho ditolak dan Ha diterima yang berarti bahwa variabel disiplin kerja (x2) secara parsial berpengaruh positif dan signifikan terhadap kinerja pegawai. Artinya disiplin kerja memiliki pengaruh terhadap kinerja pegawai.
Pengaruh Kualitas Produk dan Pelayanan terhadap Kepuasan Pelanggan di Story Coffee Olip Sagita; Iskandar Ali Alam; Nuris Sanida
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5150

Abstract

This study aims to examine the influence of product quality and service quality on consumer satisfaction at Story Coffee, a coffee shop located in Mesuji, Lampung. The research method used was a quantitative approach with a data collection technique through the distribution of questionnaires to 100 respondents. Data analysis was carried out using multiple linear regression through SPSS software. Product quality variables include aspects of taste, freshness, and appearance of the product, while service quality includes service speed, staff friendliness, and café atmosphere. The results of the study show that both product quality and service quality have a positive and significant influence on consumer satisfaction. These findings indicate that consistently improving product and service quality standards can improve customer satisfaction, which in turn contributes to consumer loyalty and business sustainability. In addition, there are other factors outside of the variables studied that also affect the level of consumer satisfaction. This study recommends that Story Coffee management continue to evaluate and improve the quality elements of products and services in order to maintain competitiveness and strengthen long-term relationships with customers.
Pengaruh Kebutuhan Aktualisasi Diri, Penghargaan dan Kebutuhan Sosial terhadap Prestasi Kerja Pegawai pada PT Indonesia Trans Network Alam, Iskandar Ali; Gustin , Arien Melan Ayu
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1436

Abstract

Dalam penelitian ini Aktualisasi Diri, Penghargaan dan Kebutuhan Sosial berpengaruh terhadap kinerja karyawan pada PT. Indonesia Trans Network. Dalam penelitian ini menggunakan teknik kuantitatif yaitu dimana populasi dalam penelitian ini berjumlah 30 orang karyawan PT. Indonesia Trans Network. Populasi secara keseluruhan digunakan sebagai sampel penelitian, dikenal juga dengan istilah sampling jenuh atau sampling sensus. Teknik analisis menggunakan software SPSS versi 26 untuk analisis data dengan regresi linier berganda. Hasil penelitian dengan menguji hipotesis menunjukkan bahwa Aktualisasi Diri, Penghargaan dan Kebutuhan Sosial berpengaruh secara signifikan dan menguntungkan terhadap kinerja karyawan pada PT. Indonesia Trans Network. Pengaruh gabungan kedua variabel tersebut terhadap kinerja karyawan sebesar 54,3%, dengan variabel lainnya dalam model regresi memiliki pengaruh sebesar 45,7%.
Pengaruh Promosi Jabatan dan Persepsi Keadilan Kompensasi Terhadap Kepuasan Kerja Karyawan Pada Toko Hana Elektronik Putri, Aura; Alam, Iskandar Ali; Sanida, Nuris
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2840

Abstract

This study aims to examine the effect of job promotion and compensation fairness on employee job satisfaction at Hana Electronics Store. Using the census method, the entire population of 35 employees was sampled. A quantitative approach was applied with data analysis through multiple linear regression using SPSS version 30. The results of the analysis showed that partially, job promotion has a positive and significant effect on employee job satisfaction. In contrast, compensation equity has no significant effect on employee job satisfaction. Simultaneously, job promotion and compensation equity have a significant effect on job satisfaction. This finding indicates that job promotion is the dominant factor in increasing employee job satisfaction, while compensation equity requires more attention to maximize its impact. Keywords: Position Promotion, Compensation Fairness, and Job Satisfaction.  
Pengaruh Hubungan Antar Manusia Dan Kondisi Lingkungan Terhadap Etos Kerja Karyawan Di Nuju Coffee Bandar Lampung Maulida, Mutiara Putri; Alam, Iskandar Ali
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 1 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i1.2869

Abstract

This research aims to explore the extent to which interpersonal relationships and environmental conditions affect the work ethic of employees working at Nuju Coffee in Bandar Lampung. To achieve this aim, the study adopted a quantitative methodology characterized by a correlational research design suited for examining the relationships between variables. The total population for this study consisted of 210 employees, from which a sample of 68 respondents was selected using the Slovin formula to ensure an appropriate representation. Data collection methods included direct observation and administering structured questionnaires designed with a Likert scale to measure responses. The findings indicated that both interpersonal relationships and environmental factors positively and statistically significantly influence employees' work ethic, underscoring their importance in fostering productive workplace behaviors. Of the 68 respondents, 49 categorized interpersonal relationships as very good, 45 respondents categorized environmental conditions as very good, and 52 respondents categorized work ethic as strongly agree. This study concludes that management needs to improve communication between employees and improve work environmental conditions to enhance employee work ethic.
The Influence of E-Banking and Service Quality on Loyalty in Customers of Bank Bri Unit Bukit Kemuning Lampung Utara Widayanti, Ayu; Alam, Iskandar Ali
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8262

Abstract

This research aims to identify and analyze the influence of E-Banking and service quality on customer loyalty at Bank BRI Bukit Kemuning Unit, North Lampung. The use of technology in the banking sector, especially E-Banking, has become an integral part of banks' strategies in improving services to customers. Service quality is also recognized as a key factor influencing customer satisfaction and loyalty. The research method used was a survey by distributing questionnaires to 40 BRI Bank Bukit Kemuning Unit customers. The data collected was then analyzed using the regression method to determine the influence of the independent variable (X1) E-Banking on the dependent variable (X2) service quality (Y) customer loyalty. By using Validity Test, Reliability Test, Multiple Linear Regression Analysis, T Test (Partial), F Test (simultaneous), Coefficient of Determination (R Square). The research results show that E-Banking has a positive and significant influence on customer loyalty. The better the acceptance and use of E-Banking by customers, the higher their level of loyalty to the bank.
PENGARUH BAURAN PEMASARAN, DIGITAL MARKETING DAN DIRECT SELLING DI TOKO CINDY JAYA FURNITURE TERHADAP KEPUTUSAN PEMBELIAN Cindy, Cindy; Rahayu, Ni Putu Widhia; Alam, Iskandar Ali
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4879

Abstract

Toko Cindy Jaya Furniture memiliki kesulitan dalam proses pemasaran dan penjualan yang belum maksimal. Dibutuhkan strategi yang sesuai, untuk persaingan di pasaran yang semakin ketat. Strategi bauran pemasaran, digital marketing dan direct selling dibutuhkan untuk meyakinkan konsumen. Tujuan penelitian untuk mengetahui pengaruh bauran pemasaran, digital marketing dan direct selling terhadap keputusan pembelian di Toko Cindy Jaya Furniture. Penelitian ini memakai teknik kuantitatif dengan populasi penjualan di Toko Cindy Jaya Furniture, terhadap sample berupa probability sampling pada Toko Cindy Jaya Furniture. Penelitian ini menggunakan penelitian kuantitatif dengan mengambil sample berupa probability sampling dari populasi, instrumen yang digunakan adalah kuisioner dan study literatur. Penelitian ini memiliki tiga variabel bebas (X) bauran pemasaran, digital marketing dan direct selling serta variabel terikat (Y) keputusan pembelian. Software yang digunakan SPSS 26.0, Mendeley dan Microsoft Excel for mac. Hasil uji menggunakan SPSS dengan uji validitas, uji realibilitas, uji hipotesis dan uji koefesien deteriminasi (R2) pada bauran pemasaran, digital marketing, dan direct selling terhadap keputusan pembelian. Dapat dibuat kesimpulan bahwa bauran pemasaran, digital marketing, dan direct selling berpengaruh positif dan signifikan terhadap keputusan pembelian. Penulis memiliki saran untuk Toko Cindy Jaya Furniture yaitu toko yang tidak terlalu strategis (bauran pemasaran), komunikasi promosi yang kurang terperinci dan belum efektif (digital marketing), dan kurangnya kelengkapan produk yang ditampilkan di display (direct selling).
The Effect of Income and Financial Literacy on the Consumptive Behavior of Shopee Paylater Users in Generation Z in Bandar Lampung City Setiawati, Dini Eka; Alam, Iskandar Ali
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.198

Abstract

The objective of this research is to examine the influence of income and financial literacy on the consumtive behavior of Shopee Paylater customers from Generation Z in Bandar Lampung City. The study used a quantitative methodology, focusing on the generation Z population residing in the city. The collection of primary data was the dissemination of online questionnaires to a sample of 100 respondents who were both users of Shopee Paylater and within the age range of 18-25 years. “The process of selecting samples is conducted using non-probability sampling techniques, with a particular emphasis on purposive sampling. Data analysis was performed using multiple linear regression models to explain the relationship between independent variables (income and financial literacy) to dependent variables (consumptive behavior). Statistical software such as SPSS 29.0 or Excel is used for data analysis. The tests performed include descriptive analysis, classical assumption tests, t tests, F tests. The level of achievement of respondents shows that variable X1 income is included in criteria neutral with a percentage of 68.45, for variable X2 financial literacy criteria neutral with a percentage of 65.50% and variable consumptive behavior Y criteria neutral with a percentage of 63.04%. The results of the analysis concluded that partially, income (X1) has a positive influence on consumptive behavior (Y). Financial literacy (X2) partially has a positive influence on consumptive behavior (Y). In addition, simultaneously, income and financial literacy have an impact on the consumptive behavior of generation Z Shopee Paylater users in Bandar Lampung City.
Co-Authors . Effendi . Habiburrahman . Imelda A Suharyo Abdul Basit Achmad Subing Agus Wahyudi Ahmad Cucus Al Hadid Al Shifa Hatta Pinasthika Alfina Maharani Amay Lestari Aminah, Aminah Anasthasya Lynetta Widjaja Andala Rama Putra Barusman Andi Hartono Andini Parastika Anita Najla Dhia Anuar Sanusi Appin Purisky Redaputri Appriansyah, Wahyu Ariananda Desmaria Arif Rahman Arif Rahman Asmarantika Asmarantika Astrid Ayu Ningtyas Astuti, Any Aulia Putri Nabila Ayu Lestari Sugianto Balqis Ananda Zahra Candrika, Dwi Cecilia Priscilla Natalie Chairul Anwar Choirunnisa Choirunnisa CINDY CINDY Clara Hana Salsabila Dafmawati Dafmawati Dea Tasya Virginia Dede Kurniawan Defrizal Defrizal Defrizal Delta Serly Nisa Dian Riyanti Dina Sabila Dirwansyah Sesunan Eka Saputra Alamsyah Elisa Novriana Eliza Eliza Farida Efriyanti Farida Farida Felix, Bryan Finorina, Finorina Gracella Wardinata Gustin , Arien Melan Ayu Habbiburahman Habbiburahman Habbiburahman Habbiburahman Habiburahman Habiburahman, Habiburahman Habiburrahman HABIBURRAHMAN Habiburrahman Habiburrahman, Habiburrahman Hasna Salsabila Hatta Pinasthika, Al Shifa Hegan Sopannata Wijaya Hendri Dunan Henokh Xaverius Winata Inariva Misel Anlisyah Indra Kurniawan Indriyan Prameswari Putri Jabbar, Affan Abdul Januar Hertanto Joko Aji Nur Setiawan Junesco, Vannes Kania Senja Pangestu Ketut Agustomi Khairudin Khairudin Krukas Pari Lambang Murvit Aziz Lestari, Bebi Prima Lidya Tasya Monica Lupika Sari Lutfi Safa Kamilah M. Oktaviannur M. Yusuf Sulfarano Barusman Marzuki Noor, Marzuki Maulida, Mutiara Putri Mei Novitasari Sitorus Mufidah Zahro Muhammad Agung Syaputra Muhammad William Nayuga, Al Finta Nesya Dea Derana Ni Putu Widhia Rahayu Nikolas Denis Andrian Nuris Sanida Oktaria, Eka Travilta Olip sagita Penny Anggraini Perwiranegara, Ahmad Dirmansyah Putri Regina Barus Putri, Aura Putri, Meilisa Putri, Riske Kharisma Rachel Jovanka Rachel Rosalia Rahmadani, Diva Salsabila Rahman, Saifur Raissa Aprita Nur Maharani Raisya Ocha Maretha Ramadhanty Putri Herlambang Raras, Pungky Nanda Raychal Putra Berdrian Rinda Reffi Rizki Dw Putri Refflin, William Revita Sari Rindi Setiarani Riski Melia Wati Risky Effendi Riswan RISWAN Rizka Hasani Rizki Darmawan Robi Robi Rosalina Ayu Purnasiwi Rosbiyati, Rosbiyati Rosni Rosni Sagita, Olip Saifur Rahman Salsabilla, Rani Velia Sananda Zahra Shabrina Santika Maharani Saputra, Febri Anggi Sarifatul Khotijah Serlin, Serlin Setiawati, Dini Eka Setiono, Asep Shella Juan Eriza Shella Lavenia Fitri Sintiya Permata Sari Siti Nur Fadillah Soewito Soewito Stefanny Natasya Syamsu Rizal Theo Dharmawangsa Tiara Tiara Tina Miniawati Barusman Tri Lestira Putri Warganegara Tuti Hairani Tuti Hairani Umpusinga, Hasrun Afandi Veronika Saptarini Viona Avrilia Warganegara, Putri Wati, Novita Anjar Wicaksono, FX Satrio Widayanti, Ayu Wiwi Nurhayati Yen Yen Yeni Arinda Yeni Hermawanto Yogi Apriyadi Yulianto Yulianto Yunita, Marini Mala Yusnitalia Yusnitalia Zaidirina Zaidirina Zuriana Zuriana