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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Islamic Ecomonics Journal DERIVATIF Visionist Jurnal Maneksi (Management Ekonomi Dan Akuntansi) International Journal of Artificial Intelligence Research Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Riset Akuntansi Politala JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) Jurnal Manajemen Sains dan Organisasi (JMSO) International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal Of Business, Finance, and Economics (JBFE) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) EKONOMIKA45 eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Annals of Human Resource Management Research Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Tapis Berseri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Mahasiswa Manajemen dan Akuntansi Indonesian Research Journal on Education International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Law, Education and Business Jurnal Ilmiah ESAI MABUSS: Journal of Management, Business and Social Sciences Journal of Management Accounting, Tax and Production Jurnal Pengabdian UMKM Public Service And Governance Journal Journal of Accounting Law Communication and Technology International Journal of Economics, Business and Innovation Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Cano Ekonomos
Iskandar Ali Alam
Universitas Bandar Lampung
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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The Influence of E-Banking and Service Quality on Loyalty in Customers of Bank Bri Unit Bukit Kemuning Lampung Utara Widayanti, Ayu; Alam, Iskandar Ali
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8262

Abstract

This research aims to identify and analyze the influence of E-Banking and service quality on customer loyalty at Bank BRI Bukit Kemuning Unit, North Lampung. The use of technology in the banking sector, especially E-Banking, has become an integral part of banks' strategies in improving services to customers. Service quality is also recognized as a key factor influencing customer satisfaction and loyalty. The research method used was a survey by distributing questionnaires to 40 BRI Bank Bukit Kemuning Unit customers. The data collected was then analyzed using the regression method to determine the influence of the independent variable (X1) E-Banking on the dependent variable (X2) service quality (Y) customer loyalty. By using Validity Test, Reliability Test, Multiple Linear Regression Analysis, T Test (Partial), F Test (simultaneous), Coefficient of Determination (R Square). The research results show that E-Banking has a positive and significant influence on customer loyalty. The better the acceptance and use of E-Banking by customers, the higher their level of loyalty to the bank.
PENGARUH BAURAN PEMASARAN, DIGITAL MARKETING DAN DIRECT SELLING DI TOKO CINDY JAYA FURNITURE TERHADAP KEPUTUSAN PEMBELIAN Cindy, Cindy; Rahayu, Ni Putu Widhia; Alam, Iskandar Ali
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4879

Abstract

Toko Cindy Jaya Furniture memiliki kesulitan dalam proses pemasaran dan penjualan yang belum maksimal. Dibutuhkan strategi yang sesuai, untuk persaingan di pasaran yang semakin ketat. Strategi bauran pemasaran, digital marketing dan direct selling dibutuhkan untuk meyakinkan konsumen. Tujuan penelitian untuk mengetahui pengaruh bauran pemasaran, digital marketing dan direct selling terhadap keputusan pembelian di Toko Cindy Jaya Furniture. Penelitian ini memakai teknik kuantitatif dengan populasi penjualan di Toko Cindy Jaya Furniture, terhadap sample berupa probability sampling pada Toko Cindy Jaya Furniture. Penelitian ini menggunakan penelitian kuantitatif dengan mengambil sample berupa probability sampling dari populasi, instrumen yang digunakan adalah kuisioner dan study literatur. Penelitian ini memiliki tiga variabel bebas (X) bauran pemasaran, digital marketing dan direct selling serta variabel terikat (Y) keputusan pembelian. Software yang digunakan SPSS 26.0, Mendeley dan Microsoft Excel for mac. Hasil uji menggunakan SPSS dengan uji validitas, uji realibilitas, uji hipotesis dan uji koefesien deteriminasi (R2) pada bauran pemasaran, digital marketing, dan direct selling terhadap keputusan pembelian. Dapat dibuat kesimpulan bahwa bauran pemasaran, digital marketing, dan direct selling berpengaruh positif dan signifikan terhadap keputusan pembelian. Penulis memiliki saran untuk Toko Cindy Jaya Furniture yaitu toko yang tidak terlalu strategis (bauran pemasaran), komunikasi promosi yang kurang terperinci dan belum efektif (digital marketing), dan kurangnya kelengkapan produk yang ditampilkan di display (direct selling).
The Effect of Income and Financial Literacy on the Consumptive Behavior of Shopee Paylater Users in Generation Z in Bandar Lampung City Setiawati, Dini Eka; Alam, Iskandar Ali
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.198

Abstract

The objective of this research is to examine the influence of income and financial literacy on the consumtive behavior of Shopee Paylater customers from Generation Z in Bandar Lampung City. The study used a quantitative methodology, focusing on the generation Z population residing in the city. The collection of primary data was the dissemination of online questionnaires to a sample of 100 respondents who were both users of Shopee Paylater and within the age range of 18-25 years. “The process of selecting samples is conducted using non-probability sampling techniques, with a particular emphasis on purposive sampling. Data analysis was performed using multiple linear regression models to explain the relationship between independent variables (income and financial literacy) to dependent variables (consumptive behavior). Statistical software such as SPSS 29.0 or Excel is used for data analysis. The tests performed include descriptive analysis, classical assumption tests, t tests, F tests. The level of achievement of respondents shows that variable X1 income is included in criteria neutral with a percentage of 68.45, for variable X2 financial literacy criteria neutral with a percentage of 65.50% and variable consumptive behavior Y criteria neutral with a percentage of 63.04%. The results of the analysis concluded that partially, income (X1) has a positive influence on consumptive behavior (Y). Financial literacy (X2) partially has a positive influence on consumptive behavior (Y). In addition, simultaneously, income and financial literacy have an impact on the consumptive behavior of generation Z Shopee Paylater users in Bandar Lampung City.
Analysis Of The Application Of The Full Costing Method In Calculating The Cost Of Goods Produced (Cogs) Caftan For Determining Selling Prices: (Case Study On Caftan Production At Viahijab Store) Candrika, Dwi; Alam, Iskandar Ali
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 3 No. 3 (2023): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v3i3.200

Abstract

This research was carried out to analyze the application of the full costing method in calculating the cost of produced (COGS) of caftans for determining selling prices. This research was carried out at the Viahijab Store using qualitative analysis techniques, where data has collected through interviews, observations, and literature studies. From the results of research that has carried out, the calculation of the cost of produced (COGS) and selling price using company calculations produces lower prices when compared to using the full costing method. Where the results of selling price calculations using the company method produce Rp. 186,540.3 per Caftan, while the calculation results from full costing are Rp. 200,040.3 per piece, this shows a difference of Rp. 13,500 per piece of Caftan. This is due to the difference in cost between the company method and the full costing method.
The Effect Of Product Quality And Location On Purchasing Decisions In Sakara Coffee Consumers Wati, Novita Anjar; Alam, Iskandar Ali
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 1 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i1.207

Abstract

This research aims to find out whether product quality and location simultaneously effect purchasing decisions. In this research, quantitative methods are used. The population used was all Sakara Coffee consumers using a purposive sampling formula of 100 respondents. This research uses multiple linear regression analysis as a data analysis method. The software used to process the data is SPSS. The results of this research show that the multiple linear regression analysis is Y = 12.013 + 0.514 X1 + 0.198 X2 with a total percentage of product quality answers of 63% with an average of 82% in the Good criteria. Then 67% of the 100 samples said the location was Good with an average of 78% with Good criteria. This means that if product quality and location increase, purchasing decisions will also increase. So that the development of product quality and location will be able to attract consumer purchasing decisions and become more widely known among the public.
THE INFLUENCE OF TEAMWORK AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT BANDAR LAMPUNG UNIVERSITY Cecilia Priscilla Natalie; Iskandar Ali Alam
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 1 (2024): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i1.173

Abstract

The role of employees is very important to determine the success of the institution. It is regularly necessary to evaluate the performance of each employee to ensure that they have completed the job with enough responsibility and commensurate with what is expected by the institution. This study intends to see the effect of teamwork and work discipline on employee performance at Bandar Lampung University. This research is quantitative research. Data collection techniques use questionnaire or questionnaire methods. The sample in this study was 32 employees of Bandar Lampung University. The data analysis method uses the help of IBM SPSS Version 25 software. The results of this study explain that: 1). Teamwork does not have a significant effect on employee performance at Bandar Lampung University. 2). Work discipline in this study has a positive and significant effect on employee performance at Bandar Lampung University.
ANALYSIS OF RAW MATERIAL INVENTORY CONTROL BASED ON ECONOMIC ORDER QUANTITY METHOD AT PT. SAWITINDO MAS TANJUNG RAJA SAKTI, LAMPUNG Henokh Xaverius Winata; Iskandar Ali Alam
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 1 (2024): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i1.177

Abstract

This research aims to determine the price difference used with the EOQ method, save production costs, and produce maximum results. The research uses random sampling techniques, the method in this research uses qualitative methods and secondary data sources, data collection methods namely observation and interviews. Population In this research, there were all 40 employees of PT Sawitindo, the sample used was 3 employees who were directly interviewed. The data analysis technique used in this research was using the EOQ and total cost methods. The contribution of research using the EOQ method is that it can save production costs at PT and produce optimal quantities. The results obtained by calculating the EOQ method are in September IDR 2,935,749 in October IDR 3,501,849, in November IDR 3,945,896. After using the EOQ method there is a large price difference, namely in September IDR 814,251, in October IDR 1,748,151, and in November IDR 804,104, In general, research using the EOQ method can produce maximum results with more cost effective.
The mediating effect of innovation on the relationship between managerial ability and competitive advantage of Bandar Lampung MSMEs Oktaria, Eka Travilta; Raras, Pungky Nanda; Alam, Iskandar Ali; Barusman, Andala Rama Putra; Habiburrahman, Habiburrahman
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3555

Abstract

Purpose: This study aims to analyze the effect of managerial ability on competitive advantage through innovation among MSMEs in the craft sub-sector of Bandar Lampung City. Methodology/approach: The study employed a quantitative approach using the survey method. The population of this research consisted of all 62 MSMEs in the craft sub-sector in Bandar Lampung City, while a sample of 60 MSMEs was selected through random sampling. Data were collected from the owners and managers of these MSMEs. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 3.2.9 to examine the relationships between variables, both directly and through the mediating effect of innovation. Results/findings: The study shows that managerial skills have a direct positive and significant influence on competitive advantage. Furthermore, managerial skills also have a positive influence on innovation, and innovation acts as a partial mediator that strengthens the influence of managerial skills on competitive advantage. These findings emphasize the importance of effective and innovative managerial development in enhancing the competitiveness of MSMEs. Conclusion: Managerial capability is a strategic resource that plays a direct and indirect role through innovation in creating competitive advantage. Integrating managerial management and innovation is a key strategy for MSMEs to maintain and enhance competitiveness in the market. Limitations: This study focused exclusively on MSMEs in the craft sub-sector of Bandar Lampung City; therefore, the findings may not be generalizable to other MSME sectors or regions. Furthermore, the variables examined were limited to managerial ability, innovation, and competitive advantages. Contribution: This study reinforces the Resource-Based View and Dynamic Capabilities theories in linking managerial ability, innovation, and competitive advantage, providing practical insights for MSME managers to strengthen managerial competence and foster innovation for enhanced organizational competitiveness.
Co-Authors . Effendi . Habiburrahman . Imelda A Suharyo Abdul Basit Achmad Subing Agus Wahyudi Ahmad Cucus Al Hadid Al Shifa Hatta Pinasthika Alfina Maharani Amay Lestari Aminah, Aminah Anasthasya Lynetta Widjaja Andala Rama Putra Barusman Andi Hartono Andini Parastika Anita Najla Dhia Anuar Sanusi Appin Purisky Redaputri Appriansyah, Wahyu Ariananda Desmaria Arif Rahman Arif Rahman Asmarantika Asmarantika Astrid Ayu Ningtyas Ayu Lestari Sugianto Balqis Ananda Zahra Candrika, Dwi Cecilia Priscilla Natalie Chairul Anwar Choirunnisa Choirunnisa CINDY CINDY Clara Hana Salsabila Dafmawati Dafmawati Dea Tasya Virginia Dede Kurniawan Defrizal Defrizal Defrizal Delta Serly Nisa Dian Riyanti Dina Sabila Dirwansyah Sesunan Eka Saputra Alamsyah Elisa Novriana Eliza Eliza Farida Efriyanti Farida Farida Felix, Bryan Finorina, Finorina Gracella Wardinata Gustin , Arien Melan Ayu Habbiburahman Habbiburahman Habbiburahman Habbiburahman Habiburahman, Habiburahman Habiburrahman HABIBURRAHMAN Habiburrahman Habiburrahman, Habiburrahman Hasani, Rizka Hegan Sopannata Wijaya Hendri Dunan Henokh Xaverius Winata Inariva Misel Anlisyah Indra Kurniawan Indriyan Prameswari Putri Jabbar, Affan Abdul Januar Hertanto Joko Aji Nur Setiawan Junesco, Vannes Kania Senja Pangestu Ketut Agustomi Khairudin Khairudin Krukas Pari Lambang Murvit Aziz Lestari, Bebi Prima Lidya Tasya Monica Lutfi Safa Kamilah M. Oktaviannur M. Yusuf Sulfarano Barusman Marzuki Noor, Marzuki Maulida, Mutiara Putri Mei Novitasari Sitorus Mufidah Zahro Muhammad Agung Syaputra Muhammad William Nayuga, Al Finta Nesya Dea Derana Ni Putu Widhia Rahayu Nikolas Denis Andrian Nuris Sanida Oktaria, Eka Travilta Olip sagita Penny Anggraini Putri Regina Barus Putri, Aura Putri, Meilisa Putri, Riske Kharisma Rachel Jovanka Rachel Rosalia Rahmadani, Diva Salsabila Rahman, Saifur Raissa Aprita Nur Maharani Raisya Ocha Maretha Ramadhanty Putri Herlambang Raras, Pungky Nanda Reffi Rizki Dw Putri Refflin, William Revita Sari Rindi Setiarani Riski Melia Wati Risky Effendi Riswan RISWAN Rizki Darmawan Robi Robi Rosalina Ayu Purnasiwi Rosni Rosni Sagita, Olip Salsabila, Hasna Salsabilla, Rani Velia Sananda Zahra Shabrina Santika Maharani Sari, Lupika Sarifatul Khotijah Serlin, Serlin Setiawati, Dini Eka Setiono, Asep Shella Juan Eriza Shella Lavenia Fitri Sintiya Permata Sari Siti Nur Fadillah Soewito Soewito Stefanny Natasya Syamsu Rizal Theo Dharmawangsa Tiara Tiara Tina Miniawati Barusman Tri Lestira Putri Warganegara Tuti Hairani Tuti Hairani Umpusinga, Hasrun Afandi Veronika Saptarini Viona Avrilia Warganegara, Putri Wati, Novita Anjar Wicaksono, FX Satrio Widayanti, Ayu Wiwi Nurhayati Yen Yen Yeni Arinda Yeni Hermawanto Yogi Apriyadi Yulianto Yulianto Yunita, Marini Mala Yusnitalia Yusnitalia Zaidirina Zaidirina Zuriana Zuriana