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Dwi Lestari
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Journal : Jurnal Ilmiah ASET

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Pengaruh Kepuasan Pelanggan dan Switching Barrier terhadap Loyalitas Pelanggan Pengguna Kartu Prabayar Mentari di Wilayah Semarang Selatan Dwi Lestari; Suhaji Suhaji
Jurnal Ilmiah Aset Vol 14 No 2 (2012): Jurnal ASET Volume 14 No 2
Publisher : STIE Widya Manggala

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Abstract

The purpose of this research is to know the influence of customer satisfaction and switching barrier on castamer loyality at PT Indosat Tbk. Population in this research are all customer of pre - paid card of Mentari in South Semarang Region, and the sample are 96 customers. The analysis instrument used multiple linier regression. The result of the research shows that there is positive significant influence of customer satisfaction and switching barrier on customer loyalit. Simultaneously, all of the variables, customer value and switching barrier affect customer loyality at PT Indosat Tbk.
Co-Authors Achmad Ludvy adhirajasa shidqi muhamad Adina Latifaturrohmah Ahmad Zangim Aina Sarah Hafawati Albertus Djoko Lesmono Alya Khoyrunisa Amalia Rahmi Nasution Ambaria Nur Ana Yuliana Anisa Mutiara Rizky Annisa Maulidiyah Rahmi Lestari Anzu Elvia Zahara Arif, Nina Fapari Aris Harja Kusuma Aris Sunantyo Arita Marini Audi Alexandra Zeliyanti aulia sinta arianti Baiq Faridha Aulya Maharani Bambang Sumarno H.M. Bilal Ma'ruf Budiyono , Cecep Pratama Cindy Aldona Cornelia Budimarwanti Deaz Aji Pratama Dedi Atunggal Dela, Delaamelia Desri Amrainum Desy Fitriani Dilla Aulia Ramadhani Dimas Pamungkas Dini Fadhliyah Naiborhu Dita Yuzianah Donny Fransiskus Manalu, Donny Fransiskus Dwi Mei Nandani Edy Purnomo Elin Yulinah Elsya Mayori Elvi Khairani Sofyan Eminugroho Ratna Sari ENDANG SUGIARTI Fadhilatul Amaliya Faishal Hasyim Faiza Adinda Fakhruddin Fatma Salsabila Fikram Fitriana Yuli S Fitriana Yuli Saptaningtyas Fuad Rahman Gita Puspa Artiani, Gita Puspa Haeki Manzis Heliani, Leni Sophia Hesti Endah Lestari Husna Arifah Indriasari Isnaini, Fatimah Noor Isnaniah Isnaniah Iyut Rosmita Putri Kuswan Hadji Lalu Diandra Surya Wardhana Made Sutha Yadnya Marianne Marianne Maryani Maryani Meirani Harsasi Melisa Natalia Metri Utami Krahayon Mila Karmila Miranti Wulan Saputri Muhammad Abu Fattahillah Muhammad Jumnahdi Mukrodi Muniroh Munawar Murwati . Musthofa Musthofa Mutiara Ashifa Nabila Inne Azri Nabilah Putri Nursuha Nanda Febriyani Putri Nanik Khurnia Neng Fisheri Kurniati Neng Fisheri Kurniati Netriwati Nicholas Adi Kusuma Nur Ariza Kurnia Dewi Nur Azlia Arumi Nur Wahid Muharrom Nurdin Nurdin Nurrohmat Widjajanti Parseno Parseno Putri Kusumawati Priyono Rahita Rahmadya Waluyo Rambe Roisuddin Ery Risna Putri Zahara Rohmah Nur Istiqomah Ronaan Maulana Basuki Roro Ranti Dea Alfathya Rosnani Nasution Ruknan Sahid Sahid Sahkholid Nasution Shinta Aulia Siallagan, Dorsinta Siska Rahmadani Suhaji Suhaji Sulhi Sungkowo Edy Mulyono Talita Dhea Alsabilla Tasya Putri Irawan Titin Agustin Nengsih Ulinnuha, Hilmiyati Wasiyem, Wasiyem Yayan Sudaryana yohana sandi wijayanti Yonisa Aisyah Fitri yunita, yunita nurul arifah Zahrani Nabilah Zakiah Zakiah