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All Journal Edukasi: Jurnal Pendidikan dan Pengajaran Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Titian Ilmu: Jurnal Ilmiah Multi Sciences Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Penelitian Pendidikan IPA (JPPIPA) Syntax Literate: Jurnal Ilmiah Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Cetta: Jurnal Ilmu Pendidikan Jurnal EDUTECH Undiksha JTP - Jurnal Teknologi Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pengabdian UNDIKMA Jurnal Penelitian Agama Hindu JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Journal of Educational Sciences Journal of Innovation and Research in Primary Education Bakti Nusa Linggau J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pendidikan dan Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah EduInovasi: Journal of Basic Educational Studies Jurnal Economic Edu Jurnal Elementaria Edukasia Ecoducation Jurnal Abdimas Mahakam Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Riswan Jaenudin
Pendidikan Ekonomi FKIP Universitas Sriwijaya
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Journal : Jurnal Pengabdian UNDIKMA

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Pelatihan Pengelolaan Keuangan dan Strategi Pemasaran Digital bagi Pengrajin Kemplang di Desa Pelabuhan Dalam Kabupaten Ogan Ilir Budiman, Muhammad Akbar; Riswan Jaenudin; Agung Putra Raneo; Nafilah Khoirunnisa; Try Darma Agustiawan
Jurnal Pengabdian UNDIKMA Vol. 6 No. 4 (2025): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i4.17910

Abstract

This community service activity aims to enhance the capacity of kemplang artisans in financial management and digital marketing strategies through the use of social media and online marketplaces. The implementation methods included socialization, training, technology application, mentoring, and evaluation. The innovations introduced involved the use of templates from the Simple Accounting Module and the utilization of Shopee, Facebook, and TikTok for digital marketing. The evaluation employed observation instruments and assessment guidelines analyzed using descriptive quantitative methods. The results show improvement in both aspects: 80% of participants achieved a Good to Very Good category in financial management skills, including the accuracy of transaction recording and preparation of simple financial reports. Meanwhile, in the digital marketing aspect, 80.95% of participants also reached the Good to Very Good category in promotional content creation, advertisement visual quality, and the construction of effective messages on social media and marketplace platforms. These findings indicate that this community service activity effectively contributes to strengthening local economic independence by enhancing the managerial and digital capacities of kemplang artisans.
Co-Authors ABDUL HAMID Afriyadi Cahyadi, Afriyadi Agung Putra Raneo Aisyah Aisyah Aisyah alfiandra alfiandra Amelia Fahruniza Amelia Fahruniza Amrina, Dian Eka Andaiyani, Sri Anggraini, Yovita Dwi Arbani, Arbani Ayu Desi Retnosari Bakrie, RM Rionaldi Beny Dwi Saputra Budiman, Muhammad Akbar Daniati Daniati Desi Safitri Deskoni Dewaayu putu Setiaari Dewi Koryati Dewi Koryati Dewi Koryati Dian Eka Amrina, Dian Dian Yudhistira Diana Dewi Sartika, Diana Dewi Dwi Hasmidyani Dwi Hasmidyani Dwi Hasmidyani Edi Susanto Edutivia Mardetini, Edutivia Erna Retna Safitri FH, Yuliana Firmansyah Firmansyah F Firmansyah Firmansyah Fitriyanti . fitriyanti fitriyanti Fuad Abd. Rachman Gita Frimar Lesi Ayu Hasanah Hasanah Heni Sintia Hudaidah Hudaidah Ida Ayu Putu Sri Widnyani Ikbal Barlian Ikbal Barlian Ikbal Barlian, Ikbal Indraputri, Ratu Ilma Jaka Setiawan Khoirul Rodzikin Koryati, Dewi Lestari, Dea Lisa Yuliana Maharani, Siti Dewi Maisya, Arvienda Makhsunah, Makhsunah Marwa, Taufiq Melinda Niza Pransisca Melinda Niza Pransisca Muhamad Yusup Muhammad Safari Nabila, Chairunnisa Nadari*, Nadari Nafilah Khoirunnisa Novria Hanifa Nuraini Nuraini Nurjannah Nurjannah Priti, Priti Rafika Rahmadani Rafika Rahmadani Raharjo, Makmun Rahmi Susanti Raka Ramadhon Raka Ramadhon Risa Stephany Riski Utama Putriani Rusmin AR Rusmin AR Safitri , Erna Retna Sahara, Alda Sani Safitri Sardianto Markos Siahaan Siti Fatimah SITI FATIMAH Siti Fatimah Sri Murwani Sri Murwani Supriyadi Supriyadi Supriyadi, Heri Suratmi Suri, Siti Atikah Susnita, Deka Syarifuddin Tri Ani Oktaria Tri Ani Oktaria Try Darma Agustiawan Umi Chotimah Utami, Dyah Setyo Wulandari Wulandari Wulandari Yesi Ike Yesi Ike Yuliana FH Yuliana FH Yusuf Hartono