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All Journal Jurnal Manajemen Bisnis Jurnal Studi Komunikasi Nyimak: Journal of Communication JUMAN Tools (Jurnal Manajemen Tools) International Conference of ASEAN Prespective and Policy (ICAP) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ARRUS Journal of Social Sciences and Humanities Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of International Conference Proceedings International Journal of Economics and Management Blantika : Multidisciplinary Journal International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Society International Journal of Society and Law International Journal of Management, Economic and Accounting
, Elfitra Desy Surya
Universitas Pembangunan Panca Budi
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Journal : Jurnal Scientia

 1 
Analysis of Cognitive Image, Affective Image and Image Of Uniqueness To The Image of A Tourist Destination Mediated By Digitalization At The Serdang Bedagai Mutiara Beach Slamet Widodo; Elfitra Desy Surya Andriani; Virdyra Tasril Andriani; M. Agung Putranto Andriani
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1389

Abstract

The purpose of this research is to improve the image of the Pearl Beach destination with digital-based promotions in Pari Serdang City Bedagai and to test and analyze the impact of enhancing the image of the Mutiara Beach destination as a through tour tourist satisfaction with digital-based promotions in Pari Serdang City Begai. The hypothesis in this research is cognitive image, affective image and image unique positive and significant effect simultaneously to enhance the image pearl beach destinations as tourism with digital-based promotions in Kota Pari is different, and cognitive image, affective image and unique image partially positive and significant effect to enhance the image pearl beach destinations as tourism through tourist satisfaction with digital-based promotion of Pari Serdang Bedagai City. The materials to be used in this study are: Quantitative Materials, where the Quantitative Material in this study relates to the data describe variable X1 cognitive image, variable X2 affective image, variable X3 unique image, Y1 (Mediation Variable) tourist satisfaction, and for the variable Y2 is the destination image. The research location was carried out at the pearl beach of Pari City Serdang Bedagai District, North Sumatra Province. Data analysis used are: Quantitative Analysis consisting of Path Analysis (Path Analysis) with a population of 300 consumers and with using the slovin formula obtained a sample of 171 people.
Co-Authors , Harianto , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Andriani, Anggi Anggi Pratiwi Sitorus Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah, Erwansyah Eva Santika, Eva Faisal Faisal Faisal hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Heryanto Siburian Ida Fatimah Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Indrawan, Isa Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M S, Menganjur M. Agung Putranto Andriani Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Merlinda Merlinda Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Rahmat Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siti Arnisah Siti Nurmaizar Sitompul, Agriani Sartika Sitorus, Syahrial Slamet Widodo Slamet Widodo SRI RAHAYU Sri Rahayu Sri Rahayu, Sri Rahayu Suci Indah Hakiki Suranta Sinukaban, Dedy Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rossanty