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All Journal Jurnal Manajemen Bisnis Jurnal Studi Komunikasi Nyimak: Journal of Communication JUMAN Tools (Jurnal Manajemen Tools) International Conference of ASEAN Prespective and Policy (ICAP) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan ARRUS Journal of Social Sciences and Humanities Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of International Conference Proceedings International Journal of Economics and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Society International Journal of Society and Law International Journal of Management, Economic and Accounting
, Elfitra Desy Surya
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Memorable Tourism Experience: Building Satisfaction and Loyalty of Tourists (Case Study of Medan City, Indonesia) Elfitra Desy Surya Surya; Bambang Suwarno
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.3055

Abstract

This study examines the effect of memorable tourism experience on tourist loyalty mediated by tourist satisfaction in visiting the city of Medan. The research design was built using a causal-descriptive approach and supported by the PLS-SEM 2.8 quantitative method implemented to validate the hypothesis empirically. Survey questionnaires were used to collect data. The sample consisted of 210 tourists who visited the city of Medan, both local and national tourists. The results of the R-square test show a robust model, as seen from the percentage value of the tourist loyalty variable of 0.796, influenced by memorable tourism experience and mediated by tourists of 0.463. Besides that. From the research results, all variables, namely memorable tourism experience, traveler satisfaction, and traveler loyalty, have a significant effect. Traveler satisfaction as a mediating variable has a statistically substantial mediating role, from memorable tourism experiences to building tourist loyalty to tourist destinations in Medan City. These findings will be helpful for the local government and tourism industry players in the city of Medan in developing their goals and increasing tourist visits to the city of Medan and other stakeholders.
Pengaruh Suasana Café, Kualitas Pelayanan, dan Kualitas Makanan Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi pada Goodfella Café Tanjung Morawa Muhammad Syahrin Asman; Elfitra Desy Surya
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i1.1326

Abstract

Bisnis kafe menjadi salah satu industri yang berkembang pesat di Indonesia, terutama di kota-kota besar. Kafe tidak hanya menawarkan produk makanan dan minuman, tetapi juga konsep dan suasana yang menarik bagi pengunjung. Di tengah pesatnya perkembangan bisnis kafe, Goodfella Cafe di Tanjung Morawa, Sumatera Utara, menghadapi tantangan dari persaingan yang ketat dan fluktuasi omset penjualan. Penelitian ini bertujuan untuk mengeksplorasi pengaruh suasana kafe, kualitas pelayanan, dan kualitas makanan terhadap loyalitas pelanggan, dengan memediasi variabel kepuasan pelanggan. Metode penelitian ini menggunakan data primer dari 199 responden yang merupakan konsumen Goodfella Cafe Tanjung Morawa. Hasil penelitian menunjukkan bahwa suasana kafe, kualitas pelayanan, dan kualitas makanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu, kepuasan pelanggan juga memediasi hubungan antara variabel-variabel tersebut dengan loyalitas pelanggan. Hal ini menunjukkan pentingnya menciptakan suasana kafe yang menarik, memberikan pelayanan berkualitas, dan menyajikan makanan berkualitas tinggi untuk meningkatkan kepuasan dan loyalitas pelanggan. Temuan ini memberikan wawasan yang penting bagi manajemen Goodfella Cafe dan pemilik usaha kafe lainnya untuk meningkatkan pengalaman pelanggan dan memperkuat posisi mereka di pasar. Dengan memperbaiki dan meningkatkan faktor-faktor tersebut, diharapkan Goodfella Cafe dapat menarik lebih banyak pelanggan baru dan mempertahankan pelanggan lama, sehingga meningkatkan omset penjualan mereka
Analysis of the Influence of Amenity and Tourist Attractions on the Satisfaction of Inbound Muslim Tourists Visiting Halal-Based Tourist Destinations in Super Tourism Area Lake Toba Samosir Surya, Elfitra Desy; Saragih, Megasari Gusandra; Siregar, Nur Afrina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2676

Abstract

This research aims to know the Tourism amenity, tourist attractions on the satisfaction of Inbound Muslim tourists visiting the halal-based tourist destination area in the Super Lake Toba Area. The sample in this study was as many as 100 samples obtained from 5x the number of people indicators with random sampling technique. An analysis of the data is conducted using multiple linear regressions. The results of this study is tourism amenity have positive and significant effect on the satisfaction of tourists visiting halal-based tourist destinations in the super area of Lake Toba. The results of this study is a tourist attraction have positive and significant effect on the satisfaction of tourists visiting halal-based tourist destinations in the super area of Lake Toba. R-Square for variable Y is 0.604. The acquisition of the value explains that the percentage of the magnitude of competence Y can be explained by X1 and X2 of 60.4%.
The Effect of Epistemic Value on Tourists Revisit Intention in Lake Toba with Satisfaction as Mediation Variable Saragih, Megasari Gusandra; Surya, Elfitra Desy; B, Mesra
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2800

Abstract

The influence of epistemic value on the interest of returning tourists to the super priority tourist attraction of Lake Toba with satisfaction as a mediation is very important to be studied during this covid 19 pandemic. The number of samples as many as 110 respondents with the sample withdrawal technique is purposive sampling. The analytical model used is path analysis and Sobel Test with an analytical tool. The study results found that epistemic Value had a significant impact on tourist satisfaction; epistemic value and satisfaction affected the interest of returning tourists to the super-priority tourism of Lake Toba. Satisfaction mediating partial mediation is the effect of epistemic Value on the welfare of returning tourists to the super-priority tourism of Lake Toba. 
Analysis of Tourist Attractions, Amenities and Accessibility to Tourist Visit Decisions Mediated by Digitalization Promotion Surya, Elfitra Desy; Felani, Kiki Farida; Felani, Virdyra Tasril; Andriani, Anggi
International Journal of Economics and Management Vol. 1 No. 02 (2023): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v1i02.8

Abstract

The purpose of this research is to test and analyze the impact MSME development to improve the image of the Mutiara Beach destination as culinary tourism with digital-based promotions in the City of Pari Serdang Bedagai and to test and analyze the impact of MSME development for enhancing the image of the Mutiara Beach destination as a culinary tour through tourist satisfaction with digital-based promotions in Pari Serdang Bedagai City. The hypotheses in this study are cognitive image, affective image and unique image positive and significant effect simultaneously to enhance the image pearl beach destination as a culinary tour with digital-based promotions in Kota Pari is different, and cognitive image, affective image and unique image partially positive and significant effect to improve the image of the destination Mutiara Beach as a culinary tour through tourist satisfaction with promotions digital based City of Pari Serdang Bedagai. The materials to be used in this study are: Quantitative Materials, where the Quantitative Material in this study relates to the data describe variable X1 cognitive image, variable X2 affective image, variable X3 unique image, Y1 (Mediation Variable) tourist satisfaction, and for the variable Y2 is destination image. The research location was carried out at the pearl beach of Pari City Serdang Bedagai District, North Sumatra Province. Data analysis used are: Quantitative Analysis consisting of Path Analysis (Path Analysis) with a population of 300 consumers and with using the slovin formula obtained a sample of 171 people.
Dampak Keterlibatan Pelanggan pada Loyalitas terhadap Produk Halal: Peran Mediasi Kepuasan Mesra B; Elfitra Desy Surya; Muhammad Syahrin Asman
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.709

Abstract

Penelitian ini mengeksplorasi keterlibatan konsumen untuk meningkatkan loyalitas pelanggan terhadap produk halal. Studi ini bertujuan untuk menguji dan menganalisis pengaruh keterlibatan konsumen dalam meningkatkan loyalitas pelanggan terhadap produk halal melalui kepuasan. Penelitian ini dilakukan dengan menggunakan metode kuantitatif, yaitu data penelitian berupa angka dan analisis statistik. Populasi dalam penelitian ini adalah pelanggan yang berbelanja oleh-oleh khas Medan, sebanyak 200 pelanggan. Hasil penelitian menunjukkan bahwa variabel psikologis, perilaku, dan kognitif berpengaruh positif dan signifikan terhadap kepuasan, sementara emosi tidak memiliki pengaruh signifikan terhadap kepuasan. Keterlibatan konsumen tidak berjalan efektif dalam meningkatkan loyalitas pelanggan terhadap produk halal karena beberapa kondisi, seperti keterbatasan pengetahuan dan pengalaman serta pemahaman konsumen tentang produk halal yang mengurangi motivasi dan keinginan konsumen untuk mengonsumsi produk halal. Kontribusi dalam bidang ini adalah memberikan masukan kepada pelaku industri oleh-oleh khas Medan untuk lebih memperhatikan logo halal pada produk yang dihasilkan guna meningkatkan kepuasan dan loyalitas pelanggan.
GLOBAL TOURIST BEHAVIOR TRENDS IN THE NEW NORMAL ERA: REVENGE TOURSM PERSPECTIVE putra, yogi; Elfitra Desy Surya; Sitorus, Syahrial; Barus, Apriwati
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.890

Abstract

This study evaluates the relationship between memorable tourism experience, destination image, Place Attachment, Destination Accessibility, and Destination Quality Tourism Revenger Tourism influence related to Destination Loyalty. Using data from 370 self-administered questionnaires from two tourist attractions of interest in North Sumatra, Indonesia. Partial Least Squares Modeling is used to assess the hypotheses developed. Results reveal the significant impact of wellness tourism, Online Review of Tourist Destination, Characteristics of Destination Image, Memorable Tourist Experience, and revenue Tourism on destination loyalty. The purpose of this study further highlight the indirect effects of wellness tourism, Online Reviews of Tourist Destinations, Characteristics of Destination Image, and Memorable Tourist Experience on destination loyalty. Conceptually, this study offers a new understanding of the formation of tourist loyalty in the growth context of revenge tourism and the managerial implications of these findings discussed.
Consumer Buying Interest In Terms Of Advertising On Social Media, Product Uniqueness, And Location (A Comparative Study Of Consumers Of Sosmed Cafe And Tree House Cafe Medan) Siregar, Muhammad Valery Maulidzar; Rosanty, Yossie; Surya, Elfitra Desy
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2138

Abstract

The cafe business is currently growing rapidly in society, where cafes have now transformed into a part of the habits or lifestyle of groups of individuals. In the business community, for example, cafes have become business meeting locations, where they utilize cafes as places to discuss various aspects of their business in a setting that is not too formal. The visitors come from diverse backgrounds, including entrepreneurs, government and private employees, students, and even certain communities. This study aims to analyze the influence of social media advertising, product uniqueness, and location on consumer purchase interest at Sosmed Cafe and Cafe Rumah Pohon in Medan. Data was collected through surveys using questionnaires distributed to consumers of both cafes. Data analysis was conducted using multiple linear regression. The results of the study indicate that social media advertising, product uniqueness, and location have a significant influence on consumer purchase interest. These findings provide insights for cafe owners in designing effective marketing strategies.
Tourism Village Marketing Branding Towards Sustainable Tourism Based on Local Wisdom Surya, Elfitra Desy; Mesra, Mesra; Kadir, Zahidah Abd
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.23503

Abstract

Research aims: This study aims to test and analyze the influence of tourism village branding marketing towards sustainable tourism based on local wisdom.Design/Methodology/Approach: This study employs a quantitative methodology with an associative approach. The study population comprises travelers who visit the Hutatinggi tourist village in the Lake Toba superpriority area which totals 980 tourists. The sample in this study amounted to 140 tourists obtained from 7 x the number of indicators, where the number of Indians was 20x7 = 140 tourists.Research findings: The study's findings indicate, it was found that the variables brand experience, perceived value, brand loyalty, and brand love exert a beneficial and substantial impact on the promotion and maintenance of sustainable tourism. The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Theoretical Contribution/Originality: The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Practitioners/Policy Implications: The limitations of this research are only for tourist villages in the Lake Toba area, and in the future, it can be developed to tourist villages throughout Indonesia. Research Limitations/Implications: The contribution of local wisdom to be able to increase sustainable tourism for marketing and branding of tourist villages in Hutatinggi, Toba Samosir.
Analysis Of Social Environment, Consumer Perception, Psychology On Consumer Decisions To Use The Services Of PT. Pelindo Multi Terminal Branch Belawan North Sumatera With Consumer Behavior As An Intervening Variable Fernando Manurung; Nurafrina Siregar; Elfitra Desy Surya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study seeks to examine the impact of the social environment, customer perception, and psychological aspects on consumer decisions about the services of PT. Pelindo Multi Terminal Branch Belawan, with consumer behavior serving as an intervening variable. This study employs a quantitative methodology, utilizing primary data gathered via structured questionnaires from users of PT. Pelindo Multi Terminal services. We conducted data analysis via structural equation modeling (SEM) to examine direct and indirect correlations among variables. The study's results demonstrate that social environment, consumer perception, and psychological aspects significantly affect consumer behavior, which subsequently influences consumer decisions directly. Furthermore, consumer behavior serves as a mediator in the interaction between independent variables and consumer decisions, with psychological aspects exerting the most significant indirect influence. These findings underscore the significance of comprehending the interplay among social aspects, perceptions, and psychology in influencing consumer choices within the logistics services sector. This research offers a theoretical contribution by synthesizing social and psychological dimensions in consumer decision-making. In reality, these outcomes assist PT. Pelindo Multi Terminal Branch Belawan in enhancing service quality and customer loyalty by monitoring the factors influencing consumer decision-making.
Co-Authors , Harianto , Rahul Ardian Fikri Abdul Samad Arief Afrina Siregar, Nur Andriani, Anggi Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah Eva Santika, Eva Faisal Faisal Hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Heryanto Siburian Ida Fatimah Ifan Sri Cahyani Marunduri Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang M. Agung Putranto Andriani Maroli Putra Megawati Mora Putri Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah MUHAMMAD FAHMI Muhammad Faisal Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Afrina Nur Afrina Siregar Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Rahul Ardian Fikri Ramadhan Harahap Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siregar, Nur Afrina Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU St. Rukaiyah Suci Indah Hakiki Suranta Sinukaban, Dedy Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rossanty