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All Journal Jurnal Manajemen Bisnis Jurnal Studi Komunikasi Nyimak: Journal of Communication JUMAN Tools (Jurnal Manajemen Tools) International Conference of ASEAN Prespective and Policy (ICAP) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan ARRUS Journal of Social Sciences and Humanities Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of International Conference Proceedings International Journal of Economics and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Society International Journal of Society and Law International Journal of Management, Economic and Accounting
, Elfitra Desy Surya
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba Saragih, Megasari Gusandra; Surya, Elfitra Desy; B., Mesra
ARRUS Journal of Social Sciences and Humanities Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum583

Abstract

The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the covid-19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a nonprobability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.
PENGARUH HALAL KNOWLEDGE, ISLAMIC RELIGIOSITY, LIFE STYLE TERHADAP BEHAVIOR KONSUMEN MUSLIM GENERASI Y PENGGUNA KOSMETIK HALAL DI KOTA MEDAN Elfitra Desy Surya
JUMANT Vol 11 No 1 (2019): JURNAL Manajemen Tools
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.192 KB)

Abstract

Pasar halal menjadi sektor pertumbuhan ekonomi baru dalam dunia global. Pasar halal tidak hanya pada industri keuangan dan makanan, tetapi juga pada industri kosmetik. Penelitian ini bertujuan untuk mengetahui pengaruh variabel halal knowledge, Islamic religiosity, dan Life Style terhadap perilaku pembelian aktual atau behavior konsumen generasi Y pada pembelian kosmetik halal. Penelitian tentang perilaku konsumen muslim generasi Y dalam pembelian kosmetik halal di Indonesia masih terbatas, sehingga hal ini menarik dilakukan penelitian mengingat generasi Y adalah generasi yang unik dan berbeda dengan generasi sebelumnya. Teknik analisis data pada penelitian ini adalah multiple regression analysis. Hasil dari penelitian ini yaitu halal knowledge, Islamic religiosity, dan attitude secara parsial berpengaruh positif dan signifikan terhadap behavior konsumen muslim genrasi Y pengguna kosmetik halal di Surabaya. Variabel halal knowledge dan Islamic religiositydan Life Style secara parsial berpengaruh terhadap consumen behavior muslim generasi Y pengguna kosmetik halal di Kota Medan.
The Effect of Advertising, Exhibition and Event Marketing to Improve Awareness Awareness and its Impact on Intereststo Visit to Destination Religi Tour in Padang City (Case Study of Muslim Tourists from Malaysia) Elfitra Desy Surya
International Conference of ASEAN Prespective and Policy (ICAP) Vol 1 No 1 (2018): INTERNATIONAL CONFERENCE OF ASEAN PERSPECTIVE AND POLICY (ICAP)
Publisher : International Conference of ASEAN Prespective and Policy (ICAP)

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Abstract

From the data released by the Tourism Office of West Sumatera Province, it is seen that tourist visit to West Sumatera tend to decrease from year to year .. However, this decline has made the industry players and the Tourism Office in West Sumatra both provinci and regency. The city began to think of how efforts should be made to increase the interest of visiting Muslim tourists from Malaysia. Because the achievement of Malaysian tourists visit per year to West Sumatra as many as 60,000 people in 2017, has not been achieved, although it has been pushed by running the event "Visit Padang Halal Year 2017" Not reached the target of tourists visiting Malaysia is because allegedly awareness of tourists from Malaysia to destinations West Sumatra religious tourism has not been fully terpenetrasi. Because the pockets of Malaysian tourists who come to the city of Padang not only exist only in Kuala Lumpur, but also to other areas such as Selangor, Ipoh, Kedah, even to Kelantan and Negeri Sembilan. Problem formulation of this research is Does Advertising, Exhibition and Event have an effect on to Improving Consciousness of Tourists, Do Advertising, Exhibition and Event have an effect on to Improving Tourists Interest, Does Increasing Awareness of Tourists Affect Improvement of Visiting, Does Advertising, Exhibition and Event marketing have an effect on Increased Visiting Interest through Tourist Awareness.
The Effect of Functional Value and Epistemic Value on Tourist Satisfaction of Lake Toba Megasari Gusandra Saragih; Elfitra Desy Surya; Mesra B.
ARRUS Journal of Social Sciences and Humanities Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum583

Abstract

The study was studied to determine the effect of functional value and epistemic value on tourist satisfaction of the super priority tourist attraction of Lake Toba. The problem is finding a decrease in the number of tourist visits to the super priority tourist attraction of Lake Toba during the covid-19 pandemic. Where the amount of samples is 100 tourists who have visited Lake Toba, with a nonprobability sampling technique with a purposive sampling approach. Multiple linear regression became the model of this research using SPSS 24.0 analysis tool. The results of the study found that functional value and epistemic value had a major effect on tourist satisfaction within the super priority tourism of Lake Toba.
The Effect of Experiential Marketing on Customer Loyalty with Satisfaction as an Intervening Variables Elfitra Desy Surya; Bunga Aditi; Megasari Gusandra Saragih
Enrichment : Journal of Management Vol. 11 No. 1, Novembe (2020): Management
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1070.331 KB)

Abstract

The diversity of transportation means today requires people to be more selective in choosing a means of transportation that can meet their needs and provide many benefits in their use. This is the reason that transportation service companies are competing to attract customers to choose the means of transportation they offer by providing services that are more satisfying than competitors. The urgency of the research is that Siantar Ekspress customers are still not satisfied with the services of PT. Kereta Api Indonesia (Persero) Medan and determine the factors that cause it. The research method uses path analysis. The results showed that experiential marketing (feel and think) has a positive and significant effect on satisfaction, while relate has a negative and insignificant effect on customer satisfaction of Siantar Ekspress PT. KAI (Persero) Medan. Satisfaction, feel, and relate have a positive and significant effect on customer loyalty Siantar Ekspress PT. KAI (Persero) Medan, while Think has no positive and insignificant effect on customer loyalty of Siantar Ekspress PT. KAI (Persero) Medan. Satisfaction mediates in full mediation the influence of feel and thinks on customer loyalty Siantar Ekspress PT. KAI (Persero) Medan. While satisfaction does not mediate the effect of relate to customer loyalty Siantar Ekspress PT. KAI (Persero) Medan.
Social Media Skill in Public Relations and Customer Service for Employers Arifah Hidayati; Elfitra Desy Surya; Abdul Samad Arief; Achmad Daengs GS; Jose Marco G. Reyes
Nyimak: Journal of Communication Vol 6, No 1 (2022): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1115.295 KB) | DOI: 10.31000/nyimak.v6i1.4977

Abstract

Public relation is an important part of marketing activities that involves assessing or perceiving the general public’s attitudes and views, as well as general and specific consumers (segments), toward a company’s or product’s activities and brand policies, and then carrying out the necessary activities to create a positive image. This goal can be achieved by using suitable media to complete customer satisfaction so that skills in utilizing social media are the main thing that public relations must do. This study aims to determine the ability to use social media by entrepreneurs such as university graduates when they start working. This study uses a quantitative approach with a survey method. The population in this study is Indonesian entrepreneurs. A survey of 396 entrepreneurs was chosen as the method. The findings show that public relations and customer service are the most sought-after social media skills among university graduates, ahead of knowledge of social media content creation, strategy development, and analytics.Keywords: Social media skill, public relations, customer service, employersABSTRAKHumas adalah bagian penting dari kegiatan pemasaran yang melibatkan penilaian atau persepsi sikap dan pandangan masyarakat umum, serta konsumen (segmen) umum dan khusus, terhadap kegiatan perusahaan atau produk dan kebijakan merek, dan kemudian melakukan kegiatan yang diperlukan untuk menciptakan citra positif. Tujuan tersebut dapat dicapai dengan menggunakan media yang sesuai untuk melengkapi kepuasan pelanggan sehingga keterampilan dalam memanfaatkan media sosial menjadi hal utama yang harus dilakukan oleh humas. Penelitian ini bertujuan untuk mengetahui kemampuan penggunaan media sosial oleh para pengusaha seperti lulusan universitas ketika mereka mulai bekerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pengusaha Indonesia. Sebuah survei terhadap 396 pengusaha dipilih sebagai metode. Temuan menunjukkan bahwa hubungan masyarakat dan layanan pelanggan adalah keterampilan media sosial yang paling dicari di kalangan lulusan universitas, di atas pengetahuan tentang pembuatan konten media sosial, pengembangan strategi, dan analitik.Kata Kunci: Keterampilan media sosial, hubungan masyarakat, pelayanan pelanggan, pengusaha 
Emotional Marketing To Purchase Decisions Halal Food In Medan City With Brand Awareness As Variable Intervening Elfitra Desy Surya; Megasari Gusandra Saragih
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.641

Abstract

Emotional Marketing is a new concept in the Marketing world with the aim of giving a unique impression by highlighting the emotional side of a brand and halal food products. The purpose of this research is to analyse how emotional marketing affects Purchase Intention through brand awareness. The object to be researched on this research is food products halal. The samples in this study amounted to 100 respondents, namely the society that was a substitute for halal food. The sampling techniques in this study used the insidentalsampling technique. The type of data collection in this study uses the distribution of the questionnaire to the research sample. The results proved that emotional marketing done for halal food has a direct influence on brand awareness and purchase intention
Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation Megasari Gusandra Saragih; Elfitra Desy Surya; Sri Rahayu; Harianto Harianto; Ramadhan Harahap; Slamet Widodo
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.655

Abstract

This research examines the influence of brand experience and brand satisfaction of brand loyalty with brand trust as intervening variable. The samples used in this study were 130 respondents who were Honda motorcycle customers in Medan city. Nonprobability sampling Technique by purposive sampling method is used as a sampling technique. The analysis method is Structural Equation Modeling (SEM) using the AMOS-20 (Analysis of Moment Structure) device. It was found that brand experience and brand Trust have significant effect on brand trust and brand loyalty. Brand Trust is a significant effect on brand loyalty. Brand Trust is a partial mediation the influence of brand experience and brand trust of brand loyalty.
Communicating about sustainability on @greenpeaceid Sirajuddin; GS, Achmad Daengs; Saragih, Megasari Gusandra; Surya, Elfitra Desy; Sandoval, Marcos R. B.
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.4518

Abstract

Environmental challenges are critical issues that the entire international community is currently dealing with. The number of incidents of factory waste disposal, climate change, and biodiversity extinction all represent a significant threat to all creatures' survival. As a result, Greenpeace, as an environmental group, continues to work to stop the ongoing natural damage. This study aims to find out the sustainable communication model on the Greenpeace social media site. From January 1, 2022, to February 28, 2022, Krippendorff content analysis via Instagram @greenpeaceid was used. Based on the data analysis that has been carried out, sustainability communication on the Instagram @greenpeaceid social media site for the period January 1, 2022, to February 28, 2022, is more dominant in producing posts that contain the benefits of messages that invite people to care about environmental balance.
Analysis of Cognitive Image, Affective Image and Image Of Uniqueness To The Image of A Tourist Destination Mediated By Digitalization At The Serdang Bedagai Mutiara Beach Slamet Widodo; Elfitra Desy Surya Andriani; Virdyra Tasril Andriani; M. Agung Putranto Andriani
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1389

Abstract

The purpose of this research is to improve the image of the Pearl Beach destination with digital-based promotions in Pari Serdang City Bedagai and to test and analyze the impact of enhancing the image of the Mutiara Beach destination as a through tour tourist satisfaction with digital-based promotions in Pari Serdang City Begai. The hypothesis in this research is cognitive image, affective image and image unique positive and significant effect simultaneously to enhance the image pearl beach destinations as tourism with digital-based promotions in Kota Pari is different, and cognitive image, affective image and unique image partially positive and significant effect to enhance the image pearl beach destinations as tourism through tourist satisfaction with digital-based promotion of Pari Serdang Bedagai City. The materials to be used in this study are: Quantitative Materials, where the Quantitative Material in this study relates to the data describe variable X1 cognitive image, variable X2 affective image, variable X3 unique image, Y1 (Mediation Variable) tourist satisfaction, and for the variable Y2 is the destination image. The research location was carried out at the pearl beach of Pari City Serdang Bedagai District, North Sumatra Province. Data analysis used are: Quantitative Analysis consisting of Path Analysis (Path Analysis) with a population of 300 consumers and with using the slovin formula obtained a sample of 171 people.
Co-Authors , Harianto , Rahul Ardian Fikri Abdul Samad Arief Afrina Siregar, Nur Andriani, Anggi Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah Eva Santika, Eva Faisal Faisal Hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Heryanto Siburian Ida Fatimah Ifan Sri Cahyani Marunduri Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang M. Agung Putranto Andriani Maroli Putra Megawati Mora Putri Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah MUHAMMAD FAHMI Muhammad Faisal Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Afrina Nur Afrina Siregar Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Rahul Ardian Fikri Ramadhan Harahap Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siregar, Nur Afrina Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU St. Rukaiyah Suci Indah Hakiki Suranta Sinukaban, Dedy Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rossanty