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, Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

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SOCIAL MEDIA ANALYSIS AND SERVICE INNOVATION ON SATISFACTION WITH TRUST AS AN INTERVENING VARIABLE AT THE POPULATION SERVICE AND CIVIL REGISTRATION OFFICE OF MEDAN CITY Lusianna Banurea; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18501653

Digital transformation encourages public service agencies to optimize social media and service innovation to improve satisfaction by strengthening trust. This study analyzes the influence of social media and service innovation on public satisfaction with trust as an intervening variable at the Population and Civil Registration Office of Medan City. The method used is quantitative with a sample of 98 respondents (service users in the last 12 months). Primary data were collected through questionnaires and analyzed using PLS-SEM (SmartPLS). The instruments met the requirements for convergent validity (outer loadings ≥ 0.60; AVE ≥ 0.552) and reliability (Cronbach's Alpha ≥ 0.723; CR ≥ 0.829). The results show that social media has a positive and significant effect on satisfaction (β=0.254; p=0.005) and trust (β=0.155; p=0.049). Service innovation has a positive but insignificant effect on satisfaction (β=0.120; p=0.175), but a positive and significant effect on trust (β=0.490; p=0.000). Trust has a positive and significant effect on satisfaction (β=0.324; p=0.000). The mediation test shows that social media → trust → satisfaction is not significant (p=0.113), while service innovation → trust → satisfaction is significant (p=0.005). The explanatory power of the model is strong (R² trust=0.705; R² satisfaction=0.889). Practical implications: strengthening social media content and responses needs to be accompanied by innovations that increase trust—such as process transparency, real-time status tracking, and SLA standards—in order to have a direct impact on satisfaction.

Capacity Building of Entrepreneurial Human Resources Based on Green Skills to Support Sustainable Development in the MSME Sector Indrawan, Muhammad Isa; Fatmawati, Irma; Surya, Elfitra Desy
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4183

This study aims to analyze the influence of competencies, education and training, work experience, and individual performance on sustainable development with green skills as a mediating variable. A quantitative approach is used with the SEM-PLS method to process data from relevant respondents. The results of the analysis show that all independent variables have a significant effect on green skills and sustainable development directly. In addition, green skills have been shown to mediate the relationship between these variables to sustainable development. These findings are in line with the theory of human capital and the resource-based view, which emphasizes the importance of human resource development in achieving sustainable long-term goals. This research reinforces previous studies that highlight the role of training, competence, and work experience in improving green skills and supporting sustainable development. This study has limitations in the scope of the area and type of industry surveyed, and has not taken into account external environmental factors such as government policies. Further research is suggested to expand the sample and add external variables as controls. Organization should invest in employee competencies, education, and training to enhance green skills, which in turn support sustainable development.

Consumer Buying Interest In Terms Of Advertising On Social Media, Product Uniqueness, And Location (A Comparative Study Of Consumers Of Sosmed Cafe And Tree House Cafe Medan) Muhammad Valery Maulidzar Siregar; Yossie Rosanty; Elfitra Desy Surya
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 1 (2025): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i1.2138

The cafe business is currently growing rapidly in society, where cafes have now transformed into a part of the habits or lifestyle of groups of individuals. In the business community, for example, cafes have become business meeting locations, where they utilize cafes as places to discuss various aspects of their business in a setting that is not too formal. The visitors come from diverse backgrounds, including entrepreneurs, government and private employees, students, and even certain communities. This study aims to analyze the influence of social media advertising, product uniqueness, and location on consumer purchase interest at Sosmed Cafe and Cafe Rumah Pohon in Medan. Data was collected through surveys using questionnaires distributed to consumers of both cafes. Data analysis was conducted using multiple linear regression. The results of the study indicate that social media advertising, product uniqueness, and location have a significant influence on consumer purchase interest. These findings provide insights for cafe owners in designing effective marketing strategies.

The Influence of Product Quality and Price on Consumer Purchasing Decisions at Amalia Bakery Putri Ramadhani; Sanny, Annisa; Surya, Elfitra Desy
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1477

This study aims to analyze product quality and price on consumer purchasing decisions at Amalia Bakery. The data used are primary data by collecting questionnaire data and analyzing it with the SPSS version 27 application. The research population was obtained by taking consumers who purchased the product and the sample was determined using the Slovin technique of 95 people. This study used multiple linear regression analysis. The results of the study partially show that product quality has a positive and significant effect on purchasing decisions, while price has a negative and significant effect on purchasing decisions. Furthermore, the results of the study simultaneously show that product quality and price have a positive and significant effect on purchasing decisions.

Dampak Keterlibatan Pelanggan pada Loyalitas terhadap Produk Halal: Peran Mediasi Kepuasan Mesra B; Elfitra Desy Surya; Muhammad Syahrin Asman
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.709

Penelitian ini mengeksplorasi keterlibatan konsumen untuk meningkatkan loyalitas pelanggan terhadap produk halal. Studi ini bertujuan untuk menguji dan menganalisis pengaruh keterlibatan konsumen dalam meningkatkan loyalitas pelanggan terhadap produk halal melalui kepuasan. Penelitian ini dilakukan dengan menggunakan metode kuantitatif, yaitu data penelitian berupa angka dan analisis statistik. Populasi dalam penelitian ini adalah pelanggan yang berbelanja oleh-oleh khas Medan, sebanyak 200 pelanggan. Hasil penelitian menunjukkan bahwa variabel psikologis, perilaku, dan kognitif berpengaruh positif dan signifikan terhadap kepuasan, sementara emosi tidak memiliki pengaruh signifikan terhadap kepuasan. Keterlibatan konsumen tidak berjalan efektif dalam meningkatkan loyalitas pelanggan terhadap produk halal karena beberapa kondisi, seperti keterbatasan pengetahuan dan pengalaman serta pemahaman konsumen tentang produk halal yang mengurangi motivasi dan keinginan konsumen untuk mengonsumsi produk halal. Kontribusi dalam bidang ini adalah memberikan masukan kepada pelaku industri oleh-oleh khas Medan untuk lebih memperhatikan logo halal pada produk yang dihasilkan guna meningkatkan kepuasan dan loyalitas pelanggan.

Mengungkap Peran Mindfulness dalam Meningkatkan Niat Kunjungan Ulang: Studi pada Pariwisata Tangkahan, Langkat Nikous Soter Sihombing; Ruth Meivera Siburian; Elfitra Desy Surya; Jamaluddin Jamaluddin; Nasib Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.801

This study seeks to examine the function of mindfulness in moderating the connection between happiness perception and perceived fairness regarding revisit intention among visitors at Tangkahan, Langkat. This research employs a quantitative methodology via a survey technique; the study population comprises tourists who have visited Tangkahan, Langkat, within the past year. The research sample comprised 300 respondents recruited through purposive selection, specifically targeting travelers with expertise in staying or engaging in tourism activities at the destination. The study's findings demonstrate that the perception of happiness significantly influences the intention to revisit and mindfulness. Moreover, perceived justice exerts a substantial direct influence on revisit intention, however not on mindfulness. Mindfulness does not directly influence revisit intention; instead, it serves as a substantial mediating variable in the association between happiness perception and revisit intention, as well as between perceived justice and revisit intention. These findings affirm that while the experience of happiness and perceived justice directly influence tourists' inclination to return, mindfulness has a significant mediating effect. The novelty of this study lies in its exploration of mindfulness as a psychological mechanism that strengthens the link between tourists' happiness, perceived fairness, and revisit intention—an aspect that has been underexplored in tourism research. By integrating mindfulness into the tourism experience, this study provides fresh insights into how psychological well-being can shape sustainable tourism behavior. From a practical perspective, the findings suggest that tourism managers and policymakers should implement mindfulness-oriented programs, such as guided reflection sessions, meditation spots, or immersive nature experiences, to enhance visitor engagement and loyalty. These initiatives can create a more profound and memorable tourism experience, fostering long-term commitments from travelers. Further research could explore the long-term impact of mindfulness on sustainable tourism behavior and the effectiveness of mindfulness-driven interventions in different tourism contexts.

The Influence Of Tiktok Video Quality And Posting Frequency On Consumers’ Purchase Intention Tarigan, Rafidha Yasmin; Surya, Elfitra Desy; Pane, Dewi Nurmasari
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11004

The development of social media, particularly TikTok, has encouraged the use of short videos as an effective digital marketing strategy in influencing consumer behavior. This study aims to analyze the influence of TikTok short video quality and posting frequency on consumers’ purchase intention. The research employs a quantitative approach using a survey method involving 150 respondents who are TikTok users. Data were collected through questionnaires and analyzed using multiple linear regression. The instrument quality test results indicate that all research indicators are valid and reliable. The regression analysis reveals that TikTok short video quality has a positive and significant effect on consumers’ purchase intention, and similarly, TikTok short video posting frequency also has a positive and significant effect. Simultaneously, TikTok short video quality and posting frequency are proven to have a significant effect on consumers’ purchase intention, with a coefficient of determination of 54.9 percent. These findings indicate that the combination of high-quality content and optimal posting frequency can effectively enhance consumers’ purchase intention. This study provides practical implications for businesses and digital marketers in developing integrated TikTok marketing strategies by emphasizing content quality and proper management of posting frequency..

Analysis Of Human Resource Quality And Organizational Culture On Employee Performance With Work Motivation As Mediating Variable In The West Medan District Office Chairina, Fatma; Indrawan, Muhammad Isa; Surya, Elfitra Desy
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11401

Employee performance is an important factor in determining the quality of public services in government agencies, including the West Medan Sub-District Office. Variations in employee performance indicate the need for an in-depth study of the factors that influence it. This study aims to analyze the influence of human resource quality and organizational culture on employee performance with work motivation as an intervening variable. The study uses a quantitative approach with a census method of all 60 civil servants (PNS) at the West Medan Sub-District Office as respondents. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results show that HR quality and organizational culture have a positive and significant effect on employee performance and work motivation. Work motivation was also found to have a positive and significant effect on employee performance. In addition, work motivation acted as an intervening variable that strengthened the effect of HR quality and organizational culture on employee performance. The coefficient of determination showed that the variables of HR quality and organizational culture were able to explain 44.3% of work motivation, while HR quality, organizational culture, and work motivation together explained 52.1% of employee performance. These findings confirm that improving employee performance at the West Medan Sub-District Office does not only depend on structural aspects such as HR quality and organizational culture, but is also greatly influenced by employee work motivation. Therefore, strengthening competencies, establishing a conducive organizational culture, and strategies to increase work motivation need to be prioritized in efforts to improve the quality of public services.

Analysis of Transformational Leadership and Organizational Communication on Employee Performance with Organizational Commitment as A Mediating Variable at The Medan Belawan Primary Tax Office Medan Belawan Primary Tax Service Office Muchtar, Aditya; Surya, Elfitra Desy; Erwansyah, Erwansyah
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11403

Employee performance is a strategic factor in supporting the achievement of public organization goals, especially in tax agencies that have high performance demands. This study aims to analyze the influence of transformational leadership and organizational communication on employee performance with organizational commitment as a mediating variable at the Medan Belawan Primary Tax Office. This study uses a quantitative approach with a survey method. The population in this study was all 100 permanent employees of the Medan Belawan Tax Office, all of whom were used as research samples. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results showed that transformational leadership and organizational communication had a positive and significant effect on employee performance. In addition, transformational leadership and organizational communication also have a positive and significant effect on organizational commitment. Organizational commitment has been proven to have a positive and significant effect on employee performance. Furthermore, the results of the indirect effect test show that organizational commitment is able to significantly mediate the effect of transformational leadership and organizational communication on employee performance. The coefficient of determination shows that transformational leadership and organizational communication can explain 56.8% of the variation in employee performance. The findings of this study indicate that improving employee performance at the Medan Belawan Tax Office can be achieved by strengthening the role of transformational leadership, improving the quality of organizational communication, and increasing employee commitment to the organization. The results of this study are expected to provide practical contributions to tax agency leaders in formulating sustainable human resource management policies.

Analysis Of Recognition And Work Environment On Teacher Performance With Job Satisfaction As Mediating Variable In Smp Negeri 1 Binjai Yasari, Hamnah; Surya, Elfitra Desy; Ferine, Kiki Farida
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11404

Teacher performance is a key factor in improving the quality of education in schools. Optimal teacher performance is influenced by various organizational factors, including rewards and work environment, as well as job satisfaction, which is an important psychological factor. This study aims to analyze the effect of rewards and work environment on teacher performance with job satisfaction as a mediating variable at SMP Negeri 1 Binjai. This study uses a quantitative approach with a survey method. The population in this study was all 64 teachers at SMP Negeri 1 Binjai, who were also used as the research sample. Primary data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with the help of the SmartPLS application. The results showed that rewards and work environment had a positive and significant effect on teacher performance and job satisfaction. Furthermore, job satisfaction was proven to have a positive and significant effect on teacher performance. The results of the indirect effect test showed that job satisfaction acted as a mediating variable in the relationship between rewards and teacher performance, as well as between the work environment and teacher performance. The coefficient of determination value showed that rewards and the work environment were able to explain 50% of the variation in job satisfaction, while rewards, the work environment, and job satisfaction were able to explain 61.8% of the variation in teacher performance. These findings indicate that improvements in teacher performance can be achieved through an effective reward system, improvements in a conducive work environment, and strengthening teacher job satisfaction. This study is expected to serve as a basis for schools in formulating managerial policies to improve teacher performance and the quality of education

Co-Authors , Harianto , Muhammad Isa Indrawan , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Andriani, Anggi Anggi Pratiwi Sitorus Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Budi, Surya Bunga Aditi Chairina, Fatma Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah, Erwansyah Eva Santika, Eva Faisal Faisal Faisal hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Hayati, Rini Hernawaty, Hernawaty Heryanto Siburian Husni Muharram Ritonga Ida Fatimah Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M S, Menganjur M. Agung Putranto Andriani Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Merlinda Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muchtar, Aditya Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Rizky Sembiring Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rahmat Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siswahyudianto Siti Arnisah Siti Nurmaizar Sitompul, Agriani Sartika Sitorus, Syahrial Slamet Widodo Slamet Widodo SRI RAHAYU Sri Rahayu Sri Rahayu, Sri Rahayu Suci Indah Hakiki Sujarno, Ari Suranta Sinukaban, Dedy Susilawati, Susilawati Tarigan, Rafidha Yasmin Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yasari, Hamnah Yose Ferry Yossie Rosanty Yossie Rossanty

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