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Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Analysis Of Service Quality, Product Quality And Brand On The Decision To Choose Tutoring With Trust As A Mediation Variable Rica Yulia Nasution; Nurfafrina Siregar; Elfitra Desy Surya
International Journal of Society and Law Vol. 2 No. 2 (2024): August 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.200

The purpose of this study is to test and analyze the influence of service quality, product quality, and brand on the decision to choose tutoring with trust as a mediating variable at Genza Education Medan. The method used in this study is associative with a quantitative approach. The sample used in this study was 105 students. The data analysis method in this study used the Structural Equation Model (SEM) with SmartPLS v4.0. The results of this study indicate that: Service Quality has a positive and significant effect on Student Trust, Product Quality has a positive and significant effect on Student Trust, Brand has a positive and significant effect on Student Trust, Service Quality has a positive and significant effect on Student Decisions, Product Quality has a positive and significant effect on Student Decisions, Brand has a positive and significant effect on Student Decisions, Trust has a positive and significant effect on Student Decisions, Service Quality mediated by trust has a positive and significant effect on Student Decisions, Product Quality mediated by trust has a positive and significant effect on Student Decisions, and Brand mediated by trust has a positive and significant effect on Student Decisions. With good service quality, good product quality and a brand embedded in the minds of consumers, it can attract consumer decisions in choosing the services offered, and when consumers have chosen, it means they have trusted the services we offer. Therefore, it is highly recommended that Genza Education always maintain the quality of service, product quality, and maintain the brand in order to gain continuous trust so that students decide to choose to study at Genza Education until they graduate and recommend it to others.

Analysis Of Transformational Leadership Style And Competencies On Employee Performance With Organizational Culture As An Intervening Variable On Pt. Pln (Persero) UP2D Sumut Rahmat Hidayat Harahap; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.404

This research aims to analyze the influence of transformational leadership style and employee competencies on employee performance, with organizational culture acting as an intervening variable at PT. PLN (Persero) UP2D North Sumatra. The study is motivated by the strategic role of leadership and competencies in enhancing organizational performance within the state-owned electricity sector, especially in adapting to dynamic environmental and technological changes. A quantitative approach was used with data collected through questionnaires distributed to 100 employees using purposive sampling. Structural Equation Modeling (SEM) with the SmartPLS application was utilized to test the proposed hypotheses. The findings show that transformational leadership style and competencies have a significant positive effect on employee performance. Furthermore, organizational culture partially mediates the relationship between both transformational leadership and competencies on employee performance. This indicates that a strong organizational culture enhances the positive effects of leadership and competencies on performance outcomes. The study contributes to the theoretical development of human resource management and provides practical implications for PT. PLN (Persero) in strengthening leadership and cultural transformation to optimize employee performance.

The Effect Of Improving Competence, Career And Work Discipline On Performance With Occupational Safety And Health As Variable Intervening In The Network And Construction At Pt. Pln (Persero) Up3 Sibolga Fachru Rozie Siregar; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.405

This study aims to examine the effect of competence, career, and work discipline on employee performance at PT. PLN (Persero) UP3 Sibolga, with Occupational Safety and Health (OSH) as an intervening variable. The research employs a quantitative approach with an explanatory research design. Data was collected through questionnaires distributed to 53 respondents working in the network and construction department. The data analysis technique used was path analysis to test the direct and indirect relationships between the variables. The results indicate that competence, career, and work discipline have a positive and significant effect on employee performance, both directly and indirectly through OSH as an intervening variable. Competence and work discipline were found to enhance performance by improving OSH conditions, while career development influenced performance through increased awareness of OSH. This study provides important contributions in clarifying the role of OSH as a mediator in the relationship between factors affecting performance. The findings also offer recommendations for PT. PLN (Persero) to strengthen the development of competence, career management, and work discipline, as well as to ensure more effective OSH policies to improve employee performance.

The Role of Ai In UMKM: How Artificial Intelligence Helps UMKM Survive And Thrive In The Digital Era In Medan City Muhammad Faishal Annas; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.386

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, yet face major challenges in digital transformation, particularly in adopting emerging technologies. This study aims to analyze how artificial intelligence (AI) adoption contributes to digital transformation and competitive advantage among MSMEs in Medan City. A quantitative approach was employed, involving 154 MSME respondents. The key variables examined include Diffusion of Innovation, Technology-Organization-Environment (TOE), Digital Transformation, and Competitive Advantage using SEM-PLS. The results indicate that both Diffusion of Innovation and TOE significantly influence Digital Transformation and Competitive Advantage. Moreover, Digital Transformation significantly mediates the effects of both independent variables on competitive advantage. This study highlights the critical role of digital readiness, organizational support, and AI integration in fostering sustainable competitiveness among MSMEs in the digital era.

Analysis of Stress and Work Motivation on Employee Performance with Work Environment as a Mediation Variable at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan Menganjur M S; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.401

This study aims to test and analyze the effect of work stress on employee performance. Testing and analyzing work motivation for employee performance. Testing and analyzing the influence of the work environment on employee performance. To test and analyze the influence of work stress and work motivation on employee performance mediated by the work environment. This research is a quantitative research with an explanatory approach. The population in this study amounted to 45 people who were directly used as saturated samples. The sample in this study is 45 samples which are saturated samples. The results of the study are that work stress has a positive and significant effect on the environment of PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work motivation has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. The work environment has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work stress has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work motivation has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. The work environment has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work stress and work motivation have a positive and significant effect on the Work Environment of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan

The Effect Of Employee Relations and Motivation on Employee Job Satisfaction with Workvariables as Intervention Environmentat The Regional Bpjs Employment West Sumatra Emil Febrianto; Kiki Farida Ferine; Elfitra Desy Surya
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1947

This study aims to analyze the influence of employee relationships and motivation on employee job satisfaction with the work environment as an intervening variable at BPJS Ketenagakerjaan in the West Sumatra Region. This study uses an associative quantitative approach with a sample of 100 employees from BPJS Ketenagakerjaan offices located in Solok, Bukittinggi, and Padang. The sampling technique used in this study is saturated sampling, where the entire population is used as the research sample. Data were collected through questionnaires. The data analysis method used in this study is Structural Equation Modeling (SEM) with Partial Least Square (PLS) through SmartPLS software. The results of this study are expected to provide information regarding the influence of employee relationships and motivation on job satisfaction, as well as test the mediating role of the work environment on this relationship. This research contributes to the development of human resource management, particularly in creating a conducive work environment and increasing job satisfaction within public service institutions.

Additional Analysis Of Employee Income On Civil Servant Loyalty with Job Satisfaction as an Intervening Variable at The North Tapanuli Regency Agriculture Office Sartika Krisna Panggabean; Elfitra Desy Surya; Husni Muharram Ritonga
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1979

This study examines the influence of Employee Income Allowance (TPP) on the loyalty of Civil Servants (PNS), with Job Satisfaction as an intervening variable in the North Tapanuli Regency Agriculture Office. The study used the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with the help of SmartPLS 3.0 software and involved 117 civil servant respondents to analyze the measurement model and structural model. The results of the outer model analysis showed that all indicators of TPP, Job Satisfaction, and Civil Servant Loyalty had an outer loading value above 0.70, with Cronbach's Alpha values ranging from 0.865 to 0.916, Composite Reliability between 0.902 to 0.937, and Average Variance Extracted (AVE) between 0.649 to 0.749, indicating convergent validity and adequate reliability. The discriminant validity test also shows that each indicator has the highest correlation with its own construct. Structural model evaluation showed that TPP had a positive and significant effect on Job Satisfaction (β = 0.895; T = 50.010; p < 0.001) and directly had a positive effect on civil servant loyalty (β = 0.576; T = 4,713; p < 0.001). In addition, Job Satisfaction has a positive effect on Civil Servant Loyalty (β = 0.364; T = 3.055; p = 0.003). Indirect influence analysis showed that TPP also significantly affected civil servant loyalty through job satisfaction (β = 0.326; T = 2,967; p = 0.004), which confirms that Job Satisfaction plays a role as a partial intervening variable. The R² value of 0.801 for Job Satisfaction and 0.840 for Civil Servant Loyalty indicates a strong explanatory ability of the model.

Analysis Of The Company's Reputation and Logistics Innovation Against The Competitive Advantage That Mediated Service Satisfaction at PT BGR Indonesia Sehat Nirwansyah Sinurat; Elfitra Desy Surya; Erwansyah
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1980

This study aims to analyze the influence of company reputation and logistics innovation on competitive advantage mediated by service satisfaction at PT BGR Indonesia. The increasingly fierce competition in the logistics industry requires companies to strengthen their image and customer trust and innovate in distribution systems, technology, and service processes. This study uses a quantitative approach with a survey method through the distribution of questionnaires to customers. The data was analyzed using Structural Equation Modeling (SEM) to test the relationships between variables. The results of the study show that company reputation and logistics innovation have a positive and significant effect on service satisfaction. Furthermore, service satisfaction has a significant effect on competitive advantage. The mediation test proves that service satisfaction partially mediates the influence of the company's reputation and logistics innovation on competitive advantage. These findings underscore the importance of reputation-based and innovation-based strategies to sustainably improve the company's competitiveness.

Customer Satisfaction Analysis : The Role of Communication, Social Behaviour and Customer Experience with Trust as a Mediating Variable at Pematang Siantar Class II Check Point Immigration Office Septian Yubil Sumurung Sihombing; Elfitra Desy Surya; Husni Muharram Ritonga
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1981

This research aims to analyze the effects of communication, social behaviour, and customer experience on customer satisfaction with trust as a mediating variable at Pematang Siantar Class II Check Point Immigration Office. The research employs a quantitative explanatory approach using primary data collect from 372 passport applicants. Data were analyzed using the Partial Least Squares-Structural Equation Modelling (PLS-SEM) technique with SmartPLS. The results indicate that customer experience has a positive and significant effect on customer satisfaction both directly and indirectly through trust. Trust is proven to have a positive and significant effect on customer satisfaction and plays a crucial mediating role in the relationship between communication, social behaviour, and satisfaction. Although communication and social behaviour do not have a significant direct effect on customer satisfaction, both variables significantly influence trust, which subsequently enhances satisfaction. The model demonstrates a moderate explanatory power, indicating that service related variables and trust substantially contribute to public satisfaction in immigration services. These findings suggest that customer satisfaction in public service institution is more strongly influenced by experiental and relational factor than by procedural interactions alone. Therefore, improving customer experience and strengthening publis trust should be strategic priorities in immigration service delivery. Therefore, improving customer experience and strengthening publis trust should be strategic priorities in immigration service delivery. This research contributes to public service management literature by reinforcing trust as a key psychological mechanism linking service quality attributes to customer satisfaction.

The Effect of Training and Competency on the Performance of Employees with Work Facilities as Intervening Variables at the Manpower, Cooperatives, Small and Medium Enterprises Office of Serdang Bedagai Regency Yusvarilda Syafiah; Husni Muharram Ritonga; Elfitra Desy Surya
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1983

This study aims to examine the influence of training and competence on employee performance, with work facilities as intervening variables at the Department of Manpower, Cooperatives, Small and Medium Enterprises of Serdang Bedagai Regency. This study uses an associative quantitative approach with a census method involving 35 employees as respondents. The data was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results showed that competence had a positive and significant effect on employee performance (β = 0.866; t = 5.687; p < 0.05), so the hypothesis was accepted. In contrast, training did not have a significant direct effect on employee performance (β = 0.494; t = 1.512; p > 0.05), so the hypothesis was rejected. Furthermore, training had a positive and significant effect on work facilities (β = 0.969; t = 13.818; p < 0.05), which showed that the hypothesis was accepted, while competence had no significant effect on the work facilities (β = 0.014; t = 0.182; p > 0.05), so the hypothesis was rejected. The results of the study also showed that work facilities did not have a significant effect on employee performance (β = −0.451; t = 1.429; p > 0.05). The mediation analysis confirmed that work facilities did not mediate the relationship between employee training and performance (β = −0.437; t = 1.339; p > 0.05) or between employee competence and performance (β = −0.006; t = 0.163; p > 0.05). These findings show that competence is the most dominant factor in directly influencing employee performance, while training and work facilities have no significant direct or mediating influence. It is recommended that organizations prioritize ongoing competency development and design training programs that are more suited to job demands to improve employee performance.

Co-Authors , Harianto , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Aditya Muchtar Agriani Sartika Sitompul Andriani, Anggi Anggi Pratiwi Sitorus Annisa Sanny Ari Sujarno Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emil Febrianto Emmy Robiyah Erizal Erlina Satrin NY Erwansyah Erwansyah Erwansyah Erwansyah Erwansyah Erwansyah Eva Santika, Eva Fachru Rozie Siregar Faisal Faisal Faisal hakim Fatma Chairina Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Hamnah Yasari Hasrul Azwar Hasibuan Henri Liranto Petrus. S Hernawaty Hernawaty Heryanto Siburian Husni Muharram Ritonga Husni Muharram Ritonga Ida Fatimah Ida Marlina Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Kiki Farida Ferine Larisma RL Sitanggang Lengmay Simamora Lusianna Banurea M. Agung Putranto Andriani M. Yusran Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Menganjur M S Merlinda Merlinda Mesra B Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Naufal Faqihul Aalam Muhammad Rizky Sembiring Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munanda Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rafidha Yasmin Tarigan Rahmat Rahmat Hidayat Harahap Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rini Hayati Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sartika Krisna Panggabean Sehat Nirwansyah Sinurat Septian Yubil Sumurung Sihombing Sirajuddin Siregar, Muhammad Valery Maulidzar Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU Sri Rahayu, Sri Rahayu Suci Indah Hakiki Suranta Sinukaban, Dedy Surya Budi Susilawati Susilawati Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rosanty Yossie Rossanty Yusvarilda Syafiah

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