Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

11.46

P-Index

This Author published in this journals

, Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 98 Documents Claim Missing Document

Claim Missing Document

Articles

2 3 4 5 6

Clean Energy-Based Social Innovation for Sustainable Management of the Pulau Ketam Forest Reserve: A Collaborative Synergy between UNPAB and PTSS Malaysia Sri Rahayu; Elfitra Desy Surya; Rosasmanizan Binti Ahmad; Faisal
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i5.640

This community engagement program introduces a clean energy-based social innovation approach to support the sustainable management of the Pulau Ketam Forest Reserve through a collaborative synergy between Universitas Pembangunan Panca Budi (UNPAB) and Politeknik Tuanku Syed Sirajuddin (PTSS) Malaysia. The initiative seeks to address two interconnected challenges faced by the local community: the need for reliable access to renewable energy solutions and the urgent requirement to conserve mangrove ecosystems that are vital to biodiversity, coastal protection, and community livelihoods. The program applies participatory methods, including stakeholder mapping, workshops, and training modules on renewable energy technologies tailored for community use, such as solar-powered systems for household needs, fisheries, and ecotourism facilities. These educational activities are combined with conservation practices, including mangrove rehabilitation, monitoring, and community-based stewardship. Preliminary findings indicate that integrating clean energy literacy with conservation awareness has strengthened local capacities, enhanced youth involvement, and fostered small-scale entrepreneurship opportunities in green sectors. Moreover, the synergy between academic institutions has created a living laboratory for sustainable practices that bridge education, research, and corporate social responsibility initiatives. The value of this program lies in its holistic approach, where clean energy education is not only seen as a technical solution but also as a driver of social innovation that empowers communities to protect their natural resources while improving their socio-economic resilience. This model offers a replicable framework for cross-border collaborations aiming to achieve sustainability goals in similar island and coastal ecosystems.

Analysis Of Green Marketing Tourism Village-Based Tourism Green Satisfaction Towards Green Loyalty Elfitra Desy Surya; Firman Ario
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.67

This research was carried out in the village tourism Kota Pari Serdang Bedagai where this study was conducted to determine how the influence of the service marketing mix consists of Green Products (X1), Green Price (X2), Green Promotion (X3), Green Place (X4) and green satisfaction (Z) as mediated variable and green loyalty (Y). The population in this study was consumers with 240 samples taken. The research was conducted from October to December 2023. This study used quantitative data which was processed using SEM-PLS analysis model with Smart PLS 3.0. application. Data sources used primary data taken directly from respondents and secondary one was obtained from interviews with travelers visiting Kota Pari village. The results of the research show that green products, green prices, green promotions, and green places, have a positive and significant effect on green loyalty to visiting Kota Pari village. Meanwhile, green satisfaction in this research can mediate the influence of green products, green prices, green promotions, green places, and travelers visiting Kota Pari Village.

Café Atmosphere, And Quality Service To Increase Customer Loyalty Mediate By Satisfaction Muhammad Syahrin Asman; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.100

This study aims to explore the influence of café atmosphere and service quality to increase customer loyalty mediated by satisfaction. This research was conducted by quantitative methods with an associative approach. Data analysis was used in this study using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS software version 3 and primary data from 199 respondents who are consumers of Goodfella Cafe. The results showed that the café atmosphere and service quality, have a positive and significant influence on increasing customer loyalty, with customer satisfaction as a mediator. These findings are important for Goodfella Cafe management and other café business owners to improve customer loyalty, and customer experience and strengthen their position in the market. By improving and improving the café atmosphere and service quality, it is hoped that Goodfella Cafe can attract more new customers and retain old customers, thereby increasing sales turnover.

University Reputation And Quality Of Lecturers For The Decision Of Choosing Which Mediated Promotion Azizah Novita; Elfitra Desy Surya; Nur Afrina
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.101

This study examines the influence of campus reputation on promotion and voting decisions at Sekolah Tinggi Agama Islam Darul Arafah Deli Serdang. In the context of intense competition between universities, campus reputation is crucial in attracting prospective students. Parents are identified as key stakeholders who can have a significant impact on the campus's reputation. This study aims to test and analyze the influence of campus reputation and lecturer quality on choice decisions mediated by promotion. The data was analyzed using the SEM-PLS path analysis method with a sample of 227 people. This research shows that the reputation of the campus has a positive and significant effect on the decision to choose Darul Arafah Islamic College Deli Serdang. In addition, promotion has a positive and significant effect on the decision to choose students. The reputation of the campus and the quality of lecturers have a positive and significant influence on the decision to choose a promotion-mediated choice. The results of this study provide deep insight for the high school in managing reputation and improving promotional strategies to attract prospective students. Recommendations include increased transparency of lecturer information and innovative learning approaches, optimization of the school's website, strengthening relationships with alumni and staff, and further emphasis on developing the quality of lecturers. Thus, this research has important implications in the development of higher education at Sekolah Tinggi Agama Islam Darul Arafah Deli Serdang (STAI-DA).

Quality Of Service And Emotional Bonding To Increase Furniture Sales Ifan Sri Cahyani Marunduri; Elfitra Desy Surya; Erwansyah
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.110

This study aims to analyze the influence of service quality and emotional bonds to increase sales at Gunawan Perabot. The research is a creative research using data processing with SPSS version 22. In this study, a population of 180 respondents was used, then using the Slovin formula, a sample of 64 respondents was obtained. The data sources used are primary data and secondary data. The data collection technique uses questionnaires, observations, and interviews. The data analysis techniques are multiple linear regression, classical assumption test and hypothesis test. The results of the study show that the quality of service has a positive and significant effect on increasing sales at Gunawan Furniture. Emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. The quality of service and emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. There is a strong correlation between product quality, service quality, and emotional bond with customer satisfaction of 55.1% and the remaining 44.9% can be explained by other variables that are not researched such as promotion, distribution, marketing communication, and so on. In the study, it is recommended to improve the quality of service and emotional bonds so that furniture sales become better and liked by consumers.

Tourist Attractions And Destination Image To Loyalty Of Travellers Through Satisfaction (Case Study of Tanah Karo Agrotourism Destination) Dedy Suranta Sinukaban; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.114

This study aims to analyze the influence of the analysis of tourist attractions and destination image on tourist loyalty through satisfaction (A case study of Tanah Karo agrotourism destination). Based on the identification of problems, several critical issues were found, such as less attractive tourist attractions, negative destination images, and declining tourist satisfaction and loyalty. This study is limited to tourists aged 18-55 years and domiciled outside Tanah Karo Kota. The sample was taken using the purposive sampling method with a total of 115 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, tourist attractions, and destination image have a positive and significant influence on tourist loyalty mediated by satisfaction. The hypothesis with the highest score is the effect of satisfaction on loyalty with an original sample value (O) of 0.670 and a T-statistic of 6.005. On the other hand, the hypothesis with the lowest value is the influence of tourist attractions on tourist loyalty mediated by satisfaction with an original sample value (O) of 0.205 and a T-Statistic of 2.426. The conclusion of this study emphasizes the importance of improving tourist attractions, and destination image, to increase tourist loyalty mediated by satisfaction. Suggestions for Tanah Karo agro-tourism industry players to focus on innovating tourist attractions, and improving the image of destinations for tourists to visit to increase tourist loyalty mediated by satisfaction.

Analysis of Service Tariffs and Customer Participation in the Purchase Decision of Prepaid Electricity Services at PT. PLN (Persero) Ulp Medan Kota Mediated by Corporate Image Verianni Sinaga; Mesra b; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.206

This study aims to test and analyze the influence of service tariffs and customer participation on the purchase decision of prepaid electricity services at PT PLN (Persero) ULP Medan Kota and test and analyze the influence of service tariffs and customer participation on the purchase decision of prepaid electricity services at PT PLN (Persero) ULP Medan Kota mediated by the company's image. The type of research is quantitative, with an associative approach. The types of data used are primary and secondary. Data collection techniques with questionnaires and interviews. The sample of this study was taken by the Purposive Sampling method with the desired respondent criteria being customers who had visited the PLN (Persero) ULP Medan Kota office more than 2 times. The results of the study show that service tariffs and customer participation have a positive and significant effect on the decision to purchase prepaid electricity services at PT PLN (Persero) ULP Medan Kota, service tariffs and customer participation have a positive and significant effect on the decision to purchase prepaid electricity services at PT PLN (Persero) ULP Medan Kota which is mediated by the company's image.

Analysis of The Use Of Social Media Marketing on Customer Loyalty Through Brand Trust on Taxpayers In Samsat Binjai Siti Nurmaizar; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.254

This study aims to test and analyze the influence of entertainment and electronic word of mouth entertainment and electronic word of mouth have a positive and significant effect on brand trust. Entertainment and electronic word of mouth positively and significantly affect customer loyalty at the Samsat Binjai office. Likewise, entertainment and electronic word of mouth have a positive and significant effect on customer loyalty mediated by brand trust. Entertainment has a significant influence on customer loyalty, especially when mediated by brand trust. The research method is quantitative. The population in this study amounted to 170 and by using the slovin formula, a sample of 63 respondents was obtained. The data processing method uses SMART PLS. The results of this study show that entertainment and electronic word of mouth entertainment and electronic word of mouth have a positive and significant effect on brand trust. Entertainment and electronic word of mouth positively and significantly affect customer loyalty at the Samsat Binjai office. Likewise, entertainment and electronic word of mouth have a positive and significant effect on customer loyalty mediated by brand trust.

Analysis Of Perception And Motivation Of Passengers Using Kualanamu International Airport With Service Innovation As A Mediating Variable Faisal hakim; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.286

This research aims to determine and analyze perceptions, motivation and have a positive and significant influence on passengers' decisions to use Kualanamu International Airport mediated by service innovation. This type of research is quantitative descriptive research using Partial Least Squares- Structural Equation Modeling (PLS-SEM) data analysis. The data source comes from a questionnaire. The population in this study was all passengers at Kualanamu International Airport. The sampling technique used random sampling technique, the number of samples in the study was 150 passengers. The results of the analysis show that consumer perception has a positive and significant effect on passengers' decisions to use Kualanamu International Airport, consumer motivation has a positive and significant effect on passengers' decisions to use Kualanamu International Airport. The relationship is not shown in the consumer perception variable which has a positive and significant influence on Kualanamu International Airport passenger decisions mediated by service innovation. Consumer motivation variables have a positive and significant effect on Kualanamu International Airport passenger decisions mediated by service innovation.

Analysis of the Influence of Innovative Attitudes, Integrated Management Information Systems on Education Management Performance 4.0 in Mediation Employee Job Satisfaction at the University Development of Pancabudi Medan Muhammad Isa Indrawan; Rahul Ardian Fikri; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pancabudi Development University Medan is one of the private universities that always prioritizes the quality of its Human Resources. The purpose of this study is to examine and analyze the effect of innovation attitudes, education management information systems on the performance of education management 4.0 mediated by job satisfaction at Pancabudi Development University Medan. This research study uses a quantitative approach that uses Structural Equation Modeling (SEM) analysis tools. The sample amounted to 100 employees. The research findings are that there is no effect of the education management information system on the performance of education management 4.0 at Pancabudi Development University Medan. Overall, this study shows that there is a positive and significant influence between innovative attitudes, integrated education management information systems on education management performance 4.0 mediated by job satisfaction at Pancabudi Development University Medan.

Co-Authors , Harianto , Muhammad Isa Indrawan , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Andriani, Anggi Anggi Pratiwi Sitorus Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Budi, Surya Bunga Aditi Chairina, Fatma Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Eva Santika, Eva Fachru Rozie Siregar Faisal Faisal Faisal hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Hasrul Azwar Hasibuan Hayati, Rini Hernawaty, Hernawaty Heryanto Siburian Husni Muharram Ritonga Ida Fatimah Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M. Agung Putranto Andriani Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Menganjur M S Merlinda Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muchtar, Aditya Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rahmat Rahmat Hidayat Harahap Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sartika Krisna Panggabean Sirajuddin Siregar, Muhammad Valery Maulidzar Siswahyudianto Siti Arnisah Siti Nurmaizar Sitompul, Agriani Sartika Sitorus, Syahrial Slamet Widodo Slamet Widodo SRI RAHAYU Sri Rahayu Sri Rahayu, Sri Rahayu Suci Indah Hakiki Sujarno, Ari Suranta Sinukaban, Dedy Tarigan, Rafidha Yasmin Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yasari, Hamnah Yose Ferry Yossie Rosanty Yossie Rossanty

Title

Found 98 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 98 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 98 Documents
Search