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All Journal Jurnal Manajemen Bisnis Jurnal Studi Komunikasi Nyimak: Journal of Communication JUMAN Tools (Jurnal Manajemen Tools) International Conference of ASEAN Prespective and Policy (ICAP) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan ARRUS Journal of Social Sciences and Humanities Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of International Conference Proceedings International Journal of Economics and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Society International Journal of Society and Law International Journal of Management, Economic and Accounting
, Elfitra Desy Surya
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Tourist Attractions, Perceived Value, Destination Image, and Loyalty Motivation: A Mediating Variable Analysis Desy Surya, Elfitra; Afrina Siregar, Nur; Suranta Sinukaban, Dedy
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3277

Abstract

This study examines and analyzes various factors affecting tourist satisfaction and loyalty towards the agro-tourism destination in Tanah Karo. This study utilizes a quantitative research approach with a descriptive methodology to analyze the impact of various factors on tourist loyalty to the agro-tourism destination in Tanah Karo. The research aims to evaluate the effects of tourist attractions, perceived value, destination image, and motivation on tourist loyalty, with satisfaction as a mediating variable. Descriptive analysis will interpret the data, while quantitative analysis will employ statistical tools for hypothesis testing. The study, conducted in Berastagi, Tanah Karo, will use interviews and surveys to collect data from tourists aged 18 to 55 who have visited the destination more than twice. Data will be gathered through questionnaires and secondary sources and analyzed using Structural Equation Modeling with Partial Least Squares. This analysis will include assessing model validity, reliability, and hypothesis testing to understand the direct and indirect effects of the studied variables on tourist loyalty. Based on the research conducted at Agrowisata Tanah Karo, it can be concluded that tourist attractions, perceived value, destination image, and motivation significantly influence tourist satisfaction. Higher satisfaction, in turn, positively impacts tourist loyalty. Specifically, the appeal of tourist attractions and the perceived value contribute to greater satisfaction, which fosters loyalty. Additionally, the destination image and the motivation behind tourists' visits enhance satisfaction and loyalty. Tourist satisfaction mediates the relationship between attractions and loyalty and between perceived value, destination image, and loyalty. Thus, improving these factors can increase tourists' satisfaction and loyalty.
The Effect of Promotional and Prices on Consumer Satisfaction as Mediated by Service Quality at Akela Meubel, Medan City Erizal Erizal; Elfitra Desy Surya
International Journal of Economics and Management Sciences Vol. 2 No. 1 (2025): International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i1.479

Abstract

This study aims to examine and analyze the impact of promotions and prices on customer satisfaction, mediated by service quality in Medan City. The research is quantitative in nature, using an accidental sampling technique. Data collection was done through questionnaires and interviews. Data analysis was performed using SMART PLS. The population consisted of 50 respondents, all of whom were included as the research sample. The findings reveal that promotion has a positive and significant effect on service quality in Medan furniture stores. Price also positively and significantly impacts service quality at Akela Meubel in Medan. Promotions positively and significantly influence customer satisfaction at Akela Meubel, while price has a positive and significant effect on customer satisfaction in Medan furniture. Furthermore, promotion positively and significantly affects customer satisfaction at Akela Meubel in Medan through service quality, and price positively impacts satisfaction through service quality at Medan furniture.
Edukasi Promosi Media Sosial Kuliner Makanan Dalam Penerapan Digitalisasi Putra, Yogi; Elfitra Desy Surya; Furqan, Furqan
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 01 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v3i02.165

Abstract

Education and socialization Social media can play a role in developing and promoting culinary businesses that are mushrooming in Indonesia. Original Indonesian cuisine is very abundant and diverse and spread from Sabang to Merauke including seafood in Pari Serdang Bedagai City. Seafood cuisine in Pari Serdang Bedagai City has its own characteristics and represents the identity of each region in North Sumatra Province. By using social media to promote, of course it will be very helpful in showing culinary in Pari Serdang Bedagai City that is not yet widely known and without limits. Social media can be a platform that has the most potential to promote culinary in the future. Examples of social media that can be used to promote culinary businesses include Instagram, and Tiktok
Customer Engagement And Customer Experience Analysis Of Customer Loyalty Through Emotional Bonding Juliana Tiurida Purba; Mesra, B; Elfitra Desy Surya
International Journal of Society and Law Vol. 2 No. 2 (2024): Agust 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.127

Abstract

This study aims to test and analyze Customer Engagement (X1), Customer Experience (X2), and Customer Loyalty (Y) mediated by Emotional Bond (Z). The population in this study is consumers with 240 samples taken. The research was conducted from April to June 2024. This study uses quantitative data processed using the SEM-PLS analysis model with Smart PLS 3.0. application. The data source uses primary data taken directly from respondents and secondary data obtained from interviews with customers who come to PLN ULP Delitua The results of the study show that Customer Engagement has a positive and significant influence on satisfaction. Customer experience has a positive and insignificant effect on emotional bonding, the emotional bonding has a positive and insignificant effect on customer loyalty. The Customer Engagement and customer experience nt has a positive and significant effect on emotional bonding. Customer engagement and customer experience has a positive and significant influence on customer loyalty through emotional bonding.
Perception Of Value, Trust In Loyalty Through User Satisfaction Of Pln Mobile Services Larisma RL Sitanggang; Mesra b; Elfitra Desy Surya
International Journal of Society and Law Vol. 2 No. 2 (2024): Agust 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.129

Abstract

This study aims to test and analyze Value Perception (X1), Trust (X2), and Customer Loyalty (Y) mediated by Satisfaction (Z). The population in this study is consumers with 80 samples taken. The research was conducted from April to June 2024. This study uses quantitative data processed using the SEM-PLS analysis model with Smart PLS 3.0. application. The data source uses primary data taken directly from respondents and secondary data obtained from interviews with customers who come to PLN UP3 North Medan. The results of the study show that value perception has a positive and significant influence on satisfaction. Trust has a positive and insignificant effect on satisfaction, the satisfaction has a positive and in significant effect on customer loyalty. Value perception, Trust has positive and significant to customer loyalty through satisfaction.
Analysis Of Service Quality, Product Quality And Brand On The Decision To Choose Tutoring With Trust As A Mediation Variable Rica Yulia Nasution; Nurfafrina Siregar; Elfitra Desy Surya
International Journal of Society and Law Vol. 2 No. 2 (2024): Agust 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.200

Abstract

The purpose of this study is to test and analyze the influence of service quality, product quality, and brand on the decision to choose tutoring with trust as a mediating variable at Genza Education Medan. The method used in this study is associative with a quantitative approach. The sample used in this study was 105 students. The data analysis method in this study used the Structural Equation Model (SEM) with SmartPLS v4.0. The results of this study indicate that: Service Quality has a positive and significant effect on Student Trust, Product Quality has a positive and significant effect on Student Trust, Brand has a positive and significant effect on Student Trust, Service Quality has a positive and significant effect on Student Decisions, Product Quality has a positive and significant effect on Student Decisions, Brand has a positive and significant effect on Student Decisions, Trust has a positive and significant effect on Student Decisions, Service Quality mediated by trust has a positive and significant effect on Student Decisions, Product Quality mediated by trust has a positive and significant effect on Student Decisions, and Brand mediated by trust has a positive and significant effect on Student Decisions. With good service quality, good product quality and a brand embedded in the minds of consumers, it can attract consumer decisions in choosing the services offered, and when consumers have chosen, it means they have trusted the services we offer. Therefore, it is highly recommended that Genza Education always maintain the quality of service, product quality, and maintain the brand in order to gain continuous trust so that students decide to choose to study at Genza Education until they graduate and recommend it to others.
Unique Culinary Success in Medan City as a Tourism Destination Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.14

Abstract

This essay analyzes and discusses the relationship between distinctive local cuisine and destination branding, utilizing consumer satisfaction as a mediating factor. Design, methodology, and approach: A nonprobability sampling technique combined with the judgemental sampling method was employed for the research sampling. One hundred forty tourists who had twice recently visited Medan City participated in the survey. The data were analyzed using SMART PLS and path analysis. Research findings: The Results revealed that while customer satisfaction greatly impacted branding destination, Unique Local Food considerably impacted customer joy. Likewise, exceptional regional cuisine significantly impacts destination branding by making tourists happy. The empirical results of this study offer strong support for the proposed Path analysis, which aims to take distinctive local food, customer satisfaction, and branding destinations into account simultaneously. Even though previous studies have not thoroughly explained the connection between factors, this is still the case. Practitioners/Policy Implications: The study suggests that Medan can effectively promote and advertise its image and cultural tourism performance since travelers know it as a city with a distinct culinary scene, leaving solid impressions. According to a study, Medan visitors do not form emotional bonds over the cuisine. Research Limitations/Implications: The researchers encountered challenges when collecting data for this study because most visitors were local tourists. Few domestic and international tourists were present simultaneously, making it difficult to distribute the questionnaire evenly.
Analysis Of Promotion And Service Quality On Customer Loyalty At Pln Tanjung Pura Ulp Mediated By Customer Satisfaction In The Use Of Pln Mobile Application Taufik Harijanto; Toyib Daulay; Desy Astuti; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.45

Abstract

This research investigates the impact of promotion, service quality, and emotional bonding on customer loyalty at PLN Tanjung Pura ULP, mediated by customer satisfaction through the PLN Mobile application. Utilizing a quantitative approach with structural equation modeling, the study reveals that promotion and service quality significantly influence customer satisfaction, subsequently affecting customer loyalty. The findings emphasize the importance of effective promotional strategies, high service quality, and emotional connections in enhancing customer satisfaction and loyalty. Recommendations include promoting PLN Mobile adoption through step-by-step guidance, improving service quality through employee training and customer feedback, and fostering emotional bonds with special offers for loyal users. Overall, the study highlights the interconnected dynamics shaping customer loyalty in the context of PLN Mobile usage.
Analysis Of Product Quality And Promotion Towards Consumer Loyalty Mediated By Consumer Satisfaction (Case Study Of Two Binjai Burger) Isnan sarwo prasetyo; Toyib Daulay; Sri Rahayu; Elfitra Desy Surya; Nur Afrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.51

Abstract

This research aims to test and analyze product quality and promotion on consumer loyalty which is mediated by Dua Burger Binjai consumer satisfaction. Consumer loyalty is an important aspect, so efforts are needed to increase customer loyalty by using several supporting aspects such as product quality, promotions, and consumer satisfaction. This type of research is quantitative research. The population in this research is Dua Burger consumers. The number of samples used in this research was 150 samples. The data analysis method used in this research uses the Structural Equation Model Partial Least Square (SEM-PLS). The results of this research are that product quality has a positive and significant effect on consumer satisfaction. Promotion has a positive and significant effect on Consumer Satisfaction. Consumer Satisfaction has a positive and significant effect on Consumer Loyalty. Product quality has a positive and significant effect on consumer loyalty. The promotion has a positive and significant effect on consumer loyalty. Product Quality has a positive and significant effect on Consumer Loyalty through Consumer Satisfaction. Promotion has a positive and significant effect on Consumer Loyalty through Consumer Satisfaction. Product Quality and Promotion have a positive and significant effect on Consumer Loyalty through Consumer Satisfaction.
The Analyze Effect Of Service Marketing Mixes On Purchase Decisions Consumers Which Mediation By Consumer Trust To Use Service Of JNE Main Branch Medan Nur Fatiha Utami Nasution; Mesra B; Toyib Daulay; Elfitra Desy Surya; Nur Afrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.52

Abstract

This research was carried out in the JNE Main Branch in Medan where this study was conducted to determine how the influence of the service marketing mix consists of: Products (X1), Price (X2), Promotion (X3), Locations (X4), People (X5), Physical Evidence (X6), and Process (X7) on Purchase Decisions (Y) consumers which mediation by consumer trust to use service of JNE Main Branch Medan. The population in this study were 5.400 consumers with 185 samples taken. The research was conducted from August to October 2023. This study used quantitative data which was processed using SEM-PLS analysis model with Smart PLS 3.0. application. Data sources used primary data taken directly from respondents and secondary one was obtained from interviews with JNE Main Branch Management. The results of the research show that product, price, promotion, place, employees, physical evidence, processes and customer trust have a positive and significant effect on customers' purchasing decisions to use JNE Medan Main Branch services. Meanwhile, consumer trust in this research can mediate the influence of product, price, promotion, place, employees, physiscal evidence and processes on customer purchasing decisions at JNE Medan Main Branch
Co-Authors , Harianto , Rahul Ardian Fikri Abdul Samad Arief Afrina Siregar, Nur Andriani, Anggi Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah Eva Santika, Eva Faisal Faisal Hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Heryanto Siburian Ida Fatimah Ifan Sri Cahyani Marunduri Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang M. Agung Putranto Andriani Maroli Putra Megawati Mora Putri Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah MUHAMMAD FAHMI Muhammad Faisal Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Afrina Nur Afrina Siregar Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Rahul Ardian Fikri Ramadhan Harahap Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siregar, Nur Afrina Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU St. Rukaiyah Suci Indah Hakiki Suranta Sinukaban, Dedy Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rossanty