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, Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Analysis Of Promotion And Service Quality On Savings Decisions At Pt Bank Sumut Tcp Market Tavip Mediated Saving Intention Suci Indah Hakiki; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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This study aims to test and analyze the influence of PROMOTION and service quality on savings decisions at PT Bank Sumut KCP Pasar Tavip mediated by saving intentions. The method used in this study is a quantitative method. Data analysis techniques using SMART PLS. Data collection techniques using Quesioner and interviews. The population in this study is 370 customers. By using the slovin formula, a sample of 190 customers was obtained. The results of the study show that promotion has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Product quality has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Promotion and service quality have a positive and significant effect on the decision to save PT Bank Sumut KCP Pasar Tavip which is mediated by the intention to save PT Bank Sumut KCP Pasar Tavip.

Analysis Of Cultural And Social Influences On The Decision To Purchase Packaged Cooking Oil Mediated By Consumer Psychology (Gelugur Market Case Study) Megawati Mora Putri; Elfitra Desy Surya; Mesra b
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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The purpose of the study is to analyze the cultural and social influence on the decision to purchase packaged cooking oil mediated by consumer psychology. Based on the identification of problems, several critical issues were found, such as the lack of cultural influence, social circumstances such as economic ability to influence purchasing decisions, and advertisements for oilita packaged cooking oil products that did not attract the attention of consumers. This study does not limit the age of buyers who are 20 years old and above. The sample was taken using the snowball sampling method with a total of 120 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, namely cultural and social, have a positive and significant influence on consumer purchase decisions and psychology. The hypothesis with the highest value is the influence of consumer psychology on purchase decisions with an original sample (O) value of 0.663 and a T-Statistic of 6.382. On the other hand, the hypothesis with the lowest value is the influence of culture on purchasing decisions with an original sample value (O) of -0.211 and a T-Statistic of 1.769 so that this hypothesis is not accepted. The conclusion of this study emphasizes that as an Indonesian citizen to use domestic products such as oilita packaged cooking oil in the development of daily life needs. The advice for companies that own oilita packaged cooking oil is that the company is expected to be able to provide even better innovation by providing information on the content in oil and its advantages through attractive advertisements such as on television and on social media.

Analysis Of Facilities And Service Quality On Loyalty Service Users Of Pt Pelabuhan Indonesia Branch Belawan Mediated By Satisfaction Budi Rusdianto; Slamet Widodo; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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This study aims to test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch. To test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch through satisfaction. This research is a quantitative research. Sampling technique with purposive sampling. The population is all consumers who use port services as many as 77 populations and are immediately used as a saturated sample. This research was processed using SMART PLS. The results of the study show that facilities have a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. Satisfaction has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer loyalty using the port services of PT Pelabuhan Indonesia Belawan Branch. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services through satisfaction. Service Quality has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services.

Analysis Of Company Reputation and Product Innovation Against Marketing Performance Through Competitive Advantage at PT Amanah Travel Indonesia Erlina Satrin NY; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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This study aims to test and analyze the influence of company reputation and product innovation on competitive advantage in PT Amanah Travel Indonesia. To test and analyze the influence of company reputation and product innovation on marketing performance at PT Amanah Travel Indonesia through competitive advantage. The method used in this study is a quantitative method. Data analysis techniques using SMART PLS. Data collection techniques using Quesioner and interviews. Using the slovin formula, a sample of 160 consumers was obtained. The results of the study show that the company's reputation and product innovation have a positive and significant effect on the competitive advantage of PT Amanah Travel Indonesia. The company's reputation and product innovation to the marketing performance of PT Amanah Travel Indonesia through competitive advantage.

Analysis of Ease of Information and Quality of Service on Voting Decisions at Murni Teguh University Through the Utilization of Websites Milton Situmorang; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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This study aims to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University and to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University mediated by the use of web sites. The population of this study was 227 respondents and with the slovin formula, a sample of 145 respondents was obtained. This research was processed with SEM PLS. From the results of the study, it was found that the ease of information had a positive and significant effect on the use of the web site to choose a pure and firm university in Pematang Siantar. The quality of service has a positive and significant effect on the use of the web site to choose a pure and firm university in Pematang Siantar. The use of web sites has a positive and significant effect on the decision to choose a pure and firm university in Pematang Siantar. The ease of information has a positive and significant effect on the decision to choose a pure and firm university Pematang Siantar. The quality of service has a positive and significant effect on the decision to choose a pure and firm university Pematang Siantar. Ease of information is influential positif dan signifikan on the decision to choose Pematang Siantar Teguh Teguh University mediated by the use of web site The quality of service has a positive and significant effect on the decision to choose Pematang Siantar Teguh University mediated by the use of web site.

THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN Muammar Rifqi; Yossie Rossanty; Elfitra Desy Surya
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1132

The culture of drinking coffee is not just thirst-quenching but can be a companion to daily activities such as gathering with friends, running a business, attending reunions, and so on. As a result, the culture of drinking coffee has become an integral part of our lifestyle, yet we continue to ignore the fact that it has caused the popularity of coffee consumption to skyrocket. This type of research uses a quantitative approach. This research was conducted at Kopikuni Medan. The sample of this research is 22 X 5 110 respondents. Test the validity and suitability of the model Loading Factor, Average Variance Extracted (AVE), and Composite Reliability. Data analysis techniques used the Structural Equation Modeling (SEM) method to test the hypotheses in this study. Purchase intention has a positive and significant effect on purchase decision Social media marketing has a positive and significant effect on purchase intention Social media marketing has a positive and significant effect on purchase decision Social media marketing has an effect on purchase decision through purchase intention. This study concludes that the variable of social media marketing that is the most significant in purchasing decisions are context and communication. Therefore, Kopikuni is advised to optimize the context and communication aspects of social media marketing by paying attention to the delivery of messages, message designs, and content posted via Kopikuni social media. Thus, Kopikuni can be remembered more by customers.

Analysis of Communication Integrity on Loyalty Mediated by Trust at the UPTD Lanjut Usia Binjai Sitompul, Agriani Sartika; Surya, Elfitra Desy; B, Mesra; Erwansyah, Erwansyah
Blantika: Multidisciplinary Journal Vol. 3 No. 11 (2025): Blantika: Multidisciplinary Journal
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i11.445

The objective of this research is to study the influence of communication integrity on the loyalty of the residents of UPTD Lanjut Usia Binjai, with trust acting as the mediator. The study employed the quantitative method under Structural Equation Modeling–Partial Least Squares (SEM-PLS). The outer model test results indicate that all the indicators are valid and reliable. The inner model test result shows that communication integrity significantly affects trust and loyalty, while trust significantly affects loyalty. The test results on mediation show that trust partially mediates communication integrity's influence on loyalty. The R-squared measure of 0.750 for loyalty and 0.817 for trust indicates the good explanatory capability of the model. The significance of this study is the realization that there is the need to strengthen communication integrity to boost trust and loyalty among the elderly residents. The implication of these findings underscores the necessity for the UPTD management to proactively build and maintain communication integrity in every interaction, in order to foster trust which ultimately forms a solid foundation for sustainable loyalty among the elderly residents.

Kebijakan Moneter Hijau, Inklusi Keuangan Digital, dan Kinerja Keuangan UMKM terhadap Pengurangan Kemiskinan Hijau di Indonesia: Analisis Empiris untuk Pembangunan Ekonomi Berkelanjutan Rusiadi; Abdiyanto; Desy Surya, Elfitra; Indah Sari, Wahyu; Sitorus, Anggi Pratiwi
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 5 No. 3 (2025): Artikel Riset Nopember 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v5i3.7246

Penelitian ini bertujuan untuk menganalisis pengaruh kebijakan moneter hijau dan inklusi keuangan digital terhadap kinerja keuangan UMKM serta implikasinya terhadap pengurangan kemiskinan hijau di Indonesia dalam konteks pembangunan ekonomi berkelanjutan. Kebijakan moneter hijau dipandang sebagai instrumen strategis Bank Indonesia dalam mendorong pembiayaan ramah lingkungan dan memperluas akses keuangan berkelanjutan melalui penyaluran kredit hijau. Sementara itu, inklusi keuangan digital berperan penting dalam memperkuat daya saing dan efisiensi transaksi keuangan pelaku usaha mikro, kecil, dan menengah (UMKM). Penelitian ini menggunakan data sekunder periode 2010–2024 yang bersumber dari Bank Indonesia, Otoritas Jasa Keuangan (OJK), Badan Pusat Statistik (BPS), dan Kementerian Koperasi dan UKM. Analisis dilakukan dengan metode Path Analysis untuk menguji hubungan langsung dan tidak langsung antarvariabel, dengan model jalur: Kebijakan Moneter Hijau ? Inklusi Keuangan Digital ? Kinerja Keuangan UMKM ? Kemiskinan Hijau. Hasil penelitian menunjukkan bahwa kebijakan moneter hijau berpengaruh positif dan signifikan terhadap inklusi keuangan digital dan kinerja keuangan UMKM. Peningkatan akses digital finansial dan pembiayaan hijau mendorong perbaikan kinerja usaha yang pada akhirnya menurunkan tingkat kemiskinan hijau, yaitu bentuk kemiskinan yang muncul akibat keterbatasan akses ekonomi terhadap sumber daya dan energi berkelanjutan. Selain itu, inklusi keuangan digital terbukti menjadi variabel mediasi penting yang menghubungkan kebijakan moneter hijau dengan peningkatan kinerja keuangan UMKM dan pengentasan kemiskinan hijau. Temuan ini menegaskan bahwa sinergi antara kebijakan moneter hijau, digitalisasi keuangan, dan pemberdayaan UMKM dapat menjadi strategi efektif untuk mencapai pembangunan ekonomi yang inklusif, tangguh, dan berkelanjutan di Indonesia. Kata kunci: kebijakan moneter hijau, inklusi keuangan digital, kinerja keuangan UMKM, kemiskinan hijau, pembangunan berkelanjutan.

Green Tourist Behavior Model For Realizing Ecotourism Destinations Sustainable Artifcial-based Intelligence Elfitra Desy Surya; Sri Rahayu; Rashdan Bin Rashid; Muhammad Faishal Annas
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

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This study aims to test and analyze the influence of green perception on green tourism behavior. To test and analyze the influence of Green Environmental Concern on green tourism behavior. To test and analyze the influence of green tourism behavior on green tourism behavior. to test and analyze the influence of green perception on sustainable ecotourism. to test and analyze the influence of Green Environmental Concern on green tourism behavior. To test and analyze the influence of green perception on sustainable ecotourism mediated by green tourism behavior. To test and analyze the influence of Green Environmental Concern on sustainable ecotourism mediated by green tourism behavior. The population used in this study was 50,000 tourists with the slovin formula obtained a sample of 200 samples. The results of this study are that green perception has a positive and significant effect on green tourism behavior. Green Environmental Concern has a positive and significant effect on green tourism behavior. Green tourism behavior has a positive and significant effect on sustainable ecotourism. Green perception has a positive and significant effect on sustainable ecotourism. Green Environmental Concern for green tourism behavior. Green perception has a positive and significant effect on sustainable ecotourism mediated by green tourism behavior. Green Environmental Concern has a positive and significant effect on sustainable ecotourism mediated by green tourism behavior.

Analysis of Gen Z Consumer Behavior in Visiting Malaysian Crab Mangrove Tourist Destinations: The Role of Tourist Perceptions and Preferences Elfitra Desy Surya; Sri Rahayu; Rashdan Bin Rashid; Muhammad Faishal Annas
International Journal of Management, Economic and Accounting Vol. 3 No. 6 (2025): December 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i6.663

This study aims to analyze the influence of tourist perception on loyalty mediated by tourist satisfaction in tourist destinations, focusing on Crab Mangrove Park, Malaysia. Tourists' perception of the quality of services, facilities, and natural attractions of destinations is considered an important factor in shaping the level of satisfaction which then affects tourist loyalty. In this study, we used a quantitative method with a survey approach to tourists who visited Crab Mangrove Park. The results of the study show that tourists' perception of tourist destinations has a positive and significant influence on their satisfaction. Traveler satisfaction, in turn, has been shown to mediate the relationship between perception and loyalty. Tourists who have a positive perception of the quality of service, natural beauty, and experience provided by the destination tend to feel satisfied and more loyal to the destination. This study advises tourist destination managers to improve the quality of services and experiences in accordance with travelers' preferences to create sustainable loyalty. Additionally, it's important for destination managers to pay attention to travelers' perceptions, as this contributes greatly to their satisfaction and loyalty levels in the future.

Co-Authors , Harianto , Muhammad Isa Indrawan , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Andriani, Anggi Anggi Pratiwi Sitorus Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Budi, Surya Bunga Aditi Chairina, Fatma Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Eva Santika, Eva Fachru Rozie Siregar Faisal Faisal Faisal hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Hasrul Azwar Hasibuan Hayati, Rini Hernawaty, Hernawaty Heryanto Siburian Husni Muharram Ritonga Ida Fatimah Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M. Agung Putranto Andriani Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Menganjur M S Merlinda Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muchtar, Aditya Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rahmat Rahmat Hidayat Harahap Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sartika Krisna Panggabean Sirajuddin Siregar, Muhammad Valery Maulidzar Siswahyudianto Siti Arnisah Siti Nurmaizar Sitompul, Agriani Sartika Sitorus, Syahrial Slamet Widodo Slamet Widodo SRI RAHAYU Sri Rahayu Sri Rahayu, Sri Rahayu Suci Indah Hakiki Sujarno, Ari Suranta Sinukaban, Dedy Tarigan, Rafidha Yasmin Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yasari, Hamnah Yose Ferry Yossie Rosanty Yossie Rossanty

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