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All Journal Jurnal Manajemen Bisnis Jurnal Studi Komunikasi Nyimak: Journal of Communication JUMAN Tools (Jurnal Manajemen Tools) International Conference of ASEAN Prespective and Policy (ICAP) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan ARRUS Journal of Social Sciences and Humanities Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of International Conference Proceedings International Journal of Economics and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Society International Journal of Society and Law International Journal of Management, Economic and Accounting
, Elfitra Desy Surya
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Analysis Of Cultural And Social Influences On The Decision To Purchase Packaged Cooking Oil Mediated By Consumer Psychology (Gelugur Market Case Study) Megawati Mora Putri; Elfitra Desy Surya; Mesra b
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

The purpose of the study is to analyze the cultural and social influence on the decision to purchase packaged cooking oil mediated by consumer psychology. Based on the identification of problems, several critical issues were found, such as the lack of cultural influence, social circumstances such as economic ability to influence purchasing decisions, and advertisements for oilita packaged cooking oil products that did not attract the attention of consumers. This study does not limit the age of buyers who are 20 years old and above. The sample was taken using the snowball sampling method with a total of 120 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, namely cultural and social, have a positive and significant influence on consumer purchase decisions and psychology. The hypothesis with the highest value is the influence of consumer psychology on purchase decisions with an original sample (O) value of 0.663 and a T-Statistic of 6.382. On the other hand, the hypothesis with the lowest value is the influence of culture on purchasing decisions with an original sample value (O) of -0.211 and a T-Statistic of 1.769 so that this hypothesis is not accepted. The conclusion of this study emphasizes that as an Indonesian citizen to use domestic products such as oilita packaged cooking oil in the development of daily life needs. The advice for companies that own oilita packaged cooking oil is that the company is expected to be able to provide even better innovation by providing information on the content in oil and its advantages through attractive advertisements such as on television and on social media.
Analysis Of Facilities And Service Quality On Loyalty Service Users Of Pt Pelabuhan Indonesia Branch Belawan Mediated By Satisfaction Budi Rusdianto; Slamet Widodo; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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This study aims to test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch. To test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch through satisfaction. This research is a quantitative research. Sampling technique with purposive sampling. The population is all consumers who use port services as many as 77 populations and are immediately used as a saturated sample. This research was processed using SMART PLS. The results of the study show that facilities have a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. Satisfaction has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer loyalty using the port services of PT Pelabuhan Indonesia Belawan Branch. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services through satisfaction. Service Quality has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services.
Analysis Of Company Reputation and Product Innovation Against Marketing Performance Through Competitive Advantage at PT Amanah Travel Indonesia Erlina Satrin NY; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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This study aims to test and analyze the influence of company reputation and product innovation on competitive advantage in PT Amanah Travel Indonesia. To test and analyze the influence of company reputation and product innovation on marketing performance at PT Amanah Travel Indonesia through competitive advantage. The method used in this study is a quantitative method. Data analysis techniques using SMART PLS. Data collection techniques using Quesioner and interviews. Using the slovin formula, a sample of 160 consumers was obtained. The results of the study show that the company's reputation and product innovation have a positive and significant effect on the competitive advantage of PT Amanah Travel Indonesia. The company's reputation and product innovation to the marketing performance of PT Amanah Travel Indonesia through competitive advantage.
Analysis of Ease of Information and Quality of Service on Voting Decisions at Murni Teguh University Through the Utilization of Websites Milton Situmorang; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University and to test and analyze the influence of ease of information and service quality on the decision to choose Murni Teguh Pematang Siantar University mediated by the use of web sites.  The population of this study was 227 respondents and with the slovin formula, a sample of 145 respondents was obtained. This research was processed with SEM PLS. From the results of the study, it was found that the ease of information had a positive and significant effect on the use of the web site to choose a pure and firm university in Pematang Siantar. The quality of service has a positive and significant effect on the use of the web site to choose a pure and firm university in Pematang Siantar. The use of web sites has a positive and significant effect on the decision to choose a pure and firm university in Pematang Siantar. The ease of information has a positive and significant effect on the decision to  choose a pure and firm university Pematang Siantar. The quality of service has a positive and significant effect on the decision  to choose a pure and firm university Pematang Siantar. Ease of information is influential positif dan signifikan on the decision to choose Pematang Siantar Teguh Teguh University mediated by the use of web site The quality of service has a positive and significant effect on the decision to choose Pematang Siantar Teguh University mediated by the use of web site.
THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN Muammar Rifqi; Yossie Rossanty; Elfitra Desy Surya
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1132

Abstract

The culture of drinking coffee is not just thirst-quenching but can be a companion to daily activities such as gathering with friends, running a business, attending reunions, and so on. As a result, the culture of drinking coffee has become an integral part of our lifestyle, yet we continue to ignore the fact that it has caused the popularity of coffee consumption to skyrocket. This type of research uses a quantitative approach. This research was conducted at Kopikuni Medan. The sample of this research is 22 X 5 110 respondents. Test the validity and suitability of the model Loading Factor, Average Variance Extracted (AVE), and Composite Reliability. Data analysis techniques used the Structural Equation Modeling (SEM) method to test the hypotheses in this study. Purchase intention has a positive and significant effect on purchase decision Social media marketing has a positive and significant effect on purchase intention Social media marketing has a positive and significant effect on purchase decision Social media marketing has an effect on purchase decision through purchase intention. This study concludes that the variable of social media marketing that is the most significant in purchasing decisions are context and communication. Therefore, Kopikuni is advised to optimize the context and communication aspects of social media marketing by paying attention to the delivery of messages, message designs, and content posted via Kopikuni social media. Thus, Kopikuni can be remembered more by customers.
Mengungkap Peran Mindfulness dalam Meningkatkan Niat Kunjungan Ulang: Studi pada Pariwisata Tangkahan, Langkat Sihombing, Nikous Soter; Siburian, Ruth Meivera; Surya, Elfitra Desy; Jamaluddin, Jamaluddin; Nasib, Nasib
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.801

Abstract

This study seeks to examine the function of mindfulness in moderating the connection between happiness perception and perceived fairness regarding revisit intention among visitors at Tangkahan, Langkat. This research employs a quantitative methodology via a survey technique; the study population comprises tourists who have visited Tangkahan, Langkat, within the past year. The research sample comprised 300 respondents recruited through purposive selection, specifically targeting travelers with expertise in staying or engaging in tourism activities at the destination. The study's findings demonstrate that the perception of happiness significantly influences the intention to revisit and mindfulness. Moreover, perceived justice exerts a substantial direct influence on revisit intention, however not on mindfulness. Mindfulness does not directly influence revisit intention; instead, it serves as a substantial mediating variable in the association between happiness perception and revisit intention, as well as between perceived justice and revisit intention. These findings affirm that while the experience of happiness and perceived justice directly influence tourists' inclination to return, mindfulness has a significant mediating effect. The novelty of this study lies in its exploration of mindfulness as a psychological mechanism that strengthens the link between tourists' happiness, perceived fairness, and revisit intention—an aspect that has been underexplored in tourism research. By integrating mindfulness into the tourism experience, this study provides fresh insights into how psychological well-being can shape sustainable tourism behavior. From a practical perspective, the findings suggest that tourism managers and policymakers should implement mindfulness-oriented programs, such as guided reflection sessions, meditation spots, or immersive nature experiences, to enhance visitor engagement and loyalty. These initiatives can create a more profound and memorable tourism experience, fostering long-term commitments from travelers. Further research could explore the long-term impact of mindfulness on sustainable tourism behavior and the effectiveness of mindfulness-driven interventions in different tourism contexts.
The Role of Ai In UMKM: How Artificial Intelligence Helps UMKM Survive And Thrive In The Digital Era In Medan City Annas, Muhammad Faishal; Surya, Elfitra Desy
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.386

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, yet face major challenges in digital transformation, particularly in adopting emerging technologies. This study aims to analyze how artificial intelligence (AI) adoption contributes to digital transformation and competitive advantage among MSMEs in Medan City. A quantitative approach was employed, involving 154 MSME respondents. The key variables examined include Diffusion of Innovation, Technology-Organization-Environment (TOE), Digital Transformation, and Competitive Advantage using SEM-PLS. The results indicate that both Diffusion of Innovation and TOE significantly influence Digital Transformation and Competitive Advantage. Moreover, Digital Transformation significantly mediates the effects of both independent variables on competitive advantage. This study highlights the critical role of digital readiness, organizational support, and AI integration in fostering sustainable competitiveness among MSMEs in the digital era.
Analysis Of Transformational Leadership Style And Competencies On Employee Performance With Organizational Culture As An Intervening Variable On Pt. Pln (Persero) UP2D Sumut Harahap, Rahmat Hidayat; Surya, Elfitra Desy
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.404

Abstract

This research aims to analyze the influence of transformational leadership style and employee competencies on employee performance, with organizational culture acting as an intervening variable at PT. PLN (Persero) UP2D North Sumatra. The study is motivated by the strategic role of leadership and competencies in enhancing organizational performance within the state-owned electricity sector, especially in adapting to dynamic environmental and technological changes. A quantitative approach was used with data collected through questionnaires distributed to 100 employees using purposive sampling. Structural Equation Modeling (SEM) with the SmartPLS application was utilized to test the proposed hypotheses. The findings show that transformational leadership style and competencies have a significant positive effect on employee performance. Furthermore, organizational culture partially mediates the relationship between both transformational leadership and competencies on employee performance. This indicates that a strong organizational culture enhances the positive effects of leadership and competencies on performance outcomes. The study contributes to the theoretical development of human resource management and provides practical implications for PT. PLN (Persero) in strengthening leadership and cultural transformation to optimize employee performance.
The Effect Of Improving Competence, Career And Work Discipline On Performance With Occupational Safety And Health As Variable Intervening In The Network And Construction At Pt. Pln (Persero) Up3 Sibolga Siregar, Fachru Rozie; Surya, Elfitra Desy
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.405

Abstract

This study aims to examine the effect of competence, career, and work discipline on employee performance at PT. PLN (Persero) UP3 Sibolga, with Occupational Safety and Health (OSH) as an intervening variable. The research employs a quantitative approach with an explanatory research design. Data was collected through questionnaires distributed to 53 respondents working in the network and construction department. The data analysis technique used was path analysis to test the direct and indirect relationships between the variables. The results indicate that competence, career, and work discipline have a positive and significant effect on employee performance, both directly and indirectly through OSH as an intervening variable. Competence and work discipline were found to enhance performance by improving OSH conditions, while career development influenced performance through increased awareness of OSH. This study provides important contributions in clarifying the role of OSH as a mediator in the relationship between factors affecting performance. The findings also offer recommendations for PT. PLN (Persero) to strengthen the development of competence, career management, and work discipline, as well as to ensure more effective OSH policies to improve employee performance.
Analysis Of Quality Websites, Social Media, And Influencer Marketing Based On Halal Food Products On Purchase Decisions At Mie Gacoan Mansyur Branch, Medan Santika, Eva; Surya, Elfitra Desy; Sanny, Annisa
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

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Abstract

This study aims to test and analyze the influence of website quality, social media, and influencer marketing based on halal food products on consumer purchase decisions at Mie Gacoan Mansyur Branch in Medan City. The research method used is a quantitative approach based on positivism with purposive sampling techniques. The data was collected through a questionnaire distributed to consumers who had made a purchase for three months. The sample totaled 96 respondents, and the data was analyzed using the SmartPLS application. The results of the study show that the quality of websites, social media, and influencer marketing have a positive and significant influence on purchasing decisions, respectively. This study has limitations in the scope of location and the number of respondents that only cover one restaurant branch. These findings contribute to the field of digital marketing and the halal food industry, and can be a reference for culinary business actors in optimizing digital marketing strategies that are in accordance with halal values to encourage consumer purchase decisions..
Co-Authors , Harianto , Rahul Ardian Fikri Abdul Samad Arief Afrina Siregar, Nur Andriani, Anggi Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah Eva Santika, Eva Faisal Faisal Hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Heryanto Siburian Ida Fatimah Ifan Sri Cahyani Marunduri Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang M. Agung Putranto Andriani Maroli Putra Megawati Mora Putri Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah MUHAMMAD FAHMI Muhammad Faisal Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Afrina Nur Afrina Siregar Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Rahul Ardian Fikri Ramadhan Harahap Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siregar, Nur Afrina Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo SRI RAHAYU Sri Rahayu St. Rukaiyah Suci Indah Hakiki Suranta Sinukaban, Dedy Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rossanty