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All Journal Jurnal Manajemen Bisnis Jurnal Studi Komunikasi Nyimak: Journal of Communication JUMAN Tools (Jurnal Manajemen Tools) International Conference of ASEAN Prespective and Policy (ICAP) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan ARRUS Journal of Social Sciences and Humanities Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of International Conference Proceedings International Journal of Economics and Management International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Society International Journal of Society and Law International Journal of Management, Economic and Accounting
, Elfitra Desy Surya
Universitas Pembangunan Panca Budi
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Pengaruh Suasana Café, Kualitas Pelayanan, dan Kualitas Makanan Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi pada Goodfella Café Tanjung Morawa Asman, Muhammad Syahrin; Desy Surya, Elfitra
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2024): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i1.1326

Abstract

Bisnis kafe menjadi salah satu industri yang berkembang pesat di Indonesia, terutama di kota-kota besar. Kafe tidak hanya menawarkan produk makanan dan minuman, tetapi juga konsep dan suasana yang menarik bagi pengunjung. Di tengah pesatnya perkembangan bisnis kafe, Goodfella Cafe di Tanjung Morawa, Sumatera Utara, menghadapi tantangan dari persaingan yang ketat dan fluktuasi omset penjualan. Penelitian ini bertujuan untuk mengeksplorasi pengaruh suasana kafe, kualitas pelayanan, dan kualitas makanan terhadap loyalitas pelanggan, dengan memediasi variabel kepuasan pelanggan. Metode penelitian ini menggunakan data primer dari 199 responden yang merupakan konsumen Goodfella Cafe Tanjung Morawa. Hasil penelitian menunjukkan bahwa suasana kafe, kualitas pelayanan, dan kualitas makanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu, kepuasan pelanggan juga memediasi hubungan antara variabel-variabel tersebut dengan loyalitas pelanggan. Hal ini menunjukkan pentingnya menciptakan suasana kafe yang menarik, memberikan pelayanan berkualitas, dan menyajikan makanan berkualitas tinggi untuk meningkatkan kepuasan dan loyalitas pelanggan. Temuan ini memberikan wawasan yang penting bagi manajemen Goodfella Cafe dan pemilik usaha kafe lainnya untuk meningkatkan pengalaman pelanggan dan memperkuat posisi mereka di pasar. Dengan memperbaiki dan meningkatkan faktor-faktor tersebut, diharapkan Goodfella Cafe dapat menarik lebih banyak pelanggan baru dan mempertahankan pelanggan lama, sehingga meningkatkan omset penjualan mereka
Clean Energy-Based Social Innovation for Sustainable Management of the Pulau Ketam Forest Reserve: A Collaborative Synergy between UNPAB and PTSS Malaysia Sri Rahayu; Elfitra Desy Surya; Rosasmanizan Binti Ahmad; Faisal
International Journal of Management, Economic and Accounting Vol. 3 No. 5 (2025): October 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v3i5.640

Abstract

This community engagement program introduces a clean energy-based social innovation approach to support the sustainable management of the Pulau Ketam Forest Reserve through a collaborative synergy between Universitas Pembangunan Panca Budi (UNPAB) and Politeknik Tuanku Syed Sirajuddin (PTSS) Malaysia. The initiative seeks to address two interconnected challenges faced by the local community: the need for reliable access to renewable energy solutions and the urgent requirement to conserve mangrove ecosystems that are vital to biodiversity, coastal protection, and community livelihoods. The program applies participatory methods, including stakeholder mapping, workshops, and training modules on renewable energy technologies tailored for community use, such as solar-powered systems for household needs, fisheries, and ecotourism facilities. These educational activities are combined with conservation practices, including mangrove rehabilitation, monitoring, and community-based stewardship. Preliminary findings indicate that integrating clean energy literacy with conservation awareness has strengthened local capacities, enhanced youth involvement, and fostered small-scale entrepreneurship opportunities in green sectors. Moreover, the synergy between academic institutions has created a living laboratory for sustainable practices that bridge education, research, and corporate social responsibility initiatives. The value of this program lies in its holistic approach, where clean energy education is not only seen as a technical solution but also as a driver of social innovation that empowers communities to protect their natural resources while improving their socio-economic resilience. This model offers a replicable framework for cross-border collaborations aiming to achieve sustainability goals in similar island and coastal ecosystems.
ANALYSIS OF TRANSFORMATIONAL LEADERSHIP AND WORKENVIRONMENT ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE AT THE MEDAN BELAWAN DISTRICT OFFICE Yose Ferry; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3645

Abstract

This study aims to analyze the influence of transformational leadership and work environment on employee performance with organizational commitment as an intervening variable at the Medan Belawan District Office. This study uses a quantitative approach with a survey method by distributing questionnaires to 51 employees as respondents. The sample was determined using a purposive sampling technique so that the data obtained is in accordance with the research objectives. The data were analyzed using path analysis techniques to determine the direct and indirect effects between variables. The results of the study indicate that transformational leadership has a positive and significant effect on organizational commitment. The work environment has a positive but insignificant effect on organizational commitment, so its indirect effect on employee performance is also positive but insignificant. Organizational commitment also has a positive and significant effect on employee performance. Thus, organizational commitment acts as an intervening variable that mediates the effect of transformational leadership on employee performance but not the work environment. The results of this study are expected to be input for leaders in improving employee performance through the application of a transformational leadership style, creating a conducive work environment, and strengthening organizational commitment.
ANALYSIS OF JOB PROMOTION AND JOB TRAINING ON EMPLOYEE PERFORMANCE WITH WORK ABILITY AS AN INTERVENING VARIABLE AT THE DEPARTMENT OF EDUCATION AND CULTURE OF MEDAN CITY, NORTH SUMATRA PROVINCE Saiful Riza; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3646

Abstract

This study aims to analyze the effect of job promotion and job training on employee performance, with job ability as an intervening variable at the Medan City Education and Culture Office, North Sumatra Province. The problem raised in this study is the suboptimal improvement of employee performance even though promotion and training programs have been implemented. This study uses a quantitative approach with a survey method. The research sample consisted of 113 permanent employees at the Elementary School and Guidance unit, selected by total sampling. The data analysis technique used Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results showed that there were two rejected hypotheses, namely job promotion had a positive but insignificant effect on employee performance and job training on performance through employee ability and five more hypotheses were accepted. These findings indicate that improving individual competence is key to optimizing the results of human resource management policies. Therefore, it is recommended that organizations continue to encourage performance-based promotions and training that is in accordance with work needs to improve employee performance as a whole.
ANALYSIS OF WORK QUALITY AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AT THE MEDAN SUNGGAL DISTRICT OFFICE Siti Arnisah; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3647

Abstract

This study aims to analyze the effect of work quality and work environment on employee performance, both directly and indirectly through job satisfaction as an intervening variable at the Medan Sunggal District Office. This study uses a quantitative approach with a survey method. The population in this study were all State Civil Apparatus (ASN) at the Medan Sunggal District Office, totaling 90 people. The data analysis technique used was Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of the SmartPLS 3.0 application. The results of the study indicate that work quality has a positive and significant effect on employee performance both directly and through job satisfaction. The work environment also has a positive but insignificant effect on employee performance, but through job satisfaction it has a positive and significant effect. In addition, job satisfaction has been shown to have a positive and significant effect on employee performance. Job satisfaction also significantly mediates the effect of work quality and work environment on employee performance. These findings indicate that improving work quality and a good work environment will encourage higher job satisfaction, which ultimately improves employee performance.
ANALYSIS OF EMPLOYEE MUTATION AND JOB PROMOTION ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION AT THE REGIONAL REVENUE AGENCY NORTH SUMATRA PROVINCE Merlinda; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3648

Abstract

This study aims to analyze the effect of employee transfers and job promotions on employee performance, both directly and through job satisfaction as a mediating variable at the Regional Revenue Agency of North Sumatra Province. Transfers and promotions are part of human resource management that are expected to improve employee motivation and performance. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 90 respondents who were employees at the agency. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The results of the study indicate that employee transfers directly have a positive but insignificant effect on employee performance, but their indirect effect through job satisfaction has a positive and significant effect. Employee transfers also have a positive and significant effect on job satisfaction. Job promotions, both directly and through job satisfaction, have a positive and significant effect on employee performance. Job promotions have a positive and significant effect on job satisfaction, as well as job satisfaction on employee performance also has a positive and significant effect.
COMPETENCY AND COMPENSATION ANALYSIS OF WORK PERFORMANCE WITH WORK ENVIRONMENT AS AN INTERVENING VARIABLE IN THE AGENCY FINANCE AND REGIONAL ASSETS OF NORTH SUMATRA PROVINCE Muhammad Faisal; Elfitra Desy Surya; Mesra B
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3649

Abstract

This study aims to analyze the influence of competence and compensation on work performance with the work environment as an intervening variable at the Regional Finance and Asset Agency of North Sumatra Province. The research approach used is quantitative with a survey method by distributing questionnaires to employees as respondents. The research sample was determined using a purposive sampling technique so that the data obtained was in accordance with the research needs of 80 respondents. The data were analyzed using path analysis to measure the direct and indirect effects between variables. The results of the study indicate that competence has a positive and significant effect on work performance, but compensation has a positive but not significant effect on work performance. Competence has a positive and significant effect on the work environment, as well as compensation has a positive and significant effect on work performance. The work environment also has a positive and significant effect on employee work performance. Thus, the work environment is proven to mediate the influence of competence and compensation on employee work performance. The results of this study are expected to be input for management in improving work performance by increasing employee competence, providing appropriate compensation, and creating a supportive work environment.
ANALYSIS OF JOB TRAINING AND COMPETENCE ON WORK PRODUCTIVITY WITH WORK DISCIPLINE AS AN INTERVENING VARIABLE IN THE AGENCY FINANCE AND REGIONAL ASSETS OF NORTH SUMATRA PROVINCE Muhammad Fahmi; Elfitra Desy Surya; Mesra B
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3650

Abstract

This study aims to analyze the effect of job training and competence on work productivity with work discipline as an intervening variable at the Regional Finance and Asset Agency of North Sumatra Province. This study uses a quantitative approach with a survey method by distributing questionnaires to 80 employees as respondents. The research sample was determined using a purposive sampling technique so that the data obtained is relevant to the focus of the study. The collected data were analyzed using path analysis to determine the direct and indirect effects between variables. The results of the study indicate that job training has a positive and significant effect on work productivity, but through work discipline it has a positive but insignificant effect. Competence has a positive and significant effect on work productivity, as well as through work discipline. Work discipline also has a positive and significant effect on work productivity. In addition, job training through work discipline has a positive but insignificant effect on work productivity, but competence through work discipline has a positive and significant effect on work productivity. Thus, work discipline acts as an intervening variable that mediates only for competence on work productivity. These findings are expected to be a consideration for leaders in increasing work productivity through the implementation of effective job training, increasing competence, and implementing good work discipline in the organizational environment.
ANALYSIS OF TEAMWORK AND HUMAN RESOURCE QUALITY ON EMPLOYEE PERFORMANCE WITH COMMUNICATION AS AN INTERVENING VARIABLE AT THE REGIONAL FINANCE AND ASSET AGENCY NORTH SUMATRA PROVINCE Elisabeth Kristina Junita Sianipar; Elfitra Desy Surya; Mesra B
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.3651

Abstract

This study aims to analyze the effect of teamwork and human resource quality on employee performance with communication as an intervening variable at the Regional Finance and Asset Agency of North Sumatra Province. This study uses a quantitative approach with a survey method by distributing 80 questionnaires to employees as respondents. The sample was determined using a purposive sampling technique so that the data obtained was in accordance with the research objectives. The data collected were analyzed using path analysis to determine the direct and indirect effects between variables. The results of the study showed that teamwork had a positive but insignificant effect on employee performance, but communication had a positive and significant effect. Human resource quality had a positive and significant effect on employee performance and through communication. Likewise, communication had a positive and significant effect on employee performance. In addition, teamwork and human resource quality were proven to have a positive and significant indirect effect on employee performance through communication. Thus, communication acts as an intervening variable that mediates the effect of teamwork and human resource quality on employee performance. The results of this study are expected to be input for leaders in improving employee performance through strengthening teamwork, improving human resource quality, and the effectiveness of communication in the work environment.
ANALYSIS OF INDIVIDUAL CHARACTERISTICS AND WORK ETHIC ON EMPLOYEE PERFORMANCE WITH WORK ENVIRONMENT AS AN INTERVENING VARIABLE AT THE REGIONAL FINANCE AND ASSET AGENCY OF NORTH SUMATRA PROVINCE Eka Gunawan Putra; Elfitra Desy Surya; Mesra B
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3652

Abstract

This study aims to analyze the influence of individual characteristics and work ethic on employee performance with the work environment as an intervening variable at the Regional Finance and Asset Agency of North Sumatra Province. This study uses a quantitative approach with a survey method by distributing 80 questionnaires to employees as respondents. The sample determination was carried out using a purposive sampling technique so that the data obtained was in accordance with the research needs. Data analysis was carried out using path analysis to see the direct and indirect effects between variables. The results of the study showed that individual characteristics have a positive but insignificant effect on employee performance but have a positive and significant effect on the work environment. Work ethic has a positive and significant effect on the work environment as well as on employee performance. The work environment has a positive and significant effect on employee performance. Thus, the work environment acts as an intervening variable that mediates the influence of individual characteristics and work ethic on employee performance. The results of this study are expected to be a consideration for leaders in improving employee performance through the development of individual characteristics, instilling a good work ethic, and creating a conducive work environment.
Co-Authors , Harianto , Rahul Ardian Fikri Abdul Samad Arief Afrina Siregar, Nur Andriani, Anggi Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah Eva Santika, Eva Faisal Faisal Hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Heryanto Siburian Ida Fatimah Ifan Sri Cahyani Marunduri Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang M. Agung Putranto Andriani Maroli Putra Megawati Mora Putri Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah MUHAMMAD FAHMI Muhammad Faisal Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Afrina Nur Afrina Siregar Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Rahul Ardian Fikri Ramadhan Harahap Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siregar, Nur Afrina Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo SRI RAHAYU Sri Rahayu St. Rukaiyah Suci Indah Hakiki Suranta Sinukaban, Dedy Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rossanty