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, Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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THE IMPACT OF INDEPENDENT CURRICULUM TRAINING AND THE INDEPENDENT TEACHING PLATFORM ON TEACHER PERFORMANCE THROUGH TEACHER COMPETENCEAT STATE VOCATIONAL SCHOOL 2 BENER MERIAH Maroli Putra; Sri Rahayu; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3674

This study aims to analyze the effect of the Independent Curriculum training and the use of the Merdeka Mengajar Platform on teacher performance through teacher competency as a mediating variable at SMK Negeri 2 Bener Meriah. Changes in national education policy encourage teachers to adapt to more flexible and student-centered learning approaches. The Independent Curriculum training and features within the Independent Teaching Platform, such as self-paced training, teaching tools, and inspirational videos, are expected to improve teachers' pedagogical and professional competencies. This study used a quantitative approach with path analysis techniques. The study population was all teachers at SMK Negeri 2 Bener Meriah, with samples taken proportionally. The results showed that the Independent Curriculum training and the use of the Merdeka Mengajar Platform had a positive and significant effect on teacher competency, and teacher competency significantly influenced teacher performance. In addition, teacher competency also played a mediating role in strengthening the relationship between training and teacher performance. These findings emphasize the importance of continuous training and the use of educational technology to support teacher professionalism in the Independent Curriculum era.

ANALYSIS OF COMMERCIAL ADVERTISING AND BRAND ENGAGEMENT ON PURCHASE DECISIONS WITH INFLUENCERS AS AN INTERVENING VARIABLE AT PT. NUTRIFOOD INDONESIA Munawar Rizal; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3677

This study aims to determine the effect of commercial advertising, brand engagement, and influencer credibility on consumer purchase decisions at PT. Nutrifood Indonesia. The growing phenomenon of digital marketing has made the role of advertising media and influencers increasingly important in shaping consumer perception and decisions. This research employs a quantitative approach with a survey method, where data was collected through questionnaires distributed to Nutrifood consumers. The data analysis technique used is multiple linear regression. The results show that both partially and simultaneously, commercial advertising, brand engagement, and influencer credibility have a positive and significant effect on purchase decisions. Attractive advertisements, consumer involvement with the brand, and trust in influencers are proven to be important factors in encouraging the intention and decision to purchase Nutrifood products. These findings have strategic implications for companies in designing more effective marketing communications.

ANALYSIS OF WORKLOAD AND COMPETENCY ON EFFECTIVENESS EMPLOYEES WITH TRAINING AS A MODERATING VARIABLE AT PT PLN (PERSERO) UID NORTH SUMATRA Emmy Robiyah; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3682

This study aims to analyze the effect of workload and competence on employee effectiveness with training as a moderating variable at PT PLN (Persero) UID North Sumatra. This quantitative study was conducted with the aim of adjusting the research and analyzing the effect of workload and competence on employee effectiveness, with training as a moderating variable at PT PLN (Persero) UID North Sumatra. Data were collected from 81 customer service unit employees. The results of the study indicate that workload has a negative and significant effect on employee effectiveness, competence and training have a positive and significant effect on employee effectiveness. Training does not act as a moderating variable between the effect of workload and competence on employee effectiveness.

ANALYSIS OF TEACHER ACTIVITY CENTERS AND TEACHER PERFORMANCE ASSESSMENT OF PRINCIPALS' MANAGERIAL CAPACITY THROUGH COMPETENCE PROFESSIONALISM AS AN INTERVENING VARIABLE AT SMAN 1 THE MAIN SHIA OF BENER MERIAH REGENCY Paridah; Elfitra Desy Surya; Mesra B
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3692

The quality of education is greatly influenced by the principal's managerial capacity, which is determined by the ability to effectively direct, manage, and evaluate all school activities. This study aims to analyze the influence of the Teacher Activity Center (PKG) and Teacher Performance Assessment on the Principal's Managerial Capacity, with Teacher Professional Competence as an intervening variable. The study was conducted at SMAN 1 Syiah Utama, Bener Meriah Regency, using a quantitative approach with a saturated sample of 63 teachers. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that PKG had a positive but insignificant effect on the principal's managerial capacity, but a positive and significant effect on teacher professional competence. Teacher performance assessment was proven to have a positive and significant effect on both the principal's professional competence and managerial capacity. In addition, teacher professional competence also had a significant effect on managerial capacity, and mediated the relationship between PKG and teacher performance assessment on the principal's managerial capacity. These findings emphasize the importance of strengthening teacher professional competence through systematic performance development and evaluation programs in supporting effective managerial leadership.

ANALYSIS OF WORKING HOURS AND WORKLOAD ON WORK PRODUCTIVITY WITH JOB SATISFACTION AS A MODERATING VARIABLE AT PT PLN BINJAI CITY CUSTOMER SERVICE UNIT Heryanto Siburian; Mesra B; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3804

This study aims to analyze the effect of working hours and workload on work productivity with job satisfaction as a moderating variable at PT PLN Binjai Kota Customer Service Unit. The research method used is a quantitative approach with Partial Least Square (PLS) analysis technique. The study population was all employees of ULP Binjai Kota, with a sample of 83 respondents. The results showed that working hours had a positive and significant effect on work productivity, while workload had a negative and significant effect on work productivity. In addition, job satisfaction was proven to have a positive and significant effect on work productivity and moderated the relationship between working hours and workload with work productivity. The R Square value of 0.836 indicates that the variables of working hours, workload, and job satisfaction are able to explain the variable of work productivity by 83.6%. These findings are expected to be managerial considerations in managing working hours and workload to improve employee satisfaction and productivity within PT PLN ULP Binjai Kota.

ANALYSIS OF JOB PROMOTION AND WORK ENVIRONMENT ON PERFORMANCE TEACHERS THROUGH MOTIVATION AT SMA NEGERI 1 BANDAR BENER MERIAH REGENCY Rukaiyah; Kiki Farida Ferine; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3824

This study aims to analyze the influence of job promotion and work environment on teacher performance with motivation as an intervening variable at SMA Negeri 1 Bandar, Bener Meriah Regency. A quantitative approach was used with a survey method through the distribution of questionnaires to teachers as respondents. The job promotion variable was measured based on experience, work performance, and career opportunities, while the work environment included aspects of cleanliness, tidiness, and comfort. Motivation was analyzed as a psychological factor that encourages teachers to work optimally. Data were analyzed using path analysis techniques to examine the direct and indirect effects between variables. The results showed that job promotion and work environment had a positive and significant effect on teacher performance, both directly and through motivation. These findings imply that schools need to develop fair promotion policies and create a conducive work environment to improve teacher motivation and performance.

RENEWABLE ENERGY EDUCATION-BASED HUMAN RESOURCE DEVELOPMENT MODEL FOR THE CONSERVATION OF THE PULAU KETAM FOREST RESERVE THROUGH COLLABORATIVE CSR OF UNPAB–PTSS MALAYSIA Sri Rahayu; Elfitra Desy Surya; Rosasmanizan Binti Ahmad; Faisal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.3954

This study develops a human resource development (HRD) model based on renewable energy education to strengthen the conservation of the Pulau Ketam Forest Reserve through a collaborative Corporate Social Responsibility (CSR) initiative between Universitas Pembangunan Panca Budi (UNPAB), Indonesia, and Politeknik Tuanku Syed Sirajuddin (PTSS), Malaysia. Using a qualitative approach with Participatory Action Research (PAR), the study examines how renewable energy education contributes to community empowerment, forest preservation, and sustainable livelihoods. Data were collected through interviews, surveys, and focus group discussions involving local communities, NGOs, and academic stakeholders. The findings reveal that renewable energy education significantly enhances technical skills, environmental awareness, and social resilience while creating opportunities for sustainable economic activities. The proposed HRD model emphasizes capacity building, cross-border CSR collaboration, and community participation in conservation. This research contributes to the literature on sustainable HRM, CSR practices in ASEAN, and the role of renewable energy education in ecological preservation.

HUMAN RESOURCE-BASED ENTREPRENEURSHIP IN ERA OF INDUSTRIAL REVOLUTION 4.0 : A STUDY ON DIGITAL STARTUPS IN MEDAN Muhammmad Isa Indrawan; Hasrul Azwar Hasibuan; Elfitra Desy Surya; Rahul Ardian Fikri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4059

The development of the Industrial Revolution 4.0 has brought significant changes in the business world, especially in the digital startup sector. In this context, human resources (HR) are the key elements that determine the success of entrepreneurship. This study aims to analyze the role of human resources in encouraging the success of entrepreneurship in digital startups in Medan City. The approach used is quantitative descriptive with data collection through questionnaires distributed to digital startup actors. Data analysis was carried out using linear regression techniques to test the influence of human resource competencies on business success. The results show that human resource competencies that include innovation skills, mastery of digital technology, adaptive flexibility, and team collaboration have a significant influence on the success of startups. These findings confirm that in the era of the Industrial Revolution 4.0, strengthening the quality and capacity of human resources is a crucial strategy for the growth and sustainability of digital startups. This research provides practical contributions for business actors and local governments in building a digital entrepreneurship ecosystem based on the development of superior human resources.

Tourism Village Marketing Branding Towards Sustainable Tourism Based on Local Wisdom Surya, Elfitra Desy; Mesra, Mesra; Kadir, Zahidah Abd
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.23503

Research aims: This study aims to test and analyze the influence of tourism village branding marketing towards sustainable tourism based on local wisdom.Design/Methodology/Approach: This study employs a quantitative methodology with an associative approach. The study population comprises travelers who visit the Hutatinggi tourist village in the Lake Toba superpriority area which totals 980 tourists. The sample in this study amounted to 140 tourists obtained from 7 x the number of indicators, where the number of Indians was 20x7 = 140 tourists.Research findings: The study's findings indicate, it was found that the variables brand experience, perceived value, brand loyalty, and brand love exert a beneficial and substantial impact on the promotion and maintenance of sustainable tourism. The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Theoretical Contribution/Originality: The variables of brand experience, perceived value, brand loyalty, and brand love have a positive and significant influence on sustainable tourism through satisfaction.Practitioners/Policy Implications: The limitations of this research are only for tourist villages in the Lake Toba area, and in the future, it can be developed to tourist villages throughout Indonesia. Research Limitations/Implications: The contribution of local wisdom to be able to increase sustainable tourism for marketing and branding of tourist villages in Hutatinggi, Toba Samosir.

THE EFFECT OF SERVICE QUALITY AND INNOVATION ON TAXPAYER SATISFACTION AND LOYALTY AT THE LUBUK PAKAM PRIMARY TAX SERVICE OFFICE Rahmat; Slamet Widodo; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18640479

Tax revenue is the main source of state revenue, which plays an important role in financing national development. One of the determining factors for optimizing tax revenue is the level of taxpayer compliance and loyalty. This study aims to analyze the effect of service quality and taxation innovation on taxpayer satisfaction and loyalty at the Lubuk Pakam Tax Office. The research method used is a quantitative approach with a sampling technique using the Slovin formula, resulting in 93 respondents from a total population of 1,265 taxpayers. Data processing was performed using Partial Least Square (PLS) with SmartPLS software. The results showed that service quality had a positive and significant effect on taxpayer satisfaction and loyalty, while innovation had a positive and significant effect on satisfaction but did not have a significant direct effect on loyalty. Taxpayer satisfaction was found to have a positive and significant effect on loyalty and to act as an intervening variable in the relationship between service quality and innovation on taxpayer loyalty. The R² values of 0.684 for satisfaction and 0.886 for loyalty indicate that the model has strong explanatory power. These findings indicate that improving service quality and developing digital tax service innovations can strengthen taxpayer satisfaction, which ultimately encourages loyalty and voluntary tax compliance. This study recommends improving the competence of tax officials, expanding digital innovations, and conducting periodic evaluations of service standards to strengthen taxpayer trust and loyalty.

Co-Authors , Harianto , Muhammad Isa Indrawan , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Andriani, Anggi Anggi Pratiwi Sitorus Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Budi, Surya Bunga Aditi Chairina, Fatma Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah, Erwansyah Eva Santika, Eva Faisal Faisal Faisal hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Hayati, Rini Hernawaty, Hernawaty Heryanto Siburian Husni Muharram Ritonga Ida Fatimah Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M S, Menganjur M. Agung Putranto Andriani Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Merlinda Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muchtar, Aditya Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Rizky Sembiring Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rahmat Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siswahyudianto Siti Arnisah Siti Nurmaizar Sitompul, Agriani Sartika Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU Sri Rahayu, Sri Rahayu Suci Indah Hakiki Sujarno, Ari Suranta Sinukaban, Dedy Susilawati, Susilawati Tarigan, Rafidha Yasmin Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yasari, Hamnah Yose Ferry Yossie Rosanty Yossie Rossanty

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