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All Journal Jurnal Manajemen Bisnis Jurnal Studi Komunikasi Nyimak: Journal of Communication JUMAN Tools (Jurnal Manajemen Tools) International Conference of ASEAN Prespective and Policy (ICAP) International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ARRUS Journal of Social Sciences and Humanities Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Fokus Manajemen COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Masyarakat Indonesia Journal of International Conference Proceedings International Journal of Economics and Management Blantika : Multidisciplinary Journal International Journal of Economics and Management Sciences International Journal of Economics, Business and Innovation Research Society International Journal of Society and Law International Journal of Management, Economic and Accounting
, Elfitra Desy Surya
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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University Reputation And Quality Of Lecturers For The Decision Of Choosing Which Mediated Promotion Azizah Novita; Elfitra Desy Surya; Nur Afrina
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.101

Abstract

This study examines the influence of campus reputation on promotion and voting decisions at Sekolah Tinggi Agama Islam Darul Arafah Deli Serdang. In the context of intense competition between universities, campus reputation is crucial in attracting prospective students. Parents are identified as key stakeholders who can have a significant impact on the campus's reputation. This study aims to test and analyze the influence of campus reputation and lecturer quality on choice decisions mediated by promotion. The data was analyzed using the SEM-PLS path analysis method with a sample of 227 people. This research shows that the reputation of the campus has a positive and significant effect on the decision to choose Darul Arafah Islamic College Deli Serdang. In addition, promotion has a positive and significant effect on the decision to choose students. The reputation of the campus and the quality of lecturers have a positive and significant influence on the decision to choose a promotion-mediated choice. The results of this study provide deep insight for the high school in managing reputation and improving promotional strategies to attract prospective students. Recommendations include increased transparency of lecturer information and innovative learning approaches, optimization of the school's website, strengthening relationships with alumni and staff, and further emphasis on developing the quality of lecturers. Thus, this research has important implications in the development of higher education at Sekolah Tinggi Agama Islam Darul Arafah Deli Serdang (STAI-DA).
Quality Of Service And Emotional Bonding To Increase Furniture Sales Ifan Sri Cahyani Marunduri; Elfitra Desy Surya; Erwansyah
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.110

Abstract

This study aims to analyze the influence of service quality and emotional bonds to increase sales at Gunawan Perabot. The research is a creative research using data processing with SPSS version 22. In this study, a population of 180 respondents was used, then using the Slovin formula, a sample of 64 respondents was obtained. The data sources used are primary data and secondary data. The data collection technique uses questionnaires, observations, and interviews. The data analysis techniques are multiple linear regression, classical assumption test and hypothesis test. The results of the study show that the quality of service has a positive and significant effect on increasing sales at Gunawan Furniture. Emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. The quality of service and emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. There is a strong correlation between product quality, service quality, and emotional bond with customer satisfaction of 55.1% and the remaining 44.9% can be explained by other variables that are not researched such as promotion, distribution, marketing communication, and so on. In the study, it is recommended to improve the quality of service and emotional bonds so that furniture sales become better and liked by consumers.
Tourist Attractions And Destination Image To Loyalty Of Travellers Through Satisfaction (Case Study of Tanah Karo Agrotourism Destination) Dedy Suranta Sinukaban; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.114

Abstract

This study aims to analyze the influence of the analysis of tourist attractions and destination image on tourist loyalty through satisfaction (A case study of Tanah Karo agrotourism destination). Based on the identification of problems, several critical issues were found, such as less attractive tourist attractions, negative destination images, and declining tourist satisfaction and loyalty. This study is limited to tourists aged 18-55 years and domiciled outside Tanah Karo Kota. The sample was taken using the purposive sampling method with a total of 115 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, tourist attractions, and destination image have a positive and significant influence on tourist loyalty mediated by satisfaction. The hypothesis with the highest score is the effect of satisfaction on loyalty with an original sample value (O) of 0.670 and a T-statistic of 6.005. On the other hand, the hypothesis with the lowest value is the influence of tourist attractions on tourist loyalty mediated by satisfaction with an original sample value (O) of 0.205 and a T-Statistic of 2.426. The conclusion of this study emphasizes the importance of improving tourist attractions, and destination image, to increase tourist loyalty mediated by satisfaction. Suggestions for Tanah Karo agro-tourism industry players to focus on innovating tourist attractions, and improving the image of destinations for tourists to visit to increase tourist loyalty mediated by satisfaction.
Analysis of Service Tariffs and Customer Participation in the Purchase Decision of Prepaid Electricity Services at PT. PLN (Persero) Ulp Medan Kota Mediated by Corporate Image Verianni Sinaga; Mesra b; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.206

Abstract

This study aims to test and analyze the influence of service tariffs and customer participation on the purchase decision of prepaid electricity services at PT PLN (Persero) ULP Medan Kota and test and analyze the influence of service tariffs and customer participation on the purchase decision of prepaid electricity services at PT PLN (Persero) ULP Medan Kota mediated by the company's image. The type of research is quantitative, with an associative approach. The types of data used are primary and secondary. Data collection techniques with questionnaires and interviews. The sample of this study was taken by the Purposive Sampling method with the desired respondent criteria being customers who had visited the PLN (Persero) ULP Medan Kota office more than 2 times. The results of the study show that service tariffs and customer participation have a positive and significant effect on the decision to purchase prepaid electricity services at PT PLN (Persero) ULP Medan Kota, service tariffs and customer participation have a positive and significant effect on the decision to purchase prepaid electricity services at PT PLN (Persero) ULP Medan Kota which is mediated by the company's image.
Analysis of The Use Of Social Media Marketing on Customer Loyalty Through Brand Trust on Taxpayers In Samsat Binjai Siti Nurmaizar; Elfitra Desy Surya; Mesra B
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.254

Abstract

This study aims to test and analyze the influence of entertainment and electronic word of mouth entertainment and electronic word of mouth have a positive and significant effect on brand trust. Entertainment and electronic word of mouth positively and significantly affect customer loyalty at the Samsat Binjai office. Likewise, entertainment and electronic word of mouth have a positive and significant effect on customer loyalty mediated by brand trust. Entertainment has a significant influence on customer loyalty, especially when mediated by brand trust. The research method is quantitative. The population in this study amounted to 170 and by using the slovin formula, a sample of 63 respondents was obtained. The data processing method uses SMART PLS. The results of this study show that entertainment and electronic word of mouth entertainment and electronic word of mouth have a positive and significant effect on brand trust. Entertainment and electronic word of mouth positively and significantly affect customer loyalty at the Samsat Binjai office. Likewise, entertainment and electronic word of mouth have a positive and significant effect on customer loyalty mediated by brand trust.
Analysis Of Perception And Motivation Of Passengers Using Kualanamu International Airport With Service Innovation As A Mediating Variable Faisal hakim; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.286

Abstract

This research aims to determine and analyze perceptions, motivation and have a positive and significant influence on passengers' decisions to use Kualanamu International Airport mediated by service innovation. This type of research is quantitative descriptive research using Partial Least Squares- Structural Equation Modeling (PLS-SEM) data analysis. The data source comes from a questionnaire. The population in this study was all passengers at Kualanamu International Airport. The sampling technique used random sampling technique, the number of samples in the study was 150 passengers. The results of the analysis show that consumer perception has a positive and significant effect on passengers' decisions to use Kualanamu International Airport, consumer motivation has a positive and significant effect on passengers' decisions to use Kualanamu International Airport. The relationship is not shown in the consumer perception variable which has a positive and significant influence on Kualanamu International Airport passenger decisions mediated by service innovation. Consumer motivation variables have a positive and significant effect on Kualanamu International Airport passenger decisions mediated by service innovation.
Analysis of the Influence of Innovative Attitudes, Integrated Management Information Systems on Education Management Performance 4.0 in Mediation Employee Job Satisfaction at the University Development of Pancabudi Medan Muhammad Isa Indrawan; Rahul Ardian Fikri; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

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Abstract

Pancabudi Development University Medan is one of the private universities that always prioritizes the quality of its Human Resources. The purpose of this study is to examine and analyze the effect of innovation attitudes, education management information systems on the performance of education management 4.0 mediated by job satisfaction at Pancabudi Development University Medan. This research study uses a quantitative approach that uses Structural Equation Modeling (SEM) analysis tools. The sample amounted to 100 employees. The research findings are that there is no effect of the education management information system on the performance of education management 4.0 at Pancabudi Development University Medan. Overall, this study shows that there is a positive and significant influence between innovative attitudes, integrated education management information systems on education management performance 4.0 mediated by job satisfaction at Pancabudi Development University Medan.
Analysis Of Promotion And Service Quality On Savings Decisions At Pt Bank Sumut Tcp Market Tavip Mediated Saving Intention Suci Indah Hakiki; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to test and analyze the influence of PROMOTION and service quality on savings decisions at PT Bank Sumut KCP Pasar Tavip mediated by saving intentions. The method used in this study is a quantitative method. Data analysis techniques using SMART PLS. Data collection techniques using Quesioner and interviews. The population in this study is 370 customers. By using the slovin formula, a sample of 190 customers was obtained. The results of the study show that promotion has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Product quality has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Promotion and service quality have a positive and significant effect on the decision to save PT Bank Sumut KCP Pasar Tavip which is mediated by the intention to save PT Bank Sumut KCP Pasar Tavip.
Analysis Of Cultural And Social Influences On The Decision To Purchase Packaged Cooking Oil Mediated By Consumer Psychology (Gelugur Market Case Study) Megawati Mora Putri; Elfitra Desy Surya; Mesra b
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

The purpose of the study is to analyze the cultural and social influence on the decision to purchase packaged cooking oil mediated by consumer psychology. Based on the identification of problems, several critical issues were found, such as the lack of cultural influence, social circumstances such as economic ability to influence purchasing decisions, and advertisements for oilita packaged cooking oil products that did not attract the attention of consumers. This study does not limit the age of buyers who are 20 years old and above. The sample was taken using the snowball sampling method with a total of 120 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, namely cultural and social, have a positive and significant influence on consumer purchase decisions and psychology. The hypothesis with the highest value is the influence of consumer psychology on purchase decisions with an original sample (O) value of 0.663 and a T-Statistic of 6.382. On the other hand, the hypothesis with the lowest value is the influence of culture on purchasing decisions with an original sample value (O) of -0.211 and a T-Statistic of 1.769 so that this hypothesis is not accepted. The conclusion of this study emphasizes that as an Indonesian citizen to use domestic products such as oilita packaged cooking oil in the development of daily life needs. The advice for companies that own oilita packaged cooking oil is that the company is expected to be able to provide even better innovation by providing information on the content in oil and its advantages through attractive advertisements such as on television and on social media.
Analysis Of Facilities And Service Quality On Loyalty Service Users Of Pt Pelabuhan Indonesia Branch Belawan Mediated By Satisfaction Budi Rusdianto; Slamet Widodo; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch. To test and analyze the influence of facilities and service quality on the loyalty of Indonesian port service users Belawan Branch through satisfaction. This research is a quantitative research. Sampling technique with purposive sampling. The population is all consumers who use port services as many as 77 populations and are immediately used as a saturated sample. This research was processed using SMART PLS. The results of the study show that facilities have a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer satisfaction using PT Pelabuhan Indonesia Belawan Branch port services. Satisfaction has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services. The quality of service has a positive and significant effect on customer loyalty using the port services of PT Pelabuhan Indonesia Belawan Branch. Facilities have a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services through satisfaction. Service Quality has a positive and significant effect on customer loyalty using PT Pelabuhan Indonesia Belawan Branch port services.
Co-Authors , Harianto , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Andriani, Anggi Anggi Pratiwi Sitorus Annas, Muhammad Faishal Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah, Erwansyah Eva Santika, Eva Faisal Faisal hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Harahap, Rahmat Hidayat Hasrul Azwar Hasibuan Heryanto Siburian Ida Fatimah Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang M S, Menganjur M. Agung Putranto Andriani Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Merlinda Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah MUHAMMAD FAHMI Muhammad Faisal Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sirajuddin Siregar, Fachru Rozie Siregar, Muhammad Valery Maulidzar Siti Arnisah Siti Nurmaizar Sitompul, Agriani Sartika Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU Sri Rahayu, Sri Rahayu St. Rukaiyah Suci Indah Hakiki Suranta Sinukaban, Dedy Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rossanty