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All Journal Jurnal Reviu Akuntansi dan Keuangan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen WIDYAKALA JOURNAL Jurnal REKOMEN (Riset Ekonomi Manajemen) Motiva: Jurnal Psikologi Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JURNAL PENDIDIKAN TAMBUSAI Referensi : Jurnal Ilmu Manajemen dan Akuntansi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Value: Jurnal Manajemen dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences TEPIAN Nusantara Science and Technology Proceedings Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Aktiva : Riset Akutansi dan Keuangan DIMAR: Jurnal Pendidikan Islam Buletin Poltanesa International Journal of Business, Law, and Education Devotion: Journal of Research and Community Service GREENOMIKA Jurnal Pengabdian Kepada Masyarakat Abdi Nusa Jurnal Pengabdian Kepada Masyarakat Abdi Putra Golden Ratio of Mapping Idea and Literature Format Jurnal Psikologi Wijaya Putra (Psikowipa) BISMA (Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Waradin Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Indonesian Research Journal on Education Eastasouth Journal of Positive Community Services Easta Journal of Innovative Community Services Jurnal Multidisiplin West Science The Es Economics and Entrepreneurship The Eastasouth Management and Business Jurnal Pengabdian West Science Jurnal Psikologi dan Konseling West Science West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Jurnal Geosains West Science Jurnal REKOMEN (Riset Ekonomi Manajemen) West Science Interdisciplinary Studies Jurnal Inovasi Global El-Mujtama: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis International Journal of Economics and Management Research Scientific Contributions Oil and Gas
Yusuf Iskandar
Nusa Putra University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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The Effect of Visual Merchandising, Product Display and Store Atmosphere on Impulse Buying Customers of Ramayana Malang Reza Suriansha; Hamzah Bustomi; Erna Herlina; Yusuf Iskandar; Zeze Zakaria Hamzah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5329

Abstract

This study aims to analyze the effect of visual merchandising, product display and store atmosphere on impulse buying. This research was conducted at the Ramayana department store, Jl. MT. Haryono, Dinoyo, Malang City, East Java. The sampling technique of this research is non-probability sampling and purposive sampling of 50 respondents. The analysis technique uses multiple linear regression analysis, F test, t test and coefficient of determination. The results of data analysis show that the activity. The results of this study indicate that visual merchandising, product display and store atmosphere have a simultaneous influence on Impulse Buying. Overall, visual merchandising, product displays and store atmosphere have an effect on Impulse Buying by 84.0% and the remaining 16.0% is influenced by other variables.
The Role of Digital Innovation as A MSME Business Resilience Strategy During the Covid Pandemic Yusuf Iskandar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5662

Abstract

As long as the COVID-19 pandemic continues, MSMEs will experience setbacks and face various problems. They will continue to do so if there is no adaptation from the perpetrators to increase their productivity again. The low productivity of MSMEs causes the profit also generated to decrease. This is a threat to the national economy. Therefore, efforts and strategies are needed to save MSMEs so they can continue to survive amid the COVID-19 pandemic, even after the pandemic. The strategy that can be used, for example, is the MSME digitalization development strategy from the Kemenkop MSMEs, namely: preparing MSME business actors to increase human resources and intervene in improving MSME business processes which will later be implemented in several programs. For the strategy to be successful, MSMEs need to innovate business through genuine efforts, such as using digital marketing and creative content, as well as improving quality and service so that more potential customers are captured, and it is hoped that repeat purchases will occur in the future. Buying and selling transactions mean that the opportunity for MSMEs to survive is more significant, and the Indonesian economy can move positively. This article was written using the literature study method by collecting empirical data sources related to the topics discussed in the article. The result is that the digitization program has several strategies for MSMEs to maintain their business, including (1) Utilizing the digital platform as much as possible, (2) Mastering digital marketing skills, (3) improving product quality.
Strategic Management of the Hospitality Industry in Increasing Innovation and Competitiveness during the Pandemic Yusuf Iskandar; Martinus Tukiran
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5774

Abstract

This study aims to find suitable strategic management to increase innovation and competitiveness of the hotel industry during the pandemic. This study uses SLR (Systematic Literature Review) articles in the hospitality industry to identify strategic management that can improve innovation and competitiveness of the hospitality industry during the pandemic. By using five appropriate and high-quality journals. The results show that the hotel industry needs to identify the main problems when facing a pandemic and then think of promising innovations by utilizing existing resources within the company.
The Influence of the Quality of Human Resources and Job Training on Employee Performance at MSMEs in the Convection Industry in Parungkuda Siti Sarinah; Umar Mansur M; Yusuf Iskandar
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5470

Abstract

This study aims to identify whether or not the standard of human resources and job training on employee performance at Muslim clothing convection in Parungkuda. The population during this study amounted to 37 employees of Muslim clothing convection workers in Parungkuda. This research can be in the form of associative correlational research. Data were collected using observation methods and questionnaires. Information analysis method in this study utilizes descriptive analysis. Data analysis to perform hypothesis testing utilizes multiple correlation testing and significance tests with F test through the help of SPSS (Statistical Product and Repair Solutions) version 25 for windows program. Based on the study, obtained significant results between the impact of the quality of human resources and job training simultaneously on the work performance of employees through the results of multiple regression testing. Which Ftable is 2.47 and significant is 0.05. Fcount 50.199 > F Table 02.47, then H0 is rejected. He accepted.
Co-Authors Abadiah, Sa’adatul Abdul Aziz Assayuti Abdul Hamid Achmad, Zaki Adinda Zahra Nur Aulia ⁠ Aghnina, Dian Agung Zulfikri Agung Zulfikri Agus Darmawan Ahmad Zuhrofi Akbar, Bintang Muhammad Burhanuddin Akbar, Bintang Mukhammad Burhanudin Aldi Sugilar Althofah, Muhammad Ariiq Alyssa Az'zahra Julia Arifin Alzetrho Baja Pratama Ana Yuliana Jasuni Ana Yuliana Jasuni Ananda, Tarisa Aulia Andri Ardhiyansyah Andy Setyo Wibowo Anggraini, Dilla Anggy Pradiftha Junfithrana Anita Shalehah Annisa, Jihan Noor Apit Fathurohman Apriditia Karisma Aprilia Dwi Ruslantini Arsianto, Dian Fadhli Ashari, Sukasah Ali Asril Adi Sunarto Assayuti, Abdul Aziz Asyadhili, Rifqi Hasan Bintang Muhammad Burhanuddin Akbar Bintang Mukhammad Burhanuddin Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Budi Rahardjo Bunga Indah Chajar Matari Fath Mala Chajar Matari Fath Mala Citra Laksmi Prasita Cynthia Sari Dewi Dana Budiman Dede Suleman Dedy Wahyudi Dewi, Elok Faroita dewi, Fitri sari Dini Apriliani Djano Lastro Djano Lastro Eka Wahyu Ningsih Eko Budi Lelono EKO YULIANTO Eliza Sutri Utami Eneng Dilah Dalilatur Rahmah Erna Herlina Eva Desembrianita Fachrizal Satrio Putro Yuwono Fajar, Harini Ningrum Fajriani Azis Fakhiriyah, Annisa Yuniar Farah Sekar Wahyuni Fath Mala, Chajar Matari Fatikasari, Aulia Fauziah Nur Hutauruk Fifi Hidayatul Ilmia Fitrina Lestari Fitriyani, Desy Geofakta Razali Gustian, Dudih Hamzah Bustomi Heliani Heliani Heliani Hijriah, Salma Hilmiana Hilmiana Hirzi Al Akbar, Emir Indri Oktaviani Jaziela Muslihatunnisa Joelianty Jordan Chan William Juang Intan Pratiwi Kaltum, Umi Kamma, Cahyasry Sahangga Arya Kharismatika, Anzilnaa Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Lastro, Djano Luthfil Qolbi N Mala, Chajar Matari Fath Maria Sri Vandriyani Mariam Mariam Martinus Tukiran Maulana, Agung Meri Anjani Mita Sonaria Mochamad Khilmi Muhammad Ade Kurnia Harahap Muhammad Faisal Muhammad Raihan Alfauzi Muhammad Satrya Pramudya Muhammad Umer Farooq Mujahid Mukhoyyaroh, Nurul Badi’ Muslih, Muhamad Nadya Puspita Adriana Nampira, Ardi Azhar Nimmi Zulbainarni Nunik Destria Arianti Pahrijal, Rival Priyana, Yana Priyo Sasmito Putri Maharani Putri Maharani Rahman, Achmad Shoufi Rahmat Hidayat Rani Eka Arini Rani Eka Arini Rani Sri Wahyuni Reza Suriansha Rijal, Ghoitsur Robi Darwis Rohmaningsih, Yuni Rohmat Hidayatulloh Rohmat Rohmat Sabila, Rahma Riska Sagita, Rena Saleh, Mohamad Zein Salsabila, Rara Salwa, Syahida Sapto Jumono Sarastika, Tiara Sariman, Adil Sasmito, Priyo Sayedi, Sayedi Sa’dulloh, Sa’dulloh Sifa Ramadanti Sintia Elmawati Pasaribu Siti Jahroh Siti Sarinah Sri Fatmawati Stephanie Ludya Emmanuela Elim Subarkah, Firman Sunarni Sunarni Supriana, Supriana Supriandi Supriandi Supriandi Supriandi suroso, amat Syafa’at, Muh. Fauzan Syafi’i, Muhammad Abdulloh Syaifuddin, Arief Tarisa Aulia Ananda Tasya Rahmania Tatang Padmawidjaja Tera Lesmana Teratai, Nona Ratu Syifa Putri Tiara Sarastika Tiara Yuristina Yusup Trisandri, Muhammad Iqbal Revilliano Ucu Tuti Alawiyah Ujang Badru Jaman Ujang Setiawan Umar Mansur M Wa Ode Riniati Wava Maulidia Siswanto Windarko Windarko Wisanggeni, Dhafa Herlambang Wiyanti, Tuti Yana Priyana Yana Priyana Yoedani, Yoedani Yudi Nata Yuningsih, Hesti Yusup, Tiara Yuristina Yuwono, Fachrizal Satrio Putro Zeze Zakaria Hamzah